Mediaboss Marketing

First of 2 parts

WE seldom read opinion editorial articles that are presented in two parts. This is probably the first time I would write such a series, but only because it's relevant.

For this part, I will talk about our subject's profile, the two businesses she is engaged with, what makes her a successful entrepreneur, and the unique concepts her enterprises offer. For the second part, I will talk about her ethical and sustainable business endeavors, her social marketing efforts, and ultimately, her advice to aspiring women and entrepreneurs who wish to follow suit.

I had the opportunity to interview the famous Bianca Araneta-Elizalde. She has been a '90s icon, appearing in various commercials, endorsing some of our well-loved brands and products back then. And just like any other celebrity, she embarked on a great business journey while juggling her role as a full-time mom and a loving wife to media scion, Juan Elizalde.

Despite her hectic schedule, she spared some time to talk about her ethical and sustainable business practices from her restaurant brands: The Wholesome Table & Jammers Boracay.

I asked her definition of being a successful entrepreneur. She believes it is how the general public patronizes your products or services. These products or services must be fulfilling the needs of people. Thus, it should help the business achieve its bottom line as you continuously innovate it. Ultimately, it is people loving your brand and making your company top of mind when it comes to products and services. "You must have unique offerings while addressing the needs of your audience," Bianca shares. The Wholesome Table was impactful because it became an extension of her lifestyle organic and clean eating. It was timely, as people became more conscious of their health and wellness, especially when Covid-19 erupted three years ago.

On the other hand, Jammers Boracay was an upgrade to the nostalgic restaurant we enjoyed back in the '90s. For those unaware, Jammers Boracay, located in D'Mall, was owned by Miguel Walsdorf, a New Yorker who fell in love with the island. However, Mr. Walsdorf passed away, and the wife, who took the cudgels of running the business, decided to return to her country during the pandemic. The Walsdorfs and Elizaldes were good friends, so the wife decided to turn over the company to the latter. Consistent with what Bianca believes in, she acquired the business and created a world-class menu that caters to tourists and locals alike, at the heart of one of the world's best beaches.

To make the concept ideal for the global palate, she infused all-time favorites with the famous burgers that Jammers has been recognized for. To make it unique, she introduced various concepts, such as island favorites coming from Hawaii and Cuba. There are also seafood spreads locally known to us as the Boodle Fight, so the clientele of families, barkadas, and friends can also enjoy island feasting and togetherness.

From the menu concept alone, she thought that Jammers should cater to different types of vacationers: from backpackers, to honeymooners, to families and friends who visit in groups.

It is excellent to note that our interviewee walks her talk; from her lifestyle choices comes The Wholesome Table; from her brilliant ideas believing that entrepreneurs should be unique, comes Jammers Boracay. Certainly, we will be all the more interested in how she executes her ethical and sustainable business practices, most importantly, her social marketing efforts from her business ventures.

Stay tuned for part two, as we discuss more of these concepts next week. In the meantime, since summer is in full swing, why not pack your bags and fly to Boracay to try out Jammers' menu?

Alvin Neil Gutierrez is an assistant professor of the Department of Management and Organization of the Ramon V. Del Rosario College of Business. He teaches Strategic Human Resources, Organizational Development and Organizational Behavior to Undergraduate and MBA students.

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The sound of good management - The Manila Times

NEW YORK -- For the fifth straight year, the National Hockey League (NHL) will accept applications for NHL Power Players, a youth advisory board which brings together young hockey fans, ages 13-17, to help advise the NHL on hockey-related topics important to their generation. Starting today through Monday, May 22, fans may apply at https://www.nhl.com/fans/power-players to be considered for participation in the program. NHL Power Players alumni from the 2022-23 program are also eligible to apply.

The NHL will select 25 young hockey fans from across the U.S. and Canada for NHL Power Players based on creative ideas they want to share with the NHL as it relates to their local communities, the sport in general, social media, and fan-driven content. Candidates will go through a multi-step application process with the League to be selected.

