Mediaboss Marketing

The importance of digital education has never been more highlighted than how it is right now. The pandemic has shuttered everyone inside their homes.In a grim turn of events, even the children are forced to not see their classmates for months on end. Unfortunately, they are deprived of the interaction they are supposed to get to live a healthy social life. Even college students are having a difficult time adjusting. There is no end in sight to the problem even as the vaccines are slowly being rolled out. Various new strains are being discovered as vaccine-making pharmaceutical brands struggle to keep up.

There is no use in worrying. We need to think that the world intends to spin on like it always has. COVID or not, we have to move forward. Luckily for most, access to the internet is now a human right. In the United States alone, almost 83% of the people have access to the internet.

We are living in the digital age. Never in the history of humanity was a normal person this empowered in a digital world. Everyone has a level playing field in the digital age. It is a world where everybody else is bound by a certain set of rules no one is spared. Fortunately, most transactions can be done through the internet even the education and training of your children.;

Sadly, the digitization of the academe is hard to accept for a few traditionalists. They believe that old school learning is still the way to go. While their arguments have merit, we, unfortunately, have no choice. Going digital is the only option to educate ourselves and our children. What are the merits of the digitalization of school and training?

The most obvious advantage of going digital is that you can learn away fromthe site. The pandemic has cornered everyone inside our homes. Social distancing restrictions cannot make way for face to face classes. It is too dangerous to risk getting an education at the expense of your life.

Going to an online school is great even in a non-pandemic setting. With schools adjusting to online methods of learning, anyone from anywhere in the world can have access to top-notch and quality education. People do not have to relocate and move to another state to learn from their choice of school. With education going digital and completely in the students control, they can create a more engaging venue for them to learn.

With all the spare time you have saved (from traveling and commuting from one place to another), you can focus and redistribute the attention you have to more important things. While education is important, there are other things you have to look at to fully live life even while in the pandemic lockdown. For example, you must have your mental health in check. Connecting with your friends even through virtual methods is a healthy way to keep your mind at ease at no cost. Also, your body must be kept healthy while staying put inside the house. While engaging in online training can be very convenient, it might be too convenient that it might cost your physical health. Wear your smartwatch and walk the minimum amount of steps required daily.

Now that you have more time to yourself, you can make the most of your spare time taking on different kinds of remote jobs to supplement your income. There are many remote jobs you can take on even with an incomplete college education. Copywriting, subcontracting eCommerce SEO services,and being a virtual assistant are only a few options that you can take on as a side job while you complete your online education. These options can net you some sort of income without taking too much out of your time for studying.

Going digital ensures that you will learn holistically. Our world is headed in a direction where everything will be accessible through digital means. Having exposed yourself and your family to digitalized education or training will also indirectly prepare them for the future. It will improve the way you interact and solve problems involving anything in the digital field.

Digitalization paves the way for a new era of learning methods. For us to evolve as a species, we must use the tools we have at our disposal to its greatest extent. Going digital will allow us to unlock new methods to solve problems and learn from them in ways that traditional methods cant cut.

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Why the Digitalization of Education is Important - Student Assembly of the State University of New York

Foran in-home care provider, the benefits of joining a national franchisor arevast, particularly inthe age of COVID-19.Among the infrastructure advantages are marketing benefits, as a nationalfranchisor is in an always-on position building the brand while a local homecare agency focuses on delivering care and eliminates the work that a startupmust take to build a brand and name recognition in their marketplace.

Hereare four major such benefits all ways in which an independent home careagency can receive support for those duties and focus on doing what they wantto do most: deliver great care.

Tapinto all of the built-in advantages of an existing organization

Whilean independent agency must create all marketing materials from scratch, anational franchisor creates a library of established assets for local agencyuse. They have a system in place with established experts who understand how tohelp agencies tap into a variety of media outlets, from collateral to content,digital and social. These experts also know how to capture both earned and paidmedia and, of course, how to manage the best possible website one that driveshits on search engines.

Theadvantage of a national organization is were disciplinedin multiple areas, saysTeresa Celmer, Senior Vice President of Marketing of national in-home carefranchise company BrightStar Care. National branding power is a largebenefit in what we bring to the table, and we want to be able to support localfranchisees in everything they do.

