Mediaboss Marketing

Lorrie Thomas Ross, CEO of online marketing agency Web Marketing Therapy is guest teaching Wednesday, November 7th for a B2B Business event hosted by Montecito Bank and Trust.

SANTA BARBARA, CA (PRWEB) September 27, 2012

Known as The Marketing Therapist, Lorrie Thomas Ross has developed a healthy system for web marketing that diagnoses needs, prescribes the right next steps, and guides and supports companies. Thomas Ross is a marketing strategist, educator, writer, web marketing expert, speaker and author of The 36-Hour Course to Online Marketing book published by McGraw Hill and three video courses for lynda.com including her most recent, Brand Building Basics. She teaches custom web marketing workshops for corporate and small businesses and also teaches web marketing courses through UC Berkeley Extension.

Customers want to consume good content, plain and simple. Social media marketing isnt about touting your organization; its about nourishing your current and prospective customer. Your Facebook updates and photos need to have value, support your values and be the voice of your organization, says Lorrie Thomas Ross. She adds, I am excited to serve Santa Barbara businesses and focus on this particular topic at the B2B event. Working with fellow lynda.com author Justin Seeley is an added bonus. I have a lot of respect for his educational talent and Im thrilled to collaborate with him and Montecito Bank and Trust.

The Facebook 101 for Business workshop is part of the B2B series: Leadership, Financial Health, Social Media, presented by Montecito Bank and Trust. It will be held on Wednesday, November 7th at Fess Parkers Doubletree Resort in Santa Barbara, from 1:00-5:00pm.

About Lorrie Thomas Ross, M.A.:

Lorrie Thomas Ross is a speaker, trainer, marketing expert, and the CEO of Web Marketing Therapy, a marketing agency and training company that prescribes healthy marketing solutions for businesses. Lorrie teaches multiple video courses by lynda.com, the online training and tutorial company, including: Online Marketing Fundamentals, Google+ for Business and Brand Building Basics. She speaks nationally on a number of marketing-related topics and writes for Web Marketing Today and several other online publications. Lorrie has been featured in the media as a web marketing expert in publications including Inc. Magazine, Wall Street Journal, Forbes, SUCCESS Magazine, eCommerce Times, and Entrepreneur. Her best-selling book, McGraw-Hill 36-Hour Course to Online Marketing is available on Amazon.com For more information visit: LorrieThomas.com and WebMarketingTherapy.com.

Darla Bea Smith Web Marketing Therapy 805-895-3400 Email Information

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Social Media Marketing Expert and lynda.com Author to Facilitate Facebook Workshop in Santa Barbara

Smith & Jones Releases Marketing Brief on Healthcare Social Marketing

Troy, NY (PRWEB) October 01, 2012

This brief shares ten lessons that Smith & Jones has learned along the way while developing social marketing campaigns for its clients. Social media can be tricky, especially in the world of healthcare with HIPAA compliance and patient privacy.

Over the last five years, weve explored social media as a marketing solution for hospitals and healthcare providers, said President and Chief Strategic Officer Mark Shipley. Our experiences helped us develop best practices that we could put to use for our clients.

Social media is something that a lot of practices and hospitals jumped into without a solid strategy. Some misconceptions about social media are that it can stand on its own without the support of traditional marketing messages, or that its completely free. Many are finding that these are not true, and consequently have hit a technological road block.

To find out how to move past these blocks, and to find other potential problems with your current strategy, read 10 Lessons in Social Media Marketing. Evaluate your performance and apply the information outlined in the brief. If your social marketing still isnt attracting the attention it deserves, it may be time to follow a new course.

Access 10 Lessons in Social Media Marketing, and subscribe for additional healthcare marketing briefs and reports at http://www.smithandjones.com.

About Smith & Jones

Smith & Jones is an advertising and brand strategy agency based in Troy, NY, that specializes in marketing for hospital systems and large physician practices. Learn more at http://www.smithandjones.com.

Mark Shipley Smith & Jones Marketing Communications 518-272-2500 Email Information

Originally posted here:
Agency Addresses Healthcare Social Media Strategy

NEW YORK, Sept. 28, 2012 /PRNewswire/ -- Michael Pranikoff, PR Newswire's Global Director of Emerging Media, will be the featured morning speaker at the CONVERGE Chicago Social Media & Mobile Marketing Symposium taking place on October 1- 2, 2012 at the Union League Club in Chicago.

(Logo: http://photos.prnewswire.com/prnh/20110719/NY37427LOGO )

(Photo: http://photos.prnewswire.com/prnh/20090310/NY81216 )

CONVERGE Chicago, presented by The Institute for Social, Search & Mobile Marketing,is an educational and networking event that features 16 world-class speakers from leading brands who will provide real-world, branding business cases. Attendees will also enjoy a Monday Night Football Social Tailgate Party sponsored by the Chicago Bears and Sony Electronics.

