Social Network Marketing Strategy Challenges from Microsoft - I think that one of the things we have to do is a lot education within our organization. Social media is still the youngest out of all the platforms out there and all the mediums in our marketing toolkit
Social Marketing Learning Experiences from Microsoft - In business school in 2005, my entrepreneurial business professor told every one of us to go out and start a blog. I remember thinking "What am I going to talk about?" and "Who is going to care about what I have to say?".
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Microsoft Ep. 9 - Social Marketing Learning Experiences - Vitrue Social Marketing Minute - Video
The Future of Social Networking and Business from Microsoft - We've looked at things like location-based social and social commerce. Those are both really interesting space
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Microsoft Ep. 5 - The Future of Social Networking and Business - Vitrue Social Marketing Minute - Video
Social Marketing Research from Microsoft - What's out there now that's available to us is overwhelming. It's hard to even weed through and find what's valuable. I look in all the typical places: Mashable, Wired, Techcrunch, our key competitor brands
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Microsoft Ep. 8 - Social Marketing Research - Vitrue Social Marketing Minute - Video
Supermarket Guru discusses social media thought leadership with Vitrue - It's a challenge today to keep up with everything that's going on. What I have to do is not only to read the blogs, but I have to constantly Google every aspect of everything that I want to know every single day. My challenge is to be able to gather all that information and synthesize it into what our consumers and our b2b readers need to know about the food world and consumer trends.