Joining a national franchisor means gainingaccess to a marketing organization that has all marketing tools at theirfingertips.

Content, design, media plans, network buyingpower all marketing channels are in sync to drive brand awareness, she says.

Fill inmarketing blindspots including websites and social media

Aprofessional marketing team can give a home care agency the guidance it needsin how and where to spend its money and fill in knowledge gaps. In terms ofmarketing blindspots for independent agencies, Celmer identifies two big ones:websites and social media.

Iwould say the power of the website is a big one, Celmer says. I think were not spending enough time on websites, which stems fromnot understanding what SEO means. At a national level, were able to be athought leader, but the blind spot is the investment the local franchisee needsto make to not only complement the national message but to differentiatethemselves at the local level.

The second potential blindspot, she says, isinvesting in social media. While there are plenty of agencies that have someexperience with social, plenty of others remain behind.

There is a gap, she says. So as a nationalbrand, were able to bring best practices and playbooks to get them therequickly.

PRpros can steer reporters your way at both a national and local level

Nationalpress matters and can be difficult to get. But local attention matters too, anda public relations team that knows how to blend the two is putting the agencyon a path to success.

I think that some people dont realize thepower of earned media, Celmer says. What the national presence does, from aPR standpoint, is that it sets the stage, but there are also important messagesthat only resonate on a local level.

BrightStar Care helps agencies, for example,tell their story to local reporters, because those reporters and news outletsknow how to translate a story to a local audience the very people who will bemaking decisions about home health services. These stories can then bubble upto a national level, while more broadly, a national outlet can help create abuzz around the agency and lends it additional credibility.

We reinforce best practices for earned mediaand support our franchises on a daily basis, whether through the local news orthe local papers, or through social media as well, Celmer says. We teach themhow to fish, if you will.

Pair with apartner, and focus on delivering care

At the end of theday, a home care agency wants to focus on what it does best: provide care.Marketing and media help make that possible, especially when fueled by anational organization.

Our departmentsvision is to drive revenue, and a lot of it has to do with generating leadsthrough a mixed-media model to fill the top of the funnel, Celmer says.Imagine youre a local agency and your phone is ringing because of thosenational efforts. We are able to be with you every step of the way. We have adeliberate process that we walk through, and it involves not only the marketingteam or recruitment team it involves operations.

In fact, BrightStarCares founder & CEO spends over three hours with every new owner in atraining session that runs through all the proven practices in which they willhelp drive leads and operational excellence to that agency, and to reinforcethe importance of these efforts throughout the sales process.

Our formula issimplification as well as continuity, Celmer says. The local franchiseehas to wear so many hats, so why not be part of a national brand that can helpsupport you?

This article issponsored by BrightStar Care. BrightStar Care is a national private duty homecare and medical staffing franchise with nearly 340 locations which providemedical and non-medical services to clients within their homes, as well assupplemental care staff to corporate clients. BrightStar Care franchiselocations across the country employ over 20,000 caregivers and over 3,500nurses who play a unique role in overseeing the care for each individualclient. To learn more about becoming a franchisee please visit brightstarfranchising.com.

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4 Top Marketing Benefits of Converting to a National Franchisor - Home Health Care News

Many industries suffered heavily because of Covid-19 as the nation witnessed lockdowns and economic activity came to a halt. Ultimately this has led to large-scale job losses across these industries. As the world tried to grapple with the pandemic and what it meant for businesses, many alternate career options arose as technology became a saviour and even allowed people to work from homes.

Along with these changes, comes a new world order that requires people to up their game in order to be ready for work in a world replete with technological advancement and effective use of online data.

Here are some alternate career options one can look at, that are bound to witness further growth after gaining immense traction and popularity in the post-pandemic world.

As the cybersecurity industry seems to be booming and has recorded a job growth of over 5% in the past few months, it makes it a very promising sector to be a part of.

Securing the networks, safeguarding confidential data, and employee operations against the many security threats has become extremely important, especially with remote working taking precedence.

