Mediaboss Marketing

NEW YORK, NEW YORK--(Marketwire -05/31/12)- Over 200 corporate executives will gather in New York on June 13 - 14 to discuss how to incorporate social media into digital marketing - and broader business - strategy.

Social media has had an enormous impact on some of the most fundamental assumptions of business practice. The relationship between a business and their consumers has changed completely - and irrevocably.

The great levelling of the playing field that social media has engendered has led to plenty of corporate opportunity - initially around digital marketing - but also very real risks.

The New York Corporate Social Media Summit is a third time event devoted to investigating these risks and opportunities, and social business more broadly. It's a conference designed exclusively for a corporate audience and brings together leading experts from within business to discuss challenges, opportunities, and best practice.

As business social media's impact has grown, so has the Summit - to the extent that it is now the leading event in this space. This year, corporate vice-presidents from companies like American Express, Diageo, Citi, McDonald's and Gap will share their experiences and insights on social media marketing and more generally, business social media, with an audience hundreds strong.

Some of the key issues to be discussed include reputation preservation and crisis communications, integrating social into core marketing, embedding social media across your organisation, internal governance models, measuring the impact of social engagement and core social media marketing best practice.

Nick Johnson, founder of Useful Social Media, who are organising the event, says

"This is a fantastically interesting - and challenging - time for businesses. Social has changed business in many ways - and those who are prepared stand to benefit from the many opportunities that corporate social media offers them. This conference is designed to help corporate digital marketing, communications, strategy and social media executives to learn from the leaders - those who have real experience of managing - and leveraging - this changing business environment."

For more information on the Summit: http://usfl.so/MWPR.

Useful Social Media provides business intelligence on how large corporations can leverage social media for business advantage. We publish thought-leadership and analysis on our blog, produce long-form briefings and write in-depth research reports. Our conferences are widely recognised as the best in the field of corporate social media best practice.

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Global Marketing and Communications Vice-Presidents Gather in New York to Discuss Social Media's Impact on Digital ...

WESTLAKE VILLAGE, Calif., May 31, 2012 (GLOBE NEWSWIRE) -- Social Stage, the California-based creator of online platforms that allow users to build custom websites within Facebook pages, announced today that it has earned Facebook(R) Preferred Marketing Developer (PMD) status for app development. The program awards badges to high quality developers of page management tools, ad management tools, app development and insights products. Facebook has recognized Social Stage in the "apps" category for its easy-to-use platform, which helps others build their companies, offer value, and stand out in the social sphere.

"Being named a Facebook(R) Preferred Marketing Developer is an incredible honor, since it speaks to the efficacy of our social media business applications," said Brandon Lee, Co-Founder and CEO of Social Stage. "We hope that our acceptance into the PMD program will help Social Stage reach even more entrepreneurs, small businesses, franchises, direct sale and corporate clients with our unique and affordable social media solutions. We believe we are the most robust social media platform out there."

Facebook's newly created PMD Badge combines the Preferred Developer Consultant and Marketing API programs to create a unified certification process for brands and companies that build marketing tools on top of the Facebook platform. The goal of the PMD program is to help them find consultants who can work with them to build comprehensive Facebook campaigns and presences.

For more information about Social Stage visit http://www.socialstage.com/

For more information about Facebook's PMD Badge visit https://developers.facebook.com/preferredmarketingdevelopers

Press: For more information, or to schedule an interview, please contact Lori Faigin at The S3 Agency at (973) 257-5533 or lfaigin@theS3agency.com

About Social Stage

Launched in April 2011, Social Stage is an online platform that allows users to build custom websites within Facebook pages. Brandon Lee, Co-Founder and CEO, has created this service offering pre-packaged suites that provide small business owners the ability to create Facebook websites -- fast. Social Stage helps others build their companies, offer value, and stand out in the social sphere. For more information about Social Stage, visit http://www.socialstage.com/, Facebook.com/socialstage or @socialstage on Twitter.

