Mediaboss Marketing

New York, June 25, 2020 (GLOBE NEWSWIRE) -- Reportlinker.com announces the release of the report "Social Credit Market: Global Industry Analysis, Trends, Market Size, and Forecasts up to 2026" - https://www.reportlinker.com/p05916561/?utm_source=GNW 7% over the forecast period from 2020-2026. The study on social credit market covers the analysis of the leading geographies such as North America, Europe, Asia-Pacific, and RoW for the period of 2018 to 2026.

The report on social credit market is a comprehensive study and presentation of drivers, restraints, opportunities, demand factors, market size, forecasts, and trends in the global social credit market over the period of 2018 to 2026. Moreover, the report is a collective presentation of primary and secondary research findings.

Porters five forces model in the report provides insights into the competitive rivalry, supplier and buyer positions in the market and opportunities for the new entrants in the global social credit market over the period of 2018 to 2026. Further, IGR-Growth Matrix gave in the report brings an insight into the investment areas that existing or new market players can consider.

Report Findings 1) Drivers Higher Adoption in Public Safety and Homeland Security Growing Application in a Variety of Commercial and Lifestyle-related Issues Increasing Number of Smart Cities 2) Restraints Higher Threat to Public Privacy 3) Opportunities Emergence of Advance Computing and AI

Research Methodology

A) Primary Research Our primary research involves extensive interviews and analysis of the opinions provided by the primary respondents. The primary research starts with identifying and approaching the primary respondents, the primary respondents are approached include 1. Key Opinion Leaders 2. Internal and External subject matter experts 3. Professionals and participants from the industry

Our primary research respondents typically include 1. Executives working with leading companies in the market under review 2. Product/brand/marketing managers 3. CXO level executives 4. Regional/zonal/ country managers 5. Vice President level executives.

B) Secondary Research Secondary research involves extensive exploring through the secondary sources of information available in both the public domain and paid sources.Each research study is based on over 500 hours of secondary research accompanied by primary research. The information obtained through the secondary sources is validated through the crosscheck on various data sources.

The secondary sources of the data typically include 1. Company reports and publications 2. Government/institutional publications 3. Trade and associations journals 4. Databases such as WTO, OECD, World Bank, and among others. 5. Websites and publications by research agencies

Segment Covered The global social credit market is segmented on the basis of components, software, and application.

Global Social Credit Market by Components Sensors Cameras Biometrics Computer Vision

Global Social Credit Market by Software Machine Learning Data Analytics APIs

Global Social Credit Market by Application Surveillance Public Safety Security Customer Relationship Management Others

Company Profiles ACTi Corporation Analog Devices, Inc. Baidu, Inc. Bosch Security Systems China Rapid Finance Cisco Systems, Inc. Deep Vision AI, Inc. Tencent Holdings Ltd. Neurotechnology Omron Corporation

What Does This Report Deliver? 1. Comprehensive analysis of the global as well as regional markets of the social credit market. 2. Complete coverage of all the segments in the social credit market to analyze the trends, developments in the global market and forecast of market size up to 2026. 3. Comprehensive analysis of the companies operating in the global social credit market. The company profile includes analysis of product portfolio, revenue, SWOT analysis and latest developments of the company. 4. IGR-Growth Matrix presents an analysis of the product segments and geographies that market players should focus to invest, consolidate, expand and/or diversify.Read the full report: https://www.reportlinker.com/p05916561/?utm_source=GNW

About ReportlinkerReportLinker is an award-winning market research solution. Reportlinker finds and organizes the latest industry data so you get all the market research you need - instantly, in one place.

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Global social credit market is expected to grow with a CAGR of 10.7% over the forecast period from 2020-2026 - GlobeNewswire

media updates Taylor Goodman and Nakedi Phala look at the value of awards and sponsorships in marketing.

Its important for brands to do their part in celebrating other industry players, something that is done at award ceremonies. This is important because it makes everyone see the industry in a positive light.

Sponsorships are equally pertinent, playing a critical role in aiding resources and financing these events. Brands often act as sponsors of events because they have an opportunity to canvas their brand and align themselves with the goals of the awards.

