Mediaboss Marketing

TLDR: The collection of digital marketing training can optimize your online sales efforts, all at 50% off with the TNW Deals Semi-Annual Sale happening.

Knowing how to sell is one thing. Knowing how to sell online is another story entirely. Businesses have to engage with potential customers everywhere they may be congregating on the web. That means catching them on social media or Amazon, in Google ads, or a well-crafted email. And each of those venues requires different sets of knowledge to best convert more sales.

This collection features 10 different sets of digital marketing skills that any seller will want to add to their assortment of abilities. Not only are they vital for launching digital marketing campaigns, theyre also economical. Right now as part of TNW Deals Semi-Annual Sale, you can take 50 percent off the price of each item by entering the codeLEARNIT during checkout for a limited time.

1. Instagram Marketing

Want to know how Instagram influencers are turning the image-heavy social platform into a goldmine? These six courses with 16 hours of tips and tricks can lay out how some of the most influential brands are using the power of Instagram to become Insta-famous.

Get The 2021 Ultimate Instagram Influencer and Marketing Bundle for $17.50 after code LEARNIT (Reg. $1,194).

2. YouTube Marketing

YouTube is the most visited website in the world and this course explains how to build a YouTube channel that attracts viewers, engages an audience, and builds authority. Even if youve never posted to YouTube before, this beginner-friendly instruction can help get your channel off the ground.

Get the Complete Guide to YouTube Channel: 2021 YouTube Masterclass for $14.50 after code LEARNIT (Reg. $199).

3. Video Editing and Production

Over six courses and over 30 hours of training, you can learn one of the most powerful video editing suites around to craft brilliant Hollywood-caliber videos. Users not only learn why video editing is so important, but how Adobe Premiere CC can bring it all to life with special effects, graphics, text, audio files, and more.

Get The Adobe Premiere Pro CC Video and Audio Production Course Bundle for $15 after code LEARNIT (Reg. $1,194).

4. Email Marketing

Even in the social age, email marketing still has one of the highest returns in all of advertising. Over seven courses and more than 13 hours of training, users learn how to leverage the power emails, from writing stellar copy to creating effective email lists to tactics for converting email recipients into customers.

Get The Complete Email Marketing Bootcamp for $15 after code LEARNIT (Reg. $1,393).

5. Music Marketing

Just because you know how to make music doesnt mean you know how to sell it. This collection of seven courses can help talented musicians do both, featuring courses on music theory, songwriting, and music production to craft fantastic songs, as well as courses in music marketing to get your tracks in front of an audience.

Get The Music Marketing Master Class Bundle for $17.50 after code LEARNIT (Reg. $1,393).

6. eCommerce

You can become a high-earning Amazon retailer selling your own private label products without any of stocking or shipping hassles. This 11-course, nearly 100-hour deep dive into the inner workings of Amazon explains dropshipping, how to launch your own digital storefront, and start creating your own unique products that can turn you into a serious online mogul.

Get The 2021 Complete Amazon Dropshipping and Private Label Master Class Bundle for $17.50 after code LEARNIT (Reg. $2,189).

7. Pinterest Marketing

If you only thought Pinterest was good for vision boarding or pastry recipes, think again. These five courses explore the true power of harnessing followers on Pinterest, building a profile, crafting visual content around your brand and activating an audience to be loyal to your product or service.

Get The 2021 Pinterest Marketing and Growth Bundle for $10 after code LEARNIT (Reg. $995).

8. Copywriting

Effective advertising always starts with strong messaging and heres where it starts. The five courses and 20 hours of instruction here can teach learners how to develop the mind of a copywriter, learn essential skills like effective headline writing, and build a portfolio of work that attracts potential clients and sells you as a force that can prompt customers to action.

Get The Premium Digital Copywriting Training Bundle for $12.50 after code LEARNIT (Reg. $1,000).

9. Google SEO

Search engine optimization is what lands your business at the top of Google searches and reaping the benefits of that placement. Over 11 courses, learners understand how to identify keywords, create SEO-friendly content, and leverage those keywords across YouTube, Amazon and more to attract better traffic and more leads, strictly from organic web searches.

Get The 2021 Complete Google SEO and SERP Certification Bundle for $15 after code LEARNIT (Reg. $1,994).

10. Facebook Marketing

Facebook posting is great, but if you arent leveraging the power of Facebook as an advertising platform, you need to expand your vision. These nine courses explain everything you need to know about creating effective Facebook ads, buying them at the best possible prices, and tips for actually getting Facebook users to click on your all-important links.

Get The 2021 Ultimate Facebook Ads and Marketing Bundle for $15 after code LEARNIT (Reg. $1,800).

Prices are subject to change.

Read next: Xiaomi's new Mi 11 Ultra features the biggest camera sensor in a smartphone

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Add these 10 in-demand digital marketing skills to your resume, now 50% off - The Next Web

Internet usage has greatly increased and this has influenced peoples buying behavior. Aligning sales and marketing can help your business to become better at closing deals. Digital media opportunity revolves around marketing, sales, and customer service.

