Mediaboss Marketing

Indie shop Mojo Supermarket has been named creative partner and agency of record for the Truth Initiative, the national public health organization behind the effective youth smoking, vaping and nicotine prevention campaign. The agency won the business after a comprehensive review.

What really stood out about Mojo Supermarket was their disruptive creativity, passion for our mission and collaborative spirit, said Robin Koval, CEO and president of Truth Initiative, in a statement. Were confident Mojo Supermarket will help theTruthbrand continue to deliver transformative, social norm-shifting ideas to fight the forces and impact of nicotine addiction by engaging young people in new ways to make informed decisions about tobacco and e-cigarette use.

Truth Initiatives national tobacco preventionTruthcampaign is recognized as one the most successful ongoing social marketing efforts in public health for driving down youth smoking rates from 23% in 2000 to historic lows today of 4.2% and directly preventing millions of young people from becoming smokers, according to a statement. The Truthbrand is focused on achieving the same success in ending the youth e-cigarette epidemic, including by helping young people quit vaping via social media and free text message program.

The vaping epidemic is a serious threat to young people everywhere and its a challenge that requires game-changing solutions, said Eric Asche, chief marketing and strategy officer of Truth Initiative, in a statement. Mojo Supermarket has experience creating ideas around cultural issues and are passionate about making a positive impact on the lives of young people. They have an excellent, proven track record working with some of the biggest brands in youth culture today stirring conversations around topics that are not yet on the radar. We are excited to have them as part of our team to continue our work to end youth vaping.

Added Mo Said, founder and creative chief of Mojo Supermarket, in a statement: Meeting the Truthteam was like meeting our heroes. Their bold creative completely changed the way culture thinks about tobacco. Were really excited to continue that work and change the culture around vaping too. Its the kind of work you get in this business to do.

The Truth Initiative also teamed with the Ad Council and the Office of National Drug Control Policy (ONDCP) on a series of national public awareness ads to fight the countrys opioid epidemic in 2018.

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Mojo Supermarket Named Creative Partner and AOR for Truth Initiative - AgencySpy

MIAMI--(BUSINESS WIRE)--Global healthy-aging haircare, skincare and wellness innovator, MONAT Global Corp (MONAT), received two awards at the 2021 Stevie Awards. The American Business Awards are the U.S.A.s premier business awards program. More than 250 professionals worldwide participated in the judging process to select this years Stevie Award winners.

MONAT won the following awards:

2020 was a difficult year globally for most retail, but MONAT was prepared and able to find the silver lining to continue the momentum from our growth in 2019 because we had the tools and community in place to motivate our independent sales force of Market Partners, said Ray Urdaneta, co-founder and CEO, MONAT Global. MONAT is only six years old, and the success MONAT has experienced is a testament to our incredible team. Being recognized by the U.S. premier business awards is impactful to our business and I am thrilled that MONAT has earned this recognition.

MONAT experienced remarkable milestones in 2020, including its expansion from haircare and skincare into wellness products. The rollout of MONAT Wellness, a five-piece, custom-formulated and scientifically backed collection, sold a record-breaking $10 million in its first 24 hours, nearly three times the brand's first-day projection and 10% of its aggressive first-year forecast. The Miami-based global brand attributes its rapid growth to the companys effective products, its VIP customers, and its independent sales force, known as Market Partners.

I am proud that Ray has been recognized once again by the Stevie Awards for outstanding leadership, said Stuart MacMillan, president, MONAT Global. His success story shows that hard work pays off, and I cannot think of anyone more deserving of this award.

The complete list of Gold, Silver, and Bronze Stevie Award winners by category is published on the ABA website here. Winners will be recognized in June during a virtual ceremony.

Follow MONAT on Instagram, Twitter, Facebook, Pinterest and YouTube. Additional information about the company can be found at its website, http://www.monatglobal.com.