More and more industries like healthcare, banking and finance, and even government organizations need cybersecurity experts to secure their networks and systems.

This has led to an imminent need for experts in the field and demand along with remuneration for these experts is fairly high.

One of the sectors hit badly by the pandemic has been retail and especially the beauty and fashion industry. At a time like this, beauty and make-up influencers were the ones taking the industry ahead and made hay while the sun shone.

As the pandemic-led fear made people avoid salons, it presented as a golden opportunity for the careers of the influencers to skyrocket as they became experts in the field with most of the digital population following them for self-care.

Influencers have also become an integral part of any marketing strategies that a brand may create for themselves and cannot ignore the huge popularity the influencers hold over their digital audiences.

Digital marketing has become a messiah in disguise for companies as they now seek to reduce marketing spends offline, explore newer online channels, drive greater ROI from it, and follow their customers more closely.

This has created a great need for SEO, CRM, email marketing and digital ads experts as the digital economy can only be expected to flourish.

With many brands pivoting their marketing strategies to focus more on digital platforms, it has resulted in greater demand for professionals with relevant experience and knowledge under their belts.

Covid-19 impacted the education sector immensely as institutions around the world needed to change up strategies to ensure learning continued for students across ages.

Virtual methods of teaching had to be introduced and this created the need for a teaching workforce technologically equipped for the future.

The demand for online teaching is huge as options are limited for educational institutions and having a background in virtual training can prove to be very helpful. So, if you are passionate about teaching, online teaching can be a lucrative career choice.

Freelancing as a career option has especially skyrocketed in the last year as the pandemic forced people to rethink their career strategies and motivated them to take the plunge.

Freelancing or the gig economy opens up an individual to career opportunities in various sectors like content writing, graphic designing, fashion designing videography and photography, communication, coding, and even marketing.

If one has experience or interest in any of the aforementioned sectors, they can easily build/enhance their skills to take it up and build their careers as freelancers.

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With uncertainty looming for professionals all over the globe, it is important for people to amass more skills and diversify their options as a safer bet.

In the current world, flexibility and the ability to pivot tracks will prove to be beneficial and while a career change is never a smooth process, being prepared for it beforehand makes the transition easier.

The world now offers the option of exploring and creating new job roles which will be here to stay in the future.

Adaptability to different work environments, digital literacy, soft skills, and future ready work skills are the answer to the current economic crisis and to safeguarding ones employment status.

- Article by Vanshika Goenka, Founder and CEO of Kool Kanya

Read: 5 alternate career options to reinvent your career in post-Covid times

Read: 6 popular career options which don't need you to be topper

Read: 93% Indian students aware of just seven career options: What are parents doing wrong?

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5 alternate career options for you in the times of Covid-19 - India Today

Leading HVAC contractor in Missouri has partnered up with an online agency to boost their online presence to serve more residents of St. Louis/St. Charles and surrounding area.

St. Charles, Missouri - Stay Cool Climate Control has announced a new partnership with Audience Boost, a digital marketing agency based in Lewiston, Idaho. This partnership will help Stay Cool expand their business for residents in need of HVAC service in St. Charles and OFallon Missouri.

We are your one-stop solution for your heating and cooling issues. No job is too small for us. Be it a service call, maintenance, or total HVAC system replacement, our trained technicians, installers, and project managers will ensure your familys comfort needs are always met professionally. You can also join our prestigious comfort club to make sure your HVAC equipment is running properly without breaking your bank account. Oh, and dont forget about the free tacos! We are the only HVAC company, that I know of, that gives away free tacos for new customer referrals! Says Jeremy Wolfe, founder of Stay Cool Climate Control.

Audience Boostspecializes in promoting HVAC companies in North American and Canada through SEO, Facebook advertising, and Google Ads. We are excited to have Stay Cool on board with our agency, and Jeremy is really enthusiastic about growing his business in the St. Charles area and beyond, says Randy Eaton, owner of Audience Boost.

