Mediaboss Marketing

January 18, 2017 | Social Media | SMB

Perhaps the great equalizer for small and medium-sized businesses (SMBs) is social media. Cheap to access and not requiring large advertising departments or costly services, it's not surprising that 77% of UK SMB digital marketers told Office of Communications (Ofcom) they regularly used social media sites and apps as marketing tools.

Far more UK SMB digital marketers said they use social media sites and apps than any other channel, though nearly 40% said they advertise or market on a vertical service, a specific niche type of market.

About one in three said they advertise on the website or app of local media, like a local news site or community message board. And nearly 30% said they regularly use an email newsletter to market their business.

One thing is clear: SMBs think that social media sites and apps are far better options than advertising with channels like Google or online marketplaces like eBay or Amazon Market. Under a quarter of those surveyed said they used marketing on these platforms.

Perhaps not surprisingly, SMBs with more employees more often used online marketing, For instance, about 70% of UK SMBs with 50 to 249 employees used online marketing, while 44% of those who had one to nine employees did so.

In total, 45% of UK SMBs used online marketingand it's safe to bet that if they did so, they were active on social media sites and apps.

Ben Clague

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Social Media Marketing Popular with SMBs in UK - eMarketer

Clearly defining who's a social influencer, these days, is becoming more difficult. At least, that's according to Insightpool CEO Devon Wijesinghe.

His platform and service has recently announced a new tool that will "democratize" that social influencer information.

This is Insightpool's new Universal Search function. In it, marketers or brands can search through publicly available information that has categorized everyone on every type of social media platform, even including the ones you might overlook at first, like Yelp or Reddit.

"Our society says, for now, that 'millennials rule social media,' but they don't want to feel like they're being sold to,"Wijesinghe told Adweek. "Social marketing, not paid marketing, can add contextual experience to these brands."

The Universal Search tool on Insightpool connects brand with influencers of varying degress; marketers can search using broad or narrow categories, in order to get as specific an audience as possible.

"This platform has 600 million profiles from over 100 social networks, and it's not opt-in," he said. "Marketers aren't always going to get Tyra Banks to talk about their product, but there are thousands of people who are just as influential in their respective fields."

Marketers can also use the search functions to sort by ranking or relevancy, depending on the type of connection they want to make with an audience. The tool wants to eliminate the hassle of combing through your own spreadsheets and notes on who tweets what by collecting all publicly available info from those networks.

"If you're a brand new soda company, that dynamically changes who will engage with you, but this tool can help you find exactly who you're looking for," saidWijesinghe.

"Sure, Procter & Gamble can pay someone $20,000 for one tweet," he said, "but great, smaller companies can start reaching out and getting momentum from this tool to get people emboldened toward the brand."

Scott Markle, the senior director of audience and business development at Fans 1st Media, part of Cox Media Group, has been using the tool with great success.

"We now have access to a large and diverse network of influencers that we can engage at scale through one single interface," said Markle.

"The most important feature is understanding their level of influence and being able to bring them into a relationship where we can create experiences together," he said.

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Insightpool's Universal Search Tool Makes It Easier for Brands to Find Influencers of All Kinds - Adweek

The Rival IQ Social Media Report published by Broadway Briefing assesses Broadway's 30+ productions every week to set industry benchmarks and provide visibility into social marketing best practices that attract audiences

Seattle & New York (PRWEB) January 17, 2017

Rival IQ, the leader in social marketing analytics and insights, and Broadway Briefing, the must-read morning newsletter for theater professionals, today announced the launch of a weekly social media analytics report for top producers, investors and promoters in the theater industry. Powered by Rival IQ, the report provides an unprecedented perspective on Broadway shows' social successes, as well as the opportunities to increase awareness, engagement and sales with theater-goers.

Beginning last week, subscribers to 'Broadway Briefing Pro,' receive a weekly summary, analysis and insights of social activity for all 30+ Broadway shows, providing the opportunity to learn social media best practices and industry benchmarks.

"With this exciting update to our Broadway Briefing Pro edition, Rival IQ provides our Pro readers with actionable social data and analysis the theater industry can use to make better, more informed social marketing decisions." said Matt Britten, owner at Broadway Briefing. "For theatrical professionals with limited access to industry-wide shared data, this new weekly report will certainly provide uniquely informative insights."

The new addition to Broadway Briefing Pro's content lineup informs Broadway's top players, thought leaders, and marketers about the social activity and specific content that is resonating best with their audiences and helps them increase the impact of their social media efforts.

