Mediaboss Marketing

LONDON, Feb. 3, 2021 /PRNewswire/ -- The ongoing pandemic and lockdowns have exploded social media usage and increased traffic in online shopping platforms, forcing many brands to embrace emerging technologies such as Augmented Reality (AR) and virtual stores to remain competitive and engaged with their customers. AR is not a new concept in the retail/marketing industry, however today it is more mature. Now due to the changes in consumer behavior and the need for digital transformation, adoption of AR tools is accelerated. ABI Research, a global tech market advisory firm, estimates the augmented reality market in retail, commerce, and marketing will surpass US$12 billion in 2025.

"The advancements in face and spatial recognition in combination with WebAR and other content democratization efforts will be game changers for virtual try on and product preview experiences, allowing consumers to seamlessly access interactive and realistic AR content. Within the next two years, more and more brands will transfer their marketing campaigns and online shopping platforms from static webpages and 2D images to interactive experiences and platforms," explains Eleftheria Kouri, Research Analyst at ABI Research.

AR technology has become more accessible, capable, and affordable over the past few years, which has spurred interest in AR across markets for both users and enterprises. AR platform providers such as ThreeKit and Cappacity have launched 3D content creation tools with the aim of easing content creation requirementsoften a barrier for many retailers. AR providers such as Banuba and Poplar Studio are assisting brands in leveraging AR technology and building interactive marketing campaigns on social media platforms. These efforts are joined by incumbent retail and tech names, such as Amazon, Facebook, and Apple, along with brands already leveraging AR for retail and marketing, including IKEA, Hyundai, Nestle, and Nike.

"Online shopping will continue to grow after the pandemic, especially in product categories supported by AR experiences such as make-up, clothing, and furniture. As data continues to come in supporting the success and ROI of AR/VR marketing efforts and satisfaction around user experiences, expect further investment and activity in the space as online retail and immersive content become increasingly partnered," concludes Kouri.

These findings are from ABI Research'sAugmented Reality Applications in Retail and Marketingapplications analysis report. This report is part of the company'sAugmented and Virtual Realityresearch service, which includes research, data, and ABI Insights.Based on extensive primary interviews, Application Analysisreports present in-depth analysis on key market trends and factors for a specific application, which could focus on an individual market or geography.

About ABI ResearchABI Research provides strategic guidance to visionaries, delivering actionable intelligence on the transformative technologies that are dramatically reshaping industries, economies, and workforces across the world. ABI Research's global team of analysts publish groundbreaking studies often years ahead of other technology advisory firms, empowering our clients to stay ahead of their markets and their competitors.

ABI Research1990

For more information about ABI Research's services, contact us at +1.516.624.2500 in the Americas, +44.203.326.0140 in Europe, +65.6592.0290 in Asia-Pacific or visitwww.abiresearch.com.

Contact Info:GlobalDeborah PetraraTel: +1.516.624.2558[emailprotected]

SOURCE ABI Research

https://www.abiresearch.com

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New Pandemic-Driven Sales Approaches Will Push Augmented Reality Revenues in Retail and Marketing to US12$ billion in 2025 - PRNewswire

In an age where the internet is the primary source of information for practically everything, marketing strategies have transformed unimaginably. Cold calls and roadside banners are fast being replaced by website banners and Facebook posts. You depend more on your favourite social influencers choices rather than advertisements on the TV.

Digital marketing has become more than a buzzword in the current age. It is often the lifeline of marketing teams and agencies which helps them reach a larger audience.

Given the growing influence of digital marketing, how worthwhile would it be to explore a career in this domain? Would a B.Sc. digital marketing and social media course pay off for itself in a few years? Read ahead to get all the answers below.

Unlike conventional marketing which targets a variety of media, digital marketing sticks to online media channels on the internet. Digital marketing aims to interact with potential or existing customers browsing the internet to inform and attract them to a companys products or services.

Digital marketing has since expanded into a huge industry with several sub-domains such as social media marketing, email marketing, and paid social marketing. The complexity of roles in these fields has also increased significantly.

Unlike conventional marketing which targets a variety of media, digital marketing sticks to online media channels on the internet.

With the way the world is leaning onto technology, the global digital marketing industry can only be expected to grow further. In fact, a Statista survey forecasted the revenue from the digital marketing industry in Germany to cross $ 5, 694 million by 2021.

The domain is so vast and filled with opportunities that there is something for everyone. Here are the most prominent digital marketing fields where you can make a career.

The global as well as German digital marketing scene is rife with numerous career possibilities. For the creatively inclined, this field can be an extremely exciting career avenue. A digital marketing career can provide the right platform to display your critical thinking skills, language writing flair and innovative ideas.

Here are a few interesting digital marketing positions that can intrigue you.

A bachelors degree in digital marketing can provide you with the relevant knowledge and skills to start a career in this field. In addition, you get to be a part of an extremely dynamic industry. Enrol in a suitable undergraduate programme in digital marketing today to start a successful career in this domain.

