Archive for the ‘Social Marketing’ Category

Milk & More appoints chief customer officer to boost e-commerce team – The Grocer

Milk & More has appointed Neil Borer to the role of chief customer officer in a boost to its e-commerce team.

Borer will be tasked with driving brand awareness of theMller-owned doorstep delivery service through social marketing, enhancing customer acquisition and increasing basket sizes.

He will begin on 27 March. The brand said he brings 29 years of experience to the role.

We are delighted to welcome Neil to the team, his experience and passion will play a vital role in our ambitious growth strategy and plans for the years ahead, in driving our unique offering within the market, said Patrick Mller, CEO at Milk & More.

Borer has worked across retail, digital, e-commerce, customer and marketing strategy for key retailers and brands including Harrods, Radley, Dyson, Selfridges and Fenwick.

His role will also entail leading the team in optimising the end-to-end customer journey and digital experience.

This is an exciting time to be joining the business, and I am looking forward to be working with Patrick and the team to help realise the tremendous growth opportunities there are for Milk & More, said Borer.

It follows an announcement last month by the service of a partnership with wholesaler Wholegood, in a move that will double its grocery range and reduce delivery mileage by 35%. Milk & More added 150 new lines to its offering as part of the tie-up, with products now available including River Cottageorganickefir, Minor Figures oat drinks and Montezumas chocolate.

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Milk & More appoints chief customer officer to boost e-commerce team - The Grocer

Cav Futures Named Official NIL Collective for UVA Athletics – Virginia University

CHARLOTTESVILLE, Va. Cav Futures, a Virginia non-stock corporation providing an inclusive marketplace for University of Virginia student-athletes to capitalize on their Name, Image, and Likeness (NIL), has been named the official NIL collective of Virginia athletics, through an association with Virginia Sports Properties.

The agreement allows Cav Futures to capitalize on UVAs brand and marketing assets to maximize NIL branding, education and opportunities for student-athletes. The partnership was negotiated by Playfly Sports, UVAs multimedia rights holder.

The goal is to ensure meaningful, short-term and long-term opportunities for UVA student-athletes and having Cav Futures as the official NIL collective of Virginia Athletics not only strengthens that effort but allows for substantial growth and impact, said Virginia Athletics director Carla Williams. Cav Futures values are consistent withour values and their holistic approach to serving student-athletes has already been extremely beneficial.

As the official NIL collective of Virginia Athletics, Cav Futures is looking forward to expanding our platform as we continue to assist UVA student-athletes in the areas of brand building and educational support, as well as personal and professional development, said Cav Futures executive director Lo Davis. Our values and practices are aligned with UVA Athletics and we are ready to be a key resource in NIL programming and support.

Cav Futures enables fans to contribute to the NIL efforts of UVA student-athletes through several offerings, including one-time and monthly-contributions through its Cav Club online subscription services program. For more information on how to support visit the Cav Futures website at http://www.cavfutures.com.

Cav Futures was formed in March of 2022. It helps UVA student-athletes use their name, image and likeness to be compensated for traditional endorsements, social media promotions, appearances and autographs, in-kind deals and equity opportunities. Cav Futures also assists student-athletes in hiring marketing agents and other representatives or service providers to assist them. In addition, NIL is an opportunity to further strengthen and support the Charlottesville area and university through community and social activism. All programming and student-athlete activities are overseen by Davis and director of marketing and athlete engagement Maddie Walsh.

The Virginia Athletics Foundation will continue to be the sole philanthropic arm in support of Cavalier athletics, providing athletic and educational opportunities to enhance the holistic student-athlete experience. These foundational needs include scholarships, facilities, sport specific, and all-encompassing operational support. For more information on how you can support UVA student-athletes through VAF, visit https://virginiaathleticsfoundation.com.