"Rival IQ is pleased to provide Broadway Briefing Pro readers with social analytics and insights to accelerate their marketing results," said John Gallagher, vice president of marketing at Rival IQ. "The information shared in the newsletter every week will inspire new types of social content and uncover creative ways to keep audiences engaged with their favorite form of entertainment."

In addition to Rival IQ's analysis of Broadway, the company provides solutions for other industries, including higher education, media, and nonprofits, as well as marketing agencies. Rival IQ's recent feature launches, including Facebook boosted post detection and customizable dashboards, empower customers to tap into competitive insights far beyond native social platform capabilities, tailoring comparative and competitive data in a way that makes sense to them.

Rival IQ delivers digital marketing analytics with a competitive and comparative context. Their goal is to equip marketers with a toolkit to set a winning social media strategy that increases revenue and achieves their marketing goals. By uncovering new opportunities, identifying trends, and tracking results across all the key social channels and on the web, Rival IQ allows marketers to have informative data to make better business decisions. Insights revealed in these reports help marketers set tangible benchmarks, make data-driven marketing decisions, improve results and better understand competitors.

Organizations and businesses looking to evaluate their social media performance more effectively may sign up for a free trial of Rival IQ at https://www.rivaliq.com.

About Rival IQ

Rival IQ helps digital marketers make more informed content decisions, better understand their audiences and improve their social media engagement using Rival IQ's clear analytics and competitive intelligence insights. For more information, visit http://www.rivaliq.com, call +1.206.395.8572, or follow us on Twitter, LinkedIn and Facebook.

About Broadway Briefing

Broadway Briefing is a fun, fast, (and free!) must-read morning newsletter for theater professionals. This daily tip sheet reaches the most influential players and thought leaders in theater. The Broadway Briefing Pro edition includes exclusive industry insights and analysis created for Broadway professionals, by Broadway professionals. For more information, visit broadwaybriefing.com and broadwaybriefing.com/pro.

For the original version on PRWeb visit: http://www.prweb.com/releases/broadway-briefing/social-media-report/prweb13983279.htm

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Broadway Briefing and Rival IQ Deliver Social Media Analytics for Broadway Shows - Benzinga

Boost your social media. Call with any questionson how to run asuccessful social media marketing campaign. FACEBOOK FREE PAGE

Facebook is a fantastic social media tool to reach local customers. Facebook has1.19 billion registered users and 730 million active users per day. That is a lot of people your business could reach. Facebook is a great way to show your customers you are trendy and in the know by what you post. All companies should have an active presence. The best way to use facebook for local business is to offer something small for free or an add on item when a customer likes your page. Now you can target them in ads. Click to the right to learn a little how Ads can help grow your business.

Immediate Steps:

Last year mobile surpassed online for the first time with over one hundred million daily active users, over one billion and a half daily likes, and 20 billion shared images. Instagram is a mobile built platform that was designed for smartphones.Creating content for Instagram can be challenging. The importance of imagery is key to tell a brands story. Regardless of the industry, any company can create campaigns to usethis platform to reach their targeted audience, sharing beautiful photosand creative captions.We have extensive experience running free and paid campaigns, give us a ring with any questions.

Twitter should be incorporate into your social media marketing. As a real-time information sharing network, many businessesleverage Twitter as a customer service channel, both proactively engaging with existing diners and spreading awareness among people looking for restaurant options in a specific location.

You can also connect with influencers such as food bloggers that can help spread the word.

Claim your Google My Business account and youll make suresearchers find your companiesinformation, whether they are looking on Search, Maps or Google+. While many marketing companiesdownplay the significance of Google+, the fact remains that Google is the dominant search engine out there. Publishing content to Google+ page shows the Google algorithm that your companyis real and active. While many digital marketers downplay the significance of Google+ which youll manage via Google My Business, the fact remains that Google is the dominant search engine out there and they cannot be ignored.

Pinterest is the fastest growing social media site in history and the third largest social media network after Facebook and Twitter. Over one hundredmillion people actively use it, with another seventy sixmillion at least owning an account.

85% of Pinterests users are female, and the latest studies indicate more than 40% of women on the Internet are using Pinterest. It makes sense for businesses to get involved in the site if it fits your customer profile.

Facebook really wants people to advertise and their advertising rates are very low compared to some other platforms out there. You have controls never before available with items like TV, radio and billboards. We pick target areas, gender, age, interests and so much more.

