Mediaboss Marketing

With this version of never have I ever, instead of taking a sip of your drink of choice, we will provide you with a solution to how you can do these things.

Personally I prefer it when someone gives me a solution to my problems because honestly I just don't have the time to think of how to fix it myself.

As a marketer, it is essential for you to be on top of the game regarding what people are saying about your brand and where do people go when they are unhappy about something? Social media.

And by actively listening, you are able to answer anyone asking questions about your brand. And I mean you want them to get an answer directly from the source.

Any great marketer knows that nurturing a relationship is extremely valuable to your brand, and being noticed by one is better than fading into the background.

If you haven't tried this and you are keen to try it then check out amaSocial.

Well, a competitor analysis will assist you in identifying key players in your industry and checking out their different marketing strategies. And by having this information you can use it as a point of comparison in identifying your brand / company's strengths and weaknesses relative to your competitors.

And if you have not done a competitive analysis then you should definitely check out Brand benchmarking.

A media directory gives you a list of contacts within the media world such as publishers and editors, at the palm of your hands. Saving you time and effort in sourcing valuable contacts yourself.

Having these contacts can help you choose the media outlets that you should use for your marketing campaigns.

So if you haven't made use of one yet then check out Target Media Directory.

To be an influencer they need to work extremely hard to make their voice valuable in the wild and wide world of the web. They have a unique voice and their audience trusts their opinion.

As a marketer, it's important to try and make sure that your brand is seen by the right people, and by finding the perfect influencer you can rest assured that that is exactly what will happen.

Now finding the right influencer can be a challenge and if you want to find the perfect one for you, without all the hassle then check out Influencer partnerships.

Did you have fun playing our little game? What else do you think marketers should try? Let us know in the comments section below.

Marketing Never have I ever Social listening Competitor analysis Media directory Influencer Influencer marketing New marketing strategies Marketing ideas Marketers

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Never have I ever a marketing edition - Media Update

Giftspiration for all the Social Media Moms in Your Life!

BATAVIA, N.Y., April 13, 2023 /PRNewswire/ -This Mother's Day (or should we say Mother's dAI) at Showcase is supercharged by ChatGPT along with the human touch! No stranger to AI technology, the North American specialty retailer has been using these sophisticated tech tools for over a decade, monitoring trends and delivering them to store shelves in real-time. In addition to creating a Mother's Day 2023 gift list, Showcase is also using AI in all of its Mother's Day marketing activities. From signage and design to products, packaging and promotional materials, AI's digital fingerprints are everywhere.

"Contrary to public perception, AI should be considered another member of an organization's team, not a replacement," said Samir Kulkarni, CEO, Showcase. "AI is a powerful tool that is here to stay. It will elevate and empower our employees' creativity, productivity and agility and Showcase is leaning in 100 per cent, starting with Mother's Day."

The ultimate shopping destination for the latest trending products on social media, Showcase has simplified the Mother's Day shopping experience for its customers. Leveraging the power of ChatGPT, combined with the human expertise of its trendspotting team, Showcase has assembled a carefully curated gift list for all the types of social media moms in your life: the trendy TikTok mom, the fashion-forward Instagram mom, the artistic Pinterest mom, the oversharing Facebook mom, and the wellness-seeking Digital Detox mom.

Items will be available at all 41 US Showcase trend stores and online.

TIKTOK MOM She has the pulse on what's hot 24/7Hot Ones Last Dab Hot Sauce Trio-The ultimate collection of fiery and flavorful sauces to spice up the Queen of the kitchen's favorite dishes!Trendy Treasure Freeze Dried Mystery Box- Enjoy an unexpected cornucopia of freeze-dried confections in assorted flavors.Mr. Beast: Feastables | Assorted Chocolate Bars- A guilt and gluten-free indulgence that's the perfect delicious treat.

INSTAGRAM MOM Fun & fashion forward!Graphic Tees- Channel your inner rock star with cool graphic t-shirts like Britney and Bowie.Bubble Shhhandals- Upgrade your shoe game with massaging bubble slides designed for style and comfort!Blinger Glam Styling Tool- The tool that allows you to bling almost anything: hair, clothing, accessories and more.

PINTEREST MOM It's all about the DIY!Reverse Coloring Book- Unleash your inner artist with pre-shaded illustrations to spark creativity!SandiScenes Flippable 3D Moving Sand LED Table Lamp- Flip the frame and each rotation provides you with a mesmerizing new scene.Crystal Suncatcher Pendulums- Handcrafted with love, featuring a mesmerizing fusion of tumbled stones and crystal glass pendants.

FACEBOOK MOM She loves to share!Tapple- The fast-paced, award-winning word game that's taking social media by storm.ProKitchen Chopkly- This 4-in-1 handheld electric food processor does it all: chop, slice, mince, and peel, plus it's self-cleaning, making food prep quick and effortless.ProKitchen Squeezur | Instant Slushie Maker Cup Transform your drink into a slushy treat in just minutes. No mess, no fuss, just pure enjoyment.

