Mediaboss Marketing

Within six weeks of announcing a successful method to fabricate custom-fit mask frames to optimize protection from the spread of COVID-19, UConn has a licensing deal with a Connecticut manufacturer to produce them.

Connecticut Biotech, a startup company headquartered in South Windsor, aims to start marketing, manufacturing, and distributing 3D-printed mask frames under the brand Secure Fit this month.

This is an important technology that can help a lot of people by providing a specific way to make regular surgical masks more protective, says Dr. Cato T. Laurencin, CEO of the Connecticut Convergence Institute for Translation in Regenerative Engineering. Its wonderful to see technology that started here in the state of Connecticut being developed by a Connecticut company.

Laurencin and his scientists came up with a way to create add-ons for masks that enhance their effectiveness by improving their fit.

The novel aspect is using 3D facial recognition technology on two-dimensional images to decipher the topography of the face and create a 3D mask frame, says Amit Kumar, director of licensing and business development in UConns Office of the Vice President for Research.

We are excited about this public-private partnership with UConn and the opportunity to use and build upon our vast experience to rapidly commercialize this much-needed device, says Connecticut Biotech CEO Donald J. Vacarro. We applaud Dr. Cato Laurencins team for developing a custom mask frame that secures filtration and positioning of most mask types.

Consumers will be able to order Secure Fit mask frames directly at http://www.connecticutbiotech.com. The custom fit will require submitted photos of their face, one from the front and one from the side, using any camera phone. The mask frames will retail for around $40.

I am thrilled to see our Connecticut Convergence Institutes innovative approach to customizing protective masks taking the next step toward commercialization and societal impact, says UConn President Tom Katsouleas. This is a shining example of UConns ability to innovate and provide solutions for global problems.

The concept of using facial-recognition software to pinpoint 3D printing specifications for custom fitting, for which UConn submitted a patent application in mid-April, is among a series of recent efforts by the Convergence Institute to address the COVID-19 pandemic.

I think that the work that weve done shows the range of activities that weve created in terms of answering the call to provide solutions for COVID-19, Laurencin says. First is the understanding of the level of the complexity of the issue involved with our papers published on COVID-19 in the Black community, second, by creating a physical solution for COVID-19 in terms of our new masks systems that create a better, more comprehensive fit for individuals using them, and third is the creation of this new method for greeting that takes into account our new era of social distancing.

Connecticut Biotech was founded earlier this year, seeking to use domestic and international marketing capacity to provide high-quality biotech solutions, reduce COVID-19s impact on society, and create jobs in Connecticut.

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UConn-made COVID-19 Mask Solution Coming to Market - UConn Today

General observation

The Covid-19 pandemic has affected the whole world in terms of development velocity, economic standing and human lives. Yet, it seems the crisis is here to stay longer and affect us deeper than what we were ready to accept. Therefore, the world communities are compelled to rethink. After this pandemic has started to broaden, it carries on economic and social infections farther than the morbidity and mortality itself. Especially, economic activities have been restrained to enforce physical distancing.

A United Nations Conference on Trade and Development (UNCTAD) report titled The Covid-19 Shock to Developing Countries pleaded the governments to adopt whatever it takes to stop economic contractions becoming a recession or worse, a prolonged depression and to protect the poorest. The United Nation Secretary-General Antonio Guterres called for a large-scale, coordinated, comprehensive and multilateral response based on solidarity and shared responsibility. He also floated a proposal for a double-digit percentage of global GDP investment, massively increasing resources to developing countries by augmenting IMF capacity including through Special Drawing Rights issuance.

Developing countries including Nepal face big economic challenges. These include instability in market prices, troubles in the tourism industry, and weakening foreign exchange income and reservation. Nepal could face a remittance crisis due to these epidemic-related concerns in major labour-import markets. It is believed that the labour-importing countries will start to send back workers to their own countries, the non-skilled ones in the first phase. Nepals major migrant workers are unskilled and either they have to depend on menial works or return home. In this situation, it is very necessary to engage these people in possible tangible and productive activities which benefit the country as well as individual families.

