From CPC to CPF -- How to Measure Social #39;s Influence On Sear
Search marketers have been obsessed with Facebook, but few have been successful at measuring the cost per fan (CPF) or social #39;s influence on search, not just Facebook but Google+, Twitter, Pinterest and other social tools. When a topic trends on Twitter, how do marketers turn that influence into search metrics? Join us as we look at methods to value fans based on influence, engagement and sentiment ... and how those metrics can influence paid and organic search campaigns. Moderator: Janel Landis Laravie, Co-Founder, Chacka Marketing Panelists: Teresa Caro, VP, Social Marketing, Engauge Greg Cypes, Technical Product Strategist, AddThis Steve Goldner, Senior Director, Social Marketing, Hyper Marketing Inc, Ryan Partnership Jon Maxson, Director, SEO, iCrossing Jim Yu, CEO, BrightEdgeFrom:MediaPostLiveViews:2 0ratingsTime:42:10More inPeople Blogs
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From CPC to CPF -- How to Measure Social's Influence On Sear - Video
A Social Marketing Business with Virgin Mobile Salesforce
With: Ron Faris, Head of Brand Marketing, Virgin Mobile USA Michael Lazerow, Chief Marketing Officer, Salesforce Marketing Cloud The era of Social Brands and Social media 1.0 is coming to a close. With the turn of the New Year, we are shifting from a Social Brand to a Social Business. Where is the borderline between Social marketing and Social Business? What does this transition mean for an organization that has had great success with outbound Social marketing, but must now shift to considering Social #39;s impact on the whole organization?From:PivotConferenceViews:1 0ratingsTime:17:56More inScience Technology
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A Social Marketing
PSI Caribbean "Only Up From Here"
PSI Caribbean In the Caribbean region PSI operates through its affiliate hub, commonly known as PSI/Caribbean (PSI/C). Since 2005 PSI/C - a non-profit social marketing organization -- has been working to measurably contribute to the development of favorable environments that facilitate healthy lives among the people of the Caribbean. Internationally connected through PSI #39;s global network, PSI/C is head-quartered in Trinidad and Tobago and also works in Antigua/Barbuda, Barbados, Belize, Dominica, Grenada, Jamaica, St. Kitts/Nevis, St. Lucia, St. Maarten, St. Vincent and the Grenadines and Suriname. PSI/C continues to focus its efforts on HIV prevention but has since expanded its activities into addressing sexual and reproductive health (SRH) more broadly and is also able to develop highly innovative and effective social marketing programs around other health issues in the Caribbean. The organization continues to grow with the health challenges faced by the region, looking for ways to assist in addressing growing health priorities in areas such as non-communicable disease prevention.From:PSI CViews:1 0ratingsTime:03:10More inNonprofits Activism
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PSI Caribbean "Only Up From Here" - Video
Feed 140 Social Marketing Tips (Part 11)
Your weekly social marketing tips from http://www.feed140.com -- enjoy, share and comment!From:Doug HudiburgViews:1 0ratingsTime:01:00More inHowto Style
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Feed 140 Social Marketing Tips (Part 11) - Video
Juvo...Gangnam Style
At the Juvo Group, we love making websites. Every now and then, we need to break loose and have some fun...Gangnam style! Enjoy seeing the Juvo team doing the popular Gangnam dance! Like us on Facebook (TheJuvoGroup), or Find us on the web: http://www.thejuvogroup.com In order of appearance: Nicki Walter - Business Development/SEO Derrick Wallace - Owner/Janitor Sidney Worrell - Social Marketing Oliver Wallace - Web Development Linda McPherson - Accounts and OperationsFrom:TheJuvoGroupViews:1 1ratingsTime:01:28More inEntertainment
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Juvo...Gangnam Style - Video