Mediaboss Marketing

Sibleys appointment and addition to the board of the CIC could be a game-changer in terms of credibly and quickly accessing the disability community, given his media profile thanks, in no small part, to his involvement as co-creator of the hugely successful Accomable platform, which was recently the subject of a high profile acquisition by Airbnb.

It is also very timely as venues and city centre management teams strive to rebuild and restore our major cities after months of lockdown, seeking ways to not only stand out, but create a climate of accessibility for all.

The app, Access Rating, which is a Community Interest Company (CIC), aims to encourage equal accessibility by empowering both users and venues alike by listing and independently reviewing which of our city and county businesses are truly accessible to those with mobility needs. Fundamental to the app is the unique ability for users to post reviews and comments and offer ratings about venues they have visited and experiences they have had.

Developed to act like a Trustpilot for the disabled traveller, the aim is for the app to create a real-life, real-time knowledge bankfordisabled usersbydisabled users and to, ultimately, make life easier, as the more users get involved and post their reviews, the more that knowledge multiplies, for the greater good.

It is hoped that this bank of experiences will then empower business operators to make positive changes, helping them overcome obstacles often unseen by more able-bodied individuals be that as seemingly simple as drop kerbs, accessible lifts, or suitable toilet facilities. Access Ratings slogan is: The power to improve disabled access, one rating at a time.

Free to download and easy to post reviews, the app has been founded and developed over lockdown by a trio of Leicestershire-based entrepreneurs all with their own personal mobility needs: Mark Esho an award winning entrepreneur and number one ranking author; Richard Copson and Jignesh Vaidya.

The announcement of Martyn Sibley acting in this ambassadorial role is pivotal in the success of the apps successful roll-out. Martyn is a life-long wheelchair user himself and is a hugely respected figure in the wheelchair community. He has worked across the sectors main disability charities and, more recently, launched Disability Horizons magazine and purplegoatagency.com, which connects brands to disabled consumers via Influencer and social marketing. Listed as one of the 100 most influential disabled people in the Power 100, Sibley recently sold his Accomable platform to Airbnb in a deal that will see the portal list the accessibility credentials of accommodation across the world and make disabled-friendly travel easier. The affinity with the Access Rating app is clear to see.

Martyn comments; I think Access Rating solves a really important need. As a wheelchair user myself, I think its obvious the barriers Ive faced around not knowing if I can get in to a venue, right through to not knowing if there is an accessible toilet I can use, amongst other things. All these kinds of factors have been big issues over the years, but I think Access Rating is going to be able to help that.

At the same time as empowering the disabled community, it is hoped that the review function of the app alongside direct outreach from the Access Rating team will encourage more business owners to improve their accessibility for disabled customers. And there is a clear financial, as well as moral, reason for doing so: the collective spending power and influence of the disabled community is called the purple pound. It is estimated that one in five working adults have a disability in the UK and there are 13.3 million disabled people in the UK. These households have a spending power of over 249 billion and that is growing, as more people are given greater knowledge, visibility and access thanks to apps like Access Rating.

Together, the foursome have big plans for the future of the app with a national roll-out on the cards, heightened user features being developed at pace and a future rating scheme to be visibly introduced to venues across the country much like the hygiene rating sticker.

Whilst lockdown and enforced shielding has allowed the creation of the app, with venues reopening and life starting to get back to a new normal, the apps future development and success does hinge on the disabled public getting involved and adding their real life reviews.

Martyn comments; Im confident that the disabled community will join me in showing their support to the Access Rating app. They can do this by downloading the free app and sharing their venue experiences for the benefit of others in the community. Together, we can not only make a difference but get our voices heard.

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Disabled app heels in Support from Disability Power 100's Martyn Sibley - East Midlands Business Link

Spoiler alert: This story is not about the usual issues that Raffy Tulfo tackles day in and day out, fair weather or foul, on his TV5 show Idol in Action and his Radyo5 program Wanted sa Radyo. Raffys millions of followers/believers know what those issues are. But I have to mention a segment of Idol in Action where Raffy resolves the problems of people (a recent caller was a crying mom devastated by her discovery that her son and daughter were into incest).

Raffys good friend lawyer Freddie Villamor (owner of Promag300 which Raffy is endorsing) is looking for a producer who will dramatize on film or in a TV series those heart-breaking stories.

People can learn a lot from them, assured Freddie, adding how he admires Raffy for being compassionate.

According to a report, when Raffy learned from DSWD (Department of Social Work and Development) social marketing service officer-in-charge Irene Dumlao that her office might have overlooked the names of jeepney drivers who still need to get benefits from the governments Social Amelioration Program (SAP), Raffy acted fast.

