Mediaboss Marketing

Twitters carousel ads are an engaging, enticing format, which grab attention in-stream via variable images and text.

Carousel ads have always been one of the better performing Twitter ad options, and last October, Twitter enhanced its Carousel Ad offering by enabling custom headlines and landing pages to be utilized within each frame of your Carousel Ads, providing more ways to build responsive posts for variable audiences within one campaign.

Twitter says that, in testing, this capacity has made carousels an even more engaging option, boosting click-through rates by 20%, while campaigns optimized for site visit conversions saw a 25% increase, compared to single-asset ads.

If youre looking for ways to maximize your Twitter marketing efforts, Carousel Ads are worth considering within your mix. And this week, Twitter has shared some new tips to help marketers maximize their carousel ads and organic posts, including a new worksheet for mapping out your carousel campaigns.

First off, Twitter highlights some of the key usage options for Carousel Ads, noting that Carousels can be great for:

Again, the multi-image format is great for stopping users mid-stream, with the second image showing just off screen, enticing swipe-through reaction. The more visually appealing and engaging you can make your carousels, the more likely that users will flip through your display - which is where multi-destination functionality can also add variety and interest.

To add alternative URLs to your Carousel images, you first need to go through the regular set-up process in Twitter Ads Manager, selecting Carousel as your display option.

You can then add select up to six visual assets to add to your campaign, and youre able to add both image and video assets within a single Carousel Ad.

Within the set-up process, you can then also add custom URLs to each of your media uploads:

If youre applying the same headline and URL, check Apply to all media under the first asset. You can also choose Customize a destination for each of your media assets, adding a unique headline and URL for each.

That enables you to drive traffic to different elements of your website based on each frame, adding another level of variability and info to your carousel display.

Which could be a great way to drive traffic and if youre planning out a Carousel Ads strategy, Twitter has also shared this new worksheet to use in your brainstorming.

Twitter has also provided some final tips for mapping out an effective Carousel Ads approach.

These are some great tips, and given the response data, it is worth considering the potential of Carousel Ads within your Twitter strategy while you can also publish organic tweet carousels via the same process, by publishing the carousel direct from the Twitter Ads composer.

Twitter has also provided case study examples and additional tips for your Carousel process here, while you can also read more about Carousel Ads on this page.

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Twitter Provides Tips on How to Maximize Carousel Ads and Posts - Social Media Today

With Evolve Marketing Hubs business services and tools, businesses get the marketing insight and growth they need

Looking to grow a business? Dominate and evolve in ones local market with the help of Evolve Marketing Hubs integrated services and evolutionary business tools. Committed to helping local businesses reach their goals, they offer essential digital marketing solutions for building a better and stronger online presence.

By offering a variety of state-of-the-art digital solutions, Evolve Marketing Hub is able to drive meaningful results for small to medium businesses, as well as national brands that want to connect locally. Among their services are:

Website Design to strengthen online visibility with mobile-optimized websites that customers and search engines love; Reputation Management to monitor and manage online reputation; Graphic Design for next-level visuals; Social Marketing and Management to grow social media following, find real-time leads, and share content; Business Listings to claim and correct listings across the web for better SEO results and more visibility; Search Engine Optimization to quickly increase website rank; and Advertising and Marketing to promote the business across search engines, social media, and other websites that are relevant to customers

With the slogan Evolve You and Your Business, Evolve Marketing Hub has everything businesses need to thrive online while staying connected to the communities they serve. Not only does this result in sales growth, but it also makes it easier for customers to find and trust ones business.

For more information about Evolve Marketing Hubs integrated business services and tools, visit their website athttps://evolvemarketinghub.com/.

About Evolve Marketing Hub

Evolve Marketing Hub is a marketing company that provides state-of-the-art web design and digital solutions to businesses across the U.S. and worldwide.

Media ContactCompany Name: Evolve Marketing HubContact Person: Jennifer D BriceEmail: Send EmailCountry: United StatesWebsite: https://evolvemarketinghub.com/

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Evolve Marketing Hub: Helping Businesses Grow with Integrated Business Services and Tools - Digital Journal

Marc L. Goldberg| Columnist

Customers come and go to small businesses for a variety of reasons.In order for them to reach out to you for a solution, they have to be aware of you. For them to stay with you, despite the competition,you should never take them for granted.

Customers will leave you because the competition offered a product or service with better benefits or they changed locations or simply stopped needingyour product or service.You can even bet your best customers at some point will leave you.

Steve Strauss advises:You can find new customers by featuring the ones you have now on your website, social media and newsletter. And reward your existing customers when they refer new ones.

