Mediaboss Marketing

LinkedIn is a great platform for job hunting and networking. There are different types of employers who seek right candidate for a number of jobs. The latest data curated by LinkedIn shows that the most in-demand marketing skill on LinkedIn that many employers are seeking in 2024 is social media marketing. The report by LinkedIn shows all the latest industry trends to help marketers polish their skills and improve them in order to ensure suitable employment opportunities.

The skills that are in-demand on LinkedIn other than social media marketing are data analysis, coding, SEO (search engine optimization), and remote team work. LinkedIn also says in its report that familiarity and knowledge of AI is also preferred in most of the jobs that are being listed on the platform. Adobe photoshop skills (mostly related to photo editing and graphic designing) are also in demand on LinkedIn, followed by email marketing and then market research.

83% of the CMOs on LinkedIn say that they are likely to hire a lot of individuals this year who have the above mentioned skills. Many hirers are not looking for individuals who have many degrees, rather the area of interest for many CMOs is how skillful and talented an individual is.

Take a look at the infographic below for more insights on how digital marketing skill sets are evolving.

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LinkedIn Data Shows Social Media Marketing is the Most In-Demand Skill on the Platform - Digital Information World

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SEC charges Trump Media auditor with 'massive fraud' on hundreds of companies, imposes lifetime ban  CNBC

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SEC charges Trump Media auditor with 'massive fraud' on hundreds of companies, imposes lifetime ban - CNBC

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Compliance makes social media healthcare marketing hard but creativity always wins  The Drum

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Compliance makes social media healthcare marketing hard but creativity always wins - The Drum

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Social Marketing Trends The data you've been missing!

Need a new plan? Discover how marketers plan to change their social activities in the 15th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 242,000 marketers!

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LinkedIn Updates: Short-Form Video, Premium Company Pages, and More - Social Media Examiner

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Authored by Sachin Shah, Founder, The Hype Capital

Remember the days of brands yelling at you from giant signs or having a perfect stranger tell you how great their product was on TV? Those days may or may not be over, but social media has changed a lot of things. It's no longer a one-way street where brands talk down to you. Now, it's a conversation a chance to connect with real people who use your stuff.

When social media started, it was all about getting your name out there. Everyone rushed to claim their spot on MySpace, Facebook, and Twitter. It didn't matter much what you said, as long as you said something. But those days are gone. Today's social media jungle is crowded, and people need more exciting messages. People are done with being told what to do. People are done with brands, and creators showcase picture-perfect lives and products. People are done with curated feeds. People need authencity. People need emotions. People need feelings. People need humans. Humans are working behind the brands. They want to connect with the real people behind the brand the folks who design the products, write the posts, and maybe even make the occasional mistake (we all do!).

When you go to a party, you don't just stand there talking about yourself all night, do you? Social media is the same. You need to chat with people, share stories, and find things you have in common with your audience (basically, your guests at this party).

So, how do you win friends and influence people (without being annoying) in this dynamic social media world? Here are some tips:

While some essential points are covered above, we must also understand that trust is the foundation of any genuine friendship and is no different online. With social media, people have all the information they need. They can see through fancy marketing and sniff out a fake from a mile away.

So, how do you build trust? Be honest and upfront about your company, products, and mistakes. Did someone have a bad experience with your product? Acknowledge it, explain how to fix it, and show that you take their feedback seriously.

Social media is constantly changing, and the line between the online and natural worlds is blurring more and more. Expect to see even crazier stuff in the future, like experiences that come to life with special glasses or interactive content. Brands that can use these new things to create fun and engaging experiences will be the ones who genuinely connect with their fans.

Social media has the power make or break brands and help them connect with their audience more deeply. By being yourself, having honest conversations, and sharing your story, you can build genuine friendships with your fans, which translates to loyalty, sales, and even a few laughs. The easiest way to lose the interest of a highly distracted audience is being a robot.

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Humanizing Brands: How brands are creating authentic connections through social media - Adgully

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