Archive for the ‘Social Marketing’ Category

How Social Media Makes Email Marketing More Effective

A study from Nielsen once found that 92% of people trust word-of-mouth marketing. Most of the time this comes from social media, and marketers should consider harnessing that with their email campaigns to reach a broader audience.

Are you combining your social media and email marketing efforts to find and take advantage of your best brand advocates the people that are spreading positive word-of-mouth about your business?

We had a conversation about this with Jason Warnock, VP, Intelligence Products at email marketing software firm Yesmail. He believes there are three main benefits to incorporating social media into email campaigns, which all stem from being able to track social shares from them.

First, acquiring new subscribers is simple with an integrated email and social strategy. By tracking who is engaging with promotions shared on social and collecting their information, email marketers can acquire already engaged subscribers, increasing reach and revenue, Warnock tells WebProNews. By tracking opens, shares, revenue and database growth for each email campaign, marketers can also measure the ROI from a specific email campaign.

Finally, marketers can identify who is sharing their content, tracking the engagement and revenue each share generates, he adds. After defining their best brand advocates, marketers can create incentivized campaigns targeted at their most valuable subscribers. This will increase the campaigns reach and generate subscriber growth.

When it comes to best practices for incorporating social media into email campaigns, Warnock highlights four main concepts: tapping into attribution expertise, using the right channels, choosing the right product, and identifying the right technology.

When integrating social and email campaigns, attribution allows you to track and measure the value of your most loyal fans. When implementing social into an email marketing campaign, rely on experts to provide recommendations for best practices, he says. Do your research before you integrate social and email to see where your consumers are talking. The most common social network for social sharing is Facebook, followed by Twitter and then Pinterest.

If youre a company with multiple service offerings, some products are more likely to be shared. Restaurants, entertainment and electronics generally perform the best, Warnock adds. Automated tools can simplify attribution processes, especially when it comes to data processing.

Some types of email content are going to work better than others for inspiring recipients to share it via social media channels. According to Warnock, incentives are the best way to encourage engagement with an email campaign. Yesmail completed a survey finding that 28% of consumers who have never shared a promotion on social media are more likely to share if theyre incentivized.

Relevant deals like percent off, money off and buy-one-get-one-free also inspire social sharing, he says.

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How Social Media Makes Email Marketing More Effective

Salesforce: Email still key, social continues to grow

Some interesting findings from the 2015 State of Marketing Report include:

Marketers find mobile apps, analysis and CRM tools as 'most effective' at creating a customer journey Most marketers believe personalized customer journeys are more important than strict campaigning 64% say social marketing is 'critical' to their success, 70% say they'll increase social budgets this year 73% say email is core to their business, 92% report email gives them ROI

"The future of marketing is building cohesive customer journeys across sales, service and marketing interactions. It is more important than ever to connect with each person interacting with your brand, and personalize journeys based on their actions and preferences," said Scott McCorkle, CEO, Salesforce Marketing Cloud, Salesforce. "Our 2015 State of Marketing report shows that this will be the year that businesses connect the dots accordingly and implement a truly multi-channel approach to personalize each customer's engagement."

And don't count out mobile. With more consumers shopping, researching and generally spending time with their mobile devices, marketers are following suit. The report finds mobile integrations are key to their overall strategy. Researchers found 68% of marketers have integrate mobile into their strategy while 65% plan to spend more on mobile push notifications.

Tags: advertising trends, email marketing, Salesforce, social data, social marketing

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Salesforce: Email still key, social continues to grow

Learn Pinterest with humble guru Vincent Ng – 1 of 3 – Video


Learn Pinterest with humble guru Vincent Ng - 1 of 3
Vincent Ng runs a Pininterest marketing agency. He is based in Vancouver and is a guest speaker at the 2015 Social Marketing World conference. I was visiting in Vancouver and had a chance...

By: Canadian Digital Nomad in Asia

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Learn Pinterest with humble guru Vincent Ng - 1 of 3 - Video

Why Men Shouldn’t Be Afraid of Pinterest – Video


Why Men Shouldn #39;t Be Afraid of Pinterest
Why Men Shouldn #39;t Be Afraid of Pinterest* Join me and my good friend +Jeff Sieh of the +Manly Pinterest Tips show to talk about why more men should be getting visible on Pinterest! We...

By: Wade Harman

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Why Men Shouldn't Be Afraid of Pinterest - Video

Task Force LASURECO – Video


Task Force LASURECO
Power to the People @ Padian Bangolo, MC (Part 3) November 11, 2014.

By: social marketing

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Task Force LASURECO - Video