Mediaboss Marketing

Snapchat has announced a new integration with measurement and attribution provider Rockerbox, which will provide more data to help Snapchat advertisers maximize marketing performance.

Rockerbox provides attribution and performance insights across a range of online channels, giving you a more holistic view of how each of your ad elements is performing.

With this new integration, Snapchat will now feed its performance data into the Rockerbox system.

As per Snap:

Through this enhanced partnership, Snap will sit alongside Rockerboxs 200+ other platform integrations with popular search, social, display, and traditional channels, allowing marketers to see exactly how much of their conversions and revenue can be attributed to Snap. You can do this by tapping into Snaps expansive set of Performance Marketing solutions, whether youre focused on driving online sales, generating leads, or acquiring and re-engaging with users of your mobile app.

The partnership will provide Snapchat marketers with new capacity to measure attribution, share of impact within your marketing channels, and additional insights into audience response, which will help you optimize and maximize your Snap ads performance.

Its another step for Snaps business tools, which continue to evolve as the platform looks to capitalize on its marketing opportunities. Snapchat, which is now up to 750 million monthly active users, remains a key connective platform for younger audiences, and as such, it also provides significant potential for reaching these audiences and generating hype around your products.

The new insights will help to optimize your Snap approach within your broader marketing strategy.

You can read more about Snaps new partnership with Rockerbox here.

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Snapchat Announces New Integration with Rockerbox to Provide ... - Social Media Today

When incoming first-year student Tai Jackson started looking at colleges his junior year of high school, Emory University was not his top choice. He knew he wanted to go somewhere with a strong theater program, and Jackson said Emory did not seem to fit the bill with its pre-med reputation.

However, after discovering Emorys very strong theater community, such as Dooleys Players, on Instagram, Jacksons perspective shifted. By senior year, he was set on attending Emory. He was accepted in Early Decision I.

I would have never even known that Emory had a good theater program, or even had a theater program, if it wasnt for social media, Jackson said.

Associate Vice Provost and Dean of Admission John Latting said that if the University sends an email to 300,000 prospective students, only about 600 people will open it, while an Instagram video can get 30,000 views in three days. This outreach is a large part of the admissions process, Latting said.

Our whole team were involved, not just in selecting students, but in engaging students, in telling the Emory story, in providing information so that students and their parents and family members and counselors can make decisions on whether Emory is a good fit for them, Latting said.

Latting added that students seek answers to their questions on social media instead of looking up statistics in a book.

New media just really are changing the landscape but were really having to shift and rethink what tools do we use to tell the Emory story, Latting said.

Emory has had to shift how it markets itself to prospective students to keep up with the changing demand, Latting added.

According to Director of Enrollment Marketing and Communications Luca Magnanini (05B), the University started a program called Emory Student Ambassadors in 2022, which employs students as paid influencers. The students create content, such as day in the life videos, that the University can post on their social media accounts.

Five students employed as influencers did not respond to requests for comment. Arianna Ophir (25C) said that she was unable to provide comment as an Office of Undergraduate Admission employee.

Emory has had to shift how it markets itself to prospective students to keep up with the changing demand. (Yashonandan Kakrania/Contributing Illustrator)

The rise of social media in college admissions can help prospective students who are unable to visit campus, Magnanini added. He recalled discussing this with a Canadian student who told him she had never visited campus before coming to Emory.

She really relied on our site as well as social media to really get a good sense of what Emory was about, Magnanini said.

Incoming first-year student Tessa Butler said social media gives a better look into what day-to-day student life is like than campus tours.

Social media and the virtual tour and so forth are really our opportunity to enhance, to help students and their parents make a decision, Magnanini said.

Incoming first-year student Jahara McGarrell, who is from New York, said that one of her biggest concerns about coming to college was moving to Georgia by herself. However, social media nullified this concern because it enabled her to network and form her own little community.

Social media allows students to connect with institutions and find their place, Magnanini added. Incoming first-year student Halle Stewart, who is from Jamaica, said social media was her main outlet for learning about different colleges. She remembered watching Emory recently post about Dooleys Week.

That entire week, those events, those kinds of things, they kind of drew me into the school, Stewart said. It looks like an environment that Id want to be in.

Managing Editor Madi Olivier (25C) contributed to reporting.

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Social media shifts approach to University marketing, applications - The Emory Wheel

Dive Brief:

The latest effort from the long-running Dove Self-Esteem Project looks to move beyond what brands and consumers can do on their own and focuses on legislative action that could help protect kids and young adults from the ill effects that social media can have on mental health.

Central to the new campaign is "Cost of Beauty: A Dove Film," a three-minute film that tells the true story of a young woman, Mary, who developed an eating disorder while being exposed to toxic beauty content on social media. Set to a version of "You Are So Beautiful," the heartstring-tugging video suggests that Mary didn't survive the ordeal before revealing that she is currently in recovery from the eating disorder. The video concludes with several real-life survivors of mental health issues and their parents.

The Campaign for Kids Online Safety is informed by new Dove research that demonstrates the toll social media has on youth mental health, with eight in 10 specialists saying social media is fueling a mental health crisis. Not only do 80% of young people believe people their age are addicted to social media, but more than half say it makes them and their peers feel anxious.

