Archive for the ‘Social Marketing’ Category

Social Marketing Startup Tiger Pistol Raises $3.1M As It Plans For US Growth

Tiger Pistol, a startup offering social marketing tools for small businesses, is announcing that it has raised $3.1 million in Series A funding.

The company started in Melbourne, Australia, and I first covered it in 2012, when it left beta testing. Since then, Tiger Pistol (named after the tiger pistol shrimp) has moved its headquarters to Los Angeles, though it retains an office in Melbourne.

Co-founder and CEO Steve Hibberd told me that the business is already slightly profitable in Australia, but the move and the new funding signal growing ambitions in the United States.

Were going to invest primarily in our growth into the U.S. marketplace, he said. Thats driven by our own understanding that theres a real gap that our product meets.

Tiger Pistol helps businesses maintain their presence and monitor their reputation on sites including Facebook, Google+, Twitter, Instagram and Yelp, and also to promote their content through ad campaigns (the company joined Facebooks Preferred Marketing Developer program earlier this year). And for small businesses that want to make things even easier, Tiger Pistol offers a Do It For You service package, with pricing that starts at $249 a month.

Asked how Tiger Pistol stands out from other social marketing tools, Hibberd pointed to the breadth of its offerings, its focus on real business outcomes and its technology, which looks at past data and produces recommendations on exactly what to be doing and the configuration of how to be doing it.

The company will also be working with partners who will resell a new white label version of Tiger Pistols products to their customers. The first partner in this vein is Melbourne IT, an Australian Internet company that focuses on domain name registration. Hibberd said Tiger Pistol is working to strike similar deals with U.S. companies.

Melbourne IT also led the Series A, with participation from individual investors including Liberty Financials Sherman Ma.

Introducing Tiger Pistols Do It For You packages 60 Sec from Tiger Pistol on Vimeo.

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Social Marketing Startup Tiger Pistol Raises $3.1M As It Plans For US Growth

Unruly IDs the most shared videos of 2014

Unruly has released a list of the Top 20 Global Social Video Ads; the most shared was an ad collaboration between music artist Shakira and yogurt brand Activia. The "La La La" song and ad garnered more than 5.8 million shares across Facebook and Twitter. The closest competitor to the ad was the 20th Century Fox clip "Devil Baby Attack" with 2.1 million shares.

The Shakira/Activia clip is now the most shared ad of all time, surpassing VW's 2011 Super Bowl ad.

"This year we saw a hat-trick of global sporting events. Advertisers responded by investing in powerful ads that conveyed the excitement, triumph and exhilaration of these global water cooler moments," said Unruly's President, US Richard Kosinski. "With 300 hours of content uploaded to YouTube every minute and more than a billion video views on Facebook every day, consumers are inundated with content in their social feeds, so when a brand can create such a highly shareable video you know they've hit something special. Many of the most successful ads this year tied their social videos to a social cause and we saw a range of online video genres utilized by brands, from music videos and prankverts through epic love stories and playful sing-alongs."

Other videos that made the list include:

Nike's "The Last Game" Budweiser's "Puppy Love" Cardstore's "World's Toughest Job"

Image via Shutterstock

Tags: social marketing, social sharing, social video sharing, Unruly, video content, viral marketing

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Unruly IDs the most shared videos of 2014

How To Be Social 004: @Meetup, Interruption vs Social Marketing – Video


How To Be Social 004: @Meetup, Interruption vs Social Marketing
http://youtube.com/HowToBeSocialMedia | How To Be Social, tips for busy entrepreneurs! I #39;m veering off a little from the things you can do in 5-10 minutes a...

By: How To Be Social (Media): for Busy Entrepreneurs

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How To Be Social 004: @Meetup, Interruption vs Social Marketing - Video

Social Mobile Press Social Marketing Software and Mobile Devices – Video


Social Mobile Press Social Marketing Software and Mobile Devices
http://tinyurl.com/keqrjb5.

By: Willie Lynch

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Social Mobile Press Social Marketing Software and Mobile Devices - Video

Mobile and Social Marketing for Business Done For You (819) 200-6000 – Video


Mobile and Social Marketing for Business Done For You (819) 200-6000
http://www.MobIshMobile.com Video and Social Marketing for Business Done For You We build mobile sites and desktop sites Get your business connected to Faceb...

By: Mob Ish

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Mobile and Social Marketing for Business Done For You (819) 200-6000 - Video