Mediaboss Marketing

RALEIGH, NC: Social marketing software company,Sysomos,today announced the industrys social marketing and analytics platform that unifies all social management functions and capabilities, also shares content and insights across all Sysomos applications. TheSysomos Platform provides prescriptive insights for marketers by consolidating and cross-informing campaign initiatives.

Social media spending as a percentage of the overall marketing budgethas tripledin recent years, paving the way for the social analytics marketto growto $5.4 billion by 2020, representing a 27.6 percent compound annual growth rate. However, the industry has struggled to unify social media marketing and analytics for building campaigns. Customers have wrestled with disparate data silos, service that doesnt meet their needs and high costs of licensing multiple tools.

By linking applicationstoSearch,Discover,Listen,Publish,EngageandAnalyzeon social media, the Sysomos Platform now gives marketers access to all the paid, owned and earned data needed to create strategic campaigns, take action in real time and measure those actions in one upgraded user interface. Furthermore, with role-based customization, users can design their own workspaces to access the insights that matter most to them.

Identifying insights, creating campaigns and measuring the effectiveness of those efforts all with increasingly strained resources have become challenging for marketers, said Peter Heffring, CEO of Sysomos. We built the Sysomos Platform to meet these challenges head on, by providing a single technology platform that guides marketers to the exact insights needed to increase commercial opportunities for our customers.

The Sysomos Platform also incorporates artificial intelligence (AI) that discovers and automates unseen insights, showing marketers how to instantly take action. The algorithms uncover correlations, anomalies and associations by using machine learning to process trillions of data points every second. With the Sysomos Platform now integrating and aggregating millions of digital data streams, the company plans to accelerate development of more advanced AI for the social analytics industry.

In addition to the Platforms ability to instinctively inform and share data insights across applications, Sysomos which counts brands like Mondelez, Coca-Cola, Marriott and Yamaha among its customers offers:

Apply listening insights to paid, owned and earned content within a single workflow:

The Sysomos Platform integrates listening with publishing and engagement capabilities, allowing users to discover trends in real time and curate content that can be applied immediately to cross-channel campaigns. For instance, if a company discovers its brand virally trending on Instagram, it can engage with users and leverage their content all within the same platform.

Improve the effectiveness of paid media campaigns:

Sysomos can measure campaign efficiency as well as evaluate the earned media impact within the same platform. Using Sysomos market-leading listening and search technologies, marketers can assess the effectiveness of their ad messaging based on the text and visual content their audiences share, and whether it had an impact on the overall conversion for the brand.

Having access to all of the tools that Sysomos has to offer under this new integrated platform will deliver valuable insights for building accurate customer profiles, said Fabiola Romero of Yamaha Motor Corporation. The platform succinctly marries data, allowing us to understand and act upon essential information when timing is of the essence.

While the complete Sysomos Platform encompasses all the Search, Discover, Listen, Publish, Engage and Analyze applications, companies that have one of the applications easily can activate the others. The Sysomos applications previously were named Map, Gaze (acquired in 2015), Heartbeat and Expion (acquired in 2015); now Map is part of Search, Gaze is part of Discover, Heartbeat is part of Listen, and Expion is part of Publish, Engage and Analyze.

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Posted 12 April, 2017

Home : Marketing : Skyfii Unveils New Marketing Tool For Social Media Campaigns

Skyfii, a data analytics and marketing services platform for venues and physical spaces, has announced the launch of an additional feature for its IO insights platform to measure the success of social media campaigns.

Social Dashboard ingests key social media data from sources such as Facebook, using the social platforms pre-defined metrics to inform customers on their social marketing impact, in addition to social audience demographic and behaviour.

This information is then presented in a comprehensive dashboard, with the primary report contrasting social campaign reach to the Skyfii recorded footfall in-venue.

Skyfii CEO Wayne Arthur said Social Dashboard is another service that demonstrates the companys desire to arm businesses with accurate information to allow for better business decisions.