The problem is particularly acute around how social media affects body image issues and related behaviors the focus of the Dove efforts. Seven in 10 people ages 10-17 have been exposed to social media content that encourages weight loss or body transformation, with more than half of people ages 14-17 exposed to content that encourages restricted eating or disordered eating behaviors.

The main goal of the new campaign, which teams Dove with frequent partner and body-positive musician Lizzo and two advocacy groups, is to advance KOSA, which previously made it out of committee but didn't clear the entire Senate perhaps due to pressure from Big Tech, as suggested by co-sponsor Sen. Richard Blumenthal, D-Conn.The KOSA bill calls for more transparency of social media apps and algorithms and a duty for social media platforms to prevent and mitigate several harms to minors.

The campaign follows previous Dove efforts including the "Selfie Talk" and #NoDigitalDistortion push, both from 2021. While those efforts utilized Dove's marketing muscle to encourage conversations and consumer actions, the Campaign for Kids Online Safety goes even further.

"While certain aspects of social media can promote creativity and connection for young people, data has shown toxic content online is harming the mental health of today's youth. If there isn't real change, young people will continue to pay with their wellbeing," said Dove CMO Alessandro Manfredi in the press release. "We have a responsibility to act and support a safer environment on social media, helping protect young people's mental health. This means going beyond individual interventions to drive systemic change."

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Dove pushes for legislation to protect kids' self-esteem from social ... - Marketing Dive

Representative image"If everyone is moving forward together, then success takes care of itself".

These words of wisdom by Henry Ford resonate with what Public Relations truly stands for. We are a collective breed of dreamers and hustlers. We dream of making it big by co-opting brands, clients, and audiences. Everything in our world happens together. Together with our teams, together with our external stakeholders, and together with the environment around us. The operational word here is 'together'. And it feels amazing to be at the centre of this orbit.

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What comes naturally to us is Grit. This somehow came naturally to me. Grit helps us survive and thrive, Grit helps us be honest and call out the bluff even if that means rattling some cages, it helps us accept that we made an error of judgment by exalting an idea when it didnt deserve to and it helps us be creative, reinvent the whole damn cycle because it is the need of the hour.

Giving up is a luxury we simply cannot afford. I do remember doing Covid 19 how certain industries were grappling with existential crisis and what a mammoth responsibility we had on our shoulders to refresh and recalibrate the narrative for brands. Not only to make them relevant in the changing times but also to make the consumer realise the need gap the brands address. Donning the hat of a creative strategist and a consultant, I learnt the value and necessity of personalised, targeted communication during those months and years.

And this, I believe by far, is the biggest testimonial to the fact that while the narratives, tools and optics for us as an industry may have evolved, our core values have remained the same passion over experience, attitude over knowledge, the hunger to constantly learn. These anchor the choices I have made for myself as a professional.

Some lessons have been learnt the hard way but have been a great driving force. My job is to make clients and brands look good, but I have to find ways to make them feel good too. The moral code is immensely crucial. Amidst all the chaos, it was always about finding that sweet spot, pivoting to newer avenues and along the way, I was lucky enough to forge those lasting relationships as the moral code was intact as a mentee, a colleague, a mentor, a leader and a client.

Thank God, for the existence of PR as a profession. For us, who are stoked by curiosity, creativity, imagination and dynamism, PR is pure rush. Whether an insider or an outsider, you ll find your corner. Just be at it.

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The author believes, from the days when PR was just a tool to drive visibility for marketing campaigns to now, when the message dotting roadsides to digital platforms to investor relations dockets are all owned by PR, we have come a very long way. But still, what PR actually does continues to be an enigma for many.

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The widening ambit of PR - ETBrandEquity

BRATTLEBORO The public is invited to a panel discussion titled: Social Media Influencer Marketing What is it? What are the Benefits? The program, sponsored by Vermont Independent Medias Media Mentoring Project, will take place at 7 p.m. on Wednesday, April 19, via Zoom.

Panelists include professional public relations and social media marketer Rosalie Hagel Martin from Blue Whale Public Relations, and social media influencers Colleen Blair and her sister Erin Torres, representing Travel Like a Local, along with Greg Lesch, executive director of the Brattleboro Area Chamber of Commerce who along with the Downtown Business Alliance oversees Brattleboros tourism marketing initiative.

The program will be moderated by Joyce Marcel, a writer for Vermont Business Magazine and The Commons.

Vermont businesses engaged with social influencer marketing include Brattleboro Area Chamber of Commerce, Caledonia, Vergennes Laundry, Lake Champlain Chocolates, Shacksbury Cider, Canteen Creemee Company, Ben & Jerrys and other food companies, along with the Vermont Department of Tourism and Marketing.

To register for the Social Media Influencer Marketing workshop, email: ziagulazimi9@gmail.com for the Zoom link.

For more information about the Media Mentoring Project visit: https://media-mentoring-project.mailchimpsites.com/.

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Residents invited to social media and influencer marketing panel ... - Brattleboro Reformer