This group of youth advisors will participate in meetings conducted remotely throughout the year (via phone, general internet access and Zoom) to provide honest and impartial suggestions and opinions to the NHL on various topics including marketing of the game, community engagement, events and social media content to help increase fandom amongst fans 17 and under. Participants that are selected will serve as an advisor for one season, which will correspond with the 2023-24 NHL season.

"NHL Power Players bring valuable insights and authentic feedback to the NHL. With each class, we learn more about the interests and behaviors of the next generation of hockey fans and are pleased to open applications for a fifth consecutive year," said Heidi Browning, NHL Senior Executive Vice President & Chief Marketing Officer. "We are thrilled to continue growing NHL Power Players to engage young fans in the United States and Canada. We look forward to selecting the next class of NHL Power Players, who will be given a valuable voice to further advance our great game while helping us connect with youth through this impactful program."

NHL Power Players will have the opportunity for their voice to be heard by the NHL, learn about the business side of sports, and develop lasting friendships with fellow NHL Power Players. They will also have the chance to be featured in League marketing (i.e., NHL Social content), receive exclusive NHL Power Players merchandise and be invited to attend NHL tentpole events. Participants chosen for NHL Power Players will be announced in advance of the 2023-24 NHL season. Fans ages 13-17 years old living in the U.S. or Canada are eligible to apply.

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NHL Power Players seeks fans aged 13-17 to serve as youth ... - NHL.com

Patient, caregiver leaders who positively impact their online health communities, make a difference in lives of others can be nominated

PHILADELPHIA, May 1, 2023 /PRNewswire/ -- Health Union, the leader in social health, is calling for nominations for the 2023 Social Health Awards. In its second consecutive year, the Social Health Awards continue to recognize and celebrate the people who are essential to the ongoing conversations and connections made through social health - the dynamic, real-time action people take to find meaningful connections and share information that impact their health journey.

Nominations for the 2023 Social Health Awards are open to patient and caregiver leaders who are active members of an online health community and making a difference in healthcare. Nominations can be submitted starting today at SocialHealthNetwork.com/Awards and will be accepted until 11:59 p.m. ET on May 22.

Patient and caregiver leaders who are at least 18 years old can be nominated - either by themselves or others - in one, or more, of the 10 categories. The range of categories showcases diverse types of patient community engagement and various forms of advocacy across all condition areas and social platforms. Categories include:

"It is imperative for the healthcare industry to see examples of the positive impact of amplifying responsible, authentic, meaningful patient engagement and patient leadership," said Amrita Bhowmick, Health Union's chief community officer. "The Social Health Awards celebrates the people living with chronic and complex health conditions who are driving unique and impactful conversations about health, and who are modeling the true impact of social health."

Once nominations close, six finalists will be identified in each category through a combination of endorsements and review by a panel of patient leader judges. The finalists will be announced in late June.

A panel of industry judges will then evaluate the finalists to identify the winners in each category. Judges will evaluate nominees for each category based on a) their use of social media, b) their fit for the award/category and c) how effectively they engage and share information with their online community.

Winners will be recognized in July at the culmination of Connexion, Health Union's unique, two-day virtual event that encourages and empowers patient leaders to connect and share with each other through a variety of meaningful events tailored to their needs. For the second consecutive year, winners will be invited to join Health Union on stage at the Social Health Awards celebration at the 2023 Fierce Pharma Marketing Awards Ceremony during the Digital Pharma East conference on Sept. 13 in Philadelphia.

Healthcare industry professionals are also encouraged to nominate deserving patient leaders for the Social Health Awards. More information about the Social Health Awards - including full descriptions of the nomination categories, frequently asked questions and previous years' winners - can be found at SocialHealthNetwork.com/Awards.