Working with a variety of leading retailers, weve identified a challenge many retail stores and outlets cant effectively attribute visitation rates to online campaigns and Social Dashboard will eliminate this difficulty, he said.

The Social Dashboard will provide retail marketing managers and owners of brick-and-mortar stores with the ability to truly reflect their online social media efforts with campaign objectives.

Skyfii has already on-boarded two Aussie shopping centres onto Social Dashboard, with the clients testing the reporting tool over the last couple of months.

The new product feature is planned to be released across the remaining Skyfii portfolio over the coming months.

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Skyfii Unveils New Marketing Tool For Social Media Campaigns - B&T

The social media landscape changes quickly. A new infographic from CJG Digital Marketing provides some context for the changes and challenges we can expect to see this summer. From the improvement of chat bots to continued growth in influencer marketing, here are the eight trends many BuzzPlant clients will be affected by in the months ahead

YouTube is still top dog when it comes to housing video content. However, a slew of live video products from Facebook, Twitter (Periscope), and Instagram are changing the entire nature of video creation and sharing. Brands can now connect with their audiences in real time from any location. If you arent using Facebook Live, consider jumping in with these best practices.

Bots allow brands to hold conversations with their customers without a human, that is. While chatbots werent quite there when Facebook first launched them, the tech is getting better and becoming more widely adopted. We expect many high-traffic Facebook Pages to start using these.

Webcast, April 13th: Accelerated Startup - Technologies of the 3rd Industrial Revolution and How to Beat Silicon Valley

This one is big especially after Facebook just launched Facebook Stories, a new product that allows photos and videos to disappear after 24 hours -la-Snapchat-and-Instagram. Its only a matter of time until the feature rolls out to Facebook Pages, too.

Facebook bought WhatsApp, Instagram and Oculus Rift. Twitter acquired Periscope. Microsoft spent $27 billion on LinkedIn. Whats next? And how will mergers affect the platforms we use?

Its getting harder and harder to win organic traffic on social. Facebook, Twitter, and Instagram all use algorithms to determine what audiences see. This means two things are necessary for success. One, your content has to be excellent to get exposure. Two, you will almost certainly have to pay-to-play.

Facebook Live is quick on Snapchats heels, experimenting with lenses, masks and other AR components. Its time to start thinking of your phones camera more as a sensory input device than a photo camera, as AR (which relies on the camera) is built into an increasingly large number of products.

As Facebooks ad targeting options become more sophisticated, users expect content that speaks more directly to their needs and interests. Content will become more personalized in the months ahead. Learn about the different types of data that can help you with this.

84% of marketers say theyre looking forward to using at least one influencer marketing campaign within the next year. Why? Content creators already have audiences and trust. Partnering with them can be an affordable and effective way for a brand to reach its audience.

For more, check out the full infographic below.

Bob Hutchins (Franklin, TN) runs Buzzplant (www.buzzplant.com), A 12+ year old Internet marketing agency targeting the faith/family market. His team was an integral part of the online campaign for Mel Gibson's The Passion of the Christ, The Chronicles of Narnia, Soul Surfer, and many other movies, books, music releases, and Viewfullprofile

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8 Trends In Social Marketing Affecting Us This Summer [Infographic] - Business 2 Community

The report from Immediate Future (IF), 'What Has Social Media Ever Done for Us?', found that more than half (58%) of B2B marketers describe their ability to measure social media between 'average' and 'very poor'.

According to Immediate Future CEO, Katy Howell, the report reveals "a widening gap between the marketers that have mastered social measurement and are impacting the bottom line, and those B2B brands that are struggling with some of the basic metrics".

Most marketers (82%) said they were comfortable tracking website traffic data resulting from social marketing, and 65% said the same of content downloads. However, the struggles begin when tracking softer metrics such as email opens and website conversions. Yet, it is these metrics that are needed in the boardroom.

More than two-thirds (67%) of respondents are upbeat about the future and confident that their ability to measure social will improve in the next two years. Half plan to increase budgets and resources within the next year.

