Mediaboss Marketing

(PRWEB) January 09, 2014

topseos.com, the independent authority on online marketing, has published the listings of the top social media marketing agencies citing TopHatRank.com the fourth top social media marketing agency for January 2014. Online marketing agencies are placed through a thorough process for investigating social media marketing agencies based on their first strengths.

The process for analyzing and listing the best companies offering social media marketing solutions involves a methodical evaluation of the vital strengths of each contesting internet marketing firm. The five areas of evaluation associated with successful social media marketing projects include consultation, brand management, timeliness, methodology, and reach. The results of the evaluation process are used to determine the standing of companies on the rankings.

The independent investigation team spends time benchmarking the internet marketing industry as a whole to better understand how competing social media marketing agencies influence the industry. Time is spent participating in various industry events to obtain a wider apprehending of the industry and to connect directly with social media marketing agencies in a neutral setting. Customer referrals are often used as another metric to learn which social media marketing agencies offer the best services.

Clients of search marketing solutions often turn to topseos.com when searching for reputable social media marketing companies. The independent research team has declared TopHatRank.com as the 4th top social media marketing agency based on the results of the investigation process. topseos.com strongly believes in the social media marketing solutions provided by TopHatRank.com and has preferred them for businesses looking for the most reputable solutions.

About TopHatRank.com

TopHatRank.com specializes in providing online marketing services to both local and national businesses in the United States. Their history of achieved success and their ability to continue to offer value and new offerings to their customers has provided their clientele with unmatched value and proven results over time. They provide a service with a money-back guarantee and no contract obligation, giving a promise of achieved results within the first three months of service.

About topseos.com

topseos.com is an online purveyor of independent reviews and ratings. The listings of the best internet marketing companies are released monthly to assist businesses in connecting with social media marketing companies which feature a history of effective services. Thousands of internet marketing companies are put to the test while only the absolute best companies are showcased in the listings.

For additional information about TopHatRank.com, visit: http://tophatrankcom.topseosfirms.com.

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topseos.com Acknowledges TopHatRank.com as the Fourth Best Social Media Marketing Firm for the Month of January 2014

Content has become the foundation on which brands build loyalty with their digital audiences. According to StrongView, over 90 percent of business leaders will increase or maintain their marketing budgets in 2014.

Fifty-two percent of the 387 business leaders surveyed plan to increase email marketing spend, while 46 percent will invest in stronger social media marketing campaigns. Brands will also ramp up spending on search marketing (41 percent) and display advertising (36 percent). The research notes businesses will decrease spend on print advertising (32 percent), direct mail (21 percent), radio and television (17 percent), and trade shows and events (15 percent).

The StrongView research doesnt mention content marketing, however none of these outreach options would succeed without high-quality content. According to the recent Content Marketing Gets Social survey, 51 percent of brands create original content for distribution across their social channels and an additional 30 percent plan to do so moving forward.

The Custom Content Councils 2013 Spend Studydemonstratesthe value of original content creation for brands. The ability to educate prospects was cited as the primary benefit of content creation by 49 percent of respondents, and 29 percent said it was a secondary benefit. Surveyed brands also noted customer retention and loyalty were important reasons to implement content campaigns. Data shows an overall increase in marketing budgets by 13.7 percent in 2013, with branded content garnering 37 percent of that total.

Content marketing has reached a perfect storm. All channels including print, digital and social are growing, Custom Content Councils Executive Director Lori Rosen said. Every major brand has embraced content media leading to higher quality, higher impact and higher ROI.

As brands spend more to promote themselves across the web, a greater focus on multi-channel strategies is inevitable. The variety of channel options available, as shown in these three reports, further supports the need to be everywhere at once to reach always-on consumers.

Photo credit: Flickr

Tags: content marketing, featured, marketing budgets, social media

Category: Advertising, Agencies, Brands, Business, Content Marketing, Industry Insight, Media, SEO, Social Media

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Increased Marketing Budgets Create Opportunities for Multi-Channel Strategies

The Hotel Marketing Association has just announced the winners of the 20th Annual Hotel Marketing Association Awards 2013. The prestigious awards were presented at a special awards ceremony, hosted by The Savoy on 16th December.

Intercontinental Hotels Group UK& Ireland won the award for 'Best Use of Social Media in Marketing'

Their social media strategy was to deliver brand preference and engagement across 65 Company Managed Hotels websites whilst supporting the growth of SEO traffic.

A unique social media profile was created for each hotel, enriched with locally relevant content and information which complimented their local websites and helped provide an orchestrated web journey for visitors.

The judges said the winning entry showed that a big brand can bring localisation to social media and were impressed at the way the campaign successfully combined social media with SEO to drive traffic to their website.

