Mediaboss Marketing

Fiona Brindle is head of SEO at TrunkBBI.

Headquartered in Manchester, the creative and activation marketing agency opened a third office in Leeds last year as part of its growth plans.

Since forming last April following a mergerbetween agencies Big Brand Ideas and Trunk, TrunkBBI was named one of Prolific Norths Top 50 Integrated Agencies for 2023.

Here, Brindle shares a recent week in her life

Monday

Our operations meeting kickstarts every week. Department heads and senior management regroup to reviewwhats happening in the agency that week. Since stepping up to department head last year, meetings like these have given me insight into other business areas and how I can support them. Plus, they allow me to speak up about any help my team needs.

Between client WIP calls I compile a couple of SEO content briefs for an automotive brands product and category pages to send to our copywriters. Content briefing involves exploring search results for each set of target keywords. It also includes analysing competitor performance and drafting an outline of the headings and FAQs needed in the body copy. Call me an SEO nerd, but I love content briefing.

Tuesday

Tuesday is usually one of my days in our Manchester office. After a short walk to the station and a train journey to Manchester Piccadilly, Im at my desk, glancing out the window and admiring the ever-growing city skyline. Manchester gets a bad rep for being dull and grey, but not to me.

We start every Tuesday morning with an Activation/Performance Scrum call. This gives our organic search, paid media, and client services team a 15-minute window to shout up if they need support. Next up, its our regular SEO team meeting. I catch up with the team and talk through client campaigns and projects, as well as any urgent priorities and requests. Individual 1 to 1s for my team is next in my schedule. I catch up with all my team separately about how theyre feeling and progressing against objectives. I also see if there are any training requests or issues theyd like to discuss.

After lunch, I head into a website workshop for an insurance brand. Weve been working with this client for a few years, but their website is getting a refreshed design. Im there to advise on SEO best practices, ensure that new plans align with organic objectives, and recommend on content requirements.

Despite an action-packed day, I always head off on time. On Tuesday evenings, I volunteer with Girlguiding, leading my local unit. So, I need time to decompress from the working day, make dinner and finalise any activities for the Guides. The latter usually involves me scouring the house for random items for the nights craft activities (pipe cleaners, anyone?).

Wednesday

Wednesday day is a day of two halves. I spent the morning working on an organic forecast for an insurance brand. This helps show organic searchs potential in their market and how a well-executed SEO strategy can bring impressive ROI. It involves reviewing target keywords, current organic rankings, search engine results page (SERP) analysis, and traffic predictions. Its a mammoth but much-needed task as it allows the team to fully understand a brands organic landscape before delving into strategy and tactics.

This afternoon, Im taking my monthly life balance half day off. Last year TrunkBBI introduced an extra half day off on top of our annual leave allowance to help maintain our work-life balance. Im spending mine at the hairdresser today to get a fresh cut and colour. It may seem a little trivial, but self-care acts like these help me reset and feel calmer.

Thursday

Its Thursday and Im back in the office. We have a couple of interviews for a budding Senior SEO Executive. Someone we interviewed impressed us with their knowledge, and it feels like theyd be a good team and culture fit, so we hire them.

In the afternoon, we have a strategy session with a pharmaceutical brand to generate more app registrations and reduce their reliance on paid media through organic search. Its a productive meeting; we examine and demonstrate the importance of EEAT (experience, expertise, authority, trust) and YMYL (your money, your life) in the medical sector. My inner SEO nerd is bouncing off the walls about the content ideas and variety of their keyword landscape.

Friday

Friday is usually a work-from-home day, but not this week. Ive got a super-early start this morning as Im taking the 6.30am train from Manchester to London. Im travelling with two colleagues from our SEO and PR teams to attend the Women in Tech SEO Festival. Im not the biggest fan of early starts (the eye bags are real!), but the coffee is strong, and were excited about the day ahead.

We arrive at Euston, then head to the Barbican for the conference. We hear from 10 amazing women working in SEO, PR and digital marketing throughout the day. The talks cover everything from creating content and natural language processing to data storytelling and levelling up your SEO career. After a post-conference drink in the leafy Barbican Conservatory, we head home.

Leaving London, my brain is still brimming with new ideas, but its also hit maximum capacity. I had planned to spend the journey home typing notes from the conference, but instead, I decided its best to close the laptop and debrief with my teammates.

Original post:
A Week in My Life: Fiona Brindle, Head of SEO, TrunkBBI - Prolific North

A group of five Auburn University alumni who were tired of the hassles and headaches associated with tax preparation and who wanted to improve access and efficiency for underserved communities have teamed together to create the software development company SmartWiz.