Nepals economic dependence on its neighbours is very high. Now, in this situation, Nepal has to start rethinking and revising necessary policies to convert challenges into opportunities to resist the problems and regulate the economy. It is important to encourage entrepreneurs to be makers rather than traders. They must work to meet domestic demands first. The current crisis has given a big lesson globally that sustainability should be a key component of economic recovery.

Nepal must consider and give priority to the following areas as a support to boost up the countrys socio-economy status of the nation. First of all, the government and related agencies need to step up their role and provide facilities like flexible and comfortable schemes to the private sector. There need to be stringent actions from the government and non-government sectors in providing support programmes such as training, required technology, and research activities in related fields. It is equally important for the concerned organisations to ensure regularity of social marketing to inform and show the impact of the ongoing activities.

Here are some ways through which Nepal can look into its economic recovery:

Large portions of local communities as well as the returning migrant workers can be engaged in integrated farming development activities including herbal medicinal and aromatic plants, fauna/flora exploration, fruits and timber tree plantation etc. Now, the time has come to encourage and support them in organic farming to provide healthy, nutrient and quality food. A proper plan is also essential to ensure people can receive good prices for their products. Various schemes on organic production and marketing will provide people to have a quick financial return. Now, many economists are emphasising on creating a regenerative economy, which is sustainable in nature. It is safe to say that investing in greener economics is going to be a big part of recovery efforts. Whether it is cleaner energy or greener cities, sustainability is going to be a necessary part of building a better future.

The country should train people to impart technical knowledge, especially on digital expertise and IT. Such types of training will help youth who are interested to go aboard for better jobs or may be able to create a job culture within Nepal with international collaboration opportunities.

Nepal has a high potential for tourism. Foremost, tourists come for adventure, and they have always enjoyed the countrys nature. Many tourists love spending time while trekking to rural areas. With this regard, we must develop and endorse additional trekking routes and new mountain climbing areas. Additional trekking sites and routes may help tourists to stay longer, which, in a long run, will help boost rural socio-economic conditions and foreign currency income.

Now, Nepal needs to prioritise developing creative minds via institutions that emphasise on scientific research, academic knowledge, constructive thinking, and brainstorming activities. It will help the country actively participate in national and international intellectual communities.

Although it could take time, Nepal has a huge potential in the promotion and distribution of homemade and handmade handicraft. Nepal needs to focus on small-scale cottage industries as they can prove beneficial if the country could tap the international market and customers, who are interested in manually developed ornaments, traditional arts and artefacts.

The mentioned areas are only a few options that can assist Nepals economic growth in standard and sustainable terms. To face the possibility of huge economic disruption, several governments are offering support to large, small and medium-sized entrepreneurs and families. All of these can help, but it is not going to be enough if it does not start imagining a new corridor to recovery. Nepal needs to start working on investment and necessary support in new areas of growth, which includes ensuring that grassroots level communities and small and medium-sized entrepreneurs continue to exist and are functional when their economies restart.

Let us discuss.

Aryal is associated with Research and Development Institute Nepal (R-DIN).

Published on July 2nd, Thursday, 2020 3:56 PM

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Here are a few opportunities for economic recovery in post-Covid-19 Nepal - Online Khabar (English)

New York, July 02, 2020 (GLOBE NEWSWIRE) -- Reportlinker.com announces the release of the report "Broadcast & Internet Video Software Market Research Report by Type, by Application - Global Forecast to 2025 - Cumulative Impact of COVID-19" - https://www.reportlinker.com/p05913684/?utm_source=GNW

The Global Broadcast & Internet Video Software Market is expected to grow from USD 13,875.72 Million in 2019 to USD 30,195.02 Million by the end of 2025 at a Compound Annual Growth Rate (CAGR) of 13.83%.