About Playfly SportsFan Focused, Data Driven. Playfly Sports is the emerging leader in sports marketing, media and technology. By connecting more than 2,000 brand partners with approximately 83 percent of all U.S. sports fans, Playfly Sports delivers scalable, data-oriented marketing and media solutions. Playfly Sports operates at local, regional and national levels with a growing portfolio of multi-faceted, fan-focused divisions. Capabilities include exclusive MMR management, media and sponsorship activation, valuation, consulting, and development, custom advertising creative and digital content production, all along with new revenue-driving platforms and technologies.

Founded in September of 2020, Playfly Sports has made an immediate impact on the sports industry. The company is now home to more than 700 team members located across 31 U.S. states dedicated to maximizing the impact of highly passionate local sports fans. Playfly Sports: Fan Focused, Data Driven. Follow Playfly Sports on social media @PlayflySports or visitwww.playfly.com.

About Virginia Sports PropertiesVirginia Sports Properties is the locally based, exclusive multimedia rightsholder for Virginia Athletics. As a part of the Playfly Sports Properties portfolio of nearly 40 collegiate and high school state association properties, the Virginia Sports Properties team connects brands to UVAs passionate fanbase. Through broadcast, on-site, experiential, and technology-based marketing and media solutions, Playfly Sports Properties fully scalable platform provides marketers unparalleled access to the most highly engaged audiences on a local and national level. Playfly Sports Properties is a division of Playfly Sports. Connect with the Virginia Sports Properties team by visitingwww.playfly.com/properties.

About Virginia Sports PropertiesVirginia Sports Properties is the locally based, exclusive multimedia rightsholder for Virginia Athletics. As a part of the Playfly Sports Properties portfolio of nearly 40 collegiate and high school state association properties, the Virginia Sports Properties team connects brands to UVAs passionate fanbase. Through broadcast, on-site, experiential, and technology-based marketing and media solutions, Playfly Sports Properties fully scalable platform provides marketers unparalleled access to the most highly engaged audiences on a local and national level. Playfly Sports Properties is a division of Playfly Sports. Connect with the Virginia Sports Properties team by visitingwww.playfly.com/properties.

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Cav Futures Named Official NIL Collective for UVA Athletics - Virginia University

ISC West Announces 2023 Programming at The Bridge and Career … – Security Sales & Integration

The Bridges new design has been elevated to reflect the future of the security industry and its professionals.

The Bridge, ISC Wests main stage destination, will once again spotlight innovation and special events throughout the show.

NORWALK, Conn. International Security Conference (ISC) West, in collaboration with premier sponsor Security Industry Association (SIA), has announced premier education and events taking place at The Bridge and Career Zone. ISC West will kick off its annual conference on March 28 at the Venetian Expo in Las Vegas.

The Bridge, ISC Wests main stage destination, will spotlight innovation and special events throughout the show. The brand-new Career Zone, showcased on the Show Floor, will also host a range of informative sessions focused on career growth and workforce development. Throughout ISC West, attendees will discover cutting-edge technologies, expand industry relationships, and find solutions to their security dilemmas while attending industry award ceremonies and hearing from impactful leaders.

This year, attendees will experience hands on learning, networking opportunities and the chance to see new innovations firsthand all qualities that ISC West is known for, says Mary Beth Shaughnessy, ISC event vice president.

The Bridges new design has been elevated to reflect the future of the security industry and its professionals, reports ISC West. Noteworthy events being held at The Bridge (booth #25063) include these education events:

These special events are also being held at The Bridge (booth #25063):

ISC is also highlighting its new Career Zone this year. The hub is dedicated to up-and-coming professionals and industry leaders with various events, including mentorship and skills workshops, along with various educational sessions. In addition, attendees are welcome to visit the headshot studio, where they will receive free professional headshots capturing their confidence, professionalism, and expertise.

Highlights of the Career Zone, located at Booth #2123, include:

The next generation is our future, and we must provide them with ample opportunities to create a better and safer tomorrow, adds Shaughnessy. All industry professionals are invited to experience, learn, and connect with leading industry professionals in the Career Zone.

