Mediaboss Marketing

Next week, an online community event hosted by Brock University will aim to help businesses understand the fast-changing landscape of social media.

The event on Tuesday, March 28 marks the eighth in a series of Business Matters panel talks organized by Brocks Goodman School of Business and is moderated by Associate Professor of Marketing Todd Green.

Green says that for most businesses and organizations, the cost of not using social media as part of their marketing promotion strategy is just too high, yet engaging on the platforms represents a steep learning curve, staff time commitment, and continuous education on trends and best practices.

Were hoping this discussion will help show businesses whats new, whats next and cover what they need to know to be successful operating in this constantly evolving environment, he says.

Goodman has assembled a panel of industry practitioners with experience creating and executing social media strategies for public, private and non-profit organizations who will share their expertise and experiences.

Panelists include:

Following the panel discussion, the online audience will be able to participate in a question-and-answer period. To receive a link to the free community event, register online on the Business Matters website.

Business Matters is supported by the Willmot Foundation and is part of the D.G. Willmot Leaders Series. Previous discussions can be viewed online and include talks about how businesses can adapt to changing climate conditions, make more inclusive decisions and learn about craft business models, among other topics.

What: Business Matters: Social Media whats next?

When: Tuesday, March 28 from 7 to 8:30 p.m.

Where: Online via video streaming. Register to receive the link.

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Business Matters event to look at the future of social media - Brock University

Mobile social selling solution enables insurance agents to automate the creation of personalized social posts with one click

SAN DIEGO, March 22, 2023 /PRNewswire/ -- Agency Revolution, which provides websites and marketing automation software for insurance agencies, just launched an AI-powered social media app that enables insurance carriers and agents to create and distribute content to connect with and educate consumer and business clients and prospects quickly and easily.

The new solution uses ChatGPT and Vestorly, a content curation platform acquired by FMG, Agency Revolution's parent company, in 2022. The combination enables agents to deliver content that matches their personal and professional interests while activating ChatGPT to add AI-generated posts, which increase social interactions. Insurance carriers can also use the platform to push content to agents, enabling them to select the information they want to use, adjust as needed, and post from their phones. The platform is also available for financial advisors, announced by FMG last week.

"There's real excitement in the insurance industry about the opportunities with AI and significant buzz around ChatGPT. While many ideas will take a long time to develop, agents and carriers can use our solution to generate relevant and personalized social content right now," said Jason Walker, President, Agency Revolution.

"Adopting social media solutions is challenging, because many tools require too much time and effort from agents and advisors," adds Dave Christensen, Chief Product Officerof FMG. "We have blended two game-changing solutionsVestorly and ChatGPTfor users to automatically generate and personalize engaging posts, creating a better, more efficient way to engage their clients and prospects."

The mobile app benefits from the experience and market leadership of FMG and Agency Revolution. It is built on the firm's Curator platform, which incorporates compliance requirements and social media best practices. Using questions to engage readers, including bullets and emojis, summarizing key points, and including hashtags, the platform humanizes agents' and advisors' posts. Future phases will enable enhanced personalization based on preferences for tone, length, and formatting: a digital voice print that will be added to the agency profile and can be applied to any content on the platform.

About Agency Revolution

Agency Revolution provides websites and marketing automation software for insurance agencies and brokerages in the U.S. and Canada. Its software is designed to help agencies increase revenue and grow retention by automating processes that are typically done manually. This reduces the workload for producers and CSRs while providing the agency with performance and activity analytics in real-time. Agency Revolution is a division of FMG, which powers an all-in-one marketing platform that helps more than 40,000 financial advisors and insurance agents stay connected with clients and grow their businesses. Creating over 200 new pieces of timely and authentic content for its library each month, FMG empowers its customers to execute effective marketing campaigns in an efficient and compliant manner. Based in San Diego, CA, with satellite offices nationwide, FMG combines marketing best practices with cutting-edge technology to give its customers a competitive advantage. For more information on Agency Revolution, please visitwww.agencyrevolution.com.

