Mediaboss Marketing

Forbes

Five Factors To Evaluate When Deciding Whether To Hire A Social Media Expert Forbes With all the hype, success stories, data corroborating the advantages of social marketing, it brings up the question, are they using the platform accurately? Here are five factors to help you consider whether it's time to hire an expert: Marketing ...

Originally posted here:
Five Factors To Evaluate When Deciding Whether To Hire A Social Media Expert - Forbes

(Image: iStock/andresr)

Social media marketing is the great equalizer of businesses big and small. Many startups have blown the large, mega brands out of the social media pond, because of their ability to meet the client on their level and be more responsive to their needs.

How is this accomplished? By understanding the main market demographic your business serves, and channeling your time and marketing dollars in that direction. Without question, the first step to an efficient social media marketing strategy is to understand who your key market segment is and where to find them online.

As a social media manager, it is my job to understand the audience my client is trying to reach. The main thrust of the overall digital marketing strategy, including curated articles, social media posts, and paid advertising, should be focused on the identified market segment.

Next, I must decide where to boost the ad to get the most bang for my marketing buck; research is critical to achieving this goal. When I am looking at demographics for most clients, it has nothing to do with the racial makeup of their customer base, and according to Pew Research, there is no significant racial difference in how various social media platforms are used. The most critical factors for social media marketing are interest and searching behavior. I look for people who are searching on a question to which my client can provide the answer.

Developing a demographic analysis for a client starts with a conversation: Who do they believe their client is? Extrapolating from there, I work with the client to help them think outside of their preconceived customer box. At the end of the day, I want to get my clients content in front of as many eyes as possible. Age, gender, and status in life are more important determinants of how potential customers use social media than their racial or ethnic identification.

Facebook remains the predominant social media platform, used by 68% of Americans who are on social media according to Pew Research (Social Media Update 2016). The second most popular social media platform is Instagram. But, since that social media outlet is heavily dependent upon images to connect, it may not work for all businesses.

For example, for my HVAC client, Mobley Heating and Air, I can certainly post pictures of my client fixing and replacing HVAC units, and post them to an audience on Instagram, which will get us into an audience sharing 248,624 posts from people who follow the hashtag #HVAC. But at this point, we are preaching to the choir, and I am not getting this client in front of anyone that is indeed looking for HVAC repair.

That is not the case for my wedding planner client, the Payne-Corley House. Instagram is a great venue for them to get noticed,with a #wedding audience sharing 77,356,200. As the social media manager, I must be aware of these differences and choose wisely, on behalf of my client, where to spend those precious marketing dollars.

Based on the demographic you are serving, you will have various options. Twitter looks at household income and basic interests. Facebook drills down a bit more, and you can choose not only topics but groups that are interested in what you are promoting, based on likes and interest. Pinterest has their list of interests and keywords. So, take the time, look at who uses a channel, and determine from there how best to use them.

This post was written by Wendy Pace, founder of Pace Setting Media, and it was edited bySamara Lynn.

Wendy Pace is the founder ofPace Setting Media, a social media strategy agency.Paceholds a B.A. in Communications and Marketing from Hunter College. She credits her husband and children as motivation for getting up every day to face the world of social media.

The rest is here:
Who Are You Talking To? Tips for Social Media Marketing - Black Enterprise

Local Measure, a location-based social platform for hotels and the tourism industry, analyzed social media posts on Twitter, Facebook, and Instagram from guests at hotels across the U.S., Asia, and Australia.

They found that guests are more likely to share a hotel's food and drink offerings than they are the staff, the gym, or their arrival. From the start of January, 2017, to the end of March, 11,700 posts featured a hotel's restaurant and meals, while 6,400 posts were about the bar and drinks. The view from the guest room was the third most-talked about feature (4,000) followed by the condition of the room and its features (3,000) and the swimming pool (2,800).

Hotel staff were mentioned in just 800 social media posts, while arrival at the hotel featured 500 times and the gym 300.

"Our findings confirm the industry's growing conviction that hotel stays are, more than ever, technology-enabled social experiences, with guests more interested in sharing their experiences - food and beverage, the bar and the view from their room - than focusing on standard property amenities such as the gym, physical arrival, and even guest service," said Jonathan Barouch, Local Measure Founder and CEO.

