Mediaboss Marketing

With Social Supply Co.s incredible bench of talent, a state-of-the-art content studio, and an infectious passion and enthusiasm for winning in the digital space, we are taking our comprehensive integrated marketing agency to the next level...to help our clients win with consumers.

CARLSBAD, Calif. (PRWEB) May 01, 2023

Social Supply Co., a social media first digital marketing agency, announced that it has been acquired by Inspira Marketing Group, a purpose-driven brand activation agency with offices in Connecticut and New York. The strategic acquisition establishes a coast-to-coast presence and expanded digital marketing capabilities for Inspira with the addition of Social Supply Co.s comprehensive digital content studio in Southern California.

In 2014, Social Supply Co. was born from the need to support action sports brands with organic social, social-first content creation, and audience management. We quickly grew into the social adjacent channels of e-commerce support, influencer management, and diverse content creation, said Brett Sirianni, founder and CEO of Social Supply Co., The journey into our teenagerhood has been epically fun, challenging, and rewarding, so joining forces with the agency we wanted to be when we grew up is our perfect next step. I am beyond excited to be immersed into an expanded world of marketing with the truly fun, brilliant, and genuine people at Inspira.

As the newest member of Inspiras senior leadership team, Sirianni will serve as Chief Digital Officer and help to guide the integration of the agencies and overall digital strategy for Inspira and its clients. Social Supply Co., will operate fully under the Inspira brand, allowing it to spread its digital expertise into the automotive, financial, technology, and food and beverage markets.

With Social Supply Co.s incredible bench of talent, a state-of-the-art content studio, and an infectious passion and enthusiasm for winning in the digital space, we are taking our comprehensive integrated marketing agency to the next level, said Jeff Snyder, Inspiras Chief Inspiration Officer. Today is an exciting day for our combined teams and its an immediate value add to our clients as we expand our capabilities to include organic and paid social, influencer strategy, and social content creation to provide truly holistic, integrated marketing to help our clients win with consumers.

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About Social Supply Co.Based in Carlsbad, CA, Social Supply Co. is a social media marketing agency focused on content and analysis-driven strategy to produce authentic social experiences for clients in the fashion, beauty, and quick-serve restaurant markets. Deeply seeded in the digital marketing field, Social Supply Co. is fueled by a passionate and focused team that has built a reputation by living and breathing what they do. Originally established in 2014, Social Supply Co. was formally acquired by Inspira Marketing Group on May 1, 2023, and will operate under the Inspira brand as a fully integrated entity.

About Inspira Marketing GroupBased in Norwalk, CT, Inspira Marketing is a purpose-driven brand activation agency, driven by EQ x IQ. Delivering scalable, results-driven, creative solutions for a diverse roster of clients in the automotive, CPG, financial, technology, and food and beverage, fashion, beauty, and quick-serve restaurant markets, Inspira Marketing specializes in Brand Storytelling, Experiential Marketing, and Field Team Activation, and devotes a portion of its profits to finding a cure for pediatric cancer. This combination of excellence and purpose has been recognized with a list of impressive awards, most recently including Ad Ages Best Places to Work, Hartford Business Journals Best Places to Work, Chief Marketers CM200 Award, and Event Marketers Top 100 IT List. To learn more, visit http://www.inspiramarketing.com.

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Recently, New Hope Networkreleased a special report,Sustainability Marketing: How to amplify your brand's commitment, with surveys and data onhow consumers want to learn about brands' efforts and transparency regarding their sustainability stories.

This special report dives into best practices compiled from industry experts' interviews on marketing challenges and opportunities around CPG brands' sustainability efforts. Consumers gather their information via a brand's social media and web platforms. They feel more connected when they learn more about a brand's mission. The founders of soup brandSouperGirl saythey find the best engagement when they post videos featuring its founder and team members speaking directly and passionately about their food justice efforts.

Related: How brands can use packaging to start sharing sustainability stories

Modern consumers appreciate genuine and transparent storytelling that delves into the details behind sustainability claims. The Sustainability Marketing report examines how U.S. consumers discover new products and educate themselves about sustainability. A key finding is that openly discussing a brand's sustainability strategies, although daunting, is crucial to establishing trust with today's consumers. For example, when you look at a brand like GoodSam's Instagram page (pictured), you can immediately tell that sustainability is central to the brand's mission.

Looking at Spinster Sisters Co.'s website (pictured), you can find their yearly impact report published publicly. Consumers applaud the brand's work to track and measure their impact. Putting it online, allowing anyone to look and dive in, builds trust through transparency. And backing it up with data like Spinster Sisters does is important. Brands need to be aware of marketing guidelines when making environmental claims. The Federal Trade Commission'sGreen Guides are currently under review, and tackling greenwashing is a significant touch point.