DIGITAL DETOX MOMTakes a break to unplug & unwind!Cartoon Cow Plush Slippers - Warm, cozy, and perfect for relaxing and lounging around the house.Contour Swan Body Pillow- The secret weapon for a good night's sleep!Esencia Volcanic Aroma Diffuser- Combines LED lights and continuous mist to generate a realistic flame and healing jellyfish smoke ring effect.

For a full list of Mother's Day gift ideas, visit Mother's Day Gift Guide 2023.

Showcase carries all the latest social media trends: the hashtag #ShowcaseMadeMeBuyIt currently has over 165M views on TikTok and is growing.

To stay up to date on the latest Showcase news and trends, visit ShopAtShowcase.com orfollow @ShopAtShowcase through any of our social channels on TikTok, Facebook, and Instagram.

ABOUT SHOWCASEFounded in 1994, Showcase is the Home of the Hottest Trends, and the world's largest retailer of its kind. With 150 trend stores in North America's best shopping centers, Showcase offers the most fun, interactive, new, and unique products ever - all in a retail environment where you can "try it before you buy it." We call it retail-tainment! With 109 Canadian and 41 US trend stores, Showcase continues to cement the company's position as a global leader in interactive retail and lifestyle trends. To learn more, visit ShopAtShowcase.com.

SOURCE Showcase

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This Mother's Day (or should we say Mother's dAI) at Showcase is ... - PR Newswire

TikTok has shared some new advice on how brands can maximize their messaging by linking into both related and unrelated communities, helping to maximize brand recognition among users in new ways.

The idea is that by aligning your marketing messaging with each community, you can establish relevant connections with members but you shouldnt only restrict your brand to the groupings most directly aligned with your business.

eBay, for example, has connected with sneakerheads via TikTok, by creating specifically targeted content intended for this community.

As you can see in this example, eBay conducted a #SneakerShowdown campaign during March Madness, which leveraged voting stickers to help expand its reach among the sneakerhead community.

Of course, collectors are fairly closely aligned with eBay to begin with, so this isnt a huge departure from its most obvious brand community. But the idea is that businesses can expand their reach by linking into a broader range of groups in the app, and creating content that specifically appeals to each.

So how do you do it?

TikTok says that brands first need to identify subcultures in the app and familiarize themselves with those that may be relevant.

As per TikTok:

Embrace communities and their subculturesthats where true inspiration lives. 76% of users say they like it when brands are a part of special interest groups on TikTok.

TikTok says that brands can use its Keyword Insights Tool to identify relevant crossover communities, by digging into the top keywords in your industry, and exploring where else they might apply.

By scanning through the examples, youll be able to find expanded topics of interest, which could help in guiding you towards relevant communities that you hadnt previously considered, providing more direction for your outreach.

TikTok says that brands should consider the Stay and Play framework for these unconnected communities.

Brands would Stay in the most obvious communities for their brand, but Play in the less obvious ones, experimenting with new ways to reach and connect with these groups.

TikTok provides this example of the framework for a luxury retail brand.

By leveraging different aspects and presentation styles, this approach can help to showcase your brand and offerings to a wider audience in the app.

Once youve identified these secondary communities, you can then research what resonates within each, and build content that aligns with their interests.

TikTok also advises that brands should employ these tips when creating in the app for all communities.

From there, you can create content for these extended interest groups.

Experiment with new content formats that TikTok users embrace and are familiar with, like Photo Modeor street interviews. Some communities favor certain content formats:K-popstans are familiar with the fan edit, while #beautytokloves "get ready with me" (#grwm) vlogs and storytimes. You can also explore templates in CapCut.

These are some handy notes, which could help to expand your TikTok marketing horizons, by linking into relevant, and tangentially-related communities.

The key is understanding what resonates in each, and considering that from your brand perspective. It could be a good way to boost your band messaging you can read TikToks full overview on linking into alternate communities here.

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TikTok Shares Tips on How to Boost Brand Exposure by Connecting ... - Social Media Today

Toronto, Ontario--(Newsfile Corp. - April 13, 2023) - MONAT GLOBAL (MONAT), a multinational distributor, social and direct seller of award-winning beauty products, has announced its European expansion into France. Global growth across Europe began in 2018 with the addition of Spain, Lithuania, Poland, Ireland, and the UK.

Healthy-aging innovator now available in ten markets

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Ray Urdaneta, MONAT CEO, shared, "With our award-winning products and as the number one premium haircare direct selling brand*, we've had a steady stream of requests to expand into France for several years."

"We're looking forward to providing a warm welcome to many new Market Partners in France starting immediately. We know they are eager to share our naturally based beauty products, be rewarded and embrace our mission. Our successful expansion within Europe has shown that social selling has quickly become a preferred way to not only buy but for people to create their own financial future," said Tamila Kerimova, senior vice president and general manager for MONAT Europe.