Although word of mouth (WOM) is a powerful marketing tool, most small business owners dont have a specific strategy to encourage WOM. Word of mouth marketingis an effective and inexpensive way to promote, attract and win over customers. When others talk positively about your business, it builds name recognition and trust that lead to sales.

Your best sales people are delighted customers. Getting them to offer a testimonial, which is an independent assessment of your solution, impresses even the most skeptical of new buyers.But, this doesnt happen without asking for a testimonial or referral.

When you display letters of recommendation for others to see, they take note, realizing they are not alone in reaching out to you.Google My Business is one of the best places, aside from your website, to post recommendations.

More SCORE tips: BMC is a great organizational tool for start-ups, existing businesses

To keep the referrals and recommendations coming, create a referral system to incentivize customers to promote your brand.Whenever posting to social media, encourage followers to refer you or recommend your offerings.

Customers feel taken for granted when you only connect with them when you want their business.When you communicate with them regularly, you become a knowledge leader and stay top of mind so when they have a need, they come to you.

Connecting is easy create a monthly newsletter, blog page on your website or create an email campaign. By communicating regularly with your customers, you give them a reason to talk about you.

Escape the Cape: Try our four little cities tour

Alisa Meredith advises that no one will talk about you if your products and services are just OK.

Your offerings need to exceed their expectations in order for them to refer or recommend you.But this is just the first step.

You need to encourage and amplify what your clients are saying about you.This occurs when they take your call-to-action to share their recommendations and refer you to others.And you can spread the word by posting them in newsletters, social media posts and on your website.

Go where your customers or potential customers are, whether it be online or offline.Networking is all about creating communities where you can share information and direct one another to new resources and learn.

More: One year later, Michael Packard recalls escape from whale

One way to increase your positioning in the mind of buyers is to share your knowledge so others will share it to their network.Lifelong learning is a value that enhances not only your brand, but those with whom you are connected.

Janet Attard, ZenBusiness, offers these simple ideas to increase WOM communications about you and your business:

Contributed by Marc L. Goldberg, Certified Mentor. SCORE Cape Cod & the Islands.www.capecod.score.org,capecodscore@verizon.netor 508-740-4820.

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Business Tips from SCORE: Word of mouth marketing is key to business growth - Cape Cod Times

Google has expanded its All In marketing toolkit to include more insights on accessible marketing, in order to help ensure that advertisers consider accessibility within their outreach initiatives.

As explained by Google:

People are exposed to around two million ads per year, but many saythey dont see themselves or their community accurately represented in them. Everybody deserves to feel a sense of belonging. As marketers, its our job to make sure the stories we tell are fully inclusive. This also means making our marketing accessible so that all disabled people, 15% of the global population, can fully access and engage with our content, products and experiences.

Googles All In mini-site includes a range of helpful tips and notes on how to maximize inclusion in your marketing approach, across various categories.

Each segment provides an overview of the key accessibility considerations for that audience, which have been developed in partnership with disability inclusion experts and influential industry organizations.

Google has now also partnered with more organizations and groups to include even more perspectives and insights, and help ensure that marketers are across the key considerations.

Its a good resource, with a range of valuable, practical tips to help improve accessibility in your campaigns, which could play a key role in maximizing reach and community.

Worth considering within your strategic planning you can check out Googles All In mini-site here.

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Google Adds More Insights to its 'All In' Marketing Accessibility Resource - Social Media Today

According to TikTok, the hottest style right now is coastal grandma, inspired by relaxed, oceanside minimalism and lots of linen. Before that, it was indie sleaze a hipster look of plaid shirts, beanies and leggings under dresses. And before that, it was twee, a retro-feminine style heavy on Peter Pan collar shirts and colourful tights. Tomorrow, it might be royalcore, night luxe or Miley Stewart summer.

Keeping up with TikTok fashion can feel impossible. Trends move at lightning speed, and while some terminology becomes a permanent fixture in fashions evolving lexicon, others disappear with a swipe.

But with a user base of nearly 1.8 billion, designers and merchandisers at all sorts of brands feel compelled to pay attention to whats trending on the platform. J.Crew, for instance, promoted its linens using the coastal grandma Instagram hashtag in May; the post saw some of the highest engagement that month, said chief marketing officer Derek Yarbrough. Aropostale and River Island have used the term cottagecore a countryside-inspired aesthetic featuring floral, ruffled-covered garments in their email blasts, while Asos and The Iconic have name-checked indie sleaze on their websites. Aerie even has its own coastal grandma edit page on its website, which includes linen cover-ups and straw hats.