Both award ceremonies and sponsorships form part of marketing; through the event, donors have an opportunity to be promoted as event sponsors. This marketing is a major advantage for brands, and one of the biggest reasons that businesses get involved in sponsorships.

On the other hand, awards also benefit the individuals and brands that receive decorated mentions to celebrate their respective achievements in the industry.

Not only do both award sponsors and entrants celebrate and create awareness about their industry, but they encourage growth and a drive for innovation.

The benefits of sponsorship for event ownersA great thing about hosting events that have sponsorship backing is that you dont have to bear all the financial and resource contributions on your own. There are always individuals or brands who could assist you in sharing the costs of the event.

There are two forms of sponsorship payment: The first is funding directly from sponsors, and the second is event marketing sponsorship. This includes a sponsor offering a venue, resources such as staging and other relevant resources for the awards event.

Securing sponsorship for your awards or events also gives you added credibility. By having industry players on board, audiences know that it is an important event. However, it is vital to secure the right kind of sponsors to ensure you reach the right audiences.

As an event organiser, you need to make it clear to potential sponsors what it is you want them to aid you with; is it money, a pitch for money if its resources, or maybe a pitch for resources? Ultimately, you should find mutual ground with your sponsors that will see the award ceremony run smoothly on the day.

JustPalm, a web and mobile ad agency, will be one of the official streaming partners for the New Generation Digital and Social Media Awards. Patrick Palmi, JustPalm CEO, explains that the company will benefit from the vast exposure that the New Gen Awards offers.

[The New Gen Awards] audience has grown substantially over the past eight years across both the agency and corporate sectors. [On top of this exposure, JustPalm will also benefit from] the vast exposure JustPalm will receive across our media partners platforms, such as media update and others.

As well as offering great exposure and increasing brand awareness, Palmi adds that the partnership will position JustPalm as a thought leader in the digital space and as an innovative brand that embraces change and pushes boundaries.

Brands that choose to get involved with award ceremonies can also consider entering the event to further cement the partnership.

JustPalm sponsoring an award like New Gen Awards gives us the opportunity to showcase our capabilities to potential clients, explains Palmi.

We have [also] entered some of our work into several categories in order to highlight the latest innovation in social media and how this can add value to brands. explains Palmi.

Essentially, awards increase audience loyalty as they will recognise your brands achievements through your accolades. This comes as a result of aspects such as hard work, client satisfaction reports and good employer-employee relationships.

However, when entering into partnerships, it is important for brands to understand what the return from a sponsorship deal will entail, adds Palmi. Whether its lead generation to build networks and sales pipelines or a brand awareness exercise to launch a new product, sponsorships can offer value if they are aligned to strategic marketing goals.

However, this does not mean that events have ceased to exist. Many award shows are moving over to the digital side of things and hosting virtual events and conferences.

Stephan Paxton, founder and owner of the New Gen Awards, commented on how the pandemic has affected the proliferation of sponsorship deals and award shows.

As an event owner, you cannot ignore the challenges many businesses are facing during this pandemic especially those in the media sector, who are juggling ever-changing budgets and campaign strategies.

However, I continue to remain optimistic for the New Gen Awards. Entries are coming in from both old and new clients, and from a digital spend point of view, we are seeing more interest from brands looking to partner with 2020s awards.

Having the virtual awards ceremony will help form part of brands digital strategies, which can prove far more measurable, and allows brands to reach far greater audiences.Do you think awards and sponsorships as valuable marketing tools? Why or why not? Be sure to let us know in the comments section below.