SOURCE Agency Revolution

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Agency Revolution Leverages Mobile AI Engine and ChatGPT to ... - PR Newswire

AUBURN HILLS, Mich., March 22, 2023 /PRNewswire/ --

Chrysler brand is launching a new multimedia advertising campaign for the Chrysler Pacifica and Pacifica Hybrid that comically showcases the chaotic lives that families lead, while highlighting the harmony that the minivan's ingenious Stow 'n Go, Stow 'n Vac, infotainment with Amazon FireTV, and unprecedented plug-in hybrid range and fuel economy confirms Pacifica's role as the ultimate solution for parents to achieve "Vanlightenment."

"With this campaign, we wanted to bring a bit of light-heartedness to the daily chaos that our Chrysler Pacifica and Pacifica Hybrid owners may experience," said Marissa Hunter, senior vice president of marketing, Stellantis North America. "'Vanlightenment' recognizes that while raising a family is a beautiful event, it often can be challenging and in need of having the right tool or in this case, the right vehicle, that can deliver a sense of peace and order."

"The Chrysler brand is committed to delivering harmony in our customers' driving and ownership experiences that makes their lives easier with innovative high-tech features, award-winning interior design, comfort and safety technology," said Chris Feuell, Chrysler brand CEO Stellantis. "The Chrysler Pacifica and Pacifica Hybrid are specifically designed as the ultimate family vehicle that simplifies and streamlines everyday life, offering innovative and premium seating and storage to carry everything, screens for every child and seamlessly connected infotainment and safety features."

The premiere 30-second television spot, "Courage," features a relatable scenario of how traveling long distances can be chaotic and stressful, especially if you have the wrong vehicle. However, "vanlightenment" is found with the Chrysler Pacifica Hybrid, allowing parents to have the courage and the peace of mind that their vehicle can not only go further, but also will keep their kids calm and entertained with Amazon FireTV and its premium interior.

Two additional 30-second spots are now viewable on the Chrysler brand's official YouTube channel

"Personal Space" (30 seconds)

"Inner Peace" (30 seconds)

The Chrysler brand created the campaign in partnership with Doner.

Chrysler BrandThe Chrysler brand has delighted customers with distinctive designs, craftsmanship, advanced innovation and technology since the company was founded in 1925. The Chrysler Pacifica continues to reinvent the minivan, a segment Chrysler invented nearly 40 years ago. Pacifica delivers an unprecedented level of functionality, versatility, technology and bold styling along with the most standard safety features in the industry and most advanced available all-wheel-drive system in its class. The available innovative plug-in hybrid powertrain takes this revolutionary vehicle a step further. It's the first electrified vehicle in the minivan segment and achieves more than 80 MPGe in electric-only mode, has an all-electric range of more than 30 miles and a total range of more than 500 miles. Chrysler Pacifica is also the most awarded minivan over the last six years with more than 170 honors and industry accolades since its introduction as a minivan. The Chrysler 300 lineup delivers on the brand's promise of accessible luxury, with iconic and elegant design, world-class performance, efficiency and quality. Chrysler is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visitwww.stellantis.com.

Follow Chrysler and company news and video on:Company blog: http://blog.stellantisnorthamerica.comMedia website: http://media.stellantisnorthamerica.comChrysler brand: http://www.chrysler.comFacebook: http://www.facebook.com/chryslerInstagram: https://www.instagram.com/chryslerTwitter: http://www.twitter.com/chrysleror@StellantisNAYouTube: http://www.youtube.com/chrysler or https://www.youtube.com/StellantisNA

SOURCE Stellantis

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Chrysler Brand Brings 'Vanlightenment' to Consumers With ... - PR Newswire

From: Hokie Wellness

Join the Impact peer education team with Hokie Wellness.

Opportunities for experience in: public speaking, 1:1 coaching and peer support, social marketing, and much more! Now accepting applications for the 2023-24 academic year.

Apply online here by March 31. Learn more about what IMPACT does and our philosophy here!

Join a tight-knit team of students wanting to promote a positive campus community.

IMPACT serves the Virginia Tech community through:

Outreach and education: Do campus outreach, teach Party Positive and REVIVE! Workshops to others, and facilitate the 21st Birthday Project! IMPACT teaches students about standard drinks, blood alcohol levels, and harm reduction strategies.

Advocacy: IMPACT advocates for a healthy Virginia Tech in a nonjudgmental way.

Meetings Every Wednesday, 5:30-7:00 p.m.

Pay per hour: $12, ~5 hours per week with opportunities to do more. Only current freshman, sophomore, and junior students will be considered.

Please contact anniecw@vt.edu with any questions!

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IMPACT peer education team is accepting applications through ... - Virginia Tech Daily

Fullerton Hotel Singapore has responded to a cheeky ad byMandarin Oriental Singapore asking the hotel to "take care" of its guests whilst it shutters its doors temporarily for a six-month long renovation project.

The country general manager of The Fullerton Hotel, Gino Tan said: "Thank you for entrusting us with your valued guests. Rest assured that they are in good hands with the#FullerExperienceand we look forward to welcoming you back to the neighborhood with your fresh new look.Take care and see you real soon."

Tan was responding to a campaign done by Mandarin Oriental and its creative agency,Forsman and Bodenfors (F&B), which was recently appointed by the hotel to handle all creative communications for the re-launch of the hotel.

As an initial opening act, F&B ran a social and PR activation campaign which is a "charming little gesture" from Mandarin Oriental SG featuring a "Letter to Neighbours where the hotels GM Philipp Knuepferpersonally wrote to his peers at leading hotels across Singapore to temporarily take care of the Mandarin Orientals guests while the hotel takes a break. The short film featured Mandarin Oriental's GM penning and voicing the letter and its lead bellboy hand delivering copies of the letters across Singapore.

The tongue and cheek ad is a break from the hotel's typically serious and straight forward marketing strategies.

Don't miss:Mandarin Oriental SG gets cheeky asking competitor hotels to 'take care' of its guests

In the next couple of months, the hotel is expected to undergo a multi-million dollar transformation which will include a complete redesign and refitting of the hotels interiors, from the grand lobby and the luxurious rooms to the award-winning food and beverage outlets.

When asked why the occasion was chosen to launch a marketing campaign, a spokesperson from F&B shared thatMandarin Oriental Singapore has long been an iconic aspect of Singapores Marina and is a pioneer that defined hotel luxury in the market 35 years ago. However, going on a break to transform the hotel means its loyal guests will be left without the exceptional service theyve become familiar with. She said:

To Mandarin Oriental, Singapore, true hospitality is making sure guests have the best experience, even in the hotel's absence.

So, true to the Singaporean way, we harnessed theKampung spirit, tapping into the hotels heritage, sense of community and solidarity through a simple, charming idea -sending letters to neighbouring hotels who offer a similar service, with a genuine request to take care of their guests over this temporary break," she added.

Given that in most situations, closures are never really very interesting and the same can be said for the hotels temporary closure, Mandarin Oriental and F&B decided that they wanted to say goodbye for six months in a way that would be remembered - while honouring the hotel's legacy and putting a smile on people's faces.

"More than that,Letters To Neighboursis the first act in a much larger campaign across different stages of this transition. And in this first stage of the hotel closure, we are giving the people behind Mandarin Oriental, Singapore a chance to pay homage to the hotel in their own voice and to find closure in their own way,"the spokesperson said.

What are some future marketing plans Mandarin Oriental has in store?

As Forsman & Bodenfors said, this activation is not the end of the campaign for the hotel. Rather, over the next few weeks, the hotel plans to communicate future plans to its guests in interesting and compelling ways.

To mark the temporary closure, Mandarin Oriental Singapore has also launched a symbolic activation on its social platforms - a digital projection featuring Mandarin Orientals most iconic brand asset - the fan slowly closing across the entire faade of the hotels exterior.

Over the next few weeks, the communications around the renovation will also include early room bookings to experience the new version of Mandarin Oriental, Singapore come September.

Mandarin Oriental, Singapores social media platforms will also host content, honouring the incredible legacy of the hotel, featuring new and long-term employees, regular peeks into the hotel transformation process and the release of early hotel room, dining and spa bookings, all ahead of September 2023.

Mandarin Oriental, Singapore will re-open with the promise of this: Exceptional is coming.

There are key brand campaigns plannedthat will mark the re-opening, centering on the new chapter of luxury for one of Singapores most loved hotels, a spokesperson from Mandarin Oriental added.

Related articles:Pan Pacific Hotels Group hands creative agency mandate to local SG boutique firmMandarin Oriental Group names new VP of global CRM and customer strategyIHG Hotels & Resorts partners 3 SEA stars to let fans travel like celebs

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Competitor Fullerton Hotel responds to cheeky Mandarin Oriental ... - Marketing Interactive