"With social media an increasingly important channel for communicating guest preferences and recommendations, hoteliers would do well to focus on features that their guests are speaking most about - enhancing these features, without sacrificing other parts of the guest experience which lead to overall guest satisfaction and loyalty."

Tags: hotels, research, social media, travel

Continue reading here:
Experiences - not amenities - create most social media chatter about ... - BizReport

SOMERSET APARTMENT MANAGEMENT, LLC March 30, 2017 | Views:

Distinctive apartment communities and hands-on property management service.

Overview: We are looking for someone to take on the role as Somerset Apartment Management Groups Social Media Coordinator. We are looking for is someone with digital-agility and enthusiasm for driving traffic and brand awareness across multiple channels and communities. This person is an exceptional communicator with a solid branding and design background, passion for the visual web, and robust knowledge of numerous social media platforms. They should have experience with managing online communities and skills that include experience with branding, social marketing and online publishing. We need this person to be flexible in their role and a creative self-starter who is able to work within an entrepreneurial environment and support multiple properties at once.

Key responsibilities: Build an engaging brand presence on Instagram, Facebook, Twitter, Pinterest, YouTube and any other applicable marketing outlets. Develop and maintain social and online content that attracts attention, generates interest and engages our current and future residents, employees and followers. Manage day-to-day activities related to social media. This includes monitoring, tagging and analysis of social media conversations across various platforms, maintenance of our brands social media sites and reputation management. Reply to residents/followers questions and comments regularly. Work with all teams to provide authentic and helpful responses. Stay current and forward thinking on new social media tools and platforms, best practices and use within the competitive industry. Develop social media content calendar to support marketing & trend objectives. Conceptualize and support marketing campaigns. Assist with supporting team in production and promotion of engaging content to coincide with marketing messages, seasonal initiatives and company news. Measure, analyze and report on all social media initiatives.

Skills & requirements: Bachelors degree in a related field, preferable. 1-2 years professional experience, with property management industry experience a plus. Solid photo editing skills, eye for photography and grasp of the visual web. Must be self-starter with ability to show strong initiative and follow-through skills. Ability to think on her/his feet when solving problems is essential. Ability to recommend and complete projects with minimal direction. Excellent attention to detail, as well as time management skills. Superb written/verbal communication skills are critical. Able to support multiple teams across the US. Experience with social media platforms including blogs, Facebook, Twitter, Pinterest, Instagram and more.

To apply: Think youre the right person for us? Email your resume to bwatson@samapartments.com.

Continue reading here:
Social Media Coordinator - Charlotte Agenda - Charlotte Agenda

Oreos famous 2013 Super Bowl Twitter ad was one of the most iconic moments in social media marketing. The power went out during the halftime show, and Oreo tweeted an ad that said: You can still dunk in the dark. This opportunistic marketing play is still being deemed as best-in-class years later.

How Oreo achieved this was not a secret. Most marketers know that being timely and responsive on social media is critical because relevance is essential in the crowded online space.

Oreos moment at that Super Bowl exemplifies the importance of timeliness, relevance and creative agility.

Social media marketing is one of the most measurable formats we have today. You can learn so much about your target audiences and their online behavior.

You should leverage any set of tools that gives you this much real-time insight to maximize your return on investment.

As youre tracking your ad performance, think about how you can optimize quickly based on the available insights. What are you learning and what changes can you make to help your ads perform better? How quickly can you make changes so you have a real impact?

The second piece of the puzzle is the creative gap. Brands need to re-think creative strategy as social media marketing demands a high volume of assets that require frequent refresh to stay effective.

Ad fatigue plays a significant role in affecting online campaign performance and brands like Cooking Dash, PayPal and Instamotor have successfully turned their campaign performance around through increasing ad creative production volume and refresh rate.

Not every company can afford to have a 15-person social media marketing team like Oreo. This doesnt mean its hopeless for those of you who cant afford such luxuries.

Thanks to technology, we can now activate global creative talent any time of the day. It takes a fraction of the time it used to take to produce high ad volumes. AI technology gives us the ability to make creatives smarter and campaigns more cost-effective. Moreover, automating the entire process of creative management and monitoring is now possible.

Thanks to technology, you can now have time on your hands.

ReFuel4 is winner of Facebooks 2016 innovator of the year and is the worlds leading data-driven creative platform, delivering creatives from 10,000 global designers backed by predictive AI and automation technology. Learn more here.

See the article here:
Timing is of the essence in social media marketing - The Drum