Sponsorship for marketing events Marketing awards ceremony Resource sponsorship Value of awards in marketing

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The value of awards and sponsorships in marketing - Media Update

By Gabriel Kuman

The social marketing of important preventative health messages through visual graphics can have significant negative impacts on peoples lives given their low literacy skills and their strong allegiance to religion and Christian beliefs.This article tells the story of how ordinary Papua New Guineans perceive the disease and interpret it with their own cultural and religious contexts and the various preventative health messages that have been delivered to them.The current outbreak of the viral disease Covid-19, which started in Wuhan, China, in late 2019 sent shockwaves across the world, infecting millions of people and so far killing more than 400,000 globally.Misinformation, questions and misconceptions about the disease abound, leading to fear, anxiety, confusion, panic and stigmatisation.This is further exacerbated by both social and mainstream media coverage regarding the trajectory of the virus and how to mitigate it.The governments efforts to stop movement, both domestic and international, and close down schools and universities and other statutory bodies and systems have further fuelled the publics panic and anxiety.Social distancing strategies such as quarantine, keeping 12 metres away from other people, washing hands with sanitiser, and avoiding social gatherings are completely new and unfamiliar experiences for the people of Papua New Guinea.Messages about these non-pharmaceutical interventions have been delivered in various forms, such as by radio, television, visual posters and graphics.Most people have little or no access to radio or TV news but have been exposed to visual graphics hanging in front of big supermarkets, stores, bus stops and other public places.These messages have caused not only fear and panic but have had significant implications in relation to core social and cultural values.Family and community values such as social bonds, love, care and social support which have been strong for centuries have been replaced with suspicion, blame and rejection.For instance, a family from Simbu Province who lived in Sisiak Settlement in the Madang Province for many years decided to return to Simbu in March during the one week grace period before the lockdown of the Highlands Highway became effective.When they arrived in Simbu, no one was willing to take them into their house. They were seen as carriers of the virus and rejected.Their immediate families refused to welcome them home and provide food and accommodation. They felt unwelcomed and strange in their own land.In another scenario, an East New Britain woman who tested positive to Covid-19 complained that she and her family had been stigmatised by the community, and negative media reports.Indeed, she complained of media sensationalism and threatened to sue the mainstream media companies for defamation based on human rights abuse.These experiences demonstrate how preventative health messages about Covid-19 are received, understood and interpreted through peoples own social contexts and realities. Misconceptions about disease transmission could put people at risk and make them vulnerable.Similar experiences were seen among Papua New Guineans when the first cases of the HIV/AIDS epidemic were detected in 1987.As Dundon and Wilde recorded, most people blamed the outsiders as carriers of HIV without considering their own social and cultural factors that facilitated the viral transmission.While public health prevention and promotion messages are important to mitigate the spread of a disease of such magnitude as Covid-19, it is also imperative to consider the potential negative implications they may have.The visual representations of the disease as cartoon-like creatures with horns popping out of their heads, sharp long teeth and flame-like tongues sticking out of their mouths are reminiscent of religious images of Satan and the Devil.While commenting on the graphic shown in the featured image, one woman in her mid-50s said: Ol konkon ino save lotu so Satan kam blo kilim ol i dai (The Chinese are not Christians so Satan comes to kill them). As Aletia Dundas has written, most Christians in PNG view major disasters and disease epidemics as divine punishments for sinful behaviours.Religious fanatics and so-called street preachers have taken advantage of the situation, preaching in towns, streets, and villages about Covid-19 as a sign of the end times, last days or second coming of Christ something that most Pacific Christian leaders have cautioned against as dangerous, as alluded to in Dundas article.Still, others, as reported by Monica Minnegal and Peter Dwyer, believe falsely that God is protecting PNG from Covid-19.While this may sound as indoctrination and is incongruent to established medical explanations, it is consistent with and in some cases confirms peoples religious beliefs and explanations.The rapid growth of religious fundamentalism in PNG poses great risks to both the current and future public health emergencies.Health promotion and prevention messages are vital to influencing peoples behaviour on important health issues like Covid-19. However, how these messages are planned, prepared and delivered may not be culturally appropriate.The mismatch between important public health messages regarding issues such as viral transmission, social distancing and quarantining and the actual visual graphics of frightening images could prevent the transmission of the intended messages to the people.Public health social marketing products regarding very serious health issues like Covid-19 should take into account peoples sociocultural and religious beliefs and backgrounds. Preachers also need to be careful not to undermine scientific understanding.This article appeared first on Devpolicy Blog (devpolicy.org), from the Development Policy Centre at The Australian National University. It is part of the #Covid-19 and the Pacific series.

