Archive for the ‘Social Marketing’ Category

Popdeem Presents: The Social Insider Episode 1 – Video


Popdeem Presents: The Social Insider Episode 1
Popdeem presents: The Social Insider A video series interviewing top marketers in Ireland on today #39;s current Social marketing topics.

By: Popdeem

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Popdeem Presents: The Social Insider Episode 1 - Video

Retro Fit Tip – HIIT | Social Marketing | 2014 – Video


Retro Fit Tip - HIIT | Social Marketing | 2014
This is one in a series of fitness tip videos that I shot and edited for Retro Fitness while freelancing for Creative Word Image. These videos were very lo...

By: Kyle Acker

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Retro Fit Tip - HIIT | Social Marketing | 2014 - Video

Social Media Marketing: How to Use Social Media for …

Using social media for marketing can enable small business looking to further their reach to more customers. Your customers are interacting with brands through social media, therefore, having a strong social media presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business.

Social media marketing, or SMM, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes.

At WordStream, weve created this guide to provide you with the social media marketing training you need to better your business. We want to give small businesses on short budgets an alternative to hiring a social media marketing agency or paying for social media marketing services.

With our Social Media Marketing 101 Guide below, you can begin developing your own social media marketing expert plan.

This education guide gives a basic overview on how to use social media for marketing, serving as a social media marketing for dummies manual. Read to learn about how to reap the benefits of using social media in marketing.

Before you begin creating social media marketing campaigns, consider your business goals. Starting a social media marketing campaign without a plan in mind is like wandering through a forest without a mapyoull only end up lost.

Create a social media marketing plan and brainstorm about your goals: what are you hoping to achieve through social media marketing? Who is your target audience? Where would your target audience hang out and how would they use social media? What message do you want to send to your audience with social media marketing?

Social media marketing can help with a number of goals, such as:

Only by establishing your goals can you measure your social media ROI.

Here are some social media marketing tips to keep you on the right track across all your social media campaigns.

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Social Media Marketing: How to Use Social Media for ...

7 Social Media Psychology Studies That Will Make Your Marketing Smarter by @courtneyseiter

One of my favorite things aboutsocial media is that its still such a young and new form of communication. It feels too early to take anything as a given, so were all experimenting, testing and learning together.

Every day seems to bring exciting new studies as research shows us more about how social media is changing the way we relate to one another, share information and even form our identities.

Ive been collecting a few of these studies and thinking over how they might relate to making us all better marketers (and hopefully better people, too). I thought I would share them with you today. Here are the major findings of7 social media psychology studies that will make your marketing smarter.

Most of us are familiar with that slightly uncomfortable feeling you get before you publish something new to the worldweve even written about it here.

Sometimes the feeling leads to a creative breakthrough. Other times, it causes us to change our minds altogether. To find out more about how this feeling affects the way we publishupdates to social media, two researchers at Facebook conducted a study on self-censorship (that is, the posts you write and never actually publish).

Over 17 days, theytracked the activity of 3.9million users (studying the actionsbut not the keystrokes or content).During the course of the study, 71 percent of users typed out at least one statusorcomment and then decided not to submit it. On average, they changed their mindon 4.52 statuses and 3.2 comments.

Researchers theorizethat people are more likely to self-censor when they feel their audience is hard to define. Facebookaudiences tend to be quite diverse which makes it hard to appeal to everyone. Users were less likely to censor their comments on someone elses post because the audience was more concrete.

Marketing takeaway: We all want to know our audience more deeply so we can communicate with them better. To understand your own audience better, try developing personas. And remember:Just because you dont always hear from your audience doesnt mean theyre not listening.

We know that emotions can be contagious in person-to-person settings, but not much was known about whether emotions can spread in the same way online until one of the largest-ever studies on the subject.

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7 Social Media Psychology Studies That Will Make Your Marketing Smarter by @courtneyseiter

Be Ready for 2015! Attend SMX Social Media Marketing Early Bird Rates Expire Friday

In less than 90 days, 2015 budgeting will be complete, Black Friday will be a distant memory, and new marketing objectives will be the measure of your success.

Be ready! Hone your paid, earned, and owned social media marketing skills at SMX Social Media Marketing in Las Vegas, November 19-20. Attend and youll learn proven social media tactics for driving traffic, increasing sales and improving customer satisfaction.

Whether youre a brand marketer in a large company, work at an SMB, or manage client marketing at an agency, youll leave SMX Social Media Marketing knowing the latest social media best practices. Sessions include:

And many more! See the agenda.

Register by Friday, Save $200

Early Bird Rates expire this Friday, October 17. Register today and youll pay only $1495 for two days packed with tactics and networking. Send your team and save an additional 15-35%.

Register now!

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Be Ready for 2015! Attend SMX Social Media Marketing Early Bird Rates Expire Friday