In a recent interview, Fred Hart, creative director of Interact Brands, said, "The wonderful thing about building a brand today is there are different channels to get out different messages." For example, online channels are a great way to share a brand's sustainability story more thoroughlythan they could on the packaging, which has limited real estate. "When it comes to some of these social channels, use those as outlets to educate consumers on your brand's mission," Hart said. Doing so will help consumers feel more connected to a brand and create loyalty.

Read on to see more examples and hear from brands on how they leverage online platforms to tell their sustainability story.Some responses have been edited for length and/or clarity.

Sustainability is not just a part of Neutral's marketing strategy, but what the brand is built on. It's engrained in everything they do. Neutral makes it easy for consumers to learn more about the brand's sustainability efforts on its website through appealing infographics and concise messaging that is easy to digest.

In April, Neutral launched a campaign called "Milk for a Planet Worth Saving," which appears on Neutral'shomepage, social mediapostsand videos from consumers and celebrities such asHeather Morrisand John Legend.

Through social media, Neutral gathers real-life #planetworthsaving video testimonials by inviting consumers to post an Instagram reel with the tag @eatneutralto answer the question, "Why do you believe the planet is worth saving?"

Partnerships with coffee shops has been great at generating awareness ofThe Planting Hope Co.'s sustainable Hope and Sesame Milk. Here,A coffee shop customer @theroasterspack discovers Hope and Sesame and shares their find on TikTok.

When asked, "When do you begin telling your sustainability story, and how is it a part of your marketing strategy?" GoodPop replied,"It's important to us that our products are, first and foremost, incredibly deliciousit's easier to educate someone about your initiatives if they love your product first!Then you flip the box and explore GoodPop's purposeour entire back of the pack is dedicated to all the good we do.

"We use the same strategies across our social channelsflavor profile and beautiful packaging are focused on first. Then we dig deeper into what makes us a better business as a certified B Corp and what our 501c3, the Pledge Good Foundation, does in your community."

GoodPop uses the collaboration feature on Instagram to announce that it is now Plastic Neutral. GoodPop can interact with the community by answering questions like "What does plastic neutral mean?".

When implementing a sustainability marketing strategy, it is essential to avoid greenwashing. The team at GoodPop believes thatit's important to be specific about what they are doing, and being able to measure it in some capacity is key.They avoid greenwashing by not talking about efforts vaguely. Instead, they suggest showing people your impact with actionable numbers they can understand. GoodPop explains that it is easier for people to understand the impact of "GoodPop provided X number of meals through the Central Texas Food Bank" vs. "GoodPop donated $$ to X foundation."

The GoodPop team also advises,"We make sure to share the same key message across all channels.Our assets may vary, but the core message should always be consistent.We aren't perfect at this and are always improving. And staying consistent with our effortsmeaning, don't do something that is a short-term fix.Sustainability is a journey, and you have to stick with it and build those relationships with your partners that can help you get there."

To learn more about sustainability messaging strategy informed by generation and natural channel shopper insights, check out theSustainability Marketing Special Report:How to amplify your brand's commitment.

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How to tell your brand's sustainability story online, in social media - New Hope Network

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Videos rule the world today, and its hard to deny that everything we do depends on videos more or less. The same is about marketing that uses audio-visual means even more than we could have ever imagined. What are the most crucial criteria for the videos to appear for business goals, and what are the types of videos that a video production agency could offer as a product?

The videos should be of good quality, and thats logical to assume. But what do we mean by saying good? The components include several aspects to consider:

The list continues to much more points that influence the perception and efficiency of a piece. Regarding the number of specific points to consider, it would be complicated to take everything into account if you dont have any factual skills.

The matter of platforms is highly relevant today, as there are so many tools to use in various spheres. And the more apps appear, the more complicated it becomes to keep all the finesses in mind. But some of the main video types, which are sometimes universal for several platforms and purposes of usage on the same platform, are the following:

Some of them are combined, and others are used for other purposes than for which they were initially created. The main idea in all of them is to make these situations and contexts the most realistic and humanely possible.

To shoot expressive yet meaningful content, you can use several options: trying to use your own means and people, addressing acquaintances, and using professional services. Only the latter option has the most chance to be successful, but finding a reliable production company is also a deal.

Local and global social marketing agencies often offer related services to provide a full-fledged experience and secure their work from being wrongly interpreted or realized. Socially Powerful is one such company that appreciates the time and priorities of its customers, and provides end-to-end services. Go to the website to see a full list of options.

Video production for social marketing can seem tricky if looking at the deal superficially, and it turns out to be overwhelming when you dive into the pitfalls. Benefit from audio-visual marketing means with Socially Powerful, and feel confident about what you do.

