Mediaboss Marketing

Name: Cameron BarhamDegree: BA,Psychology with a criminal justice minorCollege: College of Liberal ArtsHometown: Allentown, PennsylvaniaGraduation year: 2023

Big Future: A counselor at Allentown Residential, a drug and alcohol rehabilitation facility. He is also attending Chestnut Hill College in the fall to obtain a masters degree in counseling with a concentration in child and adolescent therapy and trauma studies.

Why Temple: After visiting Temple University as a high school senior years ago, Cameron Barham, CLA 23, was immediately drawn to the campus diversity and inclusiveness, as well as its city within a city atmosphere. He felt that Temple would allow him to grow personally and professionally and provide the support he would need to achieve his dreams.

Standout internships: Cameron landed a marketing research internship in 2022 at the European Institute of Innovation for Sustainability while studying abroad in Italy. The internship allowed him to apply his knowledge of psychology to the field of marketing through the institutes fashion sustainability project. The opportunity was an eye-opening experience for Cameron because it showed him there were unique and endless ways to apply his degree in the real world including advertising, business and marketing, pathways he had never considered before.

Philly life: As an Allentown native, Cameron quickly came to love the hustle and bustle of Philadelphia. There is so much life always pulsing around him when he steps foot onto the citys sidewalks, and he relishes the feeling because its a stark contrast to his hometown. And, of course, the citys food scene has a special place in Camerons heart. He loves trying out different cuisines at Center City restaurants with his friends and family.

Temple Made moment: Camerons most significant moment at Temple occurred when he switched his major from bioengineering to psychology after his first year. After taking engineering classes and learning about the role of a bioengineer, Cameron realized that he couldnt spend his career focused on lab work. He needed a career where he was able to be more hands-on in addressing social issues and decided to major in psychology and minor in criminal justice.

Hootable: My Temple classes have been pillars for me. They helped pave my way by not only giving me more insight into my career field, but also helping me have a clearer sense of the specific populations I would like to work with. My professors also provided the support I needed to excel in my coursework and connected me with internships that helped launch me into my career after graduation.

- Ayana Jones

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Inside the mind: Temple senior takes the next step toward his dream ... - Temple University News

Bud Light continues to face backlash more than a month after its polarizing pact with transgender influencer Dylan Mulvaney prompted outrage from conservatives that an industry guru believes was one of the biggest social media misfires of all time.

The saga began when Mulvaney publicized that thebeer companysent packs of Bud Light featuring the influencers face as a way to celebrate a full year of "girlhood." Mulvaney said the cans were her "most prized possession" on Instagram with a post that featured "#budlightpartner."The backlash was swift and parent company Anheuser-Busch has been faced with plummeting sales as a result, losing some $5 billion in market value.

"In my career, and from what I've seen, this has by far been one of the most polarizing instances within the social media space," Viral Nation marketing strategist Emma Ferrara told Fox News Digital.

Ferrara believes Bud Light should have approached the attempt to reach the transgender community, or new customers of any kind, more strategically.

Bud Light continues to face backlash more than a month after its polarizing pact with transgender influencer Dylan Mulvaney prompted outrage. (Getty)

BUD LIGHT IN SERIOUS TROUBLE OF LOSING STATUS AS TOP-SELLING BEER IN US, INDUSTRY EXPERT WARNS

"When you're looking to connect with a new community, which I think is incredibly important, I think there is a right and wrong way to approach that. And it starts with understanding who your core audience is," she said. "It starts with also understanding who is your brand and what are your values and what's your purpose."

Ferrara feels Bud Light should have figured out how to connect its once-loyal consumer base with the community it was trying to reach, which the beer maker seemingly failed to do. Once-proud consumers across America were outraged that Bud Light celebrated a full year of "girlhood" with a transgendered person, which has emerged as one of the most polarizing issues in America.

Many have scolded Bud Light over the partnership, with everything from blue collar Americans boycotting the product to conservative rock star Kid Rock using severalBud Lightcases for target practice.

Ferrara thinks Bud Light would have been better off bringing in a "real, authentic and credible fan of Bud Light" within the transgender community if it wanted to reach that demographic, as Mulvaney didnt feel like an authentic consumer of the product.

"Brands need to be aware that the transgender community is not a monolith, and individuals within that community have, you know, many different experiences and perspectives and identities," Ferrara said. "That means brands need to conduct thorough research and gain a deep understanding of the nuances within that community. And as well, I think there should have been some steps to really understand their current community and how they feel around that topic."

BUD LIGHTS PACT WITH TRANS ACTIVIST DYLAN MULVANEY SPARKS OUTRAGE, PRAISE

Dylan Mulvaney models Maybelline Makeup products in TikTok video from March. (Screenshot/Oli Londons Twitter account)

The Bud Light situation has been at the forefront of the cultural zeitgeist for over a month, and has been a fixture among conservative talking points in recent weeks.