Gabriel Kuman is a lecturer at the Divine Word University in Madang Province, Papua New Guinea, with the Department of Public Health Leadership and Training.

Caption: Artwork on the roadside in Madang in PNG as part of the Madang provincial authoritys health communication strategy during Covid-19 (Photo credit: Professor Fr Philip Gibbs)

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Covid-19 messages and PNG sociocultural beliefs - POST-COURIER

NEW YORK, June 25, 2020 (GLOBE NEWSWIRE) -- KDDI America, a subsidiary of KDDI Corporation, a Fortune Global 500 company with three datacenters in the U.S., announced it has partnered with Infobip, a global cloud communications company that provides messaging solutions for advanced customer engagement, identity authentication and security. As the demands for digital customer experiences expand, KDDI Americas strategy is to enable digital transformation through cloud-based omnichannel communications solutions for enterprise-wide customers.

Omnichannel messaging is creating more mobile-centric engagement opportunities for businesses, and KDDI America/Infobip will serve as the hub of this experience. KDDI America now offers its enterprise business customers a leading SaaS API-based advanced messaging offering that can be fully customized to help businesses reach their customers with marketing through a litany of multimedia messaging channels.

According to Ovums Mobile Messaging Traffic and Revenue Forecast: 2017-221, global revenues from A2P will exceed revenues from person-to-person (P2P) SMS by 2022, totaling $43 billion. Furthermore, it is estimated there will be approximately 3.5 trillion A2P messages delivered by 2023, a 40% growth rate from 2.5 trillion delivered in 20192. The GSMA estimates the market for RCS will be worth $74 billion by the end of 20213.

KDDI America and Infobip are working together to define, develop and deliver experience-driven, media-centric messaging solutions that expedite digital transformation and increase overall customer engagement levels not seen before between brands and their customers, said Masatoshi Nobuhara, KDDI Americas CEO and President. KDDI has a legacy of collocation, cloud deployment, peer connectivity, system integration, IOT, and applications that will enable this customer-centric experience through Infobips platform.

KDDI Americahas evolved into a company that provides Networks, Data Centers, System Integration, IOT, Cloud, as well as managed service solutions across industries. KDDI Americas core differentiator in the industry is in this global rich IP network leveraging IoT, cloud and colocation datacenter technology that gives business customers an all-in-one messaging solution combined with Infobips global distribution and partnership with leading wireless carriers, messaging apps, banks, social networks, tech companies, and social media networks.

This partnership not only presents us with a tremendous opportunity to expand our client base in the U.S., it also represents two international brands coming together to help organizations overcome the complexity of consumer communications, grow their business,and enhance customer experience and engagement, said Yuri Fiaschi, VP of Global Sales at Infobip. We are thrilled to be working with KDDI America as our first channel partner here in the U.S. to help companies deliver the right message at the right time across the right channel, wherever that customer may be.

KDDI Americas suite of product offerings will transform the way businesses communicate with customers. These products will be centered around Conversations, a digital contact center platform that allows businesses to manage all customer interactions and data from critical areas such as marketing, loyalty and CRM, all through a single-point dashboard. Business customers will also be able to leverage a cloud-based customer engagement platform to create personalized communications to deliver messages in the right moment and over the right channel. Additional channel offerings will include SMS and number lookups, chat apps, live chat, mobile app messaging, email, and voice solutions.

For more information please visit http://www.KDDIAmessaging.com.

