SEO and Social Marketing in Orange County CA
Next Level SEO group provides SEO and search engine optimization services. http://nextlevelseogroup.com.
By: Ray Thorsky
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SEO and Social Marketing in Orange County CA - Video
Some confusion seems to remain within businesses about the difference between employing social media for marketing, awareness and outreach, and developing a business-wide social strategy that includes the adoption of collaboration and social tools internally. As a result, social business remains a fertile ground for growth, as shown by Vanessa DiMauro's summary notes for the Leader Networks 2014 Social Business Benchmark Study.
The summary emphasizes the lack of internal social tool adoption. The results showed that only one in 25 businesses surveyed had robust social strategies, with social activities and the associated metrics divorced from any measurements of impact to organizational behavior. The strategic leadership for social media falls to marketing half of the time, but the same department is typically not responsible for setting the overall social business direction. The opportunity for internal social tool growth is significant, with the majority of survey respondents reporting the use of social media for external outreach but only 37 percent reporting a functional intranet.
Coherent Strategy
Midsize businesses moving towards social transformation can achieve that goal faster than their larger competition by developing a social strategy to target business-wide adoption rather than staged rollouts. The development of a coherent social business strategy is more than directing the IT department to provide additional communication technologies. Instead, it focuses on employing social tools that augment or even replace the existing core business processes. With a narrower focus than larger, diverse businesses, a midsize business is positioned to create a social strategy that drives successful business change.
Any business strategy will require input from both business and IT areas to ensure that social tools serve business needs and are compatible with existing data repositories. The business needs will guide where change will benefit the organization, and data integration allows for measuring the impact of social business tool adoption. As a business-wide strategy, measuring outcomes and adjusting the strategy accordingly is necessary to avoid continuing with changes that do not bring benefits.
Social data integration is not only for analytical investigations and executive reporting, but in many cases can be a regulatory business requirement. It can be necessary to ensure the business remains in compliance with data-retention regulations and e-discovery requirements. By recommending technologies that integrate the social tools with existing business data systems, the potential for additional data silos are eliminated and data management can remain streamlined.
This post was brought to you by IBM for Midsize Business. Dedicated to providing businesses with expertise, solutions and tools that are specific to small and midsized companies, the Midsize Business program provides businesses with the materials and knowledge they need to become engines of a smarter planet.
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Social Media Versus Social Business
Portsmouth, NH, (PRWEB) August 28, 2014
Good Squire Marketing, Inc. announced today its acquisition of Social FlyWay, a leading provider of consulting and social media services for companies throughout the midwest, Nevada and California. Based in Portsmouth, NH and anchored in the Greater Boston community, Good Squire Marketing designs, develops and manages both the brand and technical components that go into maintaining a competitive online presence.
David Stout, President of Good Squire Marketing, Inc. will lead the combined entity which will operate under the Good Squire Marketing name. The SocialFlyWay approach to social media strategy and micro content marketing is a welcome addition to the companys current service line of internet marketing and brand management services. Good Squires core services to date, have included web development, search engine optimization (SEO) and the design of sales collateral, trade show graphics and point of sale graphics. According to a June 2013 report from Moz, Social Metrics now account for an estimated 7.24% of the ranking factors considered by search engines. Social Marketing, as most consumers would view it, are also likely to include the 8.59% metic categorized under Domain-Level Brand Features.
When asked about his thoughts on this merger, Mr. Stout stated, Weve fully understood the importance of social media and the positive impact in can have on search based lead generation and customer service. Despite testing the waters with overseas firms and local boutique agencies, we had not been successful in finding a reliable partner, whos strategic approach to social media, price point and emphasis on customer service were on the same levels as our own. Our merger with SocialFlyWay allows us to round off the rough edges of our service offerings and provide expert social media solutions in the way they were meant to be usedbuilding meaningful connections and attracting ideal customers.
Social FlyWay Founder, Patrick Austin has accepted a new leadership role with Good Squire Marketing as their Director of Operations for the companys brand new location in Las Vegas. Mr. Austins focus will be on business development and to direct social media strategies for Good Squire clients. Mr. Austin expects to permanently relocate to the Greater Las Vegas area in the following months and plans to be an active contributor and advocate for small business.
Ive known Patrick Austin for more than 14 years and have collaborated with him on several projects to know how he responds under pressure. Im impressed by his accountability and Im excited by what he brings to the table for Good Squire and our clients. Mr. Austins track record for getting results and work ethic make him a perfect addition to an already strong Good Squire account management team, said Mr. Stout
When asked about his thoughts on this move Mr. Austin could not help but smile as he said, Im extremely excited to bring the methods and resources that Social FlyWay has developed to the Good Squire family. At Social FlyWay, we spent years perfecting cost effective and measurable solutions in social and this move just makes sense. I am looking forward to my role expanding the effective reach of Good Squire Marketing and to become a contributor to the Greater Las Vegas community.