"This very much ties back to the notion that not all publicity is good publicity," Ferrara said.

Things have gotten so ugly that Anheuser-BuschsCEO Michel Doukeris addressed the ordeal on an earnings call with investors on Thursday. He downplayed the brand's partnership, and insisted there is "misinformation" spreading on social media about the company's team-up with Mulvaney.

"We need to clarify the facts that this was one can, one influencer, one post and not a campaign," Doukeris said, noting that the company has provided "direct financial support" to the frontline workers impacted by the boycott, naming delivery drivers, sales representatives, wholesalers, bar owners and servers.

CEO DISTANCES ANHEUSER-BUSCH FROM BUD LIGHT DYLAN MULVANEY CONTROVERSY: 'NOT A FORMAL CAMPAIGN'

Ferrara thinks Doukeris comments missed the mark.

"I really am of the belief that there is no such thing as a small post, or one post, or diminishing the meaning behind that. I do believe that there was an effort to connect with the community and one that, I think, just came about in the wrong way because it was inauthentic, and it wasn't credible," she said.

"When we think about the social space and when we think about partnerships and when we think about diverse groups and creators, including those from the transgender community, I think it's really important for brands to take a step back to ensure that they're relevant, they're authentic and they're credible in regard to the brands need to really develop a thoughtful and nuanced strategy around this," Ferrara continued. "I think it's important that you have the right experts to help you navigate and understand what is the best way to meaningfully connect, and is it even the right community to connect to?"

During Thursdays call, Doukerissaid it was too early to tell how the boycott affected Bud Light sales but was bullish thatAnheuser-Busch will quickly recoverfrom any setback. He reminded investors that the company has navigated global challenges including temporary bans on beer sales in certain countries and shutdowns of bars and restaurants across the globe during the COVID-19 pandemic.

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The backlash has also led Bud Light toshake up its marketing team.

FOX Business' Chris Pandolfo contributed to this report.

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Bud Light still facing outrage after one of 'most polarizing' social media gaffes ever, industry guru says - Fox News

Sociowash has secured the digital mandate for Anko India has recently launched in India. Sociowash won the account in a multi-agency pitch and would be responsible for marketing duties being executed from the Delhi office.

On securing the mandate, Raghav Bagai, co-founder, Sociowash, said, We look forward to providing Anko with complete solutions and creating on-the-fly content, designs, and creatives that resonate with their target audience. With our teams expertise, we will guide and create expected awareness about Anko India, which will help the brand. Being a well-known brand in Australia and standing for its on-trend designs, great quality, and affordable pricing will delight Indian consumers.

According to the mandate, the agency will handle the creative strategies, influencer marketing, media planning and execution, social media promotions, work on big-ticket campaign ideation, ORM etc. The agency will also work towards uplifting the brands position across social media platforms, along with managing analytics and reporting.

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Anko onboards Sociowash as its digital marketing agency - The Financial Express

The spring cohort of strategists concluded their projects with a two-day event, where each team presented their research and recommended business plans to their partnering organizations. Former Bexar County Judge Nelson Wolff, who joined UTSA in a non-faculty role in January, and local entrepreneur and philanthropist Harvey E. Najim, the centers namesake and primary donor, were also in attendance to support the students.

This program is so much bigger than just the projects, and we can see that these students are transforming from the first week to the last, said Erica Clark, associate director of the Najim Center. Students gain real-world work experience through these projects, but they also learn lessons in real time about conflict resolution, communication, empathy and how to effectively collaborate with diverse peers to succeed as a group. It's truly a holistic developmental experience, and seeing these students grow as individuals throughout these eight weeks is amazing.

The Najim Strategists worked with seven local organizations this semester. One partnering company was Eat Drink Local Texas, which showcases local eateries, bars and events happening in San Antonio and across the state. Students working with the company were tasked with expanding its audience and increasing its collaborations with local restaurants.

The strategist team proposed selling a marketing services package to target small businesses and food trucks. The package would include services like advertising and social media management.

This program really pushed me out of my own comfort zone. I was involved with a project based around marketing, and I never had any marketing experience in my life, said Pranav Pillai, a first-year student in University College who worked with Eat Drink Local Texas. At first, I didnt know how this would help me in my prospective career of data analytics, however I realized that the skills I learnedlike communication with executives and curating a well-presented ideawould be helpful in many corporate jobs including data analytics. Overall, it did teach me skills that I never knew I needed to learn.

Other area organizations that participated in the strategist program include:

The strategist team that worked with Community First Health Plans helped audit the insurance companys phone systems, informing an updated call flow and scripts that will improve the overall customer experience.