Digital marketing should be an integral part of your marketing plan and there are specific ways of doing it. Lets take a look at the importance of training the sales team on digital marketing.

To understand customer needs

In the digital world, the sales team needs to understand the customer journey and engage and convert potential buyers into real, long-lasting customers. Digital marketing should form part of your overall marketing plan where you can use offline mediums as well.

Consider a case where you want your sales personnel to increase sales in your hotel business. Leads could originate through Google search and then appear through a remarketing campaign. If the sales team understands how remarketing works, they can easily convert a prospect into a real customer.

Professional sales personnel training can help to improve the sales in your hotel business. Learn about online hotel sales training here at Jacaruso.com to understand how you can leverage digital training to boost revenue amid a global pandemic.

For personal branding and personal selling

Concepts such as modern selling and social selling are becoming popular among the sales team as they use social media to connect with their audience. Digital media plays a role in increasing the number of online followers and promoting sales.

For instance, if a salesperson goes through a prospects profile before contacting them, they can improve the quality of conversation and increase the chance of closing a deal.

Content focused on personal branding through blogs and social media channels is valuable to sales and professionals. When you train your sales team in digital marketing, it can help in increasing the leads and final conversions.

To meet lead generation goals

Apart from their primary accountability, the sales team can support the marketing team to achieve lead generation goals. For instance, by participating on Facebook, LinkedIn and Twitter can easily generate leads as they learn about the customer requirements.

Online digital marketing training enables the sales teams to work better on lead generation campaigns. They are taught things like how to respond to customer comments on social media, create effective social media profiles, and so on. The sales personnel can contribute to lead generation through Search Engine Optimization, content marketing, email marketing, and social media marketing.

For segmentation and personalization

Some subscribers open segmented emails and click on a call to action if the email is segmented. Segmentation minimizes email bounce rates and unsubscription rates and increases revenue. Sales teams can be trained on how to segment emails using demographics such as location, age, gender, and more.

Email subscribers want relevant messages that fit their interests. Understanding digital marketing, including personalization in email marketing, increases click-throughs and subsequently sales.

Personalization is based on data analysis and digital technology to generate personalized product offerings. The process requires special skills to enable the sales teams in conjunction with the marketing teams to engage with existing customers or prospective leads.

To provide feedback to the marketing team

Salespeople regularly interact with customers and therefore, they can confidently share customer insights. For instance, if salespeople give feedback regarding the quality of leads, this can increase the efficiency of marketing teams in generating relevant leads. If well-trained, the salespeople can track the sources of leads that could be received through walk-ins or inbound calls.

Salespeople can share feedback with marketing personnel to make the marketing content more valuable and relevant. Sales professionals should join digital marketing training to expand their profiles and become more efficient in their work.

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Why Your Sales Team Needs to be Trained in Digital Marketing - Southeast Missourian

News and research before you hear about it on CNBC and others. Claim your 1-week free trial to StreetInsider Premium here.

New York , March 29, 2021 (GLOBE NEWSWIRE) --

About Proactive

With six offices on three continents and a team of experienced business journalists and broadcasters, Proactive works with innovative growth companies quoted on the worlds major stock exchanges, helping executives engage intelligently with investors.

Proactive s platform delivers the right message to the right audience, digitally and in real time, leveraging a range of media, investment research, digital investor targeting and website development services to support over 1,000 fast-growing companies globally.

Proactives network reaches over 12 million engaged private, professional and institutional investors looking for opportunities.

Our written and video content is published on Proactive sites that collectively attract up to 10 million views per month.

We syndicate our content to hundreds of mainstream and specialist news sites that expand our reach into networks that can be difficult for press releases to penetrate.

We custom build corporate websites from the ground up, empowering clients and their brands with a modern online presence and the latest insight on effective SEO strategy.

Our news coverage ranks high on the worlds most popular search platforms, and we can further amplify online presence and outreach with sophisticated digital investor targeting.

We help the world understand what makes companies stand out from the crowd with in-depth investment research from a team of experienced analysts.

For more information on how Proactive can help you make a difference, email us at action@proactiveinvestors.com

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Proactive news headlines including BTU metals, PlantX Life, Hill Street Beverage Company and Victory Resources - StreetInsider.com

No matter how you look at it, 35 percent is a huge number of small businesses that have either temporarily or permanently closed their doors because of COVID-19.

Maybe we shouldn't be surprised. After all,aren't lockdowns and business closings something that we've seen in far too much abundance over the last year? I just finished reading a piece in Fortune that pointed out that more than 110,000 eating and drinking establishments in the United States closed for business (temporarily or permanently) last year, with nearly 2.5 million jobsbeing wiped out from pre-pandemic levels. And that's only last year. 2021's numbers should be equally or more frightening.

