B:hip Teaser Espaol
El mundo esta cambiando y te lo estas perdiendo! El social marketing es la nueva tendencia econmica que esta cambiando el estilo de vida de millones de pers...
By: Bhip Latinoamrica
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B:hip Teaser Espaol - Video
Call it social marketing, call it native advertising, call it strategic content marketing. In reality, it does not matter what you call it, just make sure that you are calling it out. If you are familiar with the internet, then you are certainly familiar with BuzzFeed.
BuzzFeed is the leading media company for the social age, intensely focused on delivering high-quality original reporting, insight and viral content across a rapidly expanding array of subject areas, according to BuzzFeeds website.
BuzzFeed calls itself a media company, but what does that really mean? Students often assume this title correlates with unbiased reporting and accurate information. This assumption could not be farther from the truth.
BuzzFeed is on the front line of a major shift in the advertising industry. This shift is away from traditional banner ads on the internet and toward social advertising that engages consumers, inspires sharing and produces earned media.
BuzzFeeds strategy is groundbreaking and brilliant and has proven to be incredibly successful and lucrative. The site is rapidly growing and reaches more than 200 million monthly unique visitors. At its current projected trajectory, BuzzFeed is set to eclipse sites like The New York Times, Huffington Post and CNN over the next few years. This is very concerning considering the nature of BuzzFeeds media.
Whether it is content published directly by a BuzzFeed editor or uploaded from a corporate sponsor, the majority of BuzzFeed articles are uploaded with the intention of manipulating the reader into consuming some type of product.
You might read This Is How Often You Should Actually Wash Your Towels and 17 Reasons You Are Not Washing Your Towels Enough, but is BuzzFeed really concerned with your personal hygiene habits?
No, BuzzFeed is being paid by a major detergent company to encourage you to wash your towels more, thus spending more money on detergent.
This Is What One Man Learned From Wearing Makeup For A Week.
Is this man on a noble pursuit to challenge gender norms and break down stereotypes? Is this selfless creature the patron saint of social justice movements? No, if you read between the lines (or even just at the bottom of the page where it clearly states it), this article was sponsored by MAC and Benefit Cosmetics.
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23 ways college students are misinformed
Over the past year, Facebook has crushed the organic reach of the posts published by many Pages. Its harder than ever to get exposure in the News Feed without paying for it. Still, Facebook has launched new features, including tools specifically for Pages, which do create some potential for new opportunities.
We wanted to get some thoughts on some of these from a true Facebook marketing expert, so we reached out to Mari Smith, author of of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day.
Facebook has made some big improvements to its search experience, adding keyword-based search to bring up post results, among other things. You can now find who has said what about any given topic. Are there opportunities for businesses here?
The ability to search for posts seems to be rather buggy and needs much improvement, Smith tells WebProNews. So far, despite a myriad of search tests myself, Im not finding it terribly useful. Over time, however, as refinements are made, businesses will be able to surface any post created by users on their personal profile, shared with public. Ideally, well also be able to surface posts made by Pages, too.
Asked if she sees Facebooks search feature becoming more of a go-to destination for users in light of its improvements, Smith says, Not yet. Facebooks search has a long way to go. It will be interesting to see just how widely users have taken to the new tabbed design of the search results page. Its not that obvious, at first. And, its not even that obvious how to search and surface items such as friends photos, places, events, etc. My guess is most users simply use the search bar for looking up other users profiles. Facebook would do well to provide further education/tutorials on how to optimize search.
We also spoke with Moz co-founder Rand Fishkin about Facebook search recently. He doesnt see Facebook search becoming very significant anytime soon either in terms of being a place where users regularly go to look for information.
Facebook CEO Mark Zuckerberg talked a bit about search during the companys earnings call last week.
So, our view on this is that there is a lot of unique content that people have shared in Facebook, a lot of personal content, recommendations from friends that you can get that you just wouldnt be able to get through a traditional web search service or other app, he said. And were on this multiyear voyage to basically index all the content and make it available to people and rank it well. We started off by launching graph search which I think included more than a trillion different connections in the first system.
And the second round of the search progress that we just started rolling out at the end of last year was post search, which now has indexed more than I think a trillion posts, which I mean the sizes of these corpuses are bigger than anything in a traditional web search corpus that you would find, he added. So its an interesting and fun challenge to make this work. Were seeing that people immediately understand how they can use this and find content that theyve seen in News Feed before or that theyve posted with just a few keywords.
In terms of what types of content might work best for Pages when it comes to visibility in Facebook search, Smith tells us, Visual wins the game for organic, paid and search results whether images or video. Our brains process images, especially containing real people, much faster than words. Plus, our attention spans have reduced, so the quicker businesses can communicate their message in a visual manner, the better. Videos under 60 seconds are ideal, with a blend of informative and entertaining, if possible. Notice when we do a search on Google, the row of YouTube video thumbnails always stands out!
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Facebook Marketing Expert Mari Smith On Utilizing The Social Networks New Features
Despite the potentially jargon-heavy title of this piece, were actually talking about serious stuff here which is why you should know what youre spending time and money doing is worth the time and money.
While I think that sentence alone should bea goodreason, Ill expand to three core reasons why knowing the ROI of your social media campaigns is paramount to marketing success.
First up is a deeper dive into my initial statement: If youre spending time on something at work, it needs to be valuable, and that value needs to be provable, preferably by tracking your company and team goals.
If it doesnt, then you should ask yourself (or the powers that be) why youre doing it. Without getting too existential about it, most people work for an organization that has some kind of goal, with metrics attached. From there, a trickle down effect of departments, teams, and individuals having goals/metrics/KPIs/whatever you call them, is fairly common.
Now I hear you saying that you have goals and metrics for your social media campaigns. I also hear you shouting, Retweets! and Likes! and Pins!
While there is nothing specifically wrong with wanting traction on social channels, a few important considerations should be applied:
If yes,you are certainly not the norm.
Whichbrings us to our second point.
If youre not tracking the ROI of your social campaigns, you probably dont know whats working, not working, and why. And you should definitely want to know that information, because its how you get to better marketing, higher ROI, and a strategic understanding of what the right mix of channels by audience is for your brand.
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Why Knowing The ROI of Your Social Media Campaigns is Important by @texasgirlerin
How do I send scheduled messages on social media? | 123-reg
Watch this video to for a quick step-by-step guide on how to schedule messages on your social media accounts. The steps you need to follow are easy. Begin by clicking on Share from the top...
By: 123reg
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How do I send scheduled messages on social media? | 123-reg - Video