We had a great experience working with the Najim students. We were impressed with their professionalism, collaboration, varied perspectives and the fresh eyes they brought to our corporate challenges, which in itself was a big help, said Judy Razo, executive director of corporate communications and experience at Community First Health Plans. The Najim students presented real-world solutions to complex challenges. We were very happy working with them and look forward to applying again in the future.

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Growth in Najim Strategist program expands experiential learning ... - UTSA

Its not difficult to persuade people to visit the Douro Valleyan almost comically picturesque wine region in northern Portugal. But if youre a dog lover with an appetite for vintage Port, Quinta da Crtes Instagram may inspire you to book airfare immediately.

Amid photos of the cobblestoned wine cellar and gnarled grapevines of the Douro Valley-based winery are shots of the owners dogs, Boris, Vicky, Lori and Tinto Co. These faithful companion[s] are pictured roaming the grounds and gazing soulfully into the camera in front of trellised vineyards.

Theyre among a new breed of wine dogs whose responsibilities go beyond traditional farm duties and into the digital realm. Photos of pets are increasingly common on winery and wine shop social media feeds as ways to develop brand identity and build connections with far-flung audiences.

But as tempting as it may be to sniff at the artifice of platforms, like Instagram, few businesses can survive without a digital community. In the social media era, were all brands. Why shouldnt our dogs help us build them? Whether this strikes you as adorable, opportunistic or inevitable depends on your relationship to social media, and how these companies approach it.

But theres no denying the power of a post featuring a four-legged friend.

Dog posts tend to perform very well across Jordan [Winerys] social media channels, says Kendall Busby, the director of marketing and communications at Jordan Winery in Healdsburg, California. She notes that pup posts receive 3-4% more interactions per follower on social media compared to the industry average. The dog-focused content is also seen by followers about 1,000 more times than the average.

Metrics aside, dogs are an important part of the success of a winery and can even help carry out a winerys mission. Like Jordan Winery Owner, John Jordans, four-legged companion.

Johns black labrador retriever rescue dog, Halsey, joins us at the winery every morning and is a beloved member of our staff, says Busby. Jordan himself is an animal rights activist who has raised funds and awareness through dog-centric social media posts for groups like Canine Companions, an organization that matches service dogs with people who have disabilities, and Soi Dog Foundation, an animal rights group.

Dogs are similarly prominent at Troon Vineyards in Applegate Valley, Oregon. Beau and Belle are a brother-sister pair of Grand Pyrenees who guard the biodynamic winerys sheep and chickens, and periodically appear on its Instagram account.

It almost feels like cheating, says Craig Camp, Troons general manager, of Beau and Belles social media marketability. Theyre these giant, adorable white dogs, and people love them.

Still, Camp notes, the dogs are first and foremost working team members of the winery and crucial to Troons commitment to biodiversity. Our mission overall is to try to convince other people to farm this way, not just our 100 acres. If we really want to change agriculture, we have to get out there and tell that story, Camp says.

Storytelling is how many brands differentiate themselves, whether its via social media posts, the anecdotes sales representatives share with investors or an earnest mission statement in a company handbook. All of those messages can be thoughtfully or inauthentically crafted, and its up to the audience to decide whether to engage or unsubscribe. Dogs can help appeal to followers and tell these stories.

Along with doing vital work in the vineyards (both on and offline), dogs are also hard at work in wine shops.

Family is woven into the foundation of New Yorks Beaupierre Wine & Spirits, a boutique bottle shop that Yannick Benjamin and Heidi Turzyn opened in 2022.

Benjamin and Turzyns dog, Amelie, often accompanies them to the shop and appears on its social media channels. The posts that get the most views are of Amelieby far, Benjamin says, laughing.

It makes sense to him that Amelie is a fan favorite on and offline. I think people see it as a connection. People enjoy that theyre supporting a family-owned business and that its from someone who grew up in the neighborhood, Benjamin says.

Besides, for some people, the wine world can seem intimidatingly opaque. If you open your social media feed and see Amelie sitting in Benjamins lap on Beaupierres sales floor, or Boris the beagle searching for snacks in the Douro, it makes the entire endeavor more approachable.

Sometimes, having the dog in the shop helps break down barriers, says Vince Tillotson, the manager and buyer at Grapefruit Wines, a bottle shop in Hudson, New York. His dog, Augie, is often in the store with him and makes cameos on the shops Instagram feed.

Its not just a tech sheet as a caption. There are so many ways to have conversations about wine, Tillotson says.

The word authenticity is often overused in conversations about branding, but its why pictures of Amelie, Beau, Belle and all the other pups resonate with audiences. Sure, some of us mindlessly scroll our feeds and like pictures of cute animals. However, many social media users are savvier than cynics expect. They can tell the difference between a soulless algorithm grab versus posters who treat their communitiesincluding the four-legged memberswith respect.

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The Best Wine Influencers Are Paid in Treats - Wine Enthusiast Magazine Online