About KDDI AmericaKDDI America, headquartered in New York, is the North American division of KDDI Group, a Fortune Global 500 company and leading provider of international IT and communications services with locations throughout the world. KDDI America is a one-stop solutions provider, from the supply of a single cable to comprehensive office, data centers, and factory configurations. KDDI has offices throughout the North and South Americas.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected customer experiences across all stages of the customer journey at scale, with easy and contextualized interactions over customers preferred channels. Accessed through a single platform, Infobips omnichannel engagement, identity, user authentication, security, and contact center solutions help clients and partners overcome the complexity of consumer communications, grow their business, and increase loyalty all in a fast, secure and reliable way. With over a decade of industry experience, Infobip has expanded to include 65+ offices on six continents offering natively built technology with the capacity to reach over seven billion mobile devices and 'things' in 190+ countries connected to over 800 telecom networks. The company serves and partners with leading mobile operators, messaging apps, banks, social networks, tech companies, and aggregators.

Appendix:

1: https://www.omdia.com/resources/product-content/ovum-forecasts-of-sms 2: https://www.juniperresearch.com/document-library/white-papers/rcs-business-messaging-will-disrupt-messaging 3: https://www.gsma.com/futurenetworks/digest/2019-will-see-rcs-transform-digital-marketing/

Media Contacts:John SternalMerit Mile for KDDI America954-592-1201jsternal@meritmile.com

Janine SavaresePeppercomm for Infobipjsavarese@peppercomm.com

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KDDI America Has Selected Infobip As Its Cloud Communications Platform for The Delivery of Advanced Business Messaging Services - GlobeNewswire

If youre supposed to make hay when the sun is shining, what do you do when skies unexpectedly darken?

Thats largely the question facing Visit Durango, the destination marketing organization for Durango and La Plata County.

Rachel Brown, Visit Durango executive director, said the agency has suspended paid advertisements seeking to attract tourists to the region, but that doesnt mean it has completely ceded efforts to boost visitors when restrictions that discourage nonessential travel are lifted in Colorado and across the country.

Obviously, when things closed down and safer-at-home went into place, we did stop advertising and promoting people to visit. But were still engaging with our consumer audiences on social media and building kind of like a pent-up demand around Durango, she said.

Destination marketing management organizations like Visit Durango are caught between a rock and a hard place dedicated to promoting tourism, they now must balance public health into the advertising plan and judge when it is safe to resume efforts to bring in visitors.

And at some point, visitors will be necessary to heal the tourism-dependent economy in Southwest Colorado.

Brown said 48% of customers at Durangos restaurants in an average year are visitors and 62% of retail shop patrons are out-of-towners. Tourism accounts for 30% of La Plata Countys economy.

Social media focusVisit Durango is currently in what it calls a triage phase of its recovery marketing plan. Paid advertising has ceased in order to preserve the groups $140,000 advertising budget for later in the year, when COVID-19 restrictions are expected to ease.

Not all recreation is in hibernation. Vallecito Reservoir saw plenty of action May 29. But Visit Durango paid advertisements to boost tourism arent planned to resume until later in summer.

Jerry McBride/Durango Herald

Not all recreation is in hibernation. Vallecito Reservoir saw plenty of action May 29. But Visit Durango paid advertisements to boost tourism arent planned to resume until later in summer.

Jerry McBride/Durango Herald

While paid spending, predominantly pay per click advertisements on social media, has ceased, other forms of free marketing efforts are underway.

On social media, Visit Durango is pushing a #DurangoDreaming campaign encouraging locals to tout the benefits and attractions of the area until the situation with COVID-19 allows greater travel.

The campaign is designed to inspire people to come visit Durango in the future. Its kind of building that pent-up demand for when it is safe to travel again, well be in the forefront of peoples minds, Brown said.

The campaign is geared toward engagement with visitors who will be the most likely to return early on when traveling resumes young people looking for outdoor adventures.

Were asking people to submit their photos and videos of wide-open vistas, mountain views. Last week, we were promoting photos that had no people in them. And this past week we started including people in the shots. So its a gradual shift in what were doing, she said in mid-May.

Beyond the #DurangoDreaming campaign, Visit Durango is working to maintain contacts with tour operators, state tourism officials and other industry entities to ensure when travel becomes more widespread, logistics for group tours and other tourist sector functions are immediately ready to resume.

Landon Kennedy, left, and Mike Canterbury, both with the Pine River Irrigation District, put up a large banner May 29 at the Vallecito Reservoir marina reminding people to wear masks.

