Mediaboss Marketing

Sacramento, CA (PRWEB) January 26, 2015

StreamSend, the email marketing service provider, has introduced StreamSend Private Label, offering marketing agencies and resellers the ability to fully white label its powerful email marketing and social media platform with their own logo and URL in a customizable account.

Agencies and resellers gain their own email marketing and social media platform with the most easy-to-use interface in the industry, said Dan Forootan, president of StreamSend Email Marketing. If you are already offering digital marketing services, StreamSend Private Label is an easy way to provide your clients with an additional, valuable service offering under your brand. Here are seven ways it works.

1. Same Brand, Same URL StreamSend Private Label lets marketers fully customize the StreamSend platform with their logo and customized URL. When clients log into their accounts, they will see the agency or reseller logo and URL only.

2. Fully Customizable Marketers can customize their account by setting their own pricing and offer self-service or full-service accounts. They can also configure account users with varied permission levels, plus the option to add their logo to the footer of client emails.

3. Tailor An Email Template Library Marketers can use StreamSends mobile-optimized templates, upload their own designs or offer clients a combination of both. With a Private Label account, the template library is fully customizable, with the option to determine which, if any, StreamSend mobile-optimized templates to include in the client template library. Customize them and/or upload other designs. Agencies also have the ability to offer different clients different templates.

4. Advanced Features -- at a Fraction of the Cost Smart message delivery options streamline the email marketing process by letting marketers create a campaign once and deliver it to email, social and the web with the click of a button. Advanced features include triggered emails, advanced segmentation, retargeting, video-in-email, dynamic content and much more.

5. Keep It Simple: Private Label Dashboard A centralized dashboard allows marketers to effortlessly manage client accounts, their campaigns, reporting and invoicing through one simple interface.

6. Free API Access and a Private IP Address StreamSend provides each Private Label Account with a private IP address and access to our powerful API at no additional cost.

7. Dedicated Support Every Step of the Way StreamSend Private Label Accounts come with a dedicated account manager who helps marketers set up their account, based on their goals and the business model they would like to implement. The dedicated account manager is also available for any ongoing support.

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StreamSend New Private Label: A Branded Email Marketing and Social Media Platform for Agencies, Resellers

Nick Eggleton. Picture: Nic Ellis/The West Australian.

More companies will start creating their own content in 2015, challenging traditional media for the consumers attention, PM+A Marketing senior consultant Nick Eggleton has warned.

Speaking at the Curtin University/WestBusiness Outlook Series event on the future of marketing, Mr Eggleton said news- papers in particular would be competing against everyone for an audience as brands turned to owned media platforms such as blogs and social media to publish their own content.

That warning was quantified last week when the US-based Content Marketing Institute released its 2015 Australian Benchmarks, Budgets and Trends report, based on a survey of 251 business-to-business and business-to-consumer groups.

Content marketing sees brands create and distribute articles and videos which engage their target audience to drive sales.

The study showed 63 per cent of marketers planned to increase their content marketing budget next year. Some 33 per cent of marketers surveyed thought their companies were effective at content marketing, up from 29 per cent last year.

It also showed 86 per cent of companies were using social media (other than blogs), 85 per cent were publishing articles on their website, 83 per cent were using e-newsletters, 72 per cent videos and 68 per cent blogs.

PPR WA managing director Peter Harris said he knew of a US-based public relations company that employed up to 80 journalists to write content for brands which would then be pushed out to both new and old media channels. A similar-sized team was listening to social media for trending topics.

The reality is that there will be relevance for advertising, that will continue, but ad revenue will continue to drop, he said. People are now into storytelling.

Lush Digital associate director Sarah Mitchell said brand journalism where brands employ teams of experienced reporters to create content rather than marketers was still immature in business but it was an idea thats time had come.