Market Segmentation & Coverage:This research report categorizes the Broadcast & Internet Video Software to forecast the revenues and analyze the trends in each of the following sub-markets:

On the basis of Type, the Broadcast & Internet Video Software Market is studied across Live Stream Encoding Software and Streaming Solution.

On the basis of Application, the Broadcast & Internet Video Software Market is studied across Digital Marketing & Social Media, Education, Live Event Production, Live Sports, Television, Radio & News Broadcasters, and Worship Services.

On the basis of Geography, the Broadcast & Internet Video Software Market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas region is studied across Argentina, Brazil, Canada, Mexico, and United States. The Asia-Pacific region is studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, South Korea, and Thailand. The Europe, Middle East & Africa region is studied across France, Germany, Italy, Netherlands, Qatar, Russia, Saudi Arabia, South Africa, Spain, United Arab Emirates, and United Kingdom.

Company Usability Profiles:The report deeply explores the recent significant developments by the leading vendors and innovation profiles in the Global Broadcast & Internet Video Software Market including Accedo, Accenture plc, Arris International Limited, BAM Technologies, LLC, Brightcove, Inc., Cisco Systems, Inc., Comcast Technology Solutions, Imagine Communications Corp, International Business Machines Corporation, MagicSoft, SplitmediaLabs, Ltd., StudioCoast Pty Ltd, and Telefonaktiebolaget LM Ericsson.

FPNV Positioning Matrix:The FPNV Positioning Matrix evaluates and categorizes the vendors in the Broadcast & Internet Video Software Market on the basis of Business Strategy (Business Growth, Industry Coverage, Financial Viability, and Channel Support) and Product Satisfaction (Value for Money, Ease of Use, Product Features, and Customer Support) that aids businesses in better decision making and understanding the competitive landscape.

Competitive Strategic Window:The Competitive Strategic Window analyses the competitive landscape in terms of markets, applications, and geographies. The Competitive Strategic Window helps the vendor define an alignment or fit between their capabilities and opportunities for future growth prospects. During a forecast period, it defines the optimal or favorable fit for the vendors to adopt successive merger and acquisition strategies, geography expansion, research & development, and new product introduction strategies to execute further business expansion and growth.

Cumulative Impact of COVID-19:COVID-19 is an incomparable global public health emergency that has affected almost every industry, so for and, the long-term effects projected to impact the industry growth during the forecast period. Our ongoing research amplifies our research framework to ensure the inclusion of underlaying COVID-19 issues and potential paths forward. The report is delivering insights on COVID-19 considering the changes in consumer behavior and demand, purchasing patterns, re-routing of the supply chain, dynamics of current market forces, and the significant interventions of governments. The updated study provides insights, analysis, estimations, and forecast, considering the COVID-19 impact on the market.

The report provides insights on the following pointers:1. Market Penetration: Provides comprehensive information on sulfuric acid offered by the key players2. Market Development: Provides in-depth information about lucrative emerging markets and analyzes the markets3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, and manufacturing capabilities of the leading players5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and new product developments

The report answers questions such as:1. What is the market size and forecast of the Global Broadcast & Internet Video Software Market?2. What are the inhibiting factors and impact of COVID-19 shaping the Global Broadcast & Internet Video Software Market during the forecast period?3. Which are the products/segments/applications/areas to invest in over the forecast period in the Global Broadcast & Internet Video Software Market?4. What is the competitive strategic window for opportunities in the Global Broadcast & Internet Video Software Market?5. What are the technology trends and regulatory frameworks in the Global Broadcast & Internet Video Software Market?6. What are the modes and strategic moves considered suitable for entering the Global Broadcast & Internet Video Software Market?Read the full report: https://www.reportlinker.com/p05913684/?utm_source=GNW

About ReportlinkerReportLinker is an award-winning market research solution. Reportlinker finds and organizes the latest industry data so you get all the market research you need - instantly, in one place.

