Mediaboss Marketing

WASHINGTON--(BUSINESS WIRE)--

Social media campaigns are proving vital in reaching disparate populations to promote family planning and safe sex in developing countries according to DKT International. Social media has become an integral weapon in the U.S. marketers arsenal and the Washington, D.C.-based social marketing organization is successfully leveraging these powerful new tools for social change in international family planning.

DKT focuses on family planning and HIV/AIDS prevention and is no stranger to employing innovative and groundbreaking tactics to reach communities in Africa, Asia and Latin America. A family planning Facebook page in Mozambique reaches 9,500 Mozambicans and is a key educational and promotional tool to reach women. In part as a result, DKT provided family planning to more than 97,000 couples in 2011, an increase of a marked 153%. In Ethiopia, online videos and TV commercials feature footage of native tribes interacting with condomstruly revolutionary.

In Brazil, the Condom Tester Program invites Prudence condom users via Facebook ads, blogs, mens magazine ads and Google ads to submit sexual adventure tales for the opportunity to win a year of free condoms. In addition to submitting his story, the condom tester is encouraged to pin where the adventure took place and share the story on social networks including Facebook. Nearing the end of its fourth season, the 2012 contest has sparked 88,000 website visits and 2,400 stories submitted from countries around the world including the U.S., Canada, Mxico, Uruguay, Argentina, South Africa, Japan and many European nations.

DKT Turkey, a commercial company established to engage the private sector in increased condom use, created a new website, Facebook page, Google Adwords, e-newsletter, viral marketing, banner advertisements and advertisements on a Turkish gay and lesbian rights organization website to promote DKTs own brand of Fiesta condoms. Fiesta condoms experienced twice the growth of a lower-priced condom brand not bolstered by digital media and reported an above-average proportion of online condom sales.

DKT has been effective in reaching people through social media in the Philippines, Brazil, Indonesia, Vietnam, Ethiopia, Mozambique, and Turkey to promote safer sex and family planning on a significant scale. In Turkey specifically, a modest investment of $50,000 in social media programming helped sell 350,000 condoms, says Chris Purdy, Executive Vice President ofDKT International. With the growing availability and use of the internet and social media globally, our experience demonstrates that family planning organizations might consider incorporating these technologies into their educational, outreach and marketing programs.

Since 1989, DKT International has provided safe and affordable options for family planning and HIV prevention through social marketing and serves more than 22 million couples annually, establishing it as the largest private provider of family planning products and services in the developing world. http://www.dktinternational.org

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Social Media Sells Safe Sex and Family Planning

18 April 2012

Toronto, ON -- VFM Leonardo today launched a new VTV Channel Virtual Roundtable - Your Guests are Social. Are You? John McAuliffe, VFM Leonardos Chief Marketing Officer moderates this dynamic discussion that explores social media for hotels from all sides of the story a leading social media company, a social media and hotel marketing consultant and a hotel property level marketer.

Guest Speakers

Social media is a source to sharing experiences, having a conversation with guests, creating awareness of your hotel brand. It is a great tool for engaging with hotel guests, says Fitzgerald. For more insights from the panel on how to leverage social media for hotel marketing success, watch the VTV Virtual Roundtable now.

You will learn:

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VTV Channel is an online video series featuring insights and best practices in hotel marketing from subject matter experts and hotel marketers themselves. Check it out and subscribe today.

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General Session: Download What?! Targeting Younger Travelers. Our panelists (including Paolo Boni) will introduce you to the savvy Gen X and Gen Y travelers: who they are, what inspires them to travel, how best to reach them and why they are important. Get connected by learning about the trends and growing influence of this often overlooked market.

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Virtual Roundtable on Social Media in Hotel Marketing - Your Guests Are Social. Are You?

DUBLIN--(BUSINESS WIRE)--

Dublin - Research and Markets (http://www.researchandmarkets.com/research/586da8bb/think_before_you_e) has announced the addition of John Wiley and Sons Ltd's new book "Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign" to their offering.

Be sure you've addressed the most important questions before using social media to market your company or brand!