Upon Dumlaos request, he asked the staff of RaffyTulfo In Action (RTIA) to send the drivers names to DSWD as soon as possible. Raffy promised to give the drivers sacks of rice, vegetables and grocery bags.

He also granted the request of Eastern Samar Rep. Maria Fe Abunda (Boys sister), to help victims of Typhoon Ambo and donated P1M from his own pocket. (Jeepney drivers who want to contact Raffy may message him through the Official Facebook Group of Raffy Tulfo In Action, or e-mail info@raffytulfoinaction.com.)

Okay, here are the 25 things you dont (but want to) know about Raffy.

1. How can you tell if you wake up from the wrong side of the bed?

This is the time when you dont mess around with me.

2. Whats one thing you cant do without?

Cellphone.

Raffy as user/endorser of Promag300: I endorse only products that I believe in. Promag300 gives me lots of health benefits. It helps lower my blood sugar level just by soaking my feet in warm water.

3. Items inside your bag that you carry every day?

Wallet, cellphone, extra facemask, hand sanitizer, mouthwash, eye drop and eyeglasses.

4. Are you a worrier? If so, usually what about?

Sometimes and its mostly about the dozens and dozens of cases we are trying to accomplish at work.

5. Are you hypochondriac?

I was at one time and I thought I had a very serious illness and my time was up. I had different kinds of alarming symptoms then that bothered me a lot and didnt go away. I went to consult a cardiologist, neurologist, pulmonologist, gastroenterologist, immunologist, dermatologist and endocrinologist. And it turned out later that it was just a case of stress and withdrawal syndrome from a long period of excessive smoking.

6. Your biggest fear?

Losing a loved one.

7. Have you ever been heartbroken (by whom and when)?

Not to my recollection.

8. Favorite comfort food?

Ginataang bilo-bilo and banana cue.

9. Heard that you love shoes and you buy several pairs when you are abroad. How many pairs do you have so far and what pair is your favorite?

I have 200 more or less. My favorite pair is a Jimmy Choo layered with Swarovski crystals. That was given to me by my wife as a birthday gift.

10. Most precious possession?

My family and my RTIA team.

Find out what his biggest fear is, his comfort food, what song makes him cry and the best lesson he got from his parents

11. What thought comes to your mind when you look at the mirror in the morning?

Its time to kick ass again!

12. Best lesson you got from your parents.

Stop complaining and learn how to count your blessings.

13. Rate yourself on a scale of 1 to 10 as a husband, as a father and as a boss.

I would say 9 on all of them. Because Im not perfect.

14. Biggest mistake that you have committed and how you corrected it.

When I was a teenager, I ran away from home. A couple of months later, I came back and begged for forgiveness from my parents. And they gave me a second chance and a fresh start.

15. What song makes you cry?

Amazing Grace.

16. What song lifts your spirit?

Born To Be Alive.

17. Whats your all-time favorite movie?

The Godfather.

18. Do you believe in the afterlife (heaven and hell)?

Yes.

19. What do you usually pray for?

Good health.

20. Are you superstitious?

Not really.

21. What is success to you?

When you are being recognized by many for the good things that youve done.

22. When are you happiest?

When I see smiles on peoples faces after coming to see me for help.

23. What would you tell your 15-year-old self?

Hey moron, listen to Mom and Dad.

24. Whats the best/worst thing about Raffy Tulfo?

The best thing about me, perhaps, is I dont say no to people who are really in need of help. And the worst thing about me, maybe, is Im a perfectionist and I expect the highest quality of work from my people, and if things are not done the way I wanted it, I get furious.

25. Raffy Tulfo in three words.

Listener, Troubleshooter, Peacemaker.

(E-mail reactions at rickylophilstar@gmail.com. For more updates, photos and videos, visit http://www.philstar.com/funfare or follow me on Instagram @therealrickylo.)

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25 things you dont (but want to) know about Raffy Tulfo - Philstar.com

With COVID-19 lockdowns still in place, in varying forms, in most regions across the world, it may seem like there's limited opportunity for travel marketing and pitching people on future holiday plans. But according to Pinterest interest in travel is seeing a resurgence, as more people look forward to future opportunities, and more travelers, right now, are moving through US airports.

Indeed, Pinterest says that more than 850,000 travelers passed through US airport security checkpoints on August 16th, which is almost 10x the volume of air travelers in early April. Those figures are still significantly down on the same time last year, but with reports of COVID-19 treatments and vaccines starting to trickle in, now might be the time to start helping users plan for that future escape that they'll most definitely be seeking once they're able to travel again.

