Offerpop Releases First Truly Actionable Social Marketing Platform
Top brands have already seen an 84% improvement in fan loyalty.
(PRWEB) February 19, 2013
Offerpop added two sought-after social data features to its suite of campaign apps for Facebook and Twitter. The first-of-its-kind Categories feature allows marketers to create custom keyword categories for content shared on their Timeline, then track fan engagement level for each segment. Armed with this intelligence, marketers can discover trending topics and optimize content across all channels.
Additionally, Offerpops new Fan Database automatically creates detailed social profiles for anyone who interacts with a brands Timeline, and captures high-value data like email addresses and opt-ins from fans who participate in Offerpop-based campaigns.
More than 1.4 billion consumers now spend 22% of their online time on social networks, but understanding what content inspires action or which fans are the most engaged has largely been guesswork, said Wendell Lansford, co-founder and CEO of Offerpop. Our platform simply and smartly makes sense of all that social data, finally giving brands the ability to use social data to drive conversions across key marketing channels.
Major brands are already reaping the benefits of Offerpops intuitive platform. Using social data features, Viacoms Logo TV uncovered trending topics among their fan base and developed a new content strategy around their findings. The results were immediate Logo TV experienced a 195% increase in fan loyalty.
Right away, we started making valuable discoveries about what our fans find interesting, said Shawn Hollenbach, Digital Marketing Manager at Logo. We were able to use these insights to inform our promotional strategy and drive value beyond social marketing.
Online deals site Gilt City is using Fan Database to easily discover actionable insights that improve targeting across other key marketing channels.
"We're getting a fuller picture of who our fans and followers really are," said Mae Karwowski, Social Media Manager for Gilt City. "Now we know which products and topics are driving engagement among different demographics, and we're using that data to run highly targeted social advertising. It's really demonstrating the impact social data can have on our other digital marketing efforts."
To get a free trial of Categories and Fan Database, and immediately access the past 30 days of your social data, create an account at Offerpop.com. No credit card required.
Excerpt from:
Offerpop Releases First Truly Actionable Social Marketing Platform