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Broadcast & Internet Video Software Market Research Report by Type, by Application - Global Forecast to 2025 - Cumulative Impact of COVID-19 -...

Behavioural science is increasingly being applied to marketing. But to get the most from this field, brands should think about applying it both literally and laterally.

The easiest way to explain this distinction is to look at an example, and what better than one of the most commonly used biases in advertising social proof. Think eight out of 10 cats.

Social proof is the idea that people are influenced by what everyone else is doing. We are driven by a powerful human instinct to fit in, and we follow others behaviour naturally, even when we dont always know why.

Classic examples of this are the crowd gathered on a pavement staring up at nothing; or the Candid Camera elevator film from the 1960s, which you can watch on YouTube for a laugh.

Its one of the most robustly researched biases in social psychology and applies to any aspect of human behaviour, from trainer preference to obesity.

Being so ingrained in human nature makes social proof an easy target for shifting behaviour. If you can make your desired behaviour or brand appear to be the norm, it will become more popular still.

Even when social norms are invoked overtly a literal interpretation of the phenomenon the method is highly effective.

Brands that treat customers unfairly during the coronavirus crisis will be punished

One lovely commercial example is the messaging used by travel brand Fred Olsen. Advertising its summer sale, it trialled two messages: SAVE up to 300pp. PLUS up to 200/room FREE onshore spend on great summer 2019 sailings, and: Over 2,350 guests have already SAVED up to 300 & Received up to 200 FREE on-shore spend.

This literal application of social proof a statement that lots of people are already doing the desired behaviour proved highly effective. The second message resulted in a 53% reduction in the cost per acquisition.

There are nuances to the bias that may enhance it. If you can make your messaging specifically relevant to the consumer, theyre more inclined to be on board with it.

A great example of this is the messaging used by HMRC to encourage people to pay their tax on time. Working with the Governments Behavioural Insights Team, HMRC ran a series of trials in which its tax request letters included different statements about social norms.

Simply stating that nine out of 10 people paid their tax on time improved repayment rates by 7%. However, when they tried to make the social proof a bit more relevant by tailoring the message to an individuals town it was much more successful: a full 22% better than the control.

Where it gets really exciting though, is in the slightly less obvious applications of social proof the lateral approach. More of a show, dont tell way of thinking.

Heres where standing out from the crowd helps. If you look a little different from the rest, youll get noticed. And so, youll appear to be more commonplace. Take Apples white iPod earphones as an example they came out when every other brand was black. By getting noticed, they appeared to be everywhere, and soon we all wanted Apple.

Monzo used a similar approach with its distinctive debit card colour.

So the evidence would suggest that the Governments proposed plan for ultra-low emission vehicles to sport green number plates would be a success a badge of eco-honour that would make us feel everyone was going green, and we should too.

Stressing the popularity of your product is a simple way to make it more appealing.

However, if we use our creative skills and apply the biases laterally then well produce the greatest value for our clients and consumers.

Richard Shotton is founder of the consultancy Astroten and author ofThe Choice Factory,a book about applying behavioural science to advertising. He tweets at@rshotton.

Will Hanmer-Lloyd is head of behavioural planning at Total Media.

Original post:
The power of social proof is that thousands of people can't be wrong - Marketing Week

Ford recently teased this image of the front of its new Ford Bronco on social media ahead of the vehicle's debut.

Ford

Ford Motor is partnering with Disney for unique unveilings of its new lineup of Bronco SUVs as automakers globally seek alternative ways to garner attention for highly-anticipated vehicles during the coronavirus pandemic.

The automaker will unveil its "Ford Bronco 4x4 family" of vehicles July 13 across Disney's media networks in the U.S. marking the first-ever, prime-time product reveal across Disney's broadcast, cable, digital and streaming properties, including ABC, ESPN, National Geographic and Hulu.

"This is enormous for us. This is the return of an icon that people have just been clamoring about for years," Matt VanDyke, director of Ford U.S. marketing, told CNBC. "For us, this is just of huge importance and carefully crafted."

