Mediaboss Marketing

#HASHOFF will provide the technology and expertise needed to enable Kinetic Social to identify and activate the audiences that matter most to their clients.

"#HASHOFF takes a brand's vision and brings it to life through the creative voices of influencers, delivering authentic brand engagement and measurement, proving real marketing ROI. Partnering with an industry leader like Kinetic in a complex landscape was a natural fit, bringing together two companies committed to pushing the envelope of what's possible on social," said Joel Wright, President and co-Founder of #HASHOFF. "#HASHOFF's managed service solution is a leader in the industry, and we're excited to see how this partnership can help bring even greater value to our brand partners and influencers alike."

About #HASHOFF:

#HASHOFF is the pioneer of micro-influencer marketing for brands of all sizes and across all industries, with more than 150,000 influencers opted into the platform worldwide. The company's proprietary algorithms combine keywords, geography, interest and past campaign performance to identify and activate the best micro-influencers for each brand in any given moment. By sourcing authentic influencers to create and distribute organic content on a brand's behalf, #HASHOFF helps brands create more meaningful relationships with consumers and drive brand engagement metrics that vastly outperform those of traditional social media marketing. The company's new product, #HASHOFF Amplified, combines the creative benefits of influencer marketing with the scale and measurement of paid media on Facebook and Instagram, helping brands get the most out of influencer campaigns. Allowing brands more meaningful ways to evaluate their desired business outcomes like awareness, consideration, intent and event sales versus solely engagement. #HASHOFF is platform-agnostic, leveraging influencers across Facebook, Instagram, Snapchat, Twitter, and YouTube to deliver the best results. Founded in 2014, the company is headquartered in Denver with offices in New York City and Los Angeles. For more information, visit Hashoff.com or info@hashoff.com.

About Kinetic Social:

Kinetic Social is a data and technology-enabled full service provider of social advertising solutions. Our comprehensive suite of capabilities was developed for marketers seeking to maximize their return across social channels and includes strategy consulting, campaign design, cross platform media execution, measurement, optimization and the flagship Kinetic Reveal audience data solution. Kinetic is based in New York with offices in Toronto and Chicago and was named one of Ad Age's Best Places to Work in 2015. We are a Facebook Marketing Partner, an Instagram Partner, a Twitter Official Partner, a Pinterest Marketing Developer Partner, and a Snapchat Partner. Learn more at http://www.kineticsocial.com.

Contact Information: Brandon Weinstock brandon@headline-media.com +1-914-336-3878

SOURCE #HASHOFF and Kinetic Social

Original post:
#HASHOFF Partners With Kinetic Social to Deliver Best in Class Influencer Marketing Capabilities to Top Global Brands - PR Newswire (press release)

As influencer marketing is rapidly becoming a key channel for brands across the social media spectrum, influencer marketer #Hashoff announced today a new partnership with social marketer Kinetic Social to include direct access to #Hashoffs network of more than 150,000 influencers across platforms.

The collaboration means that #Hashoff will provide the technology and expertise needed to enable Kinetic Social to identify and activate the audiences that matter most to their clients.

#Hashoff released a report last month addressing the trend of relying on micro-influencers to share brand messages.

Nearly one-third of influencers have grown their audience by 20-50 percent in the past year, their report suggests, while one-fourth have grown their audience by 50-100 percent, and 17 percent have more than doubled their audiences.

"Our mission is to provide brands solutions to engage audiences and influencer marketing is a vital piece of the puzzle," said Jeff Thompson, senior vice president Platform Partnerships at Kinetic Social. "Influencers are providing a new way to combine the authenticity of a brand ambassador with the targeted focus of a digital campaign. Our partnership with #Hashoff is another step toward ensuring our clients can engage us to design and execute all of their social marketing campaigns."

Partnering with an industry leader like Kinetic in a complex landscape was a natural fit, bringing together two companies committed to pushing the envelope of what's possible on social," said Joel Wright, president and co-founder of #Hashoff.

See original here:
Influencer site #Hashoff partners with Kinetic Social as influencer ... - The Drum

Recently, Manta surveyed small businesses about their participation in social media. Among the more interesting findings is that 51% of those surveyed don't have a Facebook page for their business. This, despite research from the Pew Research Center which finds that more than two-thirds (68%) of US adults have a Facebook page.