David Collyer, Director of Marketing UK &I said "We are especially proud of this award as not only did this year see a record number of entries but we were up against some of the best in the industry. Social Media is an integral part of our marketing strategy and continues to be a focus to drive brand preference and commercial performance for our business."

IHG UK & Ireland Managed Estate

IHG UK & Ireland Managed Estate is an owner managed estate which offers guests great branded hotels in prime locations, which are perfect for business and leisure as well as meetings and events.

With over 65 Holiday Inn and Crowne Plaza hotels throughout the UK & Ireland you really will be spoilt for choice. The hotels are perfect for a much needed break or a fun weekend, whether you're travelling with the whole family or just the two of you, IHG have everything you need for a relaxing and comfortable stay.

Brands by InterContinental Hotels Group PLC

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IHG Win Best Use Of Social Media In Marketing

Social business analytics is rising in value among firms, according to a new research report by Frost and Sullivan featured in Information Management. As more midsize firms adopt social business plans to increase productivity, IT professionals may decide to implement more strategies that include analytics tools to enable better business decisions.

Improving Business Decisions

According to Frost and Sullivan, "Companies recognize the value of social media as a marketing and brand management tool, as well as a customer service and support channel." The business use of social media is beginning to encompass more than social platform traffic measurements; as a result, analytics is being considered with increasing frequency. Companies want timely insights into how customers browse and use a firm's products and services. Firms are integrating social business analytics with speech, text and Web analytics to review all the ways in which clients interact with their business. As a result, firms can uncover elusive data, gain a broader view of consumer behavior and make better decisions about the business.

The report also found that social media analytics is being used by firms to improve marketing, customer services and network security, citing by way of example that banking and insurance companies use social media to watch for reports of fraud and hacking. However, the research additionally found that, because the value of social analytics is generally unknown, social media budgets are still not a significant priority among companies.

Midsize Insights

Midsize firms that endeavor to reach clients and partners in new and innovative ways already focus on social business. Companies that go a step further and implement analytics tools can take their business to a new competitive level. These firms understand that the future is social and that gaining new insights from social analytics enables management to make better business decisions. From the data collected, a smaller firm can create actionable plans to reach business goals of improving such areas as client services, marketing and sales. Even so, with limited time, money and resources, IT professionals at smaller firms may not know which offerings are the best choice for their growing needs.

IT vendors that specialize in social business can recommend the right analytics tools to help companies gather the insights they need from a variety of online sources. Firms can also predict customer behavior and identify influencers within a social network channel. IT consultants can offer IT professionals at midsize firms a cost-effective way to integrate valuable social insights into analytics platforms and business processes that suit smaller businesses.

A New Priority

Social business is not showing signs of slowing down and has proven to be an important interactive tool for businesses of all sizes. Midsize firms that prioritize integration of analytics and social will gain a quick competitive edge as they gain valuable insights across marketing, customer service and product development.

This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. Like us on Facebook. Follow us on Twitter.

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Social Media Analytics and Midsize Firms

(PRWEB) January 08, 2014

topseos.com has selected Mint Social the 6th best social media marketing firm in the January 2014 edition of the ratings. The ratings are crafted through a methodical analysis of the core services provided by each firm. Businesses looking for experienced social media marketing agencies turn to topseos.com to find agencies which have been evaluated by an independent third party.

Social media marketing consultants are put through the topseos.com genuine examination process in order to learn which consultants provide the best overall solution. Consultants are picked based on merit identified by performance in the examination process. This process consists of the use of a set of examination areas, connecting with customer references, and performing various market and industry research projects.

The independent investigation team spends time benchmarking the search marketing industry as a whole to better apprehend how competing social media marketing firms influence the industry. Time is spent attending various industry events to obtain a wider interpreting of the industry and to connect directly with social media marketing firms in a neutral setting. Customer references are often used as another metric to establish which social media marketing firms supply the best solutions.

topseos.com investigates and names the best social media marketing firms in the industry. Based on the rigorous investigation process Mint Social was declared as the best competing social media marketing firm. Those scouting for a firm with solid client credentials and a steady history of achievement should consider Mint Social.

About Mint Social

Mint Social is a social media marketing companies catering to businesses interested in improving their branding and online marketing initiatives through social media channels and content marketing strategies. Services are provided with a focus on an ROI model to help businesses see quick results. Strategies focus on creating an online community through social media in order to increase brand awareness while improving traffic to the websites of their clients.

About topseos.com

topseos.com is an online purveyor of independent reviews and ratings. The listings of the top search marketing consultants are released monthly to assist businesses in connecting with social media marketing consultants which feature a history of effective solutions. Thousands of search marketing consultants are put to the test while only the absolute best consultants are showcased in the listings.

Learn more about Mint Social at:

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Mint Social Published as Sixth Top Social Media Marketing Firm by topseos.com for January 2014