The talented Auburn graduates developed the first-ever all-in-one tax software for tax professionals, and their efforts caught the attention of technology behemoth Google. Recently, Google awarded SmartWiz $150,000 in developmental funds to advance and distribute their tax accounting software to millions of Americans through of the 2023 Google for Startups Black Founders Fund and Latino Founders Fund awards.

Auburn helped bring us together, and now were working to help people everywhere, said co-founder Bre Johnson, a Raymond J. Harbert College of Business graduate. We were tired of seeing people struggle to obtain and manage their documents, and we feel our software will help increase efficiency and expand access for those who may have not had anyone at their side throughout the tax prep process before. SmartWiz wants to impact lives and improve the experience for everyone involved, and we believe our revolutionary software does exactly that.

Samuel Ginn College of Engineering graduates Olumuyiwa Aladebumoye, Tevin Harrel and Jordan Ward, as well as Johnson and Justin Robinson from the College of Sciences and Mathematics, founded the Birmingham, Alabama-based SmartWiz in 2018 and have grown it into a trusted service-based tax business. The company is a tax professional software and digital accounting firm that optimizes accounting, tax management, legal and consulting services.

SmartWiz has used artificial intelligence (AI) and modern integrations to create the innovative software for tax professionals serving underserved communities. SmartWiz is one of 46 U.S. recipients of funding, and the company is riding a wave of momentum. Its software was approved by the Internal Revenue Service (IRS) last year, and the company also recently spent three months in Los Angeles as part of a TechStars cohort.

Our team is very big on strategic partnerships, said Johnson, a 2018 graduate who played on the Auburn womens basketball team. We are big on working with partners who understand our vision to change the world with the way taxes are done forever, and Google has offered such amazing resources and opportunitiesto us. This funding means tous theability to build our product faster, scale our organization and really take over the digital space with improved support on how we market our software using Google SEO.

The six-figure Google for Startups investment will allow SmartWiz to impact the way millions of Americans file their taxes. The funds are equity-free, and SmartWiz also will receive sales and fundraising training, technical support from Google mentors, up to $100,000 in Google Cloud credits, mental health coaching from a team of Black and Latino therapists and participation in the funds interactive community.

As we build out our engineering team, we now have the ability to really focus on improving thetechnology and AI capabilitiesto bring tech to the tax industry, said Johnson, who was named to the 2017 SEC Academic Honor Roll. We will be giving our users a more innovative, fun and revolutionary approach to tax preparation while ensuring every single person who gets their taxes done by someone using our software will have an improvedexperience every singleyear. Being Black founders, and even me being a woman, we dont take this opportunity for granted because we know it is a blessing from God to be chosen by Google for Startups to be a part of this journey.

Since 2020, the Google for Startups Founders Fund has provided more than $45 million in funding to more than 500 Black and Latino founders, and past recipients have raised more than $400 million in investments after their selections in the fund.

SmartWizs founding quintet graduated from Auburn between 2014-18 and created the company shortly after their days on the Plains.

We are five founders from Auburn University, and we graduated from three different colleges, Johnson said. That just speaks to the education and opportunity at our university on all levels to develop and grow into a business owner and have the skills in any industry to be successful.

Originally posted here:
Preparing the underserved: Five Auburn University alumni ... - Office of Communications and Marketing

Hot leads are ready to buy!

Everyone wants them, but few companies in the printing industry are using SEO to attract them.

SEO, short for Search Engine Optimization, is the process of improving website rankings so you will be found when a potential buyer searches for a company like yours, using a search engine like Google or Bing. SEO involves more than having a website hooked up to Google Analytics and requires skills and technology.

Most of all, SEO demands a strategy. What services do you sell? What keywords and phrases do buyers use when searching for a vendor? How do you structure your website so your company will be found when leads are ready to buy?

Hire an agency specializing in SEO: This can be pricey. If you have a big SEO budget, it is worth considering.

Hire an SEO freelancer: There are thousands of options available through online marketplaces such as Upwork or Fiverr. Before you hire anyone, however, I recommend you come up with a list of evaluation criteria.

Hire a marketing services firm: There are agencies that specialize in SEO, and then there are marketing services firms. For instance, my company is a marketing services firm. We provide SEO services to clients, but we view that service as one piece of a bigger puzzle. With a marketing services firm, you should get a more holistic view of how to achieve revenue growth.

Take a DIY approach: To execute an SEO plan effectively, you need people with the time, skills, and technology to do it right.

Don't do SEO: If you are not currently using SEO and have enough business, investing in SEO may not be a requirement for success at your company.

When pursuing SEO, here are five basics to cover:

As you consider SEO as part of your larger revenue strategy, here are two other Printing Impressions articles you may want to check out:

"Where Should Your Marketing Dollars Go?" provides an overview of SEO and nine other options for marketing