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Is a bachelors in digital marketing worth your time and money? - LA Progressive

Dive Brief:

Facebook's plan to test better ad placement tools is a promise from the company that it wants to make its platform safer for brands and arrives after hundreds of advertisers last summer temporarily boycotted Facebook to protest its policies on moderating hate speech. It remains to be seen whether or not topic exclusion tools can help create a safer social media environment for brands or if such tools can help Facebook regain the trust of some marketers.

Brand safety remains a thorny issue for platforms and marketers, despite some signs of improvements. Major advertiser Unilever recently said it would be lifting its paid advertising freeze on Twitter, Facebook and Instagram because it is encouraged by their commitments to more responsible media. However, Home Depot and Omnicom are facing questions from shareholders over whether their social media advertising helps finance online hate speech, indicating the issue isn't going away.

Facebook already polices its News Feed to ensure that the user-generated content (UGC) doesn't include pornography, hate speech and terrorist propaganda that would make the platform unsafe for brands. Unfortunately, Facebook's artificial intelligence (AI) and human screeners don't catch everything, and it is among the social media companies that have broad legal protections in the U.S. against liability for content that people post. Facebook CEO Mark Zuckerberg also defended free speech on its platform amid calls to crack down on misleading political ads going into the 2020 election.

Amid last year's protests against racism, marketers also expressed growing alarm about hateful online content. Marc Pritchard, chief brand officer of Procter & Gamble, demanded that social media platforms work harder to remove hate speech. Pritchard said, "social media is about 5% of P&G's marketing spending and 150% of our problems we are tired of wasting time monitoring content," during a virtual conference hosted by the Association of National Advertisers.

Last year's advertiser boycott of Facebook didn't prevent the company from continued revenue growth as marketers sought to reach consumers who were stuck at home during the pandemic, causing social media usage to soar. Facebook last week reported a 53% jump in its profit to a record $11.2 billion in the fourth quarter as revenue increased 33% to about $28.1 billion. The company warned that the biggest threat to ad growth is Apple's planned change to the privacy settings on devices like the iPhone, which are expected to limit marketers' ability to improve the ad targeting.

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Facebook focuses on enhanced brand safety with topic exclusion tools - Marketing Dive

By Angela Bao

Jan. 28, 2021

Digital marketing tools your business needs. (Photo credit): Gettyimages.com/Hispanolistic

Social media can seem overwhelming to small and micro businesses. There is a multitude of platforms that are not only saturated with content, but also require different mediums and strategies. However, social media is also a very powerful and easy-to-use tool that can greatly impact small businesses bottom lines.

According to Statista, 2021 will see nearly 3.8 billion social media users worldwide, and in 2018, GlobalWebIndex found that 54% of social media users used social media to research products.

It's important for small and micro businesses to use social media to market and sell because it's one of the most inexpensive ways for them to have a broader reach than they normally would have with any other type of old school marketing, says Sarai Garrett, founder and CEO of The Marketing Millennial.

There are five social media platforms that small businesses should consider when theyre first testing the digital marketing waters, and each has their own tools for businesses, says Garrett.

The great thing about these social media platforms is that business owners can use them individually but also in conjunction with each other for greater effect, says Garrett.

If you have more information that you want to share and that's going to help you lead your client to a website, then you might want touse TikTok as the funnel to take you to your website, then to YouTube, Garrett explains. So you canutilize all the different social media platforms in such a way where they can help point your clients to making a sale.

Pay attention to these details when choosing an ideal social media platform for your online marketing efforts.

Picking the right platform depends both on what kind of business you have and who your target demographic is, says Garrett. Although there is audience overlap between social media platforms, certain ones will skew more heavily towards one generation or the other. For instance, only 23.8% of Facebook users are between the ages of 18-24, but 41% of TikTok users are between the ages of 16-24. So, if your business target customer is older, focusing your marketing efforts on Facebook makes more sense. Conversely, if youre looking to reach younger generations, then TikTok could be the right avenue.

A great jumping off point is thinking about who your current customers are. Something that I like asking people is, who's buying from you right now? Who's your market right now? Garrett says. Oftentimes, business owners think too broadly in terms of target market out of fear of alienating potential customers, but Garrett states that narrowing your focus is the best way to find qualified leads.

I really like groups on Facebook, recommends Garrett. Some Facebook groups are half a million [members] deep, some of them are like 100,000, but find those groups where you can start having conversations and building a way of funneling potential clients by having real conversations talking about your product.

Although small businesses should start with just one platform at a time, there are also benefits to leveraging multiple social media platforms simultaneously. It's great when you use all of the different social media platforms and all of the information that is in each of those platforms, because it's going to give you a bigger picture about who your market is, says Garrett.

(Photo credit): Gettyimages.com/sorbetto

To help narrow down which platforms are best for your business, along with learning essential tips and best times to post, click here.

The key to creating a great social media profile on any platform is having a clear understanding of the problem your business solves, your mission and your vision. That being said, Garrett says that brevity is key and businesses need to be able to distill those values into short messages.