Why are SMBs holding off on Facebook?

"The top reason many small business owners don't have a Facebook business page is because they don't think they need one. However, from our experience, a Facebook page is an invaluable asset for small businesses. According to the Pew Research Center, 68% of all U.S. adults are Facebook users, which makes it a great place to reach more customers, especially considering the bulk of consumers do truly seek out local businesses online," said John Swanciger, CEO, Manta.

Manta's research also found that, of those SMBs with a Facebook page, most believe the time invested in Facebook pays off for their business. The top reasons for continuing to build a Facebook presence for these SMB owners is to increase their brand awareness, and find new customers. Swanciger agrees with this.

"Let's take a plumber for example," said Swanciger. "A plumber may think that because they don't have a storefront, they don't need a business page on Facebook. However, as more consumers turn to their smartphones to find and research local businesses, Facebook has become the new yellow pages and word-of-mouth rolled into one. And those are vital marketing tactics for local service providers like a plumber."

Tags: facebook marketing, Manta, SMB trends, social marketing

Originally posted here:
Expert: Why Facebook business pages are important for SMBs - BizReport

Social Marketing: How To Use Social Media Platforms To Reach Customers

Are you ready to expand your audience and customer base? Want to learn how to leverage social media to benefit your small business? If youre new to social media, at least in the business sense, and have yet to harness its marketing powers, you wont believe how easy it is to dive right into its sea of potential customers. Heres a look at how to get started with four of todays most powerful social media platforms and how to make them work for you.

Facebook With over1.94 billion usersworldwide, Facebook is the ultimate medium for connecting your business with people in your locale and all around the globe. Considering the wealth of Facebook advertising and exposure options, its an ideal starting point for any business. Facebook can be used in the traditional sense to share videos, photos, updates, and more to foster a growing sense of community around your business or product. However, you can also set up a Facebook ads account and laser target customers for pennies on the dollar.Whichever route you take, if you opt for one over the other and not both, Facebook is a goldmine definitely worth exploring.

Twitter Twitter allows you to post short text comments and updates, photos, videos, polls, links, and more to share and interact with others. Although its not as widely used as Facebook, it ranks among the top 10 websites in the U.S. in terms of popularity and is used by over 300 million people worldwide. If you have fun or interesting content to share, Twitter can help you quickly spread the word. Hashtags can be used to help boost posts, and if something you post is retweeted by someone with a large following, your content and your business can potentially go viral. The result will be a flood of new interest and sales.

That being said, you dont simply want to share your own media and links all the time. Instead, you should share plenty of relevant, interesting content from around the Web and other Twitter users as well. The key is finding the right balance.

Pinterest Pinterest allows you to pin content to digital bulletin boards for display. The pins can also be organized into categories for easier viewing. For example, someone may have a holiday board featuring pins of different craft Christmas decorations or a food board with pins of recipes and so on. Rich Pins can also be used to share special information like location maps, event details, and product descriptions. Pinterest is highly visual. In fact, each post can only be a video or an image. While you dont have to spend all day pinning on Pinterest, making sure your boards remain organized and easy to find can be a little time-consuming.

Pinterest is also more of a niche network and geared towards a female audience. In fact, some of the platforms most popular categories include beauty, fashion, photography, exercise, food, and DIY projects. Nonetheless, theres a bevy of ways to use this innovative platform and benefit from its highly active user base.

Instagram Instagram is another highly visual social media platform based specifically on image and video posts. Owned by Facebook, Instagram has been undergoing a popularity explosion in recent years and now has over 600 million active users who post primarily about travel, art, fashion, food, and similar subjects. Unlike the other social media platforms, Instagram is by and large entirely mobile. While its not quite suitable for all niches, if you want to harness the power of Instagram to boost your business, its important to post only the highest quality photos and videos. Like Twitter, hashtags can be used smartly to help ensure your Instagram success.

For some business, marketing through a primarily visual platform isnt always intuitive. Getting creative with your marketing and making use of these platforms, however, can greatly expand your customer base. Some companies, like ACN Inc, have managed to build successful marketing campaigns on these platforms, and you can too.

