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In less than two weeks, the editorial staff fromSearch Engine Land and oursister siteMarketing Land will host the 4thannual SMX Social Media Marketing conference(November 19-20th)at the ARIA Resort and Casino in Las Vegas, Nevada.
For this years lineup,in addition to strategic sessions and big picture panels, we have several spotlight sessions that will deliverhighly tactical and practical tips for marketing on specific socialplatforms.
Over at Marketing Land, we have been previewing a sample of sessions and keynotes of interest to search and social marketers, read more now:
Heres an overview of what to expect if you are attending the 2014SMX Social Media Marketing Conference at the ARIA Las Vegas.Still need a ticket? Register today to secure your spot!
Whether youre just getting started in a social media role, or are already a seasoned social pro, you can add aprimerday (Tuesday, November 18th) to your conference ticketand choose one of thesein-depth workshops:
Withnative advertisingbeing one of the most complex issues in social media promotion, you need all the insight you can get when it comes toNative Ads, Sponsored Endorsements & Paid Posts: Walking The Social Media Minefield.Youll hear how some of thetop digital agencies (Edelman, Beeby Clark + Meyler, Sway Group) are navigating this tricky area on behalf of well recognized brands.
Paid social advertising has been one of the fastest growing areas of digital marketing,and like all other areas of digital, changes at a rapid pace. Just recently, Facebook Ads unveiled major upgrades for campaign structures, allowing advertisers to better manage their social targeting and bidding strategies.
With other new features, such as the Facebook/Atlas ad-serving platform rising up to challenge Google Doubleclick, the opportunity for advertisers to tap into the power ofaudience based targeting and interest segments is massive.
In this sessionled by our own paid media reporterGinny Marvin, attendees will hear more about the features available to advertisers from Beth Horn,Retail Business Lead at Facebook,as well as campaignmanagement strategiesfrom experienced agency marketers Ian Mackie of Point It and Paul Steketee of Addressomo.
Content creation and distribution remains at the center of all successful social media campaigns. Learn how the biggest brands listen to their audience, craft a content strategy for the long haul and execute on brand voice in real-time moments, while avoiding blunders.
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2014 SMX Social Media Marketing Conference Preview
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