From small business owners to job seekers, social media marketing campaigns are being started every day. However, without the proper prep work, campaigns fail, brands or organizations are impacted, customers are not engaged, and money and efforts are wasted. This invaluable guide answers all the most important questions to consider before starting a marketing campaign using social media so you can avoid common pitfalls.

Social media guru and author David Peck presents you with a working knowledge of the different social media tools that are needed to effectively embark on a social media marketing campaign.

- Guides you through defining goals, setting up a web site, using pertinent social networks, linking sites together, building a community, and monitoring progress

- Features numerous real-world stories that offer unique insight on what to do and what not to do

- Shares simple tips for developing a web site with no code required

- Sifts through the enormous amount of social media available and helps you select which is most appropriate for your needs

- Addresses how to locate and engage people and then keep them coming back

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Research and Markets: Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign

BURLINGTON, MA--(Marketwire -04/16/12)- Awareness Inc., leading provider of on-demand social marketing management software (SMMS), today announced a new weekly Social Scorecard. The Awareness Social Scorecard monitors week-over-week social media fan gains and losses by brands representing industries most actively using social media as part of their marketing strategy to determine who won the social media 'battle' that week. Social media winners from the initial Social Scorecard include Pringles, Monster Energy, McDonald's, Nike and Reebok. Pepsi's Twitter account is the only social property that decreased in followers.

The Awareness Social Scorecard tracks the social media performance of brands and companies in nine industries -- Airlines, Footwear and Athletic Apparel, Comics, Fast Food, Beverages, Celebrities, Favorite Foods, Hospitality Loyalty Programs, and Gaming. It reports weekly gains and losses to Twitter followers and Facebook fans, identifying the week's winners in each of the industries monitored and analyzing fan growth by channel and industry. It uses this data to identify notable weekly performances and attempts to correlate performance to campaigns and/or events.

The first Social Scorecard, released last week, reports social fan growth for from April 3-10, 2012. It shows all industries, except Airlines, are seeing significantly more Twitter growth than Facebook growth. It also identifies the most competitive industry/ network category for the week as Footwear and Athletic Apparel on Twitter, with each brand experiencing a growth rate over 1%, leading to a total category growth of 3.6%.

The brands selected for inclusion demonstrate a consistently high level of sophistication in their social media programs:

"Using the technology powering the Awareness Social Marketing Hub, the new Social Scorecard will encourage a little friendly competition among leading brands using social media by revealing which companies were the big winners each week," says Mike Lewis, vice president of marketing and sales for Awareness, Inc. "The Scorecard will also serve as a benchmark for those marketers wanting to emulate the best-in-class performance of leading brands."

The Social Scorecard will be updated each Friday at http://www.awarenessnetworks.com/learning/social-media-score-card-main.

About Awareness, Inc.Awareness, Inc. is the leading provider of enterprise-class, on-demand social marketing management software (SMMS) for marketers to publish and manage social content, engage with their audience and measure the effectiveness their social media activities across multiple social media channels. The Awareness Social Marketing Hub is built upon Awareness' expertise with some of the world's leading brands and marketing agencies including MLB, Sony Pictures, Comcast, Likeable Media, Associated Press, Cox Communications, Mindjumpers and American Cancer Society.

About The Awareness Social Marketing HubThe Awareness Social Marketing Hub is built to address the challenges marketers face managing multiple social channels. The Social Marketing Hub is the first enterprise-class application for serious marketers who want to plan, implement and measure meaningful social media strategies across the organization.

Interested in learning more or seeing the Hub in action?

Connect with Awareness

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Weekly Social Media Winners: Pringles, Monster Energy, McDonald's, Nike and Reebok

30-03-2012 11:12 Listen to MarketingSherpa discuss the strategies behind the monetization of your social media marketing channel. Join us as we reveal the following in this hour-long webinar, courtesy of Facebook: • How to get to the Strategic phase of social marketing maturity • How priorities for social marketing are changing in the C-suite • What's driving the investment in social media programs • How integrating social media increased revenue 25%-40% quarterly • Tactics for measuring social media's contribution to the bottom line • A formula for calculating social marketing return on investment

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Realizing a Return on Your Social Marketing Investment.mp4 - Video