About MONAT Global

MONAT Global is an international healthy aging haircare, skincare and wellness brand founded to help people everywhere enjoy beautiful, healthy, fulfilling lives through exceptional, naturally based products; a fun and rewarding business opportunity; and a culture of family, service, and gratitude. Founded in 2014 and headquartered in Miami, Florida, MONAT provides groundbreaking opportunities through a novel Social Marketing approach to Direct Sales. MONAT's product development is led by Chief Science Officer Alan J. Meyers and supported by a Scientific Advisory Board comprised of eminent professionals in medicine, cosmetics, haircare, science and health. MONAT offers a unique and exciting business model and one of the most generous compensation plans in the U.S., Canadian, U.K., Irish and Polish markets.

About the Stevie Awards

Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.

Sponsors of The 2021 American Business Awards include John Hancock, Melissa Sones Consulting, and SoftPro.

Availability: http://www.monatglobal.com

#MONATGlobalFacebook: /MONATOfficial | Instagram: @monatofficial | YouTube: /MONATOfficialTwitter: @MONATOfficial | Pinterest: /MONATOfficial

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MONAT Takes Home Two Stevie Awards at the 19th Annual American Business Awards - Business Wire

A glossy newspaper ad selling reimagined luxury apartments in Sydneys iconic Sirius Building has been condemned as tone-deaf and gross for implying the previous public housing tenants did not deserve to live near Sydney Harbour.

The Sirius building was built in the 1970s to provide social housing for low-income residents of Sydneys The Rocks district. The Berejiklian government sold it to private developers in 2019 for $150m as property prices in the harbourside location skyrocketed.

The government said the developers would refurbish the building for private sales, and the $150m would go towards building new social housing in other areas.

The last resident of the Sirius building, 93-year old Myra Demetriou, was forced out of her home in January 2018 to clear the way for the sale.

Developers JDH Capital have converted the building, now referred to as Sirius Sydney Harbour, into multimillion-dollar apartments, to be sold by the company CBRE.

On Friday, a four-page glossy liftout was printed in the Australian Financial Review advertising private appointments for prospective buyers.

The ad has been widely criticised on social media and among those who fought to keep the building as social housing.

The ad asked readers to live on the worlds most iconic harbour, while saying the former social housing block had been reimagined for a modern sensibility, with a level of luxury its harbourfront address deserves.

Quickly your mind says: did people not deserve it previously? Ben Peake, an architect and the manager of the Save Our Sirius campaign, said. It feels gross because it is stained with what we have done to the people who lived there.

We kicked out a 92-year old blind woman and turned her apartment into a multimillion-dollar house. And we rushed her out. The government squeezed her into a house she couldnt properly access.

The Sirius building has been praised by architects and residents for its architectural beauty and for providing social housing in the inner city.

According to my records, Sunday is the 40th anniversary of Sirius opening to the public, Peake told Guardian Australia. In just 40 years we have gone from a society that provides high-quality housing for low-income people to luxury housing for the most wealthy.

Peake and other defenders of the Sirius building said previously that it was important for cities to retain social and public housing in inner city areas even if their property values rose.

Shaun Carter, the former NSW president of the Australian Institute of Architects, said in 2017: Its seeking to create an enclave of the haves by removing the have-nots.

Peake said many campaigners had asked the state government to retain a proportion of social housing in the building, but there was no real interest in that.

Neither Fridays newspaper ad nor the website for the new development mentioned the buildings history as social housing.

The website tells readers: Sirius is Sydneys most famous Brutalist building and a landmark of The Rocks skyline. Designed in 1979 by architect Tao Gofers, its strong architectural presence is visible from bridge, street and shore.

Peake said: The idea of it as affordable housing has been lost. The social value and the heritage value of Sirius is connected to its use. Without any provisions for social housing, it really has lost a lot of its social value. But it does tell a very Sydney story.

It is interesting that they have kept the name. And now the Brutalist architecture of Sirius has been held up as a design icon, when not that long ago even government ministers were comparing it to a carpark.

CBRE and JDH Capital were contacted for comment.

The developments new website says: Spanning disciplines and continents, JDH Capital have sought out a project team with the values and expertise to preserve Sirius with long-term integrity.

