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In just its second year, the Mower County CEO Program continues to introduce Austin and Pacelli students to the world of business, but this year the program is also using those skills to tap into the diversity that is setting Austin apart.

Each year, the students of the program think up and organize a fundraising event, this year titled Together We Are Austin, that will help fund the business endeavors of those students involved. This year, the fundraiser, which will host a variety of groups and foods, will touch on the diversity of the program itself.

The Mower County CEO Program met Friday morning at the Hormel Historic Home. The program will be hosting a fundraiser on Sunday, March 8. Eric Johnson/photodesk@austindailyherald.com

We were just looking around the classroom and noticed it was pretty diverse, said Pacelli senior Carter King, who is part of the Mower CEO program and partnered with William Kahle for their business Larva Lures, which sells fishing lures and jigs.

Money raised will go toward continued support of the CEO Program.

It goes back into the program to fund our own businesses, King said. Theres the potential to build further businesses for those who will be part of the program in the future.

Program facilitator Emily Hovland explained that the effort for organizing the fundraiser falls entirely on the shoulders of the students involved. In the process of organizing this event, she was impressed at not only the idea but the amount of work the students put in.

The event is actually pretty cool I think, she said. They looked at what the community looked like and what the class looked like and they really wanted to embrace the diversity.

Austin High School teacher Amy Thuesen talks social marketing with members of the Mower County CEO Program. Eric Johnson/photodesk@austindailyherald.com

Its a big piece of community awareness. I think its just amazing, Hovland added.

Planning of the event also ties into the program directly in terms of using those things they learn for starting businesses.

All throughout, business people from the community come in three to four times a week to educate (students) on what happens in the real world, Hovland said, explaining that the students take those things learned and apply them to organizing the event. The students truly have to do everything. Budgeting, marketing to various groups, sell tickets these are 17 to 18 year old kids and they go from ground zero and have to build up those bridges.

The cost is $35 a ticket. For more information you are invited to message Mower County CEO through their Facebook at http://www.facebook.com/MowerCountyCEO/ or contact Austin or Pacelli schools.

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Real world application: Mower County CEO students use what they learn to plan fundraiser - Austin Daily Herald - Austin Herald

Marketing, like many industries, is in the midst of a digital transformation. Analytics, emerging technologies and social media platforms have revolutionised the field, which today looks more Big Tech than Mad Men. But understanding the limitations of new systems and scepticism about some of the wilder claims will be essential to maximising returns.

Euan Davis, associate vice-president at technology consultancy Cognizants Center for the Future of Work, rebuts some of the wilder claims that surround the advance of digital automation in the sector and its threat to job numbers and human creativity.

It isnt all bad news, he says, arguing that while tasks such as email marketing are being taken over by robots, humans are still needed to impart flair. He cites social media marketers as an occupation that sits at the intersection between empathy, tech, intelligence and innovation.

Mr Daviss work has included a prediction of the 21 marketing jobs that might emerge over the next decade. Among the careers he sees becoming increasingly relevant is data ethnographer, who will tell stories from data concisely and clearly. Applicants will need a combination of analytical, people and digital skills, he adds.

At a strategic level, Mr Davis predicts ESG (environmental, social and governance) requirements and shareholder pressure are likely to give brand purpose a central role in marketing. In five to six years time we will be seeing the chief purpose planner, he says. This is how PR teams will begin to rethink their roles in companies.

Another predicted role is the Orwellian-sounding machine personality developer, whose job would be to fine-tune and personalise machines to establish a relationship with consumers making interactions with self-service checkouts, domestic robots or automated parking meters more authentic, for example.

Increasingly powerful technology is likely to be applied to new areas. Synthetic media, for example artificial intelligence-generated videos, audio and images are best known for their use in deep fakes of celebrities and politicians.

But Henry Ajder, head of threat intelligence at Dutch tech group Deeptrace, predicts they will find applications in marketing. Seamlessly dubbing an advert into multiple languages would be fairly simple, he says, and the technology to achieve that is becoming cost-effective and fast.