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The role of video production in marketing through social media - BOSS Magazine

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Gummi brand Haribo is bringing the sweetness this National Gummi Bear Day in an effort to uplift consumers at a time when there is an ongoing national discourse around the negative effects of social media. Haribos push was planned around findings from Pew Research showing most Americans get their news from social media, and from Psychology Today, which referenced a study indicating that increased exposure to positive news can insulate readers from the effects of negative news.

To help fill consumers positive-news bank, the brand for one day only and starting at 9 a.m. ET on April 27 will run its Good News Goldbears news broadcast. Leading up to the effort, consumers could call the Good News Hotline and share positive news for the chance to be featured during the effort. Haribo isnt new to playful social media efforts, having previously created an augmented reality lens on Instagram to make adult voices sound like children as part of a larger campaign.

The brand also crafted a custom print with Vans, representing a continuation of its initial collaboration with the shoe maker that was launched earlier this month. While not tied to its gummi bear day festivities, Haribo in press materials also teased a forthcoming Goldbears pack mix timed for summer.

This years National Gummi Bear Day effort marks the second such celebration for Haribo, which created the holiday last year in partnership with the National Day Calendar to honor the 100th anniversary of its iconic gelatin bear. For its initial effort, the brand hosted a year-long sweepstakes rewarding four consumers with a weeklong vacation to Myrtle Beach, South Carolina, and again encouraged consumers to engage with the brand on Instagram.

Other marketers have unveiled cheeky efforts aimed at honoring an on-brand National Day. For example, mustard brand Frenchs last year partnered with artisanal donut maker Dough Donuts for a mustard-flavored donut in honor of National Mustard Day. Similarly, Applebees for National Wing Day unveiled a series of wing sauce-inspired lip glosses along with an original music video called Taste My Face.

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Haribo fills social feeds with only happy news - Marketing Dive

As firm leaders expand their firms footprint, account-based marketing (ABM) should be part of their plan. It can help you identify and cater to a specific market through the sales and marketing teams efforts.

Gitnux summarizes (ABM) like this, Account-based marketing (ABM) is an increasingly popular form of B2B marketing that focuses on targeting individual accounts instead of large groups or an entire market.

What does that mean? It means that your sales and marketing teams work in tandem to create personalized experiences content, events, promotions, and solutions for specific, high-value accounts rather than blanket approaches, such as by industry or service line.

For those looking for a quick primer, WebFX created a six-minute video.

With traditional, lead-based marketing, when someone completes a task, such as a form fill, download, or click through, a value is assigned. Those folks are then moved into a marketing qualified lead funnel and could take months (or years) to convert to a client. Also, those leads equate to a single person. Often when wooing a client, there are multiple decision makers rather than one person.

In June 2022, Hinge Marketing released Why a B2B Account-Based Marketing (ABM) Strategy Must Be A Priority, which says traditional and digital marketing and sales tactics arent working as well as they once did.

So, why does an accounting firm need ABM? To:

To take your firms marketing strategy to the next level, consider these steps:

DocuSign, wanting to increase their traffic and opted for an ABM approach. Increasing click-thru-rates was the priority in addition to boosting the number of conversations with the accounts most likely to buy.

The DocuSign team initiated a targeted display ad campaign for over 450 enterprise accounts. The ad messaging was personalized to buying stage and industry. Six industries were targeted, with specific images, logos, and testimonials. Customized, industry-specific content was also shared.

Results of DocuSigns ABM campaign included:

Moving from a lead-based marketing model to an ABM model is challenging, even for the best marketing and sales teams.

The first roadblock is to remedy randomly-stored data in a CRM or MAP tool, such as anonymous website visits, 3-rd party research, and false form fills, and how it aligns with a customers journey.

The second roadblock is the sales and marketing team misalignment. If the teams are siloed and use disparate data and metrics, getting them to agree on a single approach could be challenging. The goal of ABM is getting sales, marketing, and even operations working toward the same objectives and using the same data sources and metrics.

Data distrust is the next roadblock. When there are data gaps, confidence lacks, and inaccurate and unreliable data, how can your marketing and sales teams feel confident they are driving toward the right results? Artificial intelligence, predictive analytics, and your tech stack can instill the confidence needed to reach goals.

The final roadblock is your tech stack. 6Sense writes, A platform that integrates seamlessly with your CRM, marketing automation platform, and web personalization tools, that gives the entire revenue team the same view into which accounts are showing meaningful activity, where they are in their buying journey, and what efforts are working to get them moving through the funnel.

If you want to take your firms marketing initiatives to the next level, using an ABM strategy might be your next step. Your tech stack and team must be up to the task, which means an investment in software, education, and time.

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Say Goodbye to Ineffective Marketing Tactics: Why Your Firm Needs ... - CPAPracticeAdvisor.com