A recent poll of small business owners taken by the U.S. Census'Small Business Pulse Survey (SBPS) says that about 53% of small business owners dont expect to return to pre-Covid operations for at least the next six months...assuming they do at all.

CNBC.com:

On average across the 50 largest U.S. metro areas, only 26% of small businesses have at least three months of cash readily available, which is the minimum amount generally recommended as a safety net.

Let's shift our focus back to Illinois and that 35 percent of closed small businesses. Illinois Policy Institute has a piece up at their website that breaks down some of the numbers from Opportunity Insights Economic Trackerthat shows the 35 percent of closed businesses in Illinois ismore than any other Midwestern state except Michigan (38.2%). Illinois massive decline in the number of small businesses is eighth worst in the nation.

Unfortunately, it doesn't appear that help is on the way for Illinois businesses, as Governor Pritzker is continuing to pursue new taxes totaling up to nearly a billion dollars on small businesses.

IllinoisPolicy.org:

The move was decried by the Illinois Chamber of Commerce and Republicans because Pritzker is not closing unfair loopholes as he claimed, but rather trying to take back a deal he made early in his term for key tax incentives and deductions intended to create jobs.Pritzker is also rumored to be pursuing the cancellation a pandemic recovery tax credit for small businesses that would have taken from $500 million to $1 billion more from them as they struggle to recover.

The rest is here:
Study: 35% Of Illinois Small Businesses Remain Closed Due To Pandemic - 1440wrok.com

Are you an established optometrist who is looking to start their own practice? Or have you already launched your clinic and are looking for ways to grow your business? In either case, you must have already realized that running an optometry practice requires more than sound medical knowledge.

Heres the thing medical school only equips you with the right skills and knowledge to excel as an OD. But you barely learn a thing about building and managing your optometry practice. Nevertheless, you must devise a way to attract and retain patients, as well as amplify your revenue.

Otherwise, your business will fail to find its footing amidst other modern optometry practices. The good news is that growing your optometry business isnt rocket science. With new-age digital marketing and communication tools, its become easier than ever to promote your business to the right patients and boost patient loyalty.

All you need is the willingness to hone your business skills and the vision to propel your business to success. In other words, you should outline strategies to advertise your products and services, increase patient satisfaction, and motivate your staff.

In this blog, weve curated a few powerful techniques thatll help you take your optometry business to greater heights. Lets take a look.

First things first the fate of your optometry practice doesnt solely depend on your skills and expertise as an OD. You must first understand that youre running a business. This, in turn, means you need to sharpen your entrepreneurial skills and knowledge.

From business registration and tax filing to marketing and profit management you must be well-versed with various aspects of business management. Also, youll have to learn to delegate various tasks to staff members.

If you arent familiar with the nitty-gritty of running a business, its a good idea to join a short-term course to learn the basics. Or you could hire a business advisor who can handhold you through the process of launching and promoting your practice.

When running an optometry practice, it can be a challenge to do so on your own. We all need a support network at some point, and your business is no different. Connecting with an organization like PECAA can make the difference between getting by comfortably and feeling like its a constant fight.

You get to be a part of a thriving community of eye care professionals and access a wide array of tools and resources to grow your business. From marketing and training support to financial consulting and vendor rebates PECAA provides you with effective guidance at every step of running your optometry practice.

Patients are the lifeblood of your optometry business. Thats why it is essential to adopt a patient-centric approach that prioritizes client satisfaction and happiness. Whether a patient needs a routine eye exam or a special procedure, make sure you deliver a pleasant and seamless experience.

Start by ensuring flawless communication between your patients and staff members. Make sure you resolve all queries at every step of their treatment. Its a good idea to set up an online portal to provide patients with the necessary information and updates about their treatment.

This is crucial because ensuring ongoing communication between physicians and patients using online portals and apps helps boost engagement rates by at least 60%. Provide them with prompt and helpful customer support. Also, conduct patient satisfaction surveys to seek feedback from your existing patients.

Its just as important to create a striking first impression and make your patients comfortable at the clinic. Simple additions, such as a coffee machine and water dispenser in the waiting area, can go a long way to set your business apart from other optometry practices.

The quality of patient care your clinic provides will depend on the skills and motivation levels of your staff members. As a ground-rule, you should provide them with adequate training to excel at their job.

Also, you need to conduct regular team meetings and gathering to share your vision and make sure theyre on the same page. Hosting staff appreciation days and rewarding them for their hard work will motivate them to go out of their way to fulfill their responsibilities.

You cant build a business with a rock-solid marketing strategy. To begin with, you need a well-designed website that showcases your services and amenities. Also, you should build an active presence on various social media platforms, such as LinkedIn, Twitter, and Facebook.

Its a good idea to start a blog and publish original, insightful content to position your business as an industry authority. Leverage social media ads and search engine optimization to further increase your reach and target more patients.

Do you have any other useful business management and marketing tips for optometrists? Share your suggestions in the comments section below.

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Running Your Optometry Business - The Southern Maryland Chronicle