Yet he stresses that disruptive ideas need time to prove themselves. Synthetic media can create embodied chat avatars, for instance, giving virtual assistants such as Siri or in-app chatbots an on-screen personality.

Another growing niche in social media is virtual influencers digitally rendered humans who act out fictional narratives and showcase products. These have already become a fixture on visually led platforms such as Instagram and TikTok.

While Mr Ajder believes synthetic marketing may be more effective for younger generations, he says the staying power of such esoteric approaches remains to be tested.

Andrew Stephen, professor of marketing at Oxford Sad Business School, echoes that caution. He says it is vital that marketers develop a baseline knowledge about technologys capacities and limitations.

While that does not call for entire firms to learn how to run models and code, he says, they should instead develop digital literacy to guard against hype. There is an increasing need for understanding [of] what the tools and tech can do for [marketers]...its not just about waving our magical AI wand, he says.

A lot of marketing chiefs who have gone pretty much all-in on influencer marketing...but we need better measurement

The same thinking applies to deciding where brands should invest time and money, says Mr Davis. While TikTok, the short-video app produced by Beijing-based tech company ByteDance, has become popular across the field, he cautions that platforms are often ephemeral and that crafting a message for different audiences can be difficult.

The question is, how do you begin building a brand that resonates with the image of TikTok? he says. The app is known for its often bizarre, irreverent humour, and a larger Generation Z demographic. Mr Davis says that even on more mature platforms such as Twitter, marketers can get it really wrong and really right.

Marketers investments in the $8bn influencer marketing business might also need to be re-evaluated, says Prof Stephen. A lot of marketing chiefs who have gone pretty much all-in on influencer marketing, he says, but we need better measurement.

While digital platforms have made it cheaper and easier to trial new techniques, brands still need to look at the data to see whether influencer marketing will work for their specific needs.

As with any marketing, Prof Stephen is clear there is no one-size-fits-all approach that guarantees success. For certain brands [influencers] can be pointless, he says, and for others it would be super valuable. Marketers need to be clear which camp they fall into.

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What marketers need to understand about their industrys new technology - Financial Times

The Produce Marketing Association will return to SXSW again this year as a part of the organizations ongoing work to bring the produce and floral industries to center stage. SXSW is the premier culture event in North America, attracting half a million attendees each year to Austin, Texas for 10 days of collaboration. From March 13-22 SXSW will feature speakers, exhibitions, showcases, screenings, start-up competitions, networking events, awards and more all to help define and prepare us all for what is to come in the world of technology, food, and culture.

PMA has been attending for three years and growing their presence from attendees, to education session presenters, to activators engaging thought leaders and consumers alike around The Joy of Fresh. Whether it is in discovering delicious, healthy produce or enjoying beautiful floral arrangements, all attendees are invited to celebrate the tastes, smells, and colors of fresh produce and floral and their impact on our culture. The PMA programming will connect with members, media, and consumers in three venues March 16-18: the PMA Global Street Farm, Networking events, and SXSW Education Sessions. All attendees can share their interest in PMA events and sign up here.

Leading and Learning:SXSWs education programming is an unrivaled collection of 22 tracks that vary from government and politics to design. To help industry members maximize their time, PMA goes through the hundreds of education sessions and curates a list of educational offerings relevant to produce and floral. SXSW education invites the brightest minds across multiple disciplines to share exciting discoveries, predictions, and insights, offering an opportunity for development for attendees and for speakers to engage with audiences they may not otherwise meet. This opportunity to lead conversations about food is one of the main priorities for PMAs presence at SXSW. As conversations around plant-based diets, food as a component of wellness, and the need to feed a growing world become more mainstream, its imperative that produce and floral leaders are lending their voices to educate and inspire consumers.

This year, PMA will provide 4 sessions as a part of the Focus15 format which is returning for a second year. These are a group of 4 presentations in a one-hour time block that are linked by a common topic, trend, or theme. PMAs sessions will include:

Making a Difference: Tech to Feed the Future March 17, 2020 12:30PM-12:45PM

Vonnie Estes, PMA vice president of technology, will discuss how agricultural technologies offer a pathway to a more sustainable future where farmers can improve yields to feed a growing world and drive down waste.