MONAT is an American success story with an increasingly global reach. Founded in 2014, the company has invested years in researching unique plant-based ingredients and in independent clinical studies. MONAT is also a four-time winner of the Best Places to Work in Direct Selling Award by Direct Selling News and recently recognized for its global sustainability efforts by the Best in Biz Awards.

"We are meeting the demands of the French consumers with the expansion of our unique business model and culture of family, service and gratitude to new European markets by opening operations in France," said Stuart MacMillan, president of MONAT. "Our holistic and innovative approaches to the development of premium beauty products, as well as attention to detail and luxury is a natural fit for the French market."

MONAT will initially launch into France in May 2023 through a serious of regional roadshows and events to introduce the business model and opportunities for founding market partners. The launch will progress throughout June, ready for the e-commerce introduction of its award-winning beauty products in the summer.

In addition to France, MONAT operates in the United States, Canada, the UK, Ireland, Poland, Spain, Lithuania, Australia and New Zealand.

Follow MONAT on Instagram, Twitter, Facebook, Pinterest and YouTube. Additional information about the company can be found at its website, http://www.monatglobal.com.

*SOURCE: Euromonitor International Limited; Beauty & Personal Care 2022ed; Premium Hair Care category; MONAT Global company shares in retail value (RSP) terms, 2021 data.

About MONAT Global

MONAT Global is a multinational distributor, social and direct seller of award-winning beauty products founded to help people everywhere enjoy beautiful, healthy, fulfilling lives through exceptional, naturally based products; a fun and rewarding business opportunity; and a culture of family, service, and gratitude. Founded in 2014 and headquartered in Doral, Florida, MONAT provides ground-breaking opportunities through a novel Social Marketing approach to Direct Sales. MONAT's product development is led by Chief Science Officer Alan J. Meyers and supported by a Scientific Advisory Board comprised of eminent professionals in medicine, cosmetics, haircare, science and health. MONAT offers a unique and exciting business model and one of the most generous compensation plans in the U.S., France, Canada, the UK, Ireland, Lithuania, Spain, Poland, Australia and New Zealand.

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#MONATGlobalFacebook: /MONATCanadaOfficial | Instagram: @monatcanadaofficial | YouTube: /MONATOfficialTwitter: @MONATOfficial | Pinterest: /MONATOfficial

Media Contact:

Daniel PillaiLangton PR Communications+1 (416) 333-2356daniel@langtonpr.com

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/162143

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MONAT Global Expands European Operations in France - InvestorsObserver

A social songbird with an echoing voice has been named the official bird of Windsor.

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By popular demand, the tufted titmouse will adorn the Windsor Essex Pelee Island birding guide cover and serve as the citys feathered representative.

The tufted titmouse is a unique songbird with strong ties to oak woodland and oak savanna, said James Chacko, the citys executive director of parks and facilities. As such, Windsor is one of the very few places in Canada that this very social and vocal bird can call home. In fact, in Canada, this bird is only found in southern Ontario.

As part of the Best of Windsor-Essex Awards, the city partnered with Tourism Windsor Essex Pelee Island to choose Windsors official city bird. Almost 8,000 people voted for the tufted titmouse.

During the nomination period, residents voted on various birds for consideration. The top five moved on to the final voting round. They included the tufted titmouse, peregrine falcon, common nighthawk, northern cardinal, and black-capped chickadee.

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James Chacko, executive director of parks and facilities with the City of Windsor, shows off the official city bird for Windsor, the tufted titmouse, at the Ojibway Prairie Complex on Wednesday. Photo by TAYLOR CAMPBELL /WINDSOR STAR

The online voting period ran from Feb. 6 to 26.

Our city is an exceptional place for birds, said Suzanne Friemann, executive director of the Pelee Island Bird Observatory.

More birds pass over Windsor than almost anywhere in North America. We are a true hotspot for migration.

Last year, Windsor earned Nature Canadas Bird Friendly City designation. Windsor was the 16th city in Canada to be certified.

At the time, Nature Canada said Windsor had implemented several bird-friendly policies and actions to help birds thrive, including a collaborative approach to mitigate bird mortality from cats; developing and implementing strategies to protect natural features, biodiversity, and habitats; and presenting community-led educational campaigns to raise awareness about threats to birds and bird biodiversity protection.

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Though seen as a niche market, our region is a renowned birding hub for migration, said Jason Toner, director of marketing and communications for Tourism Windsor Essex Pelee Island. Things like the official bird of Windsor, or being named as the warbler capital of Canada, are what makes us stand out from the flock.

The tufted titmouse makes its nest natural holes and cavities left by woodpeckers. In Windsor, they can be found in places like Optimist Memorial Park and the Ojibway Prairie Complex, where they have been known to eat seeds from the hands of visitors.

Windsor has more than 200 parks, more than 170 kilometres of multi-use trails, and 2,500 acres of greenspace.

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Tufted titmouse named Windsor's official bird - Windsor Star