Mediaboss Marketing

Facebook is introducing its brand new corporate Facebook and Instagram accounts with the handle @facebook, while flaunting its new corporate branding. It is also launching a new public relations Twitter account for Instagram called Instagram Comms for reporters to reach the communications team faster. In a tweet posted on 29 February, Facebook said it created a Twitter account for Instagram because it has often received news happening on Instagram and looks to make it easier for people to hear from the PR team directly in real time.

All of the changes come as it looks to incorporate rebrand that began late last year. Its original Facebook page will be Facebook App with the handle @facebookapp. This comes after Facebook unveiled a new company logo in November 2019 to set the branding of the parent company apart from its social media app.

The new corporate accounts use its initials "FB" enclosed in a rainbow circle as its profile pictures, instead of the original logo (the iconic blue letter 'f'). The accounts also have the description "At the Facebook company, we are constantly iterating, solving problems and working together to connect people all over the world through our apps and technologies", accompanied by a link to its corporate page. The company's Facebook page has over 2.5 million likes, and its Instagram account has 5,841 followers at the time of writing.

Facebook has also uploaded its first Instagram post last week, showing the different colour schemes of its new logo for its respective platforms. The post has garnered 5,540 views at the time of writing.

In November 2019, Facebook updated its company branding to be clearer about the products that come from Facebook. As part of this new identity, it also introduced a new company logo and further distinguished the Facebook company from the Facebook app. According to Antonio Lucio, chief marketing officer, the brand change is a way to better communicate the companys ownership structure to the people and businesses who use the services to connect, share, build community and grow their audiences.

Read more:Facebook's halt on WhatsApp ads: A step to build more trust?Facebook combats coronavirus misinformation and boosts factual updates on its platformsFacebook's APAC ad revenue jumps 33% but rise in expenses leads to fall in stocks

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Facebook revamps its social media look as part of corporate rebrand - Marketing Interactive

Newly launched Australian telco TPG has sparked a social media spat by accusing Singtelof denying subscribers in porting their numbers to TPG and "affecting customers' freedom of choice" through a Facebook post. This then saw telco giant Singtel put up a Facebook post to refute the allegations and clarify facts.

The Facebook post (pasted below) by TPG Telecom, published on 28 February, said that Singtel Mobile has "repeatedly" denied all valid porting requests to TPG. According to TPG,it launched its mobile number porting service on 5 February 2020. The telco said it has since raised subscribers' concerns to the relevant authorities, and thankedcustomers for supporting TPG.

Responding toTPG's allegations on disallowing porting requests and curtailing customers' freedom of choice, Singtel published a Facebook post to clarify that it has agreed to support TPG's commercial service but that the service has yet to be launched.

The post read, "After we successfully completed end-to-end testing of the mobile number porting system, all three mobile network operators had written collectively to TPG on 10 February to say that we will support mobile number porting when they launch their commercial service. To our knowledge, they have not launched their commercial service.TPG needs to give us sufficient notice of their launch so that we can implement the necessary front-line system changes and training to facilitate the service. Unfortunately, they have not responded to date. Currently, new numbers already serve TPGs purpose of trialling its network."

An hour after this post by Singtel, TPG said in another Facebook post that following industry discussion and coordination with incumbent mobile operators, it will temporarily suspend number porting service. Marketing has reached out to Singtel and TPG for further comment.

TPG entered the Singapore market in 2016 as the nation's fourth telco. Since then, it has offered incentives such as free one year mobile service for new users.Meanwhile, both telcos have also thrown their hats into the ring for5G licences issued by IMDA onnationwide 5G networks. Along with Singtel and TPG Telecom, StarHub and M1 have also filed a joint submission.

Competitiveness between telcos are not uncommon. Singtel and Circles.Life had been at each other's throats sometime back in April 2019. It first started when Circles.Lifepulled a marketing stuntwith a microsite stating "Dont go GOMO! Go Circles.Life!, aimed atSingtels new GOMO plan.The telco known for its cheeky advertising hadinitially created a micrositewhich said users who switch from Singtels GOMO plan to Circles.Life are entitled to SG$120 cashback and SG$34 off registration. The imitated site also did a comparison of the Circles.Lifes new plan, as opposed to GOMOs. The stunt was unveiled to be a promotion of its new referral scheme.

Shortly after, Circles.Life released a letter onThe Straits TimesandThe New Paperaddressed to fellow telcos "red" (presumably, Singtel) and "green" (ironically, StarHub) in Singapore for "finally recognising that its customers are not happy". "Since we came into the picture, you've followed our lead in giving people more. So don't get us wrong, we're really flattered. But while you guys were busy catching up, saying hello to change and yes you can, we've already come up with something better. Something no other telco has done," the letter read.

In a subtle dig at competitor Circles.Life, which wrote an "open letter" and launched amicrosite targettingSingtel's GOMO, Singtel dropped a report card in the form of a rap video. Reflecting on the teething issues it faced with its all-digital mobile product GOMO and also taking a dig at Circles.Life at the same time, the rap lyrics read: "Some other telco dissed us for relevancy. We think that they should go and get a L-I-F-E."

The rest is here:
Singtel and TPG in social media spat, former accused of 'affecting' freedom of choice - Marketing Interactive

Vimeo has moved its Vimeo Create marketing platform out of beta to offer SMB marketers a full suite of video marketing tools. The platform includes video creation tools, smart editing features, unlimited stock video and photo content and the ability to automatically tailor videos for individual social platforms (creating videos in every format and ratio).