Making Farming Fun Again March 17, 2020 12:45PM-1:00PM

Gary Wishnatzki, president & CEO of Wish Farms and co-founder of Harvest CROO Robotics, will speak about how robotics will answer the call to address labor challenges to harvest fresh fruits and vegetables.

Elevating Our Food System with Vertical Farming March 17, 2020 1:00PM-1:15PM

Mark Oshima, co-founder and chief marketing officer at AeroFarms, will speak about the growing innovations, like vertical farming, that will allow for great nutrition, flavor and minimal water usage.

Nature Tech Meets Body Tech March 17, 2020 1:15PM- 1:30PM

Dr. William Li, pioneering physician and scientist focused on food, will share his knowledge about the unique health benefits of eating fruits, vegetables and edible flowers. His research is helping to re-write the book on food and health and driving the conversation on food as medicine.

*SXSW registration is required to attend education sessions.

Industry Networking:

In addition to sharing insights on center stage, PMA has extended the invitation to industry members to meet in Austin. In addition to a PMA Community Happy Hour on March 16, PMA will also host the Tech & the Food System Networking Dinner on March 17. Industry and influencers are invited together to dig into the latest on technology and the food system. The dinner is an exclusive and insightful networking opportunity and will also feature a discussion between PMAs Vonnie Estes and Dr. William Li, world-renowned physician, scientist and author of Eat to Beat Disease. Both Estes and Dr. Li will continue the conversation from their education sessions and speak more about how fresh foods and produce are increasingly linked to human health.

Connecting with Consumers:

500,000 attendees who descend on Austin, SXSW is a premier opportunity to engage with consumers and showcase The Joy of Fresh. PMA will host a series of events at The Drafting Room, located in the center of things on Rainey Street. For the third year, PMAs Global Street Farm will be a place to share how produce and floral create a healthier world for all consumers, it will be a place to taste delicious samples of fresh and prepared produce-centric treats, and a place to dress up with floral hair and beard braiding along with DIY floral arranging. Each year, the PMA Global Street Farm is a hit on social media where countless influencers share the color and culture of fresh produce and floral to their audiences spreading the word of The Joy of Fresh.

PMA will continue to share updates from Austin and invite all attendees to join them for planned programming. If youre not traveling to Austin but want to be a part of the story, follow #PMAatSXSW on social channels.

About Produce Marketing Association

Produce Marketing Association (PMA) is the leading trade association representing companies from every segment of the global produce and floral supply chain. PMA helps members grow by providing connections that expand business opportunities and increase sales and consumption. For more information, visit http://www.pma.com.

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PMA brings The Joy of Fresh to Austin's SXSW - Produce Blue Book

Struggling to find the perfect GIF, using the perfect celebrity, to express the right emotion in your tweet?

This could help - this week Google Trends has teamed up with GIF platform Tenor to create a new tool which highlights key GIF trends by celebrity, action,emotion conveyed and more.

As you can see here, based on GIF searches, the listingcan give you insights into the most popular search terms related to each celebrity, while you can also search for a specific response type.

You can also select any celebrity/identity and it will show you what the most popular GIFs for that person/character are:

There's a range of ways you can sort the data - for example, you can also see the top-ranked GIFs in a listing for each person/character.

Need the perfect 'eye roll' GIF?

It's an interesting way to search through GIF trends and find relevant responses. It could also be great for staying on theme with your GIFs, using visuals from the same characters, shows, etc.

If you're looking to make use of GIFs in your marketing outreach, it could be a handy tool to have on hand - you can customize the various searches within this post, and download the GIFs direct from the examples.

Continued here:
Google Trends and Tenor Team up on New GIF Trends Tool - Social Media Today

February! When the word comes to one mind, he or she can only imagine red roses, cakes, sharing love, exchanging gifts first. But, this year there has been much more than just red roses and cupid striking its messages. Counting upon them, there has been news rolling about coronavirus outbreak, Duckduckgo being the default search engine for android, unveiling Apple smart speakers, solar roof building and more. So, lets not waste any more minutes and read on the press news which is piping hot to get rolled out.