Michael will be presenting "Social and Mobile, the Future of the B2B Audience" on October 1st at 8:30 AM Central, detailing current conversations and trends around social and the push to mobile for B2B companies today and in planning for 2013.

Pranikoff said, "For the past few years, many companies in the B2B world have watched, with anticipation, as B2C companies moved into the social sphere. B2B companies, however, are strategizing on how they can use social and integrate that with the power of mobile communications to drive business and reach audiences on any screen."

To register for the CONVERGE Chicago Social Media & Mobile Marketing Symposium and receive 25% off the registration rate, visit http://converge-chicago.eventbrite.com/?discount=CMC.

About PR Newswire:

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content from rich media to online video to multimedia and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

About ISSMM:

Original post:
PR Newswire's Michael Pranikoff to be featured speaker at CONVERGE Chicago Social Media & Mobile Marketing Symposium ...

By Chris Reidy, Globe Staff

Think of it as an elevator-pitch competition for social media marketing ideas, only with some of the pitches submitted by video.

That seems to be the idea behind a Friday announcement from Dunkin Donuts and its ad agency, Hill Holliday of Boston. In a press release, the two said they are sponsoring a competition --- dubbed the Dunkin Donuts Start-up Turbo Shot --- that asks start-ups from across the country to devise a plan that will help make Dunkin the most social brand in America.

The event will pit start-up companies against one other to pitch Dunkin Donuts their idea for addressing a specific marketing challenge, Dunkin and Hill Holliday said. The winner will get $5,000, access to and advice from senior Hill Holliday and Dunkin Donuts team members, and also have the chance at a paid assignment to execute the idea.

Based in Canton, Dunkin Donuts is a restaurant change specializing in coffee and baked goods. On the chains behalf, Hill Holliday devised the America runs on Dunkin ad campaign. (Other Hill Holliday clients include Verizon Wireless, Bank of America, Liberty Mutual, John Hancock, the Chilis restaurant chain, and the drug maker Novartis.)

The Dunkin Donuts Start-up Turbo Shot competition will be part of FutureM, a marketing event scheduled for next month at the John B. Hynes Veterans Memorial Convention Center in Boston. The organizer of FutureM is the Massachusetts Innovation & Technology Exchange.

Entrants in the turbo competition are asked to submit a three-minute video that explains how the start-up can help make Dunkin Donuts the most social brand in America. Pitch videos will be accepted through Oct. 10, and the finalists announced a few days later. On Oct. 23, the finalists will make pitches to a panel of judges at FutureM. Dunkin said it will announce the winner on the spot.

In a statement, Scott Hudler, a Dunkin vice president, said: Were always looking for new and unique ways to celebrate our passionate Dunkin Donuts fans through innovative social media campaigns and initiatives. As our community of fans and followers continues to grow, were excited about the opportunity to offer one start-up a chance to add value to our social media program.

Hill Holliday, meanwhile, is linking the Turbo Shot event to its Project Beacon program, which is designed to deepen the ad agencys relationship with start-up companies. The program launched last year, and its first class was made up of 12 start-ups, Hill Holliday said.

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Have a black belt in social media marketing? You may want to sign up for the ‘Dunkin’ Donuts Start-up Turbo Shot ...

Sara Holland

Jordan Bitterman, Digitas' SVP and social marketing practice lead, spoke with Direct Marketing News about the increasing number of social media request for proposals (RFPs) that agencies are receiving.

Q: What elements do social media RFPs usually entail for agencies?

A: The chronology of social marketing starts with listening, evolves to strategy, and leads to community engagement. Therefore, RFPs align to where the marketer resides. As a result, we see a lot of requests for work in listening and analytics.

Q: To what extent is a social media RFP different from a traditional RFP?

A: They're different but they shouldn't be. Brands are searching for social-specific solutions, but they need holistic marketing solutions of which social plays a driving role. Our preferred RFPs include integrated marketing relationships where our social work becomes the driver of a broader marketing plan. In both social media and traditional RFP cases, we must showcase our problem-solving capabilities and the partners we work with to solve them.

Q: What are some challenges that you face when responding to a social media RFP?

A: There's no one social-specific challenge for RFPs; no matter what the subject area, each RFP comes with its own set of unique requirements and considerations. We're always looking for the best way to show our depth of experience and what that could accomplish for the prospective client.

Q: Do clients have unrealistic requests due to a lack of understanding of social media?

A: Nothing we've seen in an RFP has been misinformed. However, the social category, much like digital, is moving so fast that certain elements of RFPs might not be as relevant once the business moves forward. For instance, an agency's opinion on a specific partner might demonstrate their knowledge and relationships in the space, but may not be the solution that the agency or client wants to work with a few months later.

Read the rest here:
Agencies see uptick in social RFPs