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Marketings future a digital dilemma

ReverbNation Promoter Bot lastest full 2015
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By: Social Marketing Bot

Originally posted here:
ReverbNation Promoter Bot lastest full 2015 - Video

Keep in mind that neither your customers' experience nor your brand starts with Twitter, Facebook, or your blog. Social media should take your existing brand and solidify it, galvanize it, and bolster it. Your efforts in social media should be an extension of everything else you do in all departments of your company. Capturing your company's voice and sharing it with the world through social media will open up unique opportunities in all other channels of inbound marketing, including SEO, branding, public relations, sales, and more.

Relationships

To get the most out of social media, make the relationships you build with it your end goal. That might sound a bit utopian for anyone who is grounded in more traditional and tangible business measurement and metrics, but take a step back from the bottom-line, ROI-seeking aspect to look at the big picture for a minute. The relationships built with customers are the foundations upon which other aspects of your business can and will flourish.

Relationships flourish when you cultivate them, and no other area offers you the opportunity to do this as well as social media. Social channels have broken down the walls between individuals at an unprecedented rate. In 2011, Facebook released data showing that its users were, on average, 3.74 degrees of separation away from one another, making them nearly as connected to each other as Kevin Bacon is to the rest of Hollywood. In the years since that study, the network has only continued to grow. That's pretty amazing, and social media can take credit for making it happen.

Some of the most successful SEOs and public relations professionals earn their notoriety, at least in part, from the relationships they are able to build. They're also good at what they do, of course, but great relationships bolster their already solid effort. The relationships you build with your customers lead to advocacy and loyalty, traits that can support your brand during both the good and the bad times, representing an investment that will remain strong on nearly any platform and under nearly any circumstances.

Feedback

Information can be shared through social media at an amazingly fast pace, and users are increasingly turning to social channels to share information in real-time. This information often takes the form of opinions, so if you're listening for the right cues from your audience, social media can become an invaluable source of insights and feedback. Incorporating social listening into product development work can act as an early warning system, save on customer service costs, provide valuable development feedback, and even help identify ideal beta testers without much expense.

Integration

Social media is not something you can simply "tack on" to the rest of your marketing, branding, PR, and advertising efforts; it needs to be a fully integrated part of the mix. In doing so, you can create a cohesive and scalable experience for your customers. Think of it as a means to an end, and not an end in itself. Also, it's not as hard as it sounds.

Be sure to integrate social media into your marketing efforts as early as possible to help amplify and solidify your work rather than waiting until the end of a planning cycle to explore social options. If a social presence is clear from the start, your branding will benefit from additional customer touchpoints, PR will see a lift in impressions and reach, and customer service can proactively listen and activate where necessary.

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Social Media: The Free Beginner's Guide from Moz

Join 2,500 fellow marketers at the mega-conference designed to inspire and empower you with social media marketing ideasbrought to you by Social Media Examiner.

Watch this quick video for an overview of our event.

Youll rub shoulders with the biggest names and brands in social media, soak up countless tips and new strategies and enjoy extensive networking opportunities in San Diego, California.

This is a historic opportunity for you to connect face-to-face with the top social media marketing experts while breaking bread with like-minded peers from around the globe.

Heres whats in store for you in 2015:

Networking: Make new connections at the opening-night networking partyand at extensive structured networking opportunities.

Discovery: Take in practical social media marketing sessions from the worlds top experts at the bayfront Manchester Grand Hyatt San Diego.

Fun:Make new connections at ouropening-night networking party held aboard an aircraft carrier and at our Social Beach networking party, celebrating Southern California beach culture.

Youll pick from 100+expert-led sessions covering social media tactics to content creation to social strategy. Plus, hear from many top brands, including Microsoft, Disney, IBM, Whole Foods, Cisco, Century 21, Intel, KLM, Yahoo, Tyson Foods, LinkedIn, Sonic Drive-In, Adobe, Cabelas, BMC Software, Citrix, Cox Communications, Symantec and the Boston Celtics.

This is just a sampling of whats in store for you at Social Media Marketing World 2015 in San Diego on March 25, 26 and 27, 2015.

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Social Media Marketing World: Social Media's Mega ...