Mediaboss Marketing

Baruch College Marxe School of Public and International Affairs professor Don Waisanen, Ph.D., was awarded a Social and Behavioral Research Award by Con Edison to fund his research on the reportage of gas leaks in New York City.

Waisanen is researching why people choose not to report gas leaks in New York City and things that can be done to encourage and drive more people to report when they think there is a gas leak.

Our research team will be drawing from the fields of social marketing and other behavioral sciences to assess the effectiveness of public health and safety messaging, paying particular attention to tone, language, and culturally competent communication, Waisanen was quoted as saying in a press release from the Baruch News Center. Our goal is to advise Con Edison and similar stakeholders about what drives gas safety and reporting natural gas odors to prevent harm and advance the public interest.

His work is compiled under the project name Using Social Marketing to Motivate Gas Leak Reporting in New York City. He started working on it after a gas explosion in East Harlem a few years ago that resulted in fatalities.

As a result of the explosion, Con Edison has been looking for research to explain what factors keep a person from reporting a potential gas leak when they think they smell natural gas. Before this explosion occurred, people in the area had been smelling gas, but no one reported the scent until after the explosion had already happened.

By addressing these factors and prompting more people to report gas leaks, deadly explosions like the one in East Harlem can be potentially avoided.

A lot of these projects boil down to the question: What type of communication can motivate people to take action on important societal issues? Waisanen said.

Waisanen will conduct on-the-street interviews and online surveys to discover the factors involved in motivating gas leak reporting.

Although this research uses gas leak reporting as a lens to forward ethical and effective public communication, it applies to much larger questions at stake for all of us, Waisanen said. The project stands to contribute to our understandings of risk and hazard-related communication on a host of issues. Foremost among them currently is how organizations and governments can communicate about viruses.

Waisanen teaches classes and workshops in public communication.

When I saw that this grant engaged this challenge, it seemed like a perfect fit, he said.

If you ever encounter a situation where you think you smell natural gas or are in proximity to a gas leak, notify 911 or a gas company.

Read the original post:
Marxe professor wins Con Edison Social and Behavioral Research Award - The Ticker

So what are your thoughts on the metaverse and its coming applications for marketing? What about cryptocurrency, and offering crypto payment options, or NFTs and the potential for branded digital content that could help boost brand awareness?

Theres clearly a level of opportunity in each of these elements, but in most cases, its probably too early to be investing too much in the next stage just yet. Right?

These are among the questions that Unsupervised recently put to over 800 marketers to get their thoughts on where things are at, and where things are headed with the latest tech trends.

Among their key findings:

It is still very early in development for many of these considerations, but things are moving fast, and there may well be extra opportunities for early movers in the space,

You can check out Unsuperviseds full survey report here, or take a look at the infographic summary below.

See the rest here:
New Survey Looks at How Marketers are Approaching the Metaverse, Crypto and NFTs [Infographic] - Social Media Today

MIAMI

Virtual influencers are fictional characters generated using computer graphics software and created to have their own personalities, interests, and unique personas. These digital characters have generated large followings on many different social media platforms including YouTube, Instagram, TikTok, Facebook, and more.

The Influencer Marketing Factory has been seeing more and more virtual influencers used for brands influencer marketing campaigns and expects to see this market grow with influencer marketing. On Instagram, there are already 35 verified virtual influencers. Additionally, per a HypeAuditor study "Virtual Influencers have almost three times more engagement than real influencers. That means that followers are more engaged with virtual influencers' content.".

The Influencer Marketing Factory completed a survey of 1,000+ American responders, ages 18 years or older in March 2022. The survey studied the experiences, opinions, and interests of virtual influencers. This survey was focused on understanding users preferences on where they follow virtual influencers and why they follow them.

As well as understanding how likely users are to trust a virtual influencer for a product or service recommendation and if they have done this in the past. After analyzing the results of the virtual influence exclusive survey, The Influencer Marketing Factory narrowed down five main findings. Which include:

Learn more about the findings on virtual influencers and even more insights in The Influencer Marketing Factorys infographic: https://bit.ly/3tLQgP6

###

The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.

Original post:
The Virtual Influencer Survey by The Influencer Marketing Factory - Social Media Today

Tracy McLaughlin, one of Americas top luxury real estate professionals

Back in August of 2020, I interviewed one of Americas most successful agents, Tracy McLaughlin about key marketing at the height of the coronavirus pandemic. Last week we touched base with her again to discuss more in-depth marketing strategies and the effects of inflation and other variables on the real estate market.

In the previous interview, Tracy gave her best advice on things like pre-planning, writing the best ads, social marketing, and the importance of stunning photography for selling at top dollar. This time she covers in more depth some of these key points, while also delving into some of the shifts that the pandemic and a looming economic cycle are already having on the market.

RealtyBiz: In your book Real Estate Rescue, you discuss decisions that impact the outcomes of real estate transactions. Can you briefly explain how the right marketing strategy can positively impact a sale, for instance?

Tracy McLaughlin: For me, marketing is largely about the preparation of a home. If the interior and exterior paint colors, light fixtures, and staging (just to name a few things) are not right no amount of great marketing including photos, videos, and write up/comments are going to sell a home for the highest possible price. So, great marketing begins with great preparation for the demographic the homes potential audience is in, followed by snappy, quick videos to gain the attention of followers on social media, amazing photos with high levels of contrast, and a compelling write up with word choices that convey a brand for the home and property.

