#SocialHangout #7 with Guest Ted Rubin
Tune in Friday January 9th 9am PST/12pm EST as we welcome Ted Rubin the leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators to the...
By: Eric Mitchell
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#SocialHangout #7 with Guest Ted Rubin - Video
Powerful forces at work within digital marketing are transforming the social media communication landscape. My recent visit to B2 Interactive offered insights into what the next 12 months will bring to media and public relations.
B2 Interactive has honed a business model in the last two years working as a growing digital agency in suburban Omaha, Nebraska. The steady stream of end-of-year business suggests that there is profit from three basic functions: Search Engine Optimization (SEO), content creation and management, and coding.
While social media strategists might be tempted to proclaim a slow death of search, in fact, SEO principles now dominate successful social media projects. Keyword research, website audits and optimization offer a path to learning audience motivation and needs. Satisfy those, and the social media data will trend upward. From information to entertainment, real-time data analyses generate strategies for earned organic versus owned, paid and promoted campaigns.
Just as SEO continues to be important in driving website traffic and advertising revenue, sites often remain the end game of social media return on investment (ROI) strategies. By replacing business jargon with natural consumer language found within social media, we can target blogs, video and other rich media. While digital marketing works well, it is also worth emphasizing the need to be restrained by ethics. As we go forward, an SEO mindset must never ignore basic ethical principles.
Social Marketing and Ethics The recent Sony email hack and subsequent news reporting of private message content, for example, crossed an obvious line. Most religious faiths emphasize that we should not do to others what we wouldn't want done to us. Hacked email does not pass the smell test because you would not want your private emails published on a news or entertainment website.
Still, what happened to The Interview film this week is instructive of an emerging distribution model that leverages social media buzz and publicity:
Online pre-release of content social & media amplification release
While 2014 was about using social media tools in PR and marketing, 2015 must move our conversation toward ethics and improving measurement methods.
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Digital Marketing Will Define Social Media in 2015 ...
Wherever your specialty lies in the the digital marketing world, social media will continue to grow in importance in 2015. In fact, 92% of content marketers use social networks for content publishing. (CMI/MarketingProfs)
Earlier this month, Lee Odden put together a list of our most popular blog posts on social media marketing throughout 2014. From that list, we see contributions from a mix of TopRank Marketing team members, each with a unique perspective.
To provide some context behind these social media marketing posts that have attracted tens of thousands of page views and social shares, Ive reached out to our team members to understand the lessons learned.
Nick Ehrenberg @NickEhrenberg
The Hashtag Test: Best and Worst Practices for Social Media Marketers At this time I wrote this post, I was beginning to learn more about specific social best practices. Hashtag use is something that comes up frequently in client discussions, though there are ample opportunities to guide them toward more strategic use.
Too many businesses are guilty of using hashtags as a novelty whether by using a trending hashtag for irrelevant purposes, or overusing to the point of exhaustion. Hashtags should be treated with the same standards as all other social elements they should mesh with brand messaging and give audiences a reason to engage.
Emily Bacheller @EmilyBacheller
24 Social Media Tools To Boost Your Marketing Performance I often refer back to the list of tools in this post whenever I need a tool to do something specific on social media. Some of the photo editing tools that are mentioned in this post have also helped us take our visual marketing efforts to the next level. For instance, Canva has become an indispensable tool for creating visually appealing social media posts for our clients.
I like to follow Ian Clearys blog to stay in-the-know on new social media tools.
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5 Lessons From Our Top Social Media Marketing Posts of 2014
Uploaded on Dec 30, 2014
No one could deny the role of social media to reach out potential consumers. Take a look at the industry report which has been created based on social media marketing trends in 2014. It has been
No one could deny the role of social media to reach out potential consumers. Take a look at the industry report which has been created based on social media marketing trends in 2014. It has been crafted after an in-depth analysis of how different established brands have reinforced their presence in the industry utilizing the social media platforms. It will also offer you a detailed view about the performance of different social networking sites in 2014 Get to know about the social networking site gaining more impetus for brand promotion in recent time.
Hope this visually appealing presentation will delight you. We would love to know your feedback about our presentation. You can also share with us your social media campaign experience in 2014.
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Social Media Marketing Trends - Social Intelligence Report ...
The Critical Questions To Ask Your Agency About Your Social Marketing Campaigns
By: Sarah Throne
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The Critical Questions To Ask Your Agency About Your Social Marketing Campaigns - Video