01-03-2012 12:14 Visit ButterflySocialMarketing.com to learn how we can help you market your Day Care Center or Preschool to potential local clients or customers.
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ATLANTA, GA--(Marketwire -03/02/12)- Vitrue (www.vitrue.com), the leading social marketing platform, today announced that the company is giving brands the ability to screen or "gate" potential Twitter followers, before authorizing them to follow their stream. This new feature is designed to allow alcohol brands to restrict followers that are underage and ensure promotions, interactions and engagements are with age-appropriate audiences. At the same time, the functionality can also be extended to other tactics and campaigns.
Vitrue will be rolling out this feature with several spirits clients within the next 10 to 20 days.
This latest enhancement to Vitrue's Social Relationship Management (SRM) platform offers brands a solution to authorize access for Twitter stream followers through a seamless and instant screening capability. Vitrue clients that deploy this solution are able to request potential followers to provide additional information before continuing as a follower. The experience is completely customizable but could include specific questions like "what is your date of birth?" as a method of validating age-appropriate followers before allowing users to subscribe to their stream. The feature was initially designed for wine, beer and spirits brands that embrace a socially responsible digital presence but can be expanded for additional functionalities. This age validation feature is on par with other age validation features such as those found on brands' websites.
"Our new Twitter functionality was designed for our clients who want to take a measure towards ensuring their activity online is occurring with the appropriate audience, as social responsibility matters to our clients," said Reggie Bradford, CEO & Founder of Vitrue. "As social continues to evolve and becomes more ingrained in the mainstream, technology like ours will allow brands to more easily and seamlessly adapt with the ever-changing social landscape."
"The social Web has never been one-dimensional and with this rollout, we see the potential for additional opportunities for brands to interact with audiences via Twitter and we're looking forward to offering brands new functionality to build the most engagement with their followers," said Bradford.
The new Twitter feature is integrated within the Vitrue SRM Platform, giving brands the tools to publish, monitor, identify and engage with key influencers in Twitter streams. Vitrue has been providing Twitter publishing capabilities since 2009 and currently manages almost 1,000 Twitter streams for its stable of global brands and agencies.
About Vitrue Vitrue (www.vitrue.com) is the leading social marketing platform, offering software-as-a-service (SaaS) solutions to help brands and agencies harness the marketing potential of social and manage their expanding and sophisticated social communities on Facebook, Twitter, Google+, YouTube and emerging platforms. The industry-leading Vitrue Social Relationship Management (SRM) platform is collectively managing its clients' more than one billion social relationships in more than 100 countries across more than 4,500 Facebook, Twitter and Google+ accounts.
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Vitrue Offers Brands New Twitter "Gate" Feature to Screen Followers; Allows Alcohol Brands to Validate Consumers' Age ...
Business school courses are increasingly focusing on social media management, governance, and strategy. The Business School at Rutgers, the State University of New Jersey--Newark offers a "Mini-M.B.A." in social media marketing, and Excelsior College in Albany, N.Y., recently announced an M.B.A. concentration in social media management.
At other schools, social media is more than just an elective. Southern New Hampshire University has offered an M.B.A. in Social Media Marketing since 2010, and New England College in Henniker, N.H., is scheduled to launch an online M.B.A. in Digital and Social Media on March 18.
Because social media is such a new field, New England College administrators decided there was a need for students to better understand the return on investment on tools such as Twitter and Google Analytics, says Diane Raymond, the dean of admissions. "I don't think there are any experts right now in social media," she says.
But the rise of social media-oriented M.B.A. programs has students asking how the new offerings differ from traditional programs that include social media electives. If business schools market new courses in social media as timely responses to the increasingly plugged-in business world, students and faculty wonder, should students who aspire to work in digital communications consider social-media M.B.A.'s better road maps for aspiring executives, or are they beating a dead Twitter bird?
"In my opinion, a [social media] concentration would be overkill. I do think it would be good to have a class on it, especially for people interested in marketing or concentrating in marketing. To have a concentration, which in most M.B.A. programs is three or four classes, would be excessive," says Lucia Sansoucy, an M.B.A. student at Assumption College in Worcester, Mass.
[Learn why M.B.A. courses increasingly address real-time news.]
Sansoucy, who runs the social media handles for Assumption's graduate programs, says most students already know how to use social media. "The spin would be how to use it in a business setting. I don't think you would have three classes worth of material for that," she says.