Ford worked with Disney CreativeWorks, the company's creative agency, to create custom three-minute videos for each network to debut the vehicles. The videos will airduring the first commercial breaks of each network's 8 p.m. broadcast, followed by the Hulu streaming service beginning the next day.

Each "film" features a special guest: professional climber Brooke Raboutou for ESPN's "SportsCenter;" country music singer Kip Moore for the "CMA Best of Fest" on ABC; and Academy Award-winning director Jimmy Chin, a professional climber, will spotlight another Bronco during "National Parks: Yosemite" on National Geographic. Chin, a cinematographer and photographer, also assisted Ford in creating the spots for each of the networks, VanDyke said.

Jimmy Chin, Alex Honnold, and Elizabeth Chai Vasarhelyi, winners of the Documentary (Feature) award for 'Free Solo,' attend the 91st Annual Academy Awards Governors Ball at Hollywood and Highland on February 24, 2019 in Hollywood, California.

Kevork Djansezian | Getty Images Entertainment | Getty Images

"We absolutely intend on putting our best foot forward and making sure that the Bronco gets the glory it deserves. We're so excited about this partnership that's so unique with Disney to co-create it," VanDyke said. "We think it will draw a huge amount of additional interest to our own properties and just make this reveal one that we'll never forget."

VanDyke declined to discuss financial details of the partnership other than saying it is "a paid integration and a partnership" with "advertising that's associated with it."

The videos will refer viewers to Ford.com for more information as well as the ability to place $100 reservations for the Bronco. The site as well as Ford's social media channels also will have additional content and videos, including a longer unveiling of the Bronco family.

The Bronco reveal marks the first time Disney CreativeWorks is deploying custom branded content across multiple networks during prime time.

"With Ford, we're reimagining what a product reveal can look like by drawing upon our best-in-class sports, entertainment and streaming brands to bring the new Bronco family to life in a way that honors its heritage and gives viewers an unforgettable experience," Rita Ferro, president, Disney Advertising Sales, said in a statement.

Discussions about such a partnership started six to eight weeks ago, VanDyke said. Disney and Ford had initially decided to broadcast the unveiling on July 8, however the date was changed due to controversy about the event coinciding with O.J. Simpson's birthday.

"That was completely a coincidence. It was completely unintended," VanDyke said. "We did not want to be insensitive to people who felt that was inappropriate and neither did Disney."

Simpson, a former football star, was infamously involved in a nationally televised slow-speed police chase with a 1993 Ford Bronco following the death of his wife, Nicole Brown Simpson, and her friend Ronald Goldman in 1994.

Disney, according to VanDyke, was "flexible" with Ford changing the reveal date. It was at least the third time Ford had rescheduled the Bronco unveiling. Two previous events earlier this spring, including the Detroit auto show and a private debut, were canceled due to the coronavirus pandemic.

"Without auto shows and the world that we're living in right now, the traditional vehicle reveal is no longer the case," VanDyke said. "As we thought about Bronco, we wanted it to have its own unique approach to it."

Ford released a video of a prototype of the new Bronco SUV off-road testing in January.

Ford

The debut of the Bronco has been anticipated for years. Ford initially confirmed its return in January 2017. Ford is expected to offer a "Bronco family" of vehicles, including two- and four-door versions and reports of a smaller SUV called the Bronco Sport.

Ford executives have promised the Bronco will live up to its reputation as a classic off-road SUV. Ford last producedthe vehicle, a two-door, in 1996.

This isn't the first time Ford has teamed up with Disney for a new vehicle. The companies partnered for an attraction that debuted at the 1964 World's Fair called the "Ford Magic Skyway." It featured Ford vehicles, including the first-generation Ford Mustang, which debuted at the fair, taking passengers through different time periods.

Continue reading here:
Ford is partnering with Disney to unveil Bronco SUVs on July 13 - CNBC