Mediaboss Marketing

Social Marketing Drives Revenue, Builds Social Assets

Mountain View, CA and Amsterdam, NL (PRWEB) February 22, 2012

SocialTwist, a customer acquisition and retention platform that generates viral referrals for businesses, using the social connections of their customers, and Adversitement, a leading online analytics and optimization provider, today announced a partnership to bring social referral marketing to businesses in Europe, the Middle East and Africa (EMEA).

In the United States, SocialTwist’s platform has been adopted by more than 40 leading brands. Using its customer connections and local expertise, Adversitement will work with brands and agencies to develop and execute similar programs in Europe. As an expert in online analytics, Adversitement will also integrate SocialTwist's reports into its customers' web analytics tools, providing transparency and measurement.

"Businesses have high expectations for social media in 2012 and CMOs are committing even bigger investments,” said Jan Buis, CEO of Adversitement. “What’s needed here is a proven platform that uses social media to drive new customers and generate incremental revenue. Our clients know their customers and we will provide them with all the capabilities they need to integrate social referrals into their programs.”

SocialTwist has integrated social referrals into marketing programs across several industries, including consumer packaged goods, financial services, retail and hospitality. The potential reach of a campaign increases exponentially when consumers are presented with credible offers that motivate them to reach across their personal social connections. Social referral marketing can be built into multiple marketing programs, such as coupons and promotions, membership and loyalty programs, lead generation, brand and event marketing, new product launches, and cause marketing.

“Well-constructed social referral programs have the potential to reach four to six times the initial planned audience, increasing a marketers reach", said Mark Dillon, Chief Revenue Officer of SocialTwist. “What’s often overlooked is the phenomenal quality of the referred parties, who drive higher return for our customers across all acquisition and retention marketing programs. We are delighted to work with Adversitement to bring this marketing innovation to the EMEA market.

SocialTwist programs generate new and repeat customers. When integrated into a marketing campaign, SocialTwist’s platform makes it easy for consumers to share offers and make referrals using Facebook, Twitter, email, blogs and a host of other social connectors. Social referrals can be integrated into almost any marketing program within weeks. Brands and retailers can completely customize a program with branded elements that are hugely effective in driving awareness and recall in addition to new sales.

For a short video about how SocialTwist works, click here.

About Adversitement

Adversitement is a leading full service consultancy and technology company, able to turn online analytics data into a valuable strategic instrument. Adversitement supports customers with actionable customer insights to make data driven decisions.

Adversitement was set up in 2001 and became the first company to offer an appropriate response to the demand for online analytics and customer intelligence. To this end, Adversitement has a strong focus on cutting edge knowledge, technical innovation and the development of customer-specific solutions to enable our clients getting the most out of their marketing efforts. We have offices in The Netherlands, Paris, Hamburg, London and Istanbul. We work on numerous projects for over 200 reputable customers including Vodafone, ING, Disney, BMW and IG Index. Visit Adversitement at http://www.adversitement.com.    

About SocialTwist

SocialTwist is a customer acquisition and retention platform that generates viral referrals for businesses, using the social connections of their customers. Since 2008, more than 40 of the world's largest brands, including Sara Lee, Procter & Gamble, ConAgra Foods, Jamba Juice, Barnes & Noble and others have worked with SocialTwist to integrate social marketing referrals into their customer acquisition programs. Visit SocialTwist at http://www.socialtwist.com or at http://facebook.com/SocialTwist.

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Kathleen Miller
SocialTwist
415 285 0360
Email Information

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SocialTwist and Adversitement Bring Social Referral Marketing to European Markets

20-02-2012 16:51 http://www.AndyMedlam.com Inside this video are Social Marketing Strategy Web 2.0 are revealed so you can get a better understanding of different forms of social marketing platforms

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Social Marketing Strategy Web 2.0 | MLM Web 2.0 Sharing Sites - Video

By Chris Reidy, Globe Staff

Visible Measures Corp. said that its Metrics tracking system has been granted industry accreditation for measuring the performance of online video viewed on social media.