It's important to have something that's short, that's dynamic, and that really speaks to you and your brand, she says. It really speaks to where we are in terms of our attention, and how much we want to read, and how much time we want to spend on reading somebody's bio. Because if you cant accomplish that in very short words, it's likely that people aren't going to be interested and want to follow you.

For tips to build a better social media profile, click here.

Given the visual nature of social media, businesses should be thinking about making their content visually appealingthats where free graphic design apps like Canva and Logo Maker come in handy. They come with premade templates for a variety of platforms and mediums to make it easy for small business owners to leverage social media.

That's what I love about where we are in technology todayyou don't need to start where the big boys are to play with the big boys, says Garrett. You can start where you are.

Almost all social media platforms utilize hashtags to help creators get their content discovered by potential customers, which makes it an invaluable tool for businesses. Hashtags are clickable and will take you to a page with all the content that has used that particular hashtag, which can help businesses get inspiration for their own pages and gain insights into the consumer mindset. Similarly, potential customers can also click on the hashtag to discover new content and accounts.

Hashtags are little labels that allow you to open the door into what the rest of the world is saying about marketing, about skincare, about anything that you could think of, says Garrett.

To find the right hashtags, as well as to discover keywords that are directly related to your content, use Twitters own built-in search engine, Twitter Advanced Search. By searching a particular hashtag, you can see in what context it is being used and judge whether its relevant to your content. Additionally, you can use a hashtag tool, or a combination of several, to determine which hashtags are popular, how many people are seeing that hashtag per hour, how many retweets it gets per hour, etc. Popular hashtag tools include RiteTag, Hashtags.org, Trendsmap and Hashtagify.me.

This article is part of an East West Bank webinar series in partnership with Grameen America.

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Digital Marketing Tools 101: How to Sell on Social Media | Reach Further - Reach Further

Local and national organizations are recognizing UNOs Office of University Communications (UCOMM) for its continued award-winning work to elevate student recruitment, engagement, and retention as well as overall perception of the university.

UCOMM recently received ten awards collectively from the Education Digital Marketing Awards (EDMA) and from the PRSA Nebraska Paper Anvil Awards. The EDMA recognized UCOMM with four awards in competitions alongside institutions including Syracuse University, the University of Missouri, UC Davis, and Texas A&M International University. The PRSA Nebraska Paper Anvil Awards pitted UCOMM against top public relations specialists and agencies across the area.

Among the top honors received was an Award of Excellence from PRSA Nebraska in the Crisis & Issues Management category for UCOMMs efforts on the Fall Forward website, which is now known as Maverick COVID Response.

Makayla McMorris, executive director of UCOMM, credited the teamwork within UCOMM and in partnership with stakeholders across campus for driving the departments success. All of the awards UCOMM has received this year speak to the incredible work of our digital, editorial, events, marketing, and state and community relations teams within University Communications; but none are perhaps as impactful as the recognition weve received for our online hub of COVID-19 related campus information. We take great pride in the work weve done and continue to do to keep the UNO campus community informed, engaged, and safe throughout the COVID-19 pandemic.

The Educational Digital Marketing Awards (EDMA) recognized UCOMM with a Gold award in the New Media Content category for Big Opportunities on the Prairie, an article with photo and video elements featuring the research being conducted at UNOs Glacier Creek Preserve.

EDMA also presented a Silver award to UCOMM in the Total Digital Marketing Program for the UNO Undergraduate Recruitment Total Digital Marketing Program. The marketing program included videos, digital display and social media advertisements, email campaigns, and more.

UCOMM also received several Awards of Merit from the 2020 PRSA Nebraska Paper Anvil Awards. Among these included UCOMMs Expert Guides, which connect journalists with faculty experts on various timely news topics, received an Award of Merit as well as the top score within the Reputation and Brand Management category. Entries in the competition were judged by members of the Minnesota PRSA chapter. UNOs School of Communication also received a number of awards from PRSA Nebraska, primarily in the student categories.

A full list of awards won by UNOs Office of University Communications, including links to related content, when available, can be found below. A full list of winners for each competition can be found on the EDMA website and on the PRSA Nebraska website, respectively.

Gold NewMediaContent Big Opportunities on the Prairie at UNOs Glacier Creek PreserveSilver Total Digital Marketing Program UNO Undergraduate Recruitment Total Digital Marketing ProgramMeritDigital Video Under 2 Minutes Maverick Strong Merit Digital Video Over 2 Minutes UNO to Oversee Counterterrorism, Terrorism Prevention Research Center

Award of Excellence - Crisis & Issues Management Fall Forward (Comprehensive)Award of Merit Events and Observances Chuck Hagel Forum in Global LeadershipAward of Merit Media/Press Kit Biomechanics R01 Grant Award of Merit Reputation/Brand Management Expert Guides Award of Merit SocialMedia May Commencement Instagram Stories Award of Merit Video Mavericks United

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UCOMM Recognized with 10 Awards from Local, National Organizations - University of Nebraska Omaha