Students should concentrate in marketing instead, and take a social media class, she says. "If a person were to get an M.B.A. with a concentration in social media, it might be seen as a bit of a lark, or that the person was slacking, or the degree--and the school that offered it--is not quite up to par," she says.
Raymond, the New England College dean, disagrees. Social media is too nuanced to be properly grasped in just a single course, she says.
"[In] this program in particular ... every course is guidelined and designed with digital social media trends," Raymond says. "I think because it's such a specialized field, you couldn't just give two courses and say, 'Here you go.' There [are] just too many trends, too many elements for this program that we really had to fine tune it and be sure that we were giving our students what they needed to prepare for their future."
SAN FRANCISCO, March 1, 2012 /PRNewswire/ -- VerticalResponse, a leading provider of self-service marketing solutions for small businesses including email marketing, social media marketing, online surveys, event marketing and direct mail marketing, today released the first in a series of findings that examine email and social media marketing user data among small and mid-sized businesses.
VerticalResponse found companies that use its email marketing service and also engage in social media marketing for their business (defined by activity on Roost by VerticalResponse, the company's social media marketing platform) experience a 28 percent higher open rate on their email marketing campaigns versus those that don't use Roost by VerticalResponse.
"This is really compelling evidence showing those who combine email marketing and social media obtain greater results from their campaigns, especially among small and mid-sized businesses that represent the majority ofour customer base," said Janine Popick, VerticalResponse CEO. "The numbers clearly show that those who broadcast content across multiple online touch points are getting a lot more engagement than those who don't."
What types of businesses do the best in leveraging email marketing and social media? The data analysis uncovered the following:
Roost by VerticalResponse enables small businesses to easily and quickly create, schedule, manage and measure their social media marketing campaigns from one convenient dashboard. Earlier this month, the company released a free iOS mobile app, giving customers access to the platform's most popular features no matter where they are.
Methodology: VerticalResponse analyzed a sample set of 3,116 active customers who use both the company's email marketing service and Roost by VerticalResponse. Their open rates were compared to those had by customers who only use VerticalResponse email marketing.
ABOUT VERTICALRESPONSEVerticalResponse Inc. provides a full suite of self-service marketing solutions for small businesses including email marketing, social media marketing, event marketing, direct mail marketing and online surveys. Its mission is to empower small businesses and non-profit organizations to easily and affordably create, manage and analyze their own marketing campaigns. Users can benefit from a wide variety of features including more than 700 free email marketing templates; tools to create, schedule and publish content over social media networks; and robust reporting so that they can understand overall marketing success. VerticalResponse is headquartered in San Francisco, Calif. For more information visit http://www.verticalresponse.com, and connect on Twitter at @VR4SmallBiz and Facebook at http://www.facebook.com/verticalresponse. Learn more about Roost's social media marketing tools for small business here and by following @Roost.
Available Topic Expert(s): For information on the listed expert(s), click appropriate link. Janine Popick https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=92010
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Businesses Who Use Email Marketing and Social Media Achieve 28% Higher Email Open Rates, According to VerticalResponse ...
You don't have to look very far to notice that there are a lot of car companies trying to get in the social game -- you can see plenty examples in this year's Super Bowl ads.
[More from Mashable: 8 Things That Could Make iPad 3 More Expensive Than iPad 2]
It wasn't always this way for Ford. In 2009, they recruited Scott Monty to be their head of social media. Since then, he's come up with innovative strategies to blend social into all of Ford's marketing campaigns.
"Social media is not a standalone," Monty said. "It's not a rubber stamp you put on after having done everything else. It's absolutely important to be integrated into the thinking early on as you're putting your strategies, programs and tactics together."
[More from Mashable: Facebook Marketing: Why News Feed Still Trumps Timeline Pages]
In this episode of Behind the Brand, Monty speaks to Brian Elliot about the company's biggest success stories in bringing all their marketing elements together. When Ford began planning how to unveil the 2011 Ford Explorer, they decided they wanted to centralize the announcement around the brand's Facebook Page.
"Not only did we want to reinvent the vehicle, we wanted to reinvent the way we told the story," Monty said.
Watch the whole interview with Scott Monty above to learn about the innovations behind Ford's social media strategy, and how he's helped raise the brand's engagement level, then tell us what you think in the comments.
Behind the Brand is hosted by Bryan Elliott. Stay tuned to Mashable every Wednesday for new episodes.
This story originally published on Mashable here.
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How Ford Kicked Its Social Marketing Strategy Into Overdrive [VIDEO]