The Web is moving from a mostly promotional outlet for vendors to a place for content tailored for prospects. The information needs to be useful and timely for visitors and if they have questions, experts need to provide answers. IBM's Leslie Reiser talked about how to create a positive experience on the Web during a Social Media Week panel discussion in New York in February 2011....
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As PSI prepared to attend the 2nd World Non-Profit
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The use of social media for B2B marketing purposes is rapidly evolving.
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Have a look and see if you need to change the way you think about Social Marketing on Facebook, Twitter
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BIG Changes In Social Marketing Thinking. TV Biz News 7.12.11
advanced.jhu.edu Health communicators are increasingly using social marketing techniques to encourage people to engage in healthier behaviors. This Round Table will focus on how social marketing principles can be applied to health communication campaigns.
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Communication Round Table: Social Marketing Approaches to Health Communication