Mediaboss Marketing

When done properly, leaving comments on other peoples blogs can be an effective way for bloggers to build relationships, increase brand awareness and grow readership.

The infographic below was inspired by The Ultimate Guide to Leaving Comments on Blogs, a great post written by Darren Rowse of Problogger.

This visualization highlights the benefits of leaving blog comments, describes the four different personality types of blog commenters, and lists the DOs and DONTs of effective blog commenting.

Id love to get your thoughts. Are there any other points you would add? What are some of your positive or negative experiences with blog commenting?

So #GivingTuesday was last week. The big push to encourage us all to focus on making the world a better place was for whatever reason focused on Dec. 3. But at Social Media Explorer, we have made it a point to celebrate wonderful non-profits and causes every Tuesday.

We dont need an organized day on the calendar to give.

Nichole Kelly started SME off on the giving path last Christmas. Since then, C.C. Chapman and Marc Pitman, two of the most incredibly kind and passionate people youll meet, have given us profiles of dozens of organizations and causes to support. If youd like to review, weve got a whole category of #GivingTuesday posts here.

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The Leading Social Media Marketing Suite

The tools you need to manage social campaigns that drive business results, powered by salesforce.com.

Gain insights about every conversation happening online about your brand, products, competitors and industry trends, and respond in real time.

Empower marketers with tools to manage and schedule posts and publish content with social apps all supported by analytics and insights.

Build, optimize and automate highly targeted social advertising campaigns that are integrated with your customer data.

Know what people are saying about your products and industry - sell, service, and engage your customers more efficiently.

Complete coverage of conversations happening anywhere on the web, with insights from more than 650 million sources.

Connect with customers, resolve customer service issues and share expertise, while developing a strong online brand presence.

Find context and clarity with insights to make better data-driven decisions.

Create, publish, manage and measure content that connects across your social channels and websites.

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Salesforce Marketing Cloud - Social Media Monitoring ...

This February, well be discussing our global theme of The Future of Now. A look at our past, future, and present and how humanity and technology are meeting in each of those spaces. But what does this really look like? We all have our own ideas, and this SMW14 well be bringing them all together.

With our focus on humanity and technology, we loved seeing our partner uberVU highlight how to ensure your holidays stay office friendly. See the original post here. The holidays are an exciting, but busy time. Of course you deserve to relax, cut loose and have a little fun at your companys holiday party. But before

Think LinkedIn is just for job hunting and networking with colleagues? Think again. Facebook and Pinterest have long been obvious marketing platforms for just about everything, but LinkedIn is playing catch-up in a big way. There are over 235 million LinkedIn users, but marketers were slow to adapt their campaigns to the social media giant.

Common sense may tell us that social media is detrimental to art and culture or that it cheapens communication. In reality, it just exposes artists, politicians, and philosophers to new constraints that lead to more people consuming new kinds of information. Take for example: the New Yorker in the summer of 2012. The entire literary

A couple of years ago, many businesses stuck to the social media superstars such as Facebook, Twitter, and LinkedIn for their online marketing campaigns. While these networks are still heavy hitters, many brands are choosing to extend their reach by creating accounts on other networks. Whether its Tumblr, Pinterest, Google+, or Instagram, there are more

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Home » Social Media Week

Atlanta, GA (PRWEB) December 18, 2013

Atlanta based social casino gaming and marketing software company, Lucky Dog Entertainment, Inc., announced today an official partnership with San Francisco, CA based Locaid. Locaid, the worlds largest Location-as-a-Service company, enables Tribal Casinos using the Lucky Dog social casino gaming platform to perform strategic mobile-based marketing, determine their customers geographical location, and authenticate and validate customers identities, anywhere in the world.

Mike Randel, President of Lucky Dog Entertainment, comments: This partnership with Locaid takes our product to the next level by allowing our Tribal Casino customers to capture all of the marketing data possible from their online and mobile customers. This customer data helps Tribal Casinos to continue to market to their online customers in an intelligent way, understand where their customers are located, and determine what devices they use. With Locaid, we also have the ability to set up geographical fences for our Tribal Casino customers. The geo-fencing can be used with our social casino gaming platform or as a preparation exercise for regulated online gambling requirements.

Rip Gerber, President & CEO, Locaid continues: Geolocation is becoming the common thread for optimizing both operations and profitability in the online gambling industry. By using our unspoofable geolocation technology, Lucky Dog Entertainments customers will optimize mobile marketing ROI, realize incremental revenues and meet state regulations. Furthermore, geolocation will bring gamers an even richer online gambling experience.