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ISC West Announces 2023 Programming at The Bridge and Career ... - Security Sales & Integration

South West: Increasing Uptake of PrEP in Under-served Groups – Local Government Association

Councils across the South West have pooled budgets to carry out research into why certain groups are not coming forward for the HIV-preventative treatment PrEP. The findings of the exercise are now being used to run a social marketing campaign which will be tailored towards those groups and individuals who are least likely to come forward to access PrEP. PrEP is a pill which prevents infection with HIV by stopping the virus from replicating.

There are more than 100,000 living with HIV with around one in 12 unaware they have it and every year there are another 4,000 new infections.

The government has set a target of zero HIV transmissions by 2030. As part of the strategy, PrEP (Pre-exposure prophylaxis) has been made freely available to those in at-risk groupsfrom sexual health services.

PrEP is a pill which prevents infection with HIV by stopping the virus from replicating.Evidence suggests it reduces the risk of HIV infection by 86% for men who have sex with men.Since October 2020, councils have been tasked with providing PrEP through their sexual health services.

According toBHIVA/BASHH guidelines, this includes:

National campaigns have been run toraise awareness of HIV prevention, including PrEP, but by far the highest rates of use have been among white men who have sex with men.But given other groups are also at risk of acquiring HIV it soon became clear information and messages about PrEP need to get out further.

The South West Sexual Health Network became aware of this trend in late 2021 and decided to do something about it.A sub-group was established with some of the lead sexual health officers across the region and UKHSA.

Torbay Public Health Specialist SarahAston, who is on the sub-group, said: It didnt help that when councils got this responsibility we were in the middle of Covid.It was not the right time to formally launch PrEP with so many other priorities. There were also anecdotal feedback that somecampaigns that were run they didnt always resonate or connect well with other populationsin the South West.

In late 2021 we began thinking about what we could do to engage more people. One of the things that became very clear was that we did not really have a clear idea of what were the barriers and reasons for people not coming forward.

To help gather evidence, Lynn PR were appointed in January 2022 to carry out research into what was holding people back with each public health director making a contribution from their public health budgets to cover the cost.

Using social media and targeted Google ads, Lynn PR reached out to the targeted populations and carried out surveysacross the region. Nearly 750 people were engaged.The findings wereshared with the networkinmid-2022. There were a number of key insights:

The findings were really interesting and provided a lot of food for thought, said MrsAston. Different groups had very different reasons for not accessing PrEP and we realised that what was needed was a very nuanced approach that would target the right groups in the right way.

It was agreed that the 15councils which are part of the South West network would pool some of the PrEP budget to pay for a social marketing campaign. Each council set aside 3% to 6% of theirinitialPrEPallocation.

Social Change, which specialises in behavioural science, has been brought in to run the campaign.The aim is to launch it in the spring and it will initially target different groups indifferent ways, based on the initial report findings.

By later winter the thinking was that the campaign for older groups will use social media channels like Facebook as well as traditional mediums such as posters and radio advertising. The campaign will be themed around famour 1980s songs with advertising clogans such as No-one put PrEP in the corner and Sweet dreams are made of PrEP.

For the younger age group, Social Change is looking at tapping into social media favoured by these age groups such as Instagram and TikTok.

MrsAstonsaid: The bottom line is that the message is going to be sex positive that looking after your sexual health should be seen as a natural part of staying healthy. To do that we have to firstly raise awareness about PrEP and tackle some of the stigma associated with it.

sarah.aston@torbay.gov.uk

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South West: Increasing Uptake of PrEP in Under-served Groups - Local Government Association

Closing the gap in childhood immunisation after the pandemic – The BMJ

Two steps forward, one step back

Childhood immunisations are among the most cost effective, equitable, and successful interventions of all times. The World Health Organizations expanded programme on immunisation has ensured that routine childhood immunisations are available in every country, and vaccination is believed to save around three million lives annually.1 Eligible low and middle income countries have been supported by Gavi (the Vaccine Alliance) and Unicef to improve access to new and underused vaccines.