As per Pinterest:

"Some of the trends were seeing? With COVID-19 still a concern, car-centered vacations are gaining ground. Searches for cross country road trip are up 89% while those for road trips routes have zoomed ahead 248%. Searches for outdoor-focused destinations are also spiking, with lake weekend up 41% and national parks up 60%. And RV camping tips searches have gained 1257%"

So, even with COVID-19 as a lingering concern, people are starting to consider their travel options. And if you're looking to reach them, Pinterest has this week provided some travel marketing tips to maximize your appeal to these consumers.

A key opportunity for travel marketers is to highlight the experiences people can have via digital means, in order to increase enthusiasm for future planning.

Pinterest uses Disney Parks as an example here - with many people unable to travel, Disney has been sharing interactive online experiences, like virtual roller coaster rides, which showcase what its parks have to offer, helping to boost interest in future visits.

Given the evolving nature of the pandemic, it's also important to reassure travelers that their bookings will be flexible, and that they'll be able to change the details, cancel, or reschedule easily as things arise.

This is a key element for travel brands, and various travelers have expressed frustration at not being able to obtain refunds, not being able to alter bookings and losing money as a result of changed health advice.

Being transparent, and helpful, on this front is key.

Pinterest also notes that many travel brands are now pitching closer getaways and day breaks in order to appeal to travelers who may not yet be willing or able to commit to longer distance plans.

Pinterest uses Hilton Hotels as an example:

That won't be an option for all travel marketers, but there may be ways to reframe related offers and packages around closer locations, keeping health advice in mind, and still enabling an escape from the situation.

Pinterest also advises travel brands to use Pinterest Trends to help guide their pitches to interested groups.

On Pinterest Trends, you can enter any term and get insight into its popularity over time, as well as related trends, which can help to guide your strategic approach.

As you can see along the bottom of the chart (though they're fairly small in this image), 'beautiful places', 'adventure travel' and 'travel aesthetic' are trending searches linked to the broader 'travel'topic. Tapping into those subtopics will highlight the same chart for that specific element, while each also displays a listing of popular Pins in each category, highlighting what, exactly, Pinterest users are searching for.

Using this data, Pinterest has identified, for example, thatsearches for national parks have increased 60% year-over-year, which is what lead Southwest Airlinesto build customized creative to help travelers visualize their trip.

Pinterest finally notes that travel brands can use Pinterest research to guide their approach by honing in on persona data.

"Visit California studied Pinterest Travel Personas to make sure they were appealing to peoples passions for travel that included wellness, spa, family, adventure and foodie experiences."

Again, starting with Pinterest Trends, and the platform's own published insights, you can formulate a more cohesive outline of the different elements of interest, then link that to specific pitches within your outreach efforts.

There are some good tips here, and with 416 million people now actively using Pinterest -more than ever during the COVID-19 lockdowns -it could be a good platform to, at the least, experiment with and see how you can align your pitch based on available data.

And while these trends are specific to Pinterest, they likely also reflect broader interests. As such, you could also use Pin data to fuel your approach on other platforms as well.

You can read Pinterest's full travel insights report here.

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Pinterest Provides Tips for Travel Brands Amid Early Signs of Travel Recovery - Social Media Today

In the Article, Which Was Published on August 14, 2020, Prairie Discusses Five Growth Hacks for the Popular Video Sharing Social Networking Service

SARATOGA SPRINGS, NY / ACCESSWIRE / August 20, 2020 / Elizabeth Prairie, Owner of the Digital Marketing Agency Social Static, is pleased to announce that she has been featured in a Forbes article about the best growth strategies for TikTok.

To learn more about Social Static and the social media marketing services that they offer, please visit http://www.socialstatic.co.

In the article, which ran on August 14, 2020 and is titled "Five TikTok Growth Hacks You Need To Know," the author noted that TikTok has definitely taken the world by storm. In addition to teens who use the platform to share their dance moves and other entertaining short videos with their friends, Prairie knows that TikTok can also be an effective marketing strategy for businesses.

Prairie, a self-described "Digital Nomad" has seen firsthand how challenging it can be for business owners to generate organic exposure on other social media websites like Instagram. However, she told the author of the article, TikTok can be an effective way for business owners to get the word out about their companies-all with no dancing required.

As Prairie noted in the article, the first step for an effective TikTok experience is for business owners to be authentic and find their audiences.

"TikTok is all about being genuine, it's about having fun and not taking yourself too seriously," she said, adding that users will recognize this and be more likely to press "follow" or "like."

"Unlike most of your content platforms, your content can (and should be) fun and playful. Show your personality through your videos, and let your audience get to know you in ways you don't usually show through a photo grid on Instagram."

Another way to effectively harness the power of TikTok, Prairie noted in the Forbes article, is to use hashtags. As Prairie explained, using a hashtag will not only mean the person will get on the page for that hashtag; it's also how the TikTok algorithm will know who to show the content to.

