Archive for the ‘Social Marketing’ Category

Why the U.S. Is Forcing TikTok to Be Sold or Banned – The New York Times

Concerns that the Chinese government could access sensitive user data through the short-form video app TikTok, which is owned by the Chinese company ByteDance, have prompted the U.S. government to pass legislation banning the social media platform unless it is sold to a government-approved buyer.

President Biden on Wednesday signed into law legislation that gives ByteDance up to a year to divest from TikTok after the U.S. Senate approved it on Tuesday night.

Heres why the pressure has been ratcheted up on TikTok.

Lawmakers and regulators in the West have increasingly expressed concern that TikTok and its parent company, ByteDance, may put sensitive user data, like location information, into the hands of the Chinese government. They have pointed to laws that allow the Chinese government to secretly demand data from Chinese companies and citizens for intelligence-gathering operations.

They are also worried that China could use TikToks content recommendations to fuel misinformation, a concern that has escalated in the United States during the Israel-Hamas war and the presidential election. Critics say that TikTok has fueled the spread of antisemitism.

TikTok has long denied such allegations and has tried to distance itself from ByteDance, which is considered to be one of the worlds most highly valued start-ups.

Yes, India did in 2020, costing ByteDance one of its biggest markets. The government there cracked down on hundreds of Chinese-owned apps, claiming in part that they were secretly transmitting users data to foreign servers.

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Why the U.S. Is Forcing TikTok to Be Sold or Banned - The New York Times

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The 2024 Influencer Marketing Report – Sprout Social

In the age of network fragmentation, influencers are an essential part of every marketers playbook. As social feeds become more personalized and insulated, consumers content consumption and buying preferences are converging. Influencers are the missing piece to providing cohesive brand experiences and reaching larger audiences.

Now is the time for brands to double-down on influencer marketing if they expect to grow. But not all influencer marketing efforts are created equal.

We surveyed over 2,000 consumers and 300 influencers to get their take on what makes influencer marketing successful, and predict how the landscape will evolve in the future. Use the data from this research to increase influencer-driven revenue, forge stronger influencer partnerships and uncover what the future of influencer marketing holds.

In these four reports, youll learn:

Download the research to create influencer marketing content that resonates, and dive into the evolving expectations of consumers and influencers themselves.

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The 2024 Influencer Marketing Report - Sprout Social

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Social media marketing strategies to avoid in 2024 – Android Headlines

Social media marketing strategies to avoid in 2024  Android Headlines

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Social media marketing strategies to avoid in 2024 - Android Headlines

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Time to Buy Meta Platforms (META) and Other Social Media Stocks as Earnings Approach? – Yahoo Finance

Time to Buy Meta Platforms (META) and Other Social Media Stocks as Earnings Approach?  Yahoo Finance

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Time to Buy Meta Platforms (META) and Other Social Media Stocks as Earnings Approach? - Yahoo Finance

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A US TikTok ban could take a bite out of small businesses – BBC.com

A US TikTok ban could take a bite out of small businesses  BBC.com

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A US TikTok ban could take a bite out of small businesses - BBC.com

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