Vaccination coverage increased substantially between 2000 and 2019, averting about 37 million deaths globally during that period. The global coverage of DTP3 (three doses of the combined diphtheria, pertussis, and tetanus vaccine), third polio dose, and first measles dose was 84%-86% globally by 2019, and coverage of the second dose of measles vaccine increased from 42% to 71% from 2010 to 2019. Coverage of more recently recommended vaccines such as rotavirus, pneumococcal conjugate, rubella, and hepatitis B also increased.23

Vaccination coverage had plateaued before the covid-19 pandemic began in 2020, however, and cracks had appeared in the once successful implementation programme. In 2019 alone, 19.7 million children, particularly in low and middle income countries did not receive their third dose of DTP, and 70% of these had not received a single dose of DTP vaccine (zero dose children). In Africa the dropout rate between the first and third dose of DTP was estimated at 9%. Between 2010 and 2019, increasing numbers of children received no immunisationsmost of whom were in Gavi supported countries in WHOs Africa (increase from 6.1 million to 6.8 million), Western Pacific (0.9 million to 1.2 million), and Americas regions (0.5 million to 1.5 million)because of a failure to deliver services to the hardest to reach, last mile populations. As countries reached middle income levels, those previously supported by Gavi found themselves with limited access to vaccines.24

The pandemic and ensuing restrictive preventive measures exposed weaknesses in all health systems. It was deeply damaging for primary healthcare services, particularly routine immunisation programmes globally. Many countries, especially those with low or middle incomes, experienced interruptions in routine immunisation campaigns and services, restrictions in supply and access to vaccines (for example, shortages of BCG vaccine because of increased unproved use for covid-19), shortages of healthcare staff and personal protective equipment, and disruptions in access to vaccination services.

Vaccine hesitancy increased as a result of rampant misinformation on vaccine safety and development.56 All this quickly reduced vaccine demand and coverage, allowing breakthrough outbreaks. Measles outbreaks are on the rise worldwideincidence increased by 79% globally in the first two months of 2022 compared with the same time in 2021,7 and at least 21 outbreaks were reported, especially in Africa and the eastern Mediterranean.8 Global progress in polio eradication has been halted by fresh outbreaks, triggering major vaccination campaigns in Africa and elsewhere.9

Signs of falling vaccine coverage and increasing vaccine hesitancy and measles mortality existed before covid-19. Although mass vaccination campaigns have returned to pre-pandemic capabilities, they do not tackle the long term issues underlying these trends. Nonetheless, the pandemic provided an opportunity to rethink the expanded programme on immunisation. A new, improved, sustainable, and pandemic-proof routine vaccination programme can now be developed informed by the strategies implemented by countries and organisations to combat the pandemic. For example, WHOs 2030 immunisation agenda is people centred, country owned, partnership based, and guided by data, with implementation drawing on the lessons from the pandemic.10

Countries, communities, and local, international, and multilateral organisations can all do more, however. One of the lessons from Covax, the global initiative to ensure equitable and rapid access to covid-19 vaccines,11 is that it is possible to join forces, secure funding, and accelerate vaccine development. If this could be done for covid-19 vaccines, it can be done for other vaccines.

Several changes will be required to implement recovery measures and integrate covid-19 vaccination into routine immunisation. Firstly, countries should include all age groups in their routine immunisation programmes in order to reach high risk groups (elderly people, healthcare workers, people with underlying disorders) and include newer adult vaccines such as influenza and shingles. Secondly, digital health integration should be accelerated to allow effective delivery of vaccines, programme monitoring, and surveillance. Thirdly, investment should be increased to ensure a healthcare workforce that is robust in both numbers and quality of training. Fourthly, given the failure of Covax to counter national self-interest, regional manufacturing and distribution hubs for vaccines and health supplies should be created in low and middle income countries to facilitate equitable access to vaccines. And, finally, social marketing and mobilisation activities should be employed to tackle vaccine hesitancy and decreasing vaccine demand as part of routine immunisation programmes.12

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Closing the gap in childhood immunisation after the pandemic - The BMJ