Lets discuss this 20 news deeply and be an inch forward toward new technology 2020.

DuckDuckGo is a default search choice, gets flagged by android users in Europe

Taking heed of the recent news which got published in the first week of February, global search giant Google welcomes DuckDuckGo as its default search engine for European netizens. Googles previous practices of paving itself in European soil but sadly it was ruled out under EU antitrust rules.

This further bought deep cuts in the pocket of Google by record-breaking $5 billion fine. Read more- http://bit.ly/2I7Pxz2

Apple unveils its Smart Speakers to India, lowers its prices than others

Siri powered smart speakers get green signaled in India. Apple has recently showcased and launched its home pod in a culturally rich country.

Finally, it is seen that Apple home pod has been listed on its Indian website with a price tag Rs 19,900. After disclosing the Apple home pod price, it is also learned that it is available in two colors-Space Grey and White.

Read More-www.medium.com/@confoundingsolutions/apple-unveils-its-smart-speakers-to-india-lowers-its-prices-than-others-e6d8dbd8437c

Google Map Celebrates being 15 with its New Logo, comes up with Other Features

Celebrating its 15 years, Google maps came up with a new logo. 2020 is a big year for Google Maps.

On the successful completion of 15 years, Google Maps reveals its new logo and adding a few more Google maps features. The new launch will allow the users to route out the places they have visited, facilitating the reviews and photos of those places which will further help to grow its database in a field led by local search apps Zomato, Yelp and Tripadvisor.

Read more-http://bit.ly/3al2HVy

Facebook Stops Employees From Travelling To China Due To Coronavirus Outbreak

Amidst of coronavirus outbreak in Wuhan, China Social media leader- Facebook along with other tycoons like gaming hardware maker- Razer, South Koreas LG and many others has strictly barred their employees from visiting the dragon country due to severe medical emergency which the country is suffering from. Read more-http://bit.ly/2wfNTIZ

WhatsApp Pay Launch: A Bonanza For Online Adepts

Being the online chatting medium, Whatsapp, which is included as a basic necessity of people these days is upgrading its services from communication to online payment with the Whatsapp Pay launch.Read more http://www.medium.com/@confoundingsolutions/whatsapp-pay-launch-a-bonanza-for-online-adepts-a6689b72b4fa

Google launches Tangi for competing Tik-Tok, allows 60-second videos to shoot

Being the garner of all, Google has come a long way in everything. Starting from creating Meena as their first chatbot, now the search giant has pushed all its realms in extending its hands over social media platforms.

Sooner, Google is seen welcoming TikTok rival Tangi which allows its users to share 60-second DIY videos. Read More-http://bit.ly/2PDzope

Have you checked the new update? Instagram is testing a new feature

Well, it is nothing new but it all started in 2016 since when Instagram started curating feeds of its users according to its set algorithm. And apparently, it can be said that Facebook-owned Instagram is testing a new feature.

Read More http://www.medium.com/@confoundingsolutions/have-you-checked-the-new-update-instagram-is-testing-a-new-feature-be05c80a59b8.

Facebook launches the latest user-friendly app, names it Hobbi

Did you hear the recent social news? Social media giant Facebook has come up with its latest user-friendly app. It allows its users to share their photos and videos.

So, if you are a hobbyist or an enthusiast and have a knack towards your interest. Hobbi-as named by Facebook will help you with it.

Read More

Teslas Chief Elon Musk Confirms Solar Roof for later this year

Teslas chief Elon Musk who has earlier has confirmed this news (2016). And introduced the concept of generating solar power.

Using its energy for running different appliances and electronics goods. And this all will happen through the solar roof Read More

Google to slash out UK accounts from EU Jurisdiction, many privacy protections at bay

It may happen that thousands of Google users will face issues and alerts due to privacy protection in the days to come. Because it has been learned that search engine giant Google is planning to call-back its UK accounts from European Union privacy regulations.Read More http://www.medium.com/@confoundingsolutions/google-plans-to-move-uk-users-accounts-outside-eu-jurisdiction-7b5f872689d4.