Visible Measures, a company with offices in Boston, describes Metrics as an analytics and advertising platform. Visible Measures said its Metrics tools can provide its customers and clients with visibility into the performance of in social media marketing efforts.

In a press release, Visible Measures said that the Media Rating Council, an industry group that audits and accredits media measurement services, has voted to grant accreditation to a range of Visible Measures’ metrics for digital video.

“For the first time, consumers are actually choosing to watch, share, and evangelize video advertising, and brand marketers need a way to quantify all the resulting earned media,” Visible Measures founder and chief executive Brian Shin said in a statement. “We believe that the social consumption and sharing of branded content affords entirely new opportunities for marketers.”

Visible Measure’s ability to measure and amplify the performance of a video marketing campaign on social media helps advertisers to be more effective, Shin said.

Chris Reidy can be reached at reidy@globe.com.

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Visible Measures gets accreditation for system that measures social media marketing

18-02-2012 17:53 http://www.hypersonicmarketing.net Hypersonic Marketing is a marketing service firm based out side of Philadelphia Pa. Our video describes local internet marketing tips to help your small business succeed in the coming years.http

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Philadelphia, Pa. Social Media Consultants-HyperSonicMarketing-Dominate Local Online Competition - - Video

NEW YORK, NY--(Marketwire -02/17/12)- Fresh Harvest Products, Inc. (OTCQB: FRHV.PK - News) (Pinksheets: FRHV.PK - News) announced today the formal development of its Digital Strategy and Social Media program. We developed this program to leverage the growth and continuing evolution of social networks, while building brand awareness. Currently, Fresh Harvest's Wings of Nature and AC LaRocco brands both have a presence on social networks Twitter and Facebook.

As part of the Digital and Social Media Marketing Plan to expand our presence, Fresh Harvest intends to: (1) use Search Engine Optimization (SEO) tactics to focus on organic and natural keywords to identify organic search results; (2) use targeted marketing that is tied to specific audience(s), leveraging various social networks and utilizing the ability to target our core consumer base; and, (3) cost effectively pooling common interesting within existing social networks infrastructure to increase our brand awareness.

By expanding our current presence, and populating FRHV's brands in all forms of media, such as audio, video, text, apps, blogs, and social networks. We believe this will provide us the opportunity to personally connect with our customers and build long-term brand loyalty, as well as being able to use digital technology and analytics to increase our productivity, foster interactivity with our customers, and lower our costs.

We believe that the return on investment of advertising can be much more efficient through the digital space than through conventional forms of advertising. We are committed to building our digital media presence and interactive capabilities.

About Fresh Harvest Products, Inc.

Fresh Harvest Products, Inc. is a natural and organic products company in North America. Fresh Harvest participates in several natural categories, principally frozen pizza, frozen food products and snack products, with brands including Wings of Nature™, AC LaRocco™ and TeAloe™. We sell our products through specialty and natural food distributors to stores, specialty supermarkets and retailers. Fresh Harvest Products, Inc. is headquartered in New York City. Additional information is available at http://www.wings-of-nature.com and http://www.aclarocco.com.

Safe Harbor Statement

Statements contained herein that are not based upon current or historical fact are forward-looking in nature. Such forward-looking statements reflect the Company's expectations about its future operating results, performance and opportunities that involve substantial risks and uncertainties. When used herein, the words "anticipate," "believe," "estimate," "plan," "intend" and "expect" and similar expressions, as they relate to Fresh Harvest Products, Inc., or its management, are intended to identify such forward-looking statements. These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties, and other factors that could cause the Company's actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, risk factors discussed in the Company's periodic reports and other filings made with the U.S. Securities and Exchange Commission, including its Annual Report for the year ending October 31, 2011 filed on Form 10-K. Except as required by law, the Company does not undertake any obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or for any other reason.

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Fresh Harvest Announces Formal Development of a Digital and Social Media Marketing Plan