TikTok trends and their associated sales bump, however, can be fleeting. Crochet products, huge on the platform this past spring, experienced a 23 percent decline in sell-outs at the end of April compared to last year, according to Edited. By the end of the season, many were heavily discounted.

To effectively capitalise on TikTok trends, brands should identify which quirky aesthetic speaks to their DNA and would work in their marketing materials and which they should sit out.

There are so many trends happening at the same time so you need to understand how your brand fits, said TikTok trend forecaster Agus Panzoni. Theres a real danger in over-investing in something that will not sell for you.

TikTok trend aesthetics are something of an evolution from people looking to magazines for style inspiration only TikTok users can participate in their creation rather than consuming fully formed looks chosen by an editor.

TikTok is tribe mentality and when youre attached to a [subsculture] thats niche, it has massive consumer power, said Benji Park, a TikTok forecaster and brand consultant.

Experts are quick to note that most TikTok trends arent new. Eileen Fisher, for example, has sold coastal grandma-esque breezy linen and beachy wide-legged pants for decades. The coconut girl aesthetic, inspired by surf and island themes, was on shelves at Delias and other tween stores in the mid-aughts. TikTok has inspired some more-adventurous trends too: searches for pleather bodysuits spiked 83 percent on Google during late March, just as videos featuring fetishcore, or dominatrix-inspired apparel, were flooding the social platform.

Gen-Z is embracing these styles on TikTok because they are packaged with whimsical names and sociological explanations, said Panzoni. On Poshmark, searches for linen pants increased 66 percent in May, thanks to coastal grandma, said Chloe Baffert, Poshmarks senior manager of merchandising and curation. Requests to Stitch Fix stylists for white linen staples were also up 15 percent since last year, while surf and island-inspired requests jumped 26 percent as the coconut girl wave crested.

Its a great way to attract the Gen-Z customer because they are the ones fuelling the trends, and they [appreciate] the humour and style shifts, said Kayla Marci, a market analyst with Edited.

Many digital-first brands have built their entire business model on churning out TikTok-inspired styles. Legacy labels, however, are still figuring out their own ways to incorporate TikTok aesthetics into their merchandising and marketing.

Earlier this summer, Forever 21 launched a rebrand and brought TikTok influencers like China McClain, Griffin Johnson and Olivia Holt into its design and trend forecasting process, said CMO Jacob Hawkins.

When you used to go into [Forever 21] stores, it would just be an ocean of assortment, but its much more curated now, said Hawkins, who added that the companys social, marketing, and design teams all work together now. Theres more of a conversation with influencers happening there than ever before, and all that feedback is plugged into what were designing and buying.

Brands like Revolve and J.Crew, on the other hand, are evaluating how to highlight existing merchandise that works with a TikTok trend. Revolve plans to use the corporate cutie aesthetic, which promotes workwear attire, as more professionals head back to the office, said Raissa Gerona, Revolves chief brand officer.

Its a dangerous game to play, to chase something, because everything moves so quickly, said Gerona. So instead of chasing a trend on TikTok with a buy, its more, what do we already have on the website that can accommodate this.

Park said its better for brands to use TikTok subcultures in faster-paced social media marketing, rather than banking entire wholesale orders or advertising campaigns on a trending look.

Balletcore is really big now, so shoot a gorgeous video in pointe shoes, or if its cabincore, take us to the mountains, said Park. But theres no use in selling your soul to the devil for a million knitwear jumpers that you think are going to break off because theyre crocheted with nipples.

Park said most TikTok trends run in 90-day cycles, with a life span of six months at most. Crucial to keeping up with trending TikTok aesthetics is understanding their nuances and why shoppers are flocking to the look.

Its always good to understand the mentality of who is driving this trend, said Panzoni. Whats the emotion that comes behind it? What are the societal shifts that have taken us here? If you understand the narrative, then you can understand how to market a trend and also decide if its right for you.

For brands that might not feel comfortable aligning with trendy aesthetics, there are still other ways to activate on TikTok. Gerona said Revolve has found success promoting products on TikTok with the Get Ready With Me (#GRWM) format, where influencers and celebrities are using makeup and outfits to get ready while talking about a particular topic. Telsha Anderson-Boone, owner of luxury New York boutique T.A., said she avoids TikTok aesthetics and instead uses viral TikTok sounds to promote her store.

I think the biggest thing is just remaining consistent, said Anderson-Boone. When you focus on a niche, its hard to shift when something else comes along, but if you are true to your branding within these platforms, youre able to live anywhere.

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How to Keep Up With TikToks Lightning-Fast Trend Cycle - The Business of Fashion