RealtyBiz: Youve also discussed in depth how the pandemic has altered how people buy and sell homes. Theres transience that has come out of all this. Do you believe people will try to recoup their pre-pandemic lives, homes, communities, and so on?

Tracy McLaughlin: I think that 70 percent of those who moved or tried something different will continue to live where they moved. I am doing a lot of research on this in real-time. People who left California are experiencing fewer taxes and more options for houses that are more affordable. Based on my own interaction with clients who have moved, some being gone as long as 1.5 years now, I feel that about 30 percent of those people will return. Those who might return are missing their families, the climate, or the recreational opportunities that they left behind. However, again, most seem to be staying put.

RealtyBiz: What other real estate trends do you see coming because of this paradigm shift the pandemic caused?

Tracy McLaughlin: The pandemic, and the infusion of money from the government into the economy, have now resulted in inflation. Inflation has created a significant delay in orders for home appliances, construction materials, and scarcity of labor. As a result, buyers are paying far more for new or recently remodeled homes and condos as the hassle factor, delays, and cost of building and or remodeling right now is prohibitive for many. So, buyers would rather pay up for new or done and even live in an inferior location versus buying something that needs a lot of work in an A1 location.

RealtyBiz: Whats next for you Tracy? What new prospects are interesting for you personally?

Tracy McLaughlin: I am having a lot of fun doing media interviews, helping sellers monetize homes with advice on improvements, and spending time in Aspen, Colorado, hiking, biking, skiing, and doing yoga. I love having the experience of being in another community and simultaneously working. Its magic.

Tracy is ranked in the top 20 in the U.S. having closed over $4 billion in transactions. Considered one of the worlds top experts in marketing for maximized transaction value, shes been Marin Countys top producing agent for the past 16 years. Tracy is also the author of the bestseller Real Estate Rescue, on the subject of maximizing home value before the sale. Shes The Agencys Director of Luxury Estates and the top-selling agent globally, as well.

Here is the original post:
Tracy McLaughlin On Pandemic Market Shifts and More - RealtyBizNews

Indulging in internships is a great way to get industry exposure before you bag your first job. It not only helps in gaining knowledge but also adds value and relevant experience on your CV. So, here is the list of Bengaluru-based internships that you can apply to this week and can get a chance to earn a stipend, as well.

Research Assistance internship at Indian Institute of Science

The Indian Institute of Science is hiring candidates for a six-month research assistance (Truck simulator game software & vehicle dynamics) internship. The day-to-day responsibilities include assisting in R&D based industry-collaborated project in the lab, working on a truck simulator game software ETS2 and documenting the required work. The skills required to apply are Blender 3D, C Programming, and Unity 3D, among others. The stipend offered is Rs 25,000 per month. Candidates can apply online through Internshala last by April 15.

Business Development (Sales) internship at Platos

Platos has invited applications for a three-month business development internship in Delhi, Bangalore and Mumbai. The selected candidates will be tasked with strategising and approaching vetted clients through calls and mails, researching and scheduling meetings with prospective clients and filing daily reports among others. Candidates can draw a stipend of up to Rs 22,000 per month. One can also get a salary of up to Rs 6 lakh per annum on successful conversion to a permanent employee. The last date to apply through Internshala is April 15.

Human Resources internship at AdamsCreation

Design agency AdamsCreation is hiring candidates for a thee-month human resources internship. Selected interns will be required to meet the hiring needs of the company, manage and support HR operations. The stipend offered is Rs 10,000 per month. Candidates can apply through Internshala last by April 15.

Social Media Marketing internship at Bione Ventures

Bione Ventures Private Limited is hiring interns for a six-month social media marketing internship in multiple locations. The responsibilities during the internship include working on social media marketing and digital presence, managing engagement on the companys Telegram group and writing paragraph of content among others. Candidates can draw a stipend of Rs 5,000 per month. The last date to apply though Internshala is April 15.

Image editing internship at Merrakish Enterprises

Merrakish Enterprises Private Limited has invited applications for a one-month image editing internship. The opportunity is being offered in multiple locations including Chennai, Bangalore and Mumbai among others. Responsibilities include handling image retouching for e-commerce catalog, managing photo edits for all raw shoot photos and ensuring quick delivery with refined and good quality. Candidates can draw a stipend of Rs 6,000 per month. The last date to apply for the internship is April 15.

Twitter marketing lead internship at Leaf Studios

Leaf Studios is hiring interns for a two-month for its Twitter marketing lead internship. Selected candidates will be tasked with planning and executing engaging Twitter campaigns, managing and growing the Twitter community and organising giveaways and other events on Twitter. The stipend offered is up to Rs 20,000 per month. Candidates can apply online through Internshala till April 15.

Architecture (Landscaping) internship at Your Green Canvas

Your Green Canvas has invited applications for a six-month architecture internship. The day-to-day responsibilities include performing all phases of architectural work including planning, designing, and overseeing the construction, among others. Applying candidates must have knowledge of Blender 3D, Microsoft Visio, Sketch, and 3ds Max. The stipend offered for the role is Rs 10,000 per month. The last date to apply through Internshala is April 15.

Read all the Latest News , Breaking News and IPL 2022 Live Updates here.

Originally posted here:
From Business Development to Social Media Marketing, List of Bengaluru-Based Internships to Apply For This - News18