Mediaboss Marketing

(PRWEB) March 27, 2014

By now it is common knowledge that social media is extremely important for Urgent Care Marketing. With that said, it's not enough to have a Facebook page. Social media has several angles that need to be covered. To help manage the demand Urgent Care 2.0 has a new social reporting tool - "Social Reporting 2.0". Below are some tips on how the new tool can be used to master social networking for urgent care.

1. Brand Following on the Main Channels -

The first step is getting out there. The top 5 social sites for Urgent Care right now are: Facebook, Twitter, LinkedIn, Google + and Pinterest. Just know that this could change tomorrow so be flexible. From there you need to establish a following. (Likes, Follows, Connections, Circles, Pins) Every channel has their lingo for when someone decides to connect with your brand. The more the merrier, but its not just about a large following, it's how you use it.

2. Follower Engagement -

Now that youve got people connecting with you on social channels how do you create engagement and why is it important? Lets first answer the why. Without engagement no one is finding your activity relevant. No likes, shares, comments, re-tweets, pins, etc. Youre not going to get any new patients that way. Not only is a lack of engagement directly affecting your connection to your audience on those channels, its affecting how Google looks at you. One of the major ways they rank a website for a keyword is by social engagement. If your followers find you irrelevant then Googles taking their cue and ranking you accordingly. The next part of that question is how do you create engagement. Its all about relevant consistent activity on the social channels.

3. Social Reporting 2.0

One of the most unique and powerful tools in our industry is our Social Media Analytics. We have the top in the game. We have the ability to give weekly reporting for you and 3 of your top competitors. We grade your engagement on Facebook, Twitter, LinkedIn, Google +, Pinterest and your websites blog activity. The engagement scoring is based on likes, comment and shares of your content on those platforms.

The only way to fully understand is to see the report for yourself. Click here to see the live report for 4 of the biggest names in Urgent Care across America.

This data has led many Urgent Care Clinics to key info about their competition and how to beat them. Where are the weak points in your competition? What kind of activity is getting engagement and whats not? Would you like to try your report for free? Click here to get started.

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New Social Media Analytics Tool And 3 Tips For Urgent Care Marketing

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By Stephanie Walden2014-03-26 16:05:42 UTC

Rattling off the job titles "head of public relations," "director of marketing" and "social media manager" all in a row sounds like the start of a bad "walks-into-a-bar" joke.

In all seriousness, though, if you're wondering whether your business really needs all three teams and thus team leaders and how they should operate you're not alone.

It's no secret that the face of public relations has changed in a major way since the advent of social media, which typically falls under the larger umbrella of general marketing. So who is responsible for what? When does the PR team handle social? Does your business need a separate social media division? What's a growing business to do?

To sort through the confusion, we've talked to a few experts to get their opinions and advice on the matter.

For many larger corporations, it certainly makes sense to have a full-scale marketing team, complete with a division that exclusively handles social media and at least a few positions dedicated solely to public relations. For a smaller or growing business, however, the lines are often blurred.

"It totally depends on the size and nature of the business," says Dane Atkinson, CEO of SumAll, a social analytics tool. "In the startup world, you're strapped for resources, and [employees] may have to wear many hats; thus small companies might not have the capacity for a full-time social media team." Atkinson adds that each business' target market affects the need for dedicated team members to handle social. "If you're selling to enterprises, [expending resources on social] may not make any sense; but if you're selling directly to consumers, you want to be part of their direct environment." This is the major advantage of social for B2C companies, he explains the opportunity for direct interaction with consumers, a real-time help desk.

Peter Friedman, chairman and CEO of LiveWorld, a social content marketing company, equates the "marketing mix" to a party, explaining that each element of the planning and execution is crucial to its overall success.

"Think of advertising as the invitations, PR as the promotion and digital as the arcade game at the entrance. But the party itself the ambiance, the DJ, the bouncer, the guests themselves; talking to one another, dancing, forming relationships, having a great experience together that's social," he says.

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Social Media, Marketing and PR: Who's Responsible for What?