Googles John Mueller shares handpicked advice for all YouTube videos on search

Recently, Googles John Mueller has come up with new tips to rank YouTube videos in search engines. Acing up with new marketing techniques and strategies, Mueller has rolled out certain tips to grab the bigger chunk of video marketing.

Read More- http://www.medium.com/@confoundingsolutions/googles-john-mueller-shares-handpicked-advice-for-all-youtube-videos-on-search-729d7b42cdef

Elon Musk Announces That Neutral Chips Must Soon Be Finding Their Way In Humans

With the advent of technology, we are standing on the edge to let our brain controlled by the chips, which can be inserted in our brain. And in this scenario, Elon musk has revealed exciting news about the new version of Neuralink mind-meld chips might soon find its way into humans this year.

Read More

Google Confirms: No Core Update

You seriously cannot predict if your website is facing algorithm tremor or not. Many have earlier showed concern about their search ranking as they all thought that it could be the next Google SEO update.

But, recently, the updates which were made have not subsided.Read More http://www.https:

Presenting The New E.U Guidelines For Artificial Intelligence

Artificial Intelligence (AI) rules human life like a king. Through various forms, shapes, and techniques AI has brought immense ease to human life.

Recently, it was in the news that the European Union unveiled proposals for the future of AI through one of its branches called as European Commission. It has released 2 papers. Read More -www.medium.com/@confoundingsolutions/presenting-the-new-e-u-guidelines-for-artificial-intelligence-c38e6a6094c4

Tinders handling of user data is now under GDPR probe in Europe.

The very popular dating app Tinder is now the latest tech service that is going to be under formal investigation upon how it handles and utilizes the users data. An announcement is made by Irelands data protection commission for a formal probe of how the users data is used by Tinder; the transparency covering its ongoing procedures; and compliance with obligations related to data subject rights requests.

Read More

Disney Launching its Services in India will Stream through Hotstar Disney

Did you hear the recent update by children owned channel? Disney launching its services on March 29 through Hotstar Disney. Its subscription-based streaming service which was launched last year in the US.

Read More

Instamojo buys GetMeaShop to work for more businesses in India.

Within the last few decades, digitalization has reached its peak in India. A huge number of people all across India have found their ways to the Internet.

In this news, you will understand how digitization is growing an eCommerce business is evolving at great speed. Read More

An In-depth Overview Of Reddit

If you are planning to scale up your social media marketing through Reddit, then this news is for you. Starting from reading it benefits to culture and its usability.

Reddit is the in-coming growing social media platform as a new technology in 2020. Read more -www.medium.com/@confoundingsolutions/an-in-depth-overview-of-reddit-a2d80bd4685e.

6 Mind-Blowing Snapchat Fun- Facts No One Told You

In the recent past, Snapchat is the perfect platform to post selfies, chocolate fondue, and travel adventures! If you are planning to incorporate Snapchat for your social media marketing then this is it.Read More http://www.medium.com/@confoundingsolutions/6-mind-blowing-snapchat-fun-facts-no-one-told-you-80a4ddbb6b0d.

Jeep Announces Its First Electric Bike Ever

With a 750 watt motor which can go around 40 miles on just one charge, Jeep, the legendary and iconic American automobile and off-road vehicle manufacturer released the news of its first bike ever.Read More- http://www.medium.com/@confoundingsolutions/jeep-announces-its-first-electric-bike-ever-5316b8af551b.

Story in a Nutshell!

Well, this press-release of today contains every mic of news- coming from technology to social media and even reusable natural energy to disease outbreak. Going with the myth, February is a month of love and expressing love but this time there was a table turn as the someplace, situation sank below normal and at some places, and it rose unexpectedly.

Being a well-acknowledged human, you should also know this news which stands strong for 2020.

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Top Trending News that displays 2020 Future with New Technology - WhaTech