Bottom Line As a business owner, chances are you have limited resources and a lot to accomplish.Fortunately, social media marketing is incredibly low-cost and allows you to directly connect with current and prospective customers. However, what you save in dollars youll pay for with your time, so you need to be smart with your tactics and efficient with your resources. By doing so, youll be building your brand and pulling in social media profits in no time at all!

Continued here:
Social Marketing: How To Use Social Media Platforms To Reach Customers - HostReview.com (press release) (blog)

As with all relationships, social media relationships must be earned PHOTO: John Loo

When Facebook and Twitter arrived on the scene in the mid-2000s, people soon started using them to share opinions, complaints and ideas sometimes aimed at the companies they did business with.

Brands have been playing catch up ever since.

Some best practices have emerged in the years since to ensure marketers make the most of these direct lines to potential customers, while at the same time listening and supporting their customers.

The first of this four-part series covered the first steps to social media marketing success: listen and plan. In this, we'll dive into the foundational elements of relationship building and trust.

A true relationship has to be earned. It's about respect and trust. And a balanced relationship is reciprocal. You do something for somebody else, and they do something for you. You exchange ideas. You use each other as a sounding board. For a relationship to last, it has to be a two-way street.

Followers on Twitter and friends on Facebook are not equivalent to relationships. Just as in the real world, a true relationship on social media has to go deeper than just a surface connection. Having 5,000 followers or 10,000 friends is meaningless if you don't truly connect.

Not convinced? Go ask one of your Twitter followers for an opinion on that white paper you're writing. If nothing happens, you've got your answer.

One of the keys to nurturing real relationships on social media can be found in the manner of your engagement. People want to be valued. And once they feel you value them, they will most likely feel a connection with you and some degree of loyalty.

They will also expect an ongoing dialogue to reinforce those feelings, so you'd better deliver if you expect the relationship to grow and strengthen over time.

Successful relationships are also about helping to support others. It's not all about you, your company, or your agenda. Social media is a community, and as a member of that community, you should not only contribute to it in various ways, but you also should recognize the contributions of others. For example, promoting other people's accomplishments by "liking" their videos, retweeting their tweets or sharing their latest blog posts will go a long way toward building connections and real relationships.

And don't let those relationships stop at the keyboard. Get to know your social media connections in the real world whenever possible.

The success of virtually every brand relies largely on the bond of trust generated between customer and company. That same bond can obviously be created between individuals as well. But as is the case when building relationships, trust also has to be earned.

To begin with, your social media messaging must be authentic. Whether you're speaking for your organization or yourself, always be you plain old honest you. Pretending to be someone you're not is a shortcut to a credibility gap, and that spells trouble in the trust-building business.

Being the real you and growing the trust factor needs to come with a good dose of personality as well. However, don't exhibit the steamroller mentality: a pushy, get out of the way, I'm on a mission-type attitude. On social media, it's too easy to distance yourself from people like that just by unfollowing or unfriending them. So instead, strive to be known as a thoughtful, considerate, supportive member of the social media community.

Exhibiting an inquisitive nature and a funny bone can keep you in good standing, too. A great sense of humor is always an effective ice breaker and door opener.

In addition, strive to be as transparent as is reasonable. The more open and honest you're willing to be and the more information you're willing to share the more credible you'll appear. And always do what you say you're going to do. Nothing will impact trust in a positive way more than living up to your commitments.

As a marketer, you must realize that responsiveness also plays a major role in building trust. Especially when you're dealing with a complaint or other negative issue, be prepared to address it head-on, and do so quickly.

Check back next week as we continue this series with a look at the impact leadership and community building has on social media marketing success.

Kent Huffman is a fractional/on-demand CMO at DigiMark Partners, which offers strategic and tactical marketing services to CEOs and owners of small and mid-sized businesses. He is a growth-oriented B2B and B2C marketing and branding executive, C-suite advisor, change agent, and published author with expertise in virtually all aspects of the marketing discipline.

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The Rules of Social Marketing Success: Relationships and Trust - CMSWire