Partnership with Locaid is part of Lucky Dogs strategic initiative to provide products and tools to Tribal Casinos that convert their online customers into brick and mortar casino customers. In March 2013, Lucky Dog announced Beta launch of the Tribal Casino social casino gaming and marketing platform which provides promotional product and promotional cash awards to online game customers.

To learn more about Lucky Dog Entertainment, Inc. visit http://www.luckydog-ent.com. To learn more about Locaid, visit http://www.loc-aid.com.

About Lucky Dog Entertainment, Inc.

Lucky Dog Entertainment, Inc. is a social casino gaming and marketing software company based in Atlanta, Ga. The company was founded in 2011 to provide a unique online marketing and gaming platform to Tribal Casinos. The Lucky Dog platform provides each Tribal Casino with their own branded online social casino gaming site. The unique business model converts online customers into brick and mortar casino customers through awards of real world promotional prizes and cash prizes. The Lucky Dog platform boasts 50 online social casino titles and 16 mobile titles for iOS and Android.

About Locaid

Locaid is the worlds largest LaaS (Location-as-a-Service) company. Locaid runs location in the cloud with the most robust, privacy-protected, Omni-Location platform available. Locaid can determine the physical location of your customers, employees or assets, anywhere, instantly. With a footprint that extends to over 4.7 billion connected devices across the globe, including network mobile location on over 400 million mobile devices, Locaid helps enterprises and developers be hyper-local, reduce fraud, increase productivity, gain consumer insight, comply with regulations, drive revenue and save lives. Locaid is the largest and preferred location gateway for the major carriers in the Americas including AT&T, Boost Mobile, Leap Wireless, Rogers, Sprint, TELUS, T-Mobile, US Cellular, Verizon, Virgin Mobile and others. The worlds biggest brands, agencies, financial institutions, software companies, enterprise infrastructure providers, mobile app developers and M2M platforms get location from Locaid. Location Matters. Locate us at http://www.loc-aid.com, @locaid and http://www.facebook.com/Locaid.

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Tribal Casino Marketing and Social Gaming Platform Offers World Class Geolocation Technology from Locaid

Other than a few irresistible, late-breaking techno-tools/toys I really dont need, all I want for Christmas is for you to allow social media to work for your small business in the coming year. Heres a checklist:

Start with a strategy for social media marketing, based on your companys goals. Build awareness in the marketplace? Introduce a new product service? Garner market share in a particular demographic area? If you dont yet have a strategy and dont know where to begin, hire an outside consultant to advise you. For optimum buy-in of your plan across all departments, stage a strategic planning meeting dedicated solely to social marketing strategizing. Include all your companys thought leaders and decision-makers (even if thats only you, your spouse, and your delivery person).

Be sure all your social media messages are using your company website as the hub or nerve center. Everything should tie back into your website, a subsite off your website, or a visually appealing landing page that will close the sale (or complete the offer).

Give stuff away. Be generous with content that includes little-known insider tips (i.e. how to do something quicker, cheaper, more efficiently). Free books. Free giveaways imprinted with your companys logo. Free ANYthing to build your companys credibility and goodness in the eyes of your customers and potentials. Giving things away will be an investment you wont regret. Plus, it will give you a one-up on your more penurious competitors.

Start a blog. Once and for all, this is the year to stop talking about blogging and do it. It only takes time and a good sense of understanding what people like to read and follow on blogs. Make your posts short and meaty. Create compelling headlines for your posts and use graphics with every single one. If no one in your company feels confident enough to blog, consider hiring someone who knows about your business or industry and company culture or who is willing to learn about it. Remember a blog is a powerful communication tool that is free to all. End all your posts with a question for your readers -- their opinions, their personal stories that relate to your posts, etc. Encourage engagement and interaction with your subscribers.

Reply in some way to every comment (good or bad), tweet, blog post reply, question or shared item you receive from readers on your companys social pages. This is essential for social media marketing to be effective. If it looks like no one is minding the store, it reflects badly on the way you do business online or off. Commit to monitoring your social sites continually, and post at least three or four times a week. Vary the content (information, tasteful humor, industry musings, late-breaking news) to infuse some warmth, personality, and authority into your communication.

The 80/20 content rule is most important: Your social media marketing posts should be 80 percent colloquial communication and 20 percent sales and promotion. Potential customers are looking for a reason to buy from you or to use your services, and the way to get them thinking nice things about your business is to cultivate the online relationship. Befriend and listen to them online. Anything more than 20 percent will make your posts seem self-serving and opportunistic.

Paige Henson is a new media consultant for small businesses. She specializes in inbound marketing and content management. Her e-mail address is paigechenson@gmail.com.

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New Media Matters: Let social media work for your small business