"So, if you're posting personal finance tips, using a hashtag like #personalfinance will get your video in front of the eyeballs of your perfectly curated target audience: users who have already engaged with related videos in the past," the article noted.

The other TikTok hacks that Prairie discussed in the Forbes article are: to sign up for the free Pro Account on TikTok in order to access analytics; to optimize the bio as much as possible and to research what is currently trending on the platform.

About Elizabeth Prairie:

Elizabeth Prairie is the Owner of the Digital Marketing Agency Social Static. Her home base is Saratoga Springs, New York but travels the world teaching her marketing principles through workshops, one-on-one coaching sessions, and monthly client management. She is also a proud Adirondack 46er with a passion for getting outdoors, traveling and networking. She's a perpetual trip planner and people can find her traveling often within the United States and across the pond to the United Kingdom. For more information, check out Prairie's TikTok page at https://vm.tiktok.com/J8Fg59g/, her Instagram page at https://www.instagram.com/socialstatic/ or visit http://www.socialstatic.co.

Contact:

Elizabeth PrairieHello@socialstatic.co5189281496

SOURCE: Elizabeth Prairie

View source version on accesswire.com: https://www.accesswire.com/602584/Elizabeth-Prairie-Owner-of-the-Digital-Marketing-Agency-Social-Static-is-Featured-in-Forbes-Article-about-TikTok

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Elizabeth Prairie, Owner of the Digital Marketing Agency Social Static, is Featured in Forbes Article about TikTok - Yahoo Finance

Photo courtesy of Cafe Rio

Back in early spring, consumers quarantining at home were watching a lot of TV. But there werent many commercials relating to this new normal. Social media channels were promoting takeout and delivery, but it seemed that marketing teams at restaurant and delivery companies were as unprepared for a pandemic as the rest of the country.

Fast forward several months, and the pace has picked up. While social media channels are still getting most of the action, television commercials are now appealing to pandemic-weary consumers with targetedand often humorousmessages.

McDonalds has been proactive in its approach, promoting its $1 drink deals as a way to get trapped consumers out of the house and into its stores. And GrubHub encouraged viewers to reward themselves with tacos after spending time on the couch, using animated characters to get the message across.

Mexican fast casual Caf Rio aired a commercial to announce the return of is Carne Asada, featuring the real family of actor and comedian Regan Burns. Its shot in the familys home and the humorous scenes show the kids and parents catching a whiff of carne asada through their masks, eating dinner surrounded by plexiglass and taking off for a day of home schooling with the item in lunch bags.

Caf Rio teamed up with Funworks, an agency that specializes in improv-inspired marketing. The goal was to create an ad that poked a little fun at pandemic restrictions yet remained empathetic.

We worked closely with the Cafe Rio Mexican Grill team to make sure the tone felt right and that the ideas could evolve as things within the world continued to change, Funworks CCO Craig Mangan said in a statement. From the script to the directing to the editing, we were constantly having conversations about the boundaries of the humor, showing the Carne Asada obsession as well as the absurdity of people's new normal in a relatable way that wasn't making light of the hardships people are facing today.

What type of commercials are resonating now with pandemic-weary consumers? EDO, a data, measurement, and analytics company that tracks advertising, reports that GrubHub saw a 14% lift in search engagement above the brands 90-day benchmark for its animated ad.

DoorDashs amusing ad Without Restaurants had greater impact. The commercial joked that ordering food delivery to help local restaurants really helps actors, as many current stars started off working in restaurants. When it was re-released as a 15-second spot in mid-August, it saw a 49% lift in engagement, found EDO.

Restaurant chains that took a more straightforward approach had impact as well. Dunkin recently debuted creatives showing masked workers inside restaurants, both preparing takeout and serving in-store diners.The 30-second Keep Running with Dunkin was three times more effective than the brands 90-day engagement.

While consumers eager to get out of the house may now be most interested in seeing restaurants following safety protocols, EDO reported that the response was different in April and May, especially with casual and midscale chains. Olive Garden, for example, generated high engagement from itsBuy One, Take One To Gocampaign, which offered empathetic messaging and an attractive BOGO deal. It scored 60% better than the brands 90-day benchmark.

In general, restaurants that continued to advertise during the pandemic saw results, EDO told Restaurant Business. Both the QSR/Pizza/Fast Casual and the Casual/Midscale categories have continued to drive above-average consumer search engagement with national TV advertising on a per-person, per-second basis compared to all national TV advertisers from the week of March 16th through now.This was particularly impressive given the downturn in consumer engagement seen across many other categories during the initial weeks of the pandemic, the company said.

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Marketers create TV ads that resonate with pandemic-weary consumers - Restaurant Business Online