Video is a key ingredient for any complete social marketing strategy, but many SMB marketers do not have the resources to produce effective video ads. Vimeo recently surveyed 1,000 SMB marketers and found that only 22% believed they were using enough video in their marketing efforts, citing time, cost and complexity as the biggest obstacle to creating a video strategy.

Vimeo Create is designed to give SMB marketers affordable access to a video marketing platform. The company is offering a free trial of Vimeo Create, but marketers will need the Vimeo Pro subscription, which costs $20 per month in order to save and share the videos they create.

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Vimeo Create launches to give SMBs access to video marketing tools - MarTech Today

Read Latest Bollywood News: Every 12 months Salman Khan (Salman khan) keeps taking different sorts of films for their followers. But this time around the followers werent also pleased with Salman Khan's recently released movie Dabangg 3. His swag in the silver screen several times before didnt win the minds associated with market. And following the failure of star 'Dabangg 3', the followers have actually approached Salman Khan for their blockbuster team.

->We are discussing the most popular 'Ek Tha Tiger Franchise'. This activity thriller of Salman Khan and Katrina Kaif, introduced in 2012, produced a rage not merely one of the market but during the box-office. Salman Khan played the role of Raw (RAW) representative within the movie. At the same time frame, Katrina Kaif played the role of ISI representative.

After the immense popularity of Ek Tha Tiger, the producers developed the sequel of this movie 'Tiger Zinda Hai' within the 12 months 2017. However, it was nearly three years considering that the movie was launched in the silver screen together with followers tend to be waiting around for its 3rd component right now. All the watchers once more wish to hear Salman Khan's roar in theaters through the next the main movie. According into the development, the producers are getting ready to deliver the next the main movie which can be introduced on Eid 2022. However, there is no formal statement in regards to the 3rd installment. Recently, Salman Khan's fans have actually required on Twitter to create its 3rd component as quickly as possible. Only it has begun trending among followers on Twitter till #Tiger3. Sharing their excitement, followers want Salman to make a bang as Tiger. See these funny twits:

HE IS BACK# Eid2022# Tiger3pic.twitter.com/NtwinqzQDH

AZIZ KHAN (@ beingazizkhan7) February 29, 2020

TIGER IS BACK .. also it's time the first creator has returned too! @yrf please make sure Tiger and Zoya tend to be beneath the safe wings of @kabirkhankk The # Tiger3@BeingSalmanKhan@minimathurpic.twitter.com/QZRhzziLA7

Anita Ahluwalia (@AnitaAhluwalia) February 29, 2020

We desire # Tiger3 shortly can't wait with bang bang actions

Ilyas Abubakar (@ IlyasAbubakar13) February 29, 2020

@BeingSalmanKhan could be the genuine tiger of bollywood.Cannot watch for # Tiger3pic.twitter.com/vdxYo0ESfs

Prash #MI (@ iam_prash04) February 29, 2020

We wish # Tiger3 after # kick2 as quickly as possible ???# Tiger3

Abdulla Daniyal (@ abdaniyal09) February 29, 2020

# Tiger3 badly require such films to keep up that extreme which he deserves

Salman will undoubtedly be right back as Tiger this time around he can roar also louder

Santosh Patnaik (@Sultankasher) February 29, 2020

Salman Khan is hectic today shooting for their future movie Radhe: Your Most Wanted Bhai. The movie will feature numerous stars like Disha Patani and Jackie Shroff along with Salman Khan.

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On social media marketing, followers pleaded with Salman Khan when it comes to 3rd section of Ek Tha Tiger, trending with hashtag Tiger 3 - Sahiwal Tv

The campaign, which was developed through a partnership with three different agenciesIngo, David and Publiciswas created to introduce the world to the beauty of no artificial preservatives.

A series of incredible high-resolution videos and photos of the deteriorating burger launched last week, breaking all the basic rules of food marketing. But does that mean that people are more likely to buya burger that theyve seen overtaken by countless strains of blue and green mold? Some fuzzy, some lumpy, some white and cloud-like? Its hard to say.

With that in mind, Brandwatch looked at how people responded to the campaign on social media at the time of the launch, and found that while it certainly caught the attention of the internet, nearly 60% of Burger King mentions were negative.

But thats kind of what the fast-food chain was going for. In many cases, the negative statements around the brand were started by official Burger King accounts. The official BK tweet that called the Moldy Whopper ugly has more than 7,000 likes.

the beauty of real food is that it gets ugly. thats why we are rolling out a whopper free from artificial preservatives. coming by the end of 2020 to all restaurants in the U.S. pic.twitter.com/yQL6kAYZrY

So it would be wrong to say that negative brand associations were actually badthe shock value of the campaign was certainly part of its genius.

Emotionally, people overwhelming reacted with disgust, dwarfing other emotions tracked by Brandwatch in those 50,000 mentions. The total of reactions of joy, anger, sadness, fear and surprise registered less than the grand total of disgusting.

The most common hashtags in social media responses after #burgerking and #moldywhopper were #advertising and #marketing, indicating that it truly made a splash among industry professionals. A tweet from Burger King global CMO Fernando Machados personal account got more 1,200 likesand lots of praise from marketers in the comments.

Overall mentions spiked by more than 500% after the launch, and the Moldy Whopper hashtag received over 21 million impressions.

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Burger Kings Moldy Whopper Is Disgusting, According to Social Media Analysis - Adweek