"The confusion and disconnect in measuring social media makes it a challenge to prove a case for further investment," added Howell. "But it appears marketers are optimistic and committed to social media regardless, as they have plans to invest more and get better at identifying the metrics that prove business value."

Tags: campaign measurement, metrics, research, social media, UK

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Watching the presidents daily tweets, we must see that social media continue to evolve. Theres this guy named Donald Trump who, if you didnt know what Twitter was, you do now, social marketer Jim Sterne says.

Sterne wrote Social Media Metrics: How to Measure and Optimize Your Marketing Investment in 2010 opening the book with 100 Ways to Measure Social Media (p. xx). Weve moved beyond measuring buzz, as social media managers focus on goals, strategies and tactics.

Brand marketing communication may be more sophisticated, but Sterne told my Social Media Measurement and Management students that there remains no good way to separate human from chat bot followers, although we can analyze growth and find meaning in context, emphasis and sentiment. So, the analysis part is always necessary, and measurement is a piece that you use to get some raw material.

Jeremy Harris Lipschultz

Statistical analysis may help social media analysis develop a predictive social marketing mix model that focuses on outcomes and business value. Sternes eMetrics Summit this summer is offered at a discounted rate for educators, and I will be in Chicago with funding from my universitys Center for Innovation, Entrepreneurship and Franchising.

An effective social media engagement strategy moves beyond reach and instead focuses on conversation and relationships. Social media real-time listening helps brands to move in the direction of audience-centered communication talking about what they are talking about, Sterne says. Planning, then, is about meeting customers where they are, and reflecting their words.

Sterne says trusted brand representation, for example, distinguishes between exploitive and meaningful hashtags, and it requires planning and organization before events happen.

Even for small non-profit organizations with a Facebook page and a website, specific tactics depend upon, what are you trying to do with it, Sterne says. Knowing the answer should drive a plan that helps guide measurement goals.

For every brand, there is a baseline conversation, and the easiest place to begin is with social media customer service and support, Sterne says. Let them know that you are available, and make it somebodys responsibility to respond. From there, a brand may work on outbound promotion. Non-profits have a need to cultivate donor relationships through social media channels. The key is to learn just enough to engage with them in a personal way, maybe post a fun picture that those people will share with their friends... thats the power of social.

Electronic word-of-mouth (eWOM) can be used to raise awareness and spark social media engagement that move people toward desired actions. This may begin with earned and owned media channels that eventually inform an organization how to leverage limited resources for paid and promoted social media posts.

Too often, organizations pay for advertising without knowing the most effective ways to reach and engage brand fans.

Sterne, like a lot of social marketers, suggests photographs, gif animation and video as effective tactics once an organization locates its target audience and social media channels. While marketing ultimately requires great content, it may fall flat with the wrong audience on the wrong channel.

Short, digestible social media content tends to be viewed and shared more often than long-form media. In the competition for marketplace attention, content tone matters, Sterne says. Public relations (PR) may try to push their tone on the audience by crafting messages: its disingenuous, it is hard work, it is not necessarily valuable, Sterne argues. The real challenge is not can I get you to take on my tone, but can I take on a tone thats appealing across the board, and its not corporate speak.

Were just beginning to understand the impact of big data on social media marketing. Cambridge Analytica, for example, has claimed that its highly personal social media data helped the Trump campaign target malleable voters in key electoral states.

Sterne places an orange flag on the claims because social media marketers need more research on the effectiveness of artificial intelligence (AI) in the process. In the long run, Sterne believes we all will have our own AI assistant negotiating with brands about what information to send, and even paying consumers to receive desired content.

Consumer empowerment through personal filtering may take the edge off of data privacy concerns. It is clear that micro targeting based upon consumer needs and wants is the future of personal social media management communication.

Pre-order Social Media Communication: Concepts, Practices, Data, Law and Ethics (2018).

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Social Media Marketing: It's Personal | The Huffington Post - Huffington Post