This information was brought to you by Cision http://www.cisionwire.com

http://www.cisionwire.com/the-s3-agency/r/social-stage-awarded-facebook--preferred-marketing-developer,c9267875

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Social Stage Awarded Facebook(r) Preferred Marketing Developer

With the growing number of social media monitoring and community management software products, the definition of a marketing dashboard seems to have taken numerous forms.

For the purpose of this article, a marketing dashboard will be defined as "the digital display of the most important information needed to track activity related to achieving one or more objectives."

In the context of social media, a relevant example was an article published by Search Engine Watch author Nathan Linnell nearly two years ago that resulted in one of the top five most popular SEW posts of 2010: "6 Key Metrics for a Social Media Measurement Dashboard".

Over a year prior to that article, two friends of mine, Tom Markiewicz and Derek Scruggs, also had a vision about tracking key metrics specific to social media.

While most marketing dashboard products of the time were helping to track various forms of field sales activity and common web analytics Markiewicz and Scruggs recognized few were addressing the kind of real-time data and social media metrics that could facilitate a level of predictive analysis that might impact immediate decision-making.

In 2009,Markiewicz and Scruggsworked the business plan together, articulated the value proposition and delved deeply into the feature set. Their new company, StatsMix, was selected to participate in the TechStars (early-stage business) accelerator program, and quickly piqued the interest of investors who intuitively understood they were onto something big.

Sample StatsMix dashboard, combining web orders, customer phone support and social media metrics.

But as they raced to achieve their minimal viable product and continued to collect feedback from early beta customers, they soon became aware of a stark reality that completely altered their development roadmap over the following two years.

Beta customers began asking a common set of questions that seemed very rudimentary, and not relevant to what StatsMix originally had set out to do.

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The Truth About Social Media Measurement & Marketing Dashboards

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GETPOPULARFAST.com "Your #1 Source for Social Marketing" - Video

Say, for a moment, that you wanted to eat at a restaurant but have never been there before. And lets say that you could look online for user reviews, you could ask people inside of the restaurant if the food was good, or you could ask your friends what they thought of it. Which would you likely choose? By and large, most people go with their friends their social circle. If members of their social group likes something, theyre more likely to share those feelings. And thats exactly what social context is, and thats exactly why its so important to use this type of context when you advertise on Facebook.

Some cynical people may view the Internet as the absolute worst humanity has to offer. But anyone who has studied the behavior of humans and our evolution knows that its a logical step in our social structure. Were no longer confined to the tribes in which we were born. We can now branch out for social acceptance. The savvy businessperson realizes this and uses social context tap into the most important niche in the history of mankind: A persons friends.

It may sound a bit confusing at first unless youre privy to social context, but when you reach beyond a potential customer and reach out to that inner circle of friends, family and, for the purposes of social media, even moderate acquaintances, youre building a level of trust thats usually not granted to any type of advertiser save those family-trusted huge brand names.

In a social context, whatever youre promoting is viewed as something acceptable. Often times, if enough people have liked it before the next person sees it, the content of the ad isnt even focused on; its the like button thats focused on. If it has 42 thumbs up and only a few thumbs down, its an instant click. That person just has to see whats so special about the ad!

It all plays in to word-of-mouth in a way. That thumbs up signals to other people that the material is worthy of viewing. Thus its not only viewed, its often also liked. What were talking about here is a chain reaction with an ad that plays to social context. The more people who like the ad, the more likes it will get going forward. Its extremely rare for something to start out liked and then suddenly trend downward. Ads arent on Facebook for a long enough duration to have the tides turn completely.

As for hard data, that has also been compiled on the matter. When people receive an ad that their friend has spoke highly of, that ad has a success rate of 92%. Imagine, if you will, that youre sitting at your computer one day and get a message: Hey, man. You gotta check this out! Your obvious play is to check it out. And since your friend liked it initially, you are programmed to share that response or at least youre inclined to lean that way.

So the next time you start developing ads, you need to think about social context and how you can reach out beyond a user and to an actual group to start the ball rolling.

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Why You Need to Use Social Context when Marketing