About Good Squire Marketing Good Squire Marketing was established in 2008 and restructured as an S-Corporation in 2013 by David Stout in response to a noticeable lack of credible marketing firms that were specifically built to help small to mid-sized companies improve their performance. Recognizing the scale of this opportunity and its overwhelming potential, Good Squire further focused its target market to first help businesses in the health and wellness industry, green construction companies and manufacturers. Good Squire Marketings services are open to qualified businesses in all industries. For more information about Good Squire Marketings services or to discuss solutions for you, visit us online.
Image: Mashable composite. Getty Creative
By Mike Volpe2014-08-28 20:40:33 UTC
This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations.
Remember when social media was a new, unchartered territory for brands? Consumers flocked to platforms like Twitter, Facebook and LinkedIn overnight and marketers knew that, in order to stay relevant, they had to follow suit. Fast forward to today: 97% of marketers use social media to connect with buyers. The problem is, most still haven't figured out how to leverage social to create a personalized, relevant and enjoyable experience for their audience.
Socially awkward brands aren't just pushed to the sidelines, they miss out on building valuable relationships, or in some cases, end up on a viral list of social media blunders. Whether your brand is too boring, too tone-deaf or too promotional, your social media approach cant be an afterthought. Here are seven deadly sins of social media marketing to avoid at all costs to keep your audience engaged, interested and loyal.
The key to social media content is to show, not tell. Audiences prefer engaging with visual content over text anyday; did you know that tweets with image links get an engagement rate 200% higher than those with just 140 characters? Flooding your feeds with line after line of text could cause you to miss out on a huge opportunity to connect with your buyers. Instead, we should be emulating brands like Oreo, whose Twitter feed is addicting thanks to charming illustrations, clever videos and mouth-watering images.
Lucky for us, its easier than ever to share visual content, thanks to free design tools like Canva and seamless embed options on social platforms. For marketers, a picture really is worth a thousand words act accordingly.
Trying to apply your advertising approach to social is a big mistake. In fact, one of the reasons social media is effective is because so many people tune out traditional media and mass messaging. On social, its even easier to mute brands that talk, but don't listen with a quick click, consumers can unfollow or remove your content from their feed for good.
Instead of talking about yourself nonstop, make your audience the center of attention by highlighting their interests, like Monster Energy on Facebook, or sharing their content on Instagram like Sharpie. Your social following isnt a captive audience, so take a break from broadcasting and start sharing content they'll actually want to click on.
Rappler's #WHIPIT campaign beats social media titans Facebook, Twitter, and LinkedIn in the Best Media Solution Social Media category, and bags double bronze awards for Best Content Team and Best Media Solution Online
MANILA, PHILIPPINES Rappler, the Philippines only social media news site, lived up to its name by winning on Thursday, August 28, the gold Spark award for Best Media Solution Social Media. The awards gala was held at the new Westin Hotel in Singapore.
FAMILIAR FACES. The #WhipIt campaign broke not just gender boundaries but geographical ones as well. The campaign was picked up by TIME Business & Money and was also applauded by Sheryl Sandberg.
Launched by Marketing magazine, the Spark Awards for Media Excellence assess media owners based on their compelling content, innovative solutions, products effectiveness and standout team performances.
The gold award for Best Media Solution Social Media recognizes the most creative, innovative and/or effective social media campaigns/solutions from a media owner for its client/s to engage their audience and drive commercial value for them.
Rappler also won the bronze award for Best Content Team, which recognizes the outstanding team with the ability to innovate and create powerful content based on audience and client needs; and the bronze for Best Media Solution Online, recognizing the most creative, innovative and/or effective online campaigns/solutions from a media owner for its client/s to engage their audience and drive commercial value for them.
GENDER INEQUALITY. Research was first conducted to generate the insights for the #WhipIt campaign.
It was our goal to change the game in an industry that was driven by traditional ads and we did this through the power of content. Rappler builds relevant stories and content campaigns that serve to engage our audience and drive optimum social reach while achieving brand objectives across different industries, said Carla Yap-Sysu, Head of Sales and Marketing for Rappler.
Rappler was the only Philippine company among the winners of the Best Content Team.
"The days of ads as interruptions are numbered," said Rappler's Maria Ressa. "We draw a line between our ad sales content creation team and our editorial team. Aligned with the best practices of journalism, our sales content is clearly labelled. Working with brands, our sales team gives you information you want and need."
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Rappler bags triple win in Singapore Spark awards