Immediate Steps:

Previously Instagram was only open to a select group of brands, now any company in thirty countries can advertise on the platform.Users are two and a half times more likely to click on ads than on other social media platforms.If you post the right Instagram images, consumers soak up your marketing message without any hard sales pitches. Instagram can appeal to your customers without having to sell them.

Small businesses wanting to expand the reach of their message andincrease follower base should consider Promoted Tweets. Promoted Tweets are generated directly from your own tweets; Twitter will monitor your account for engagement and promote your best tweets to the top of a users feed.

Running a sponsored campaign is great for attracting engagement and putting your content in front of your target audience. Promoting a blog post or ebook download is a great way to drive traffic to your website, you can gain email subscribers, leads, sales and new followers via twitter.

For a small business, Google AdWords can be a hugely successful method of driving traffic, marketing your product and ultimately getting increased sales.

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Social Media Marketing - World wide online and based in ...

The following definition is endorsed by the Boards of the International Social Marketing Association, European Social Marketing Association, and Australian Association of Social Marketing.

Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good.Social Marketing practice is guided by ethical principles. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programmes that are effective, efficient, equitable and sustainable.

Download a PDF copy of this article.

The Process of Developing the Consensus Definition

In developing a consensus definition of Social Marketing iSMA, ESMA and AASMworking group acknowledged the dynamic and contested nature of elements of Social Marketing theory and practice as a strength and manifestation of the sophisticated nature of the Social Marketing field. In developing a consensus definition the intention was not to close down the helpful and inevitable on-going debate about the nature and focus of Social Marketing. The aim was to help build a common narrative that could be used by the supporting associations to promote Social Marketing as a valuable core component of social programmes aimed at improving the human condition.

In February 2012 iSMA and ESMA began an iterative and inclusive process to develop a consensus definition of Social Marketing. A working group was formed to lead this work onbehalf of iSMA and ESMA[2]. In April 2013 the AASM agreed to participate and contribute to this process.

The process consisted of a membership trawl to develop a set of agreed principles of Social Marketing to underpin the definition. The process also included an online members vote on these principles; a summary of the survey results is set out in annex two. All members of the participating associations were given opportunities to see the developing definition, comment and make suggestions for improvements. The definition was further refined through an iterative process of drafting and comment by the working group and input from the Boards of the supporting associations. Five considerations were taken into account when developing the definition:

Endorsement

Following Board meetings of the three associations over the summer of 2013the consensus definition was endorsed by the governing Boards of the iSMA, ESMA and AASM. The Boards have also approved additional work to refine and further develop supporting guidance linked to the consensus definition. This work will include:

Annexe 1: Working Group Members:

A Tapp, R Brophy , M Carausan, J Carruthers, S Peattie, S Revill, M Chamberlain , N Lee, S Sherif , T Beall, W Morgan , C Lellig, S Suggs, J French.

Annexe 2: Summary of Social Marketing principles rated as essential or important by 167 respondents to the iSMA and ESMA Key Principles & Definitions Survey

KP ID

Description

Essential + Important (% total responses)

Rank

KP 2

Set and measure behavioural objectives

83

1

KP 3

Uses audience insight and research

81

2

KP 1

Focus on the production of social good

79

3

KP 5

Use audience segmentation to understand and target interventions

76

4

KP 13

Apply data, research, evidence and behavioural theory in developing programmes

73

5

KP 22

Rigorous evaluation and reporting of short-term impacts, ROI and longer-term outcomes

73

6

KP 6

Use systematic planning and marketing management methodology

68

7

KP 4

Undertake competition analysis and develop competitor intervention strategies

67

8

KP 20

Apply and be guided by an ethical analysis and standards

66

9

KP 21

Apply commercial marketing theory and practice to social challenges

61

10

KP 7

Focus on up-stream, mid-stream and down-stream audiences

58

11

KP 17

Analyse communication channels & other forms of influence

57

12

KP 8

Inform and shape the total social policy intervention mix

54

13

KP 11

Focus on creating value for citizens and civil society through valued negative exchanges

51

14

KP 10

Focus on creating value for citizens and civil society through valued voluntary exchange

50

15

KP 12

Undertake stakeholder analysis and apply relationship management strategies

49

16

KP 16

Consider applying the 4Cs tool box (Lauterborne)

43

17

KP 9

Understand and use forms of influences that draw on rational choice & rapid cognition

42

18

KP 14

Design programmes that aim to increase social equity

42

19

KP 19

Analyse the potential costs and benefits of supporting and/or partnering with private

sector organisations

42

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Social Marketing Definition