Jerry McBride/Durango Herald

Landon Kennedy, left, and Mike Canterbury, both with the Pine River Irrigation District, put up a large banner May 29 at the Vallecito Reservoir marina reminding people to wear masks.

Jerry McBride/Durango Herald

Visit Durango is launching a safety-focused campaign, #CareForDurango. This campaign will highlight extra precautions businesses are taking to keep their properties clean and customers and residents safe. It will highlight all public health order recommendations including: wearing a mask in public, not traveling if you feel sick, discouraging travel for at-risk populations and maintaining a social distance of 6 feet from others.

The group also is compiling a list of businesses that are open, and it is providing best practices to businesses to ensure they are following the latest health guidelines recommended by San Juan Basin Public Health and the Colorado Department of Public Health and Environment.

The group is also working with families and small groups to postpone and rebook events, such as weddings, family reunions and other gatherings.

Three-phase planLater this month, Visit Durango plans to begin a three-phased approach to gradually return to normal tourism marketing.

In Phase 1, which will begin when nonessential travel is no longer discouraged, Brown said, Visit Durango plans to spend 10% of its tourism advertising budget to target other Coloradans and people within Southwest Colorados traditional regional drive markets to come visit.

Phase 1 will emphasize what local businesses are doing to combat the spread of COVID-19, and marketing will emphasize measures in place to protect everyone visitors and locals from the novel coronavirus.

Im not very happy about all the people showing up here and not wearing masks, said Troy McGovern a 23-year resident of the Vallecito Reservoir community. Recently, Pine River Irrigation District employees put up a large banner at the marina reminding people to wear masks and sanitize frequently.

Jerry McBride/Durango Herald

Im not very happy about all the people showing up here and not wearing masks, said Troy McGovern a 23-year resident of the Vallecito Reservoir community. Recently, Pine River Irrigation District employees put up a large banner at the marina reminding people to wear masks and sanitize frequently.

Jerry McBride/Durango Herald

Heavy emphasis in Phase 1 will be placed on the regions hiking, biking, kayaking, camping and other outdoor pursuits viewed as safer activities. Marketing for outdoor recreation will come under a new advertising campaign called Find Your Escape.

Regional marketingIn Phase 2, tentatively set to begin in July, advertising campaigns will extend beyond Southwest Colorados regional drive markets with an emphasis on markets with direct flights to Durango. Brown said she plans to spend 50% of her advertising budget during this period, which should extend through August.

So we will be promoting the fact that were remote and were rural because people will be avoiding urban environments and then well be promoting the safety messaging. Well be pushing some sustainability initiatives like Leave No Trace, she said.

As Purgatory Resort, Mesa Verde National Park and the Durango & Silverton Narrow Gauge Railroad come back online, their openings will be integrated into advertising.

A survey conducted in April of 1,400 people examining a trip to Southwest Colorado by Visit Durango, found 1,352 people had trips to the region altered by COVID-19.

Six hundred and seventy-one people said their trips were canceled all together. However, most people said they would feel safe traveling to the area within six months after health restrictions are lifted.

Brown said the survey also found the vast majority of people would feel more safe driving to a destination rather than flying, and that is something that plays to Southwest Colorados favor as it is principally a drive-to destination.

Find Your EscapePhase 3 of the recovery marketing plan, which Brown plans to begin in September, would return paid advertising to the international market. During this phase of the campaign, Visit Durango plans to spend about 29% of its advertising budget. Phase 3 will feature a campaign designed around the theme Find Your Escape.

A lot of international travelers will fly to Denver and then drive to Durango in fall, and well be promoting the fall colors. Well be targeting millennials, adventure-seekers and high-value travelers. We do predict that the first groups of people that will be traveling will be a younger, more adventurous segment, Brown said. Well be promoting wellness, sustainability and just kind of the general small-town pace of Durango, which we think will be appealing to people at that point.

parmijo@durangoherald.com

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COVID-19 throws tourist marketers a curveball - The Durango Herald