Mediaboss Marketing

BURLINGTON, MA--(Marketwire -03/05/12)- Awareness Inc., leading provider of on-demand social marketing management software (SMMS), today announced expanded Social Analytics functionality in the Awareness Social Marketing Hub. The new social analytics module empowers social media marketers to drill down into daily interaction data to identify the most effective social content, channels and contributors, and replicate that success.

The Awareness Social Analytics module equips marketers to move beyond looking at what happened and discover why it happened and how it can be improved. It allows marketers to:

Key drill-down dimensions include activity-level analytics on specific campaign content, channel or cross-channel initiatives, and engagement analytics such as click-through rates, comments and likes.

Offering a range of standard reporting templates, the new module can be customized to meet the specific needs of businesses, all in one place. It also allows users to track activities by specific date ranges or contributor, and download the data and charts into excel.

"Social marketers are under even more pressure this year to show value for their efforts. With our new social analytics they can now confidently answer the elusive ROI question," says Dave Carter, CTO and Founder at Awareness, Inc. "Equipped with actionable intelligence on what works and what doesn't, social marketers can focus on what resonates with customers, become more influential and drive deeper social engagement."

The new Social Analytics module from Awareness will help marketers determine the best content to promote via Facebook's recently announced Premium Offers and Facebook Reach Generator. Similar to Twitter's Sponsored Tweets, Facebook Premium Offers will allow marketers to promote their most successful Facebook posts as sponsored advertising, reported to provide 3X ROI for brands. The Awareness' Social Analytics functionality is offered at no extra cost to Awareness Hub customers.

Request a demo of the new Social Analytics module from Awareness: http://info.awarenessnetworks.com/Hub-Demo-Request.html or sign up for a free trial of the Social Marketing Hub here: http://bit.ly/xD4usx

About Awareness, Inc. (http://www.awarenessnetworks.com/)

Awareness, Inc. is the leading provider of enterprise-class, on-demand social marketing management software (SMMS) for marketers to drive customer acquisition through social marketing campaigns. The software allows marketers to publish and manage social content, engage with their audience and measure the effectiveness their social media activities across multiple social media channels. The Awareness Social Marketing Hub is built upon Awareness' expertise with some of the world's leading brands and marketing agencies including MLB, Sony Pictures, Comcast, Likeable Media, Associated Press, Cox Communications, Mindjumpers and American Cancer Society. Backed by NorthBridge Venture Partners, Awareness, Inc. is headquartered in Burlington, Massachusetts.

About The Awareness Social Marketing Hub (http://www.awarenessnetworks.com/why-the-hub)

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Leading the Market With Actionable Insights: Awareness, Inc. Expands New Advanced Social Marketing Analytics Features

"Twitter Tactics" is a free bonus course with all Shoestring Publishing niche startup business courses and covers social media for businesses.

Austin, TX (PRWEB) March 03, 2012

According to Fortune magazine, Twitter and Facebook are a crucial part of any business marketing strategy in 2012. Shoestring Publishing agrees, says Mr. Douglas: "The new course is called 'Twitter Tactics' and covers everything that a business startup owner needs to know to use Twitter and social media to put out the marketing message that gets you customers. You can still benefit by having knowledge of social media, Twitter and Facebook. Maybe today you might not even know what social media is for a business, but it is useful to put messages on Twitter that lead back to your website or Google Maps page, because those little messages are actually picked up by the search engines and help you get more attention online. It's called SEO or search engine optimization. Plus, people can actually find you on Twitter and Facebook these days. More people use Facebook and Twitter than use Google, in fact Facebook has four times more traffic than all Google properties put together, so social media is very important and this bonus course Twitter Tactics will teach you all about Twitter," Mr. Douglas says.

Chapters include:

Mr. Douglas says that a second course covers Facebook and is also a free bonus with every Shoestring business startup course.

For more information visit the Shoestring Publishing website.

About Shoestring Publishing

Shoestring Publishing is the premier online publisher of "extra income opportunities" that anyone can use to earn additional income. Unlike 99% of the so-called "opportunities" that promise to make millions overnight, the Shoestring Publishing mission is to show legitimate methods to earn a little extra income in a short period of time. Shoestring Publishing brings the very best in business startup courses to the public. They don't promise to make their students millionaires, but they do promise to show real strategies for earning extra cash that don't involve any special skills or a massive learning curve. All students need is an internet connection, an open mind and a willingness to learn.

Justin Douglas Shoestring Publishing 512-410-0161 Email Information

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Social Media Marketing in Business Startups is Focus ff New Free Bonus Course from Shoestring Publishing

01-03-2012 10:06 Sign up for FREE at http://www.fantools.net Social Marketing Made Easy, No More Guessing FanTools is social media marketing, ready to go on day one. Just tell FanTools a little about your business and connect your social networks. FanTools then sets up your social marketing plan based on your schedule to help grow your business.

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Social Media Marketing

01-03-2012 12:14 Visit ButterflySocialMarketing.com to learn how we can help you market your Day Care Center or Preschool to potential local clients or customers.

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ATLANTA, GA--(Marketwire -03/02/12)- Vitrue (www.vitrue.com), the leading social marketing platform, today announced that the company is giving brands the ability to screen or "gate" potential Twitter followers, before authorizing them to follow their stream. This new feature is designed to allow alcohol brands to restrict followers that are underage and ensure promotions, interactions and engagements are with age-appropriate audiences. At the same time, the functionality can also be extended to other tactics and campaigns.

Vitrue will be rolling out this feature with several spirits clients within the next 10 to 20 days.

This latest enhancement to Vitrue's Social Relationship Management (SRM) platform offers brands a solution to authorize access for Twitter stream followers through a seamless and instant screening capability. Vitrue clients that deploy this solution are able to request potential followers to provide additional information before continuing as a follower. The experience is completely customizable but could include specific questions like "what is your date of birth?" as a method of validating age-appropriate followers before allowing users to subscribe to their stream. The feature was initially designed for wine, beer and spirits brands that embrace a socially responsible digital presence but can be expanded for additional functionalities. This age validation feature is on par with other age validation features such as those found on brands' websites.

"Our new Twitter functionality was designed for our clients who want to take a measure towards ensuring their activity online is occurring with the appropriate audience, as social responsibility matters to our clients," said Reggie Bradford, CEO & Founder of Vitrue. "As social continues to evolve and becomes more ingrained in the mainstream, technology like ours will allow brands to more easily and seamlessly adapt with the ever-changing social landscape."

"The social Web has never been one-dimensional and with this rollout, we see the potential for additional opportunities for brands to interact with audiences via Twitter and we're looking forward to offering brands new functionality to build the most engagement with their followers," said Bradford.

The new Twitter feature is integrated within the Vitrue SRM Platform, giving brands the tools to publish, monitor, identify and engage with key influencers in Twitter streams. Vitrue has been providing Twitter publishing capabilities since 2009 and currently manages almost 1,000 Twitter streams for its stable of global brands and agencies.

About Vitrue Vitrue (www.vitrue.com) is the leading social marketing platform, offering software-as-a-service (SaaS) solutions to help brands and agencies harness the marketing potential of social and manage their expanding and sophisticated social communities on Facebook, Twitter, Google+, YouTube and emerging platforms. The industry-leading Vitrue Social Relationship Management (SRM) platform is collectively managing its clients' more than one billion social relationships in more than 100 countries across more than 4,500 Facebook, Twitter and Google+ accounts.

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Vitrue Offers Brands New Twitter "Gate" Feature to Screen Followers; Allows Alcohol Brands to Validate Consumers' Age ...