Original post:
It feels gross: ad for Sydneys luxury Sirius building criticised as insult to former social housing tenants - The Guardian

With live-streaming now available on almost every major social platform, it's little surprise to see Pinterest also looking at its own live-stream options to help promote creators, and boost engagement in the app.

As reported by TechCrunch, later this month, Pinterest will host a three-day virtual event, which will feature a range of live-streamed sessions from creators and celebrities, which will be made available directly in the Pinterest app.

Pinterest communications manager Marie-Jolle Parentalso shared this update on Twitter:

Tapping through on that link takes you to a new Pinterest Live page, which provides an overview of all the live events scheduled in the app.

Pinterest notes that the events will only beavailable to Pinners in the US, and only in the app, on both iOS and Android.

"Pinners can join a session live with Pinterest Creator Jonathan Van Ness and learn new morning rituals and self-care routines or learn how to style your wardrobe with fashion designer Rebecca Minkoff.Other featured creators include Pinterest food Creator GrossyPelosi who will show Pinners how to make an easy summer dessert, Peter Som will show how to make his most saved recipe and Hannah Bronfman will show how to create the perfect at home spa night, among others."

Pinners will be able to comment to interact with creators during their streams, but there will be no shopping functionality in this initial test. But that's no doubt coming - with TikTok airing its own shopping-focused live-streams, you can bet that Pinterest is also eyeing the same, linking its expanding catalog of product pins into a live-stream experience that will eventually enable all Pinners to broadcast live, and promote their products within the app.

Which makes sense, especially given the popularity of food and beauty content on the platform. Through live-streaming, chefs will be able to guide Pinners through their recipes, while beauty creators will have a direct option to better showcase various products.

In this respect, live-streaming seems to fit perfectly within the Pinterest ecosystem - and when you also consider that video views within Pins increased more than 3xin 2020, there's clearly demand for more video content within the app.

It seems likely, then,that we'll see a broader roll-out of Pinterest's live-streaming tools sooner rather than later - but right now, it will be limited to this new test, which will take place between May 24th and 26th, and will help provide Pinterest with more insights into the development of the option.

In addition to this, Pinterest is also hosting a Pinterest Creators Connect event on May 27th, which is separate to this live-stream line-up, but is likely where it will provide a more in-depth overview of the plans for Pinterest live-streams.

If you're looking to utilize Pins in your digital marketing effort, it may well be worth tuning in.

You can RSVP for the Pinterest Creators Connect event here.

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Pinterest Tests Coming Live-Streaming Functionality with New Creator Event - Social Media Today

Social marketing is an approach used to develop activities aimed at changing or maintaining peoples behaviour for the benefit of individuals and society as a whole.

Combining ideas from commercial marketing and the social sciences, social marketing is a proven tool for influencing behaviour in a sustainable and cost-effective way.

It helps you to decide:

Social marketing is not the same as social media marketing. Find out more.

Social marketing is a systematic and planned process. It follows six steps

The goal of social marketing is always to change or maintain how people behave not what they think or how aware they are about an issue. If your goal is only to increase awareness or knowledge, or change attitudes, you are not doing social marketing.

This is the value perceived or actual as it is defined by the people who are targeted by a social marketing intervention. It is not what is assumed to benefit them by the organisation that is trying to encourage the behaviour change.

Even if you dont take social marketing any further, just considering these four questions will add value to your projects and policies.

How social marketing helps

Policy: social marketing helps to ensure policy is based on an understanding of peoples lives, making policy goals realistic and achievable. Policy example: water rationing in Jordan

Strategy: social marketing enables you to target your resources cost-effectively, and select interventions that have the best impact over time. Strategy example: lung disease strategy in England

Implementation and delivery: social marketing enables you to develop products, services and communications that fit peoples needs and motivations. Delivery example: child car seats in Texas

Visit our Social Marketing Planning Guide

Social marketing vs social media marketing

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What is Social Marketing? | The NSMC