The benefits of this new partnership include:

- Spread brand awareness for Stay Cool as an authority HVAC service in St. Charles

- Bring more targeted leads for Stay Cool to help more residents

- Introducing Audience Boost as a dedicated digital agency for HVAC business owners

About Stay Cool Climate Control

Stay Cool is a St Charles County-Missouri-based Heating, Ventilation andAir Conditioning companyestablished by Jeremy Wolfe in 2019. Putting themselves in customers shoes, Stay Cool strives for an excellent customer experience from the time they pick up the phone until the project is complete.Their dedicated team believes in making the process simple and enjoyable. Furthermore, Stay Cool also invests in the latest equipment, tools, and continual training for their team to ensure they are up to date to the industry standards, practices, and product advancements.

With Stay Cool Climate Control, our goal is honesty and integrity, backed by fair pricing, high-quality work ethic, and solid teamwork, it is not a surprise their company has received over 50 positive 5-star reviews on their Google Business page, in the short time they have been in around.

About Audience Boost

Audience Boost is a boutique digital agency run by the Eaton family, Randy and Jonathan. Randy got his feet wet in the industry when he helped his good friend to redesign his website. Within 2 months, the site got over 40,000 new monthly visitors. Randy repeated his success with his RV site and got 60,000 unique visitors per month within a year. Together with his team, Randy offers different digital marketing services for North America and Canadian clients, including reputation management, web design and development, local and national SEO, paid advertising, video marketing, and social media marketing.

Media ContactCompany Name: Stay Cool Climate ControlContact Person: Jeremy WolfeEmail: Send EmailPhone: 636-542-8600Address:7827 Town Square Ave City: OFallonState: MO 63368Country: United StatesWebsite: staycool-hvac.com

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A 24/7 HVAC Service In St. Charles, Missouri, Stay Cool Climate Control, Has Teamed Up With Audience Boost, An Online Marketing Agency, To Increase...

"It is impactful for the interns to have someone relatable they can work with to see what's possible for them." Teri Murphy, Search Influence account coordinator and second year YouthForce mentor.

NEW ORLEANS (PRWEB) February 09, 2021

This spring, Search Influence will welcome a cohort of six interns from YouthForce NOLA. YouthForce NOLA is a nonprofit organization that collaborates with businesses to prepare young people from underserved communities in New Orleans for fulfilling careers in high-demand industries. Search Influence and YouthForce NOLA have had a long-standing partnership that dates back to the internship program's inception in 2015. Since that time, Search Influence has hosted more than 10 interns, with two continuing to work at the agency after completing their internships.

Search Influence and YouthForce NOLA are working together to safely resume their partnership during the coronavirus pandemic. Currently, Search Influence's employees are working remotely, and the YouthForce NOLA intern cohort will join the team virtually. The six high school students participating in the internship program attend public charter schools in New Orleans: Booker T. Washington High School, Livingston Collegiate Academy, and the New Orleans Military and Maritime Academy.

"As a digital marketing agency that is actively involved in developing local talent, being a part of this program is a wonderful feeling," said Search Influence co-founder and COO Angie Scott. "For our interns, understanding how to navigate and thrive in professional environments will be critical to their success in the future."

The interns who are joining Search Influence will learn about many aspects of digital marketing, including:

Each YouthForce NOLA intern will be paired up with a mentor who will guide them throughout the experience. The mentor coordinates training with agency subject matter experts and offers feedback as they progress through the program.

"I love working with the interns because I recognize how important professional experience is for a young person trying to navigate what their career and 'adult life' will look like," said Teri Murphy, an account coordinator at Search Influence and second time YouthForce mentor. "I think it's impactful for the interns to have someone relatable they can work with to see what's possible for them."

To learn more about Search Influence's services and its partnerships with other nonprofit organizations, visit their website at http://www.searchinfluence.com or call (504) 208-3900.

Search Influence is a digital marketing agency based in New Orleans that serves local and national clients. With ROI-focused marketing strategies that help optimize the potential of each client, Search Influence offers search engine optimization, paid digital advertising, social media marketing, and other made-to-measure strategies that elevate a business's connection with its target customers.

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6 High School Interns Join the Search Influence Team as Part of YouthForce NOLA Partnership - PR Web