About Health Union

Health Unionis the proven industry leader driving and amplifying social health. As the premier social health company, only Health Union encourages the dynamic, real-time action people take to find meaningful connections and share information that impact their health journey. The company reaches millions of people through the largest portfolio of condition-specific online health communities (e.g., Migraine.com, MultipleSclerosis.net, LungCancer.net) and health leaders - addressing virtually every condition and providing the information, connection and support they need.

SOURCE Health Union

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Health Union Announces the Opening of Nominations for 2023 ... - PR Newswire

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(From left) Jessica Frahm and Kinyata Gray (CJRW )

Jessica Frahm has been hired as an account manager at CJRW of Little Rock. Frahm will manage the agencys Arkansas Tourism account and most recently worked as marketing and development manager for Arkansas Tourism. Kinyata Gray has joined CJRW as chief people officer. Gray has more than a decade of experience in human resources and employee relations management, most recently serving as human resources director of Northwest Health System in Springdale.

Shayla Crowder (The Communications Group )

Shayla Crowder has been promoted to digital and social marketing director at The Communications Group of Little Rock. Crowder, who joined the marketing and PR firm in 2021 as a digital marketing specialist, will lead the firms digital and social marketing strategy and campaigns for agriculture and public sector clients.

Rick Selig (World Service for the Blind Foundation)

Rick Selig has joined the World Services for the Blind Foundation as director of fundraising and development. Selig has two decades of experience in fundraising and will help the foundation enhance operations, training and opportunities through philanthropy, endowments and events.

Edie Stewart (Goodwill Industries of Arkansas)

Edie Stewart has been named senior vice president and chief mission officer at Goodwill Industries of Arkansas. Stewart, who began her career as an elementary school teacher 30 years ago, will work to grow Goodwills education, training and employment services.

Alison Williams (Excel by Eight)

Alison Williams has been hired as coalitions director at Excel by Eight of Little Rock. Williams is the previous chief of staff for former Arkansas Gov. Asa Hutchinson, and she will now build a coalition of business leaders and help them work together to address the economic impact of insufficient child care.

Jennifer Martinez Belt (Scott Family Amazeum)

Jennifer Martinez Belt has been hired as director of development and communications at the Scott Family Amazeum of Bentonville. Belt will lead a team of eight to focus on development, marketing and communications as the team continues to grow and the Amazeum prepares for future expansions.

Allen Woody is now the host of A New American Town, Visit Bentonvilles podcast. Woody has 17 years of experience on the air, including hosting the afternoon show on iHeartMedias KIX 104 country music station in Fayetteville. He also works as a real estate agent with Limbird Real Estate Group of Rogers.

See more of this week's Movers & Shakers, and submit your own announcement at ArkansasBusiness.com/Movers.

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2 Hired at CJRW (Movers & Shakers) - Arkansas Business Online

The NFL over Draft weekend hosted a three-day event showcasing the talent of current Gen Z content creators through on-site social activations after the league revamped its social media strategy with its NFL Content Creator Network to allow fans to directly engage with Gen Z football fans, according to Julian Cannon of DIGIDAY. The NFL partnered with motivational influencer Zachery Dereniowski, and TikTokers Josh Richards and Scarlet May which included her creating inclusive content that explained the Draft through sign language. Meanwhile, video creator Lisa Nguyen visited her favorite Kansas City restaurants to talk football and food. Cannon writes the goal of the campaign is to connect with Gen Z NFL fans authentically while also leveraging its content creators to gain interest on the NFL Sunday Ticket. NFL CMO Tim Ellis said Gen Z is one of the league's priority target audiences and they are always looking for authentic ways to engage with them to continue growing our NFL fanbase. Ellis went on to say the NFL generally target creators in strategic verticals -- fashion, gaming, wellness and music -- as well as those native to TikTok -- specializing in humor, food, art, animals or endemic to football (DIGIDAY, 5/1).

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NFL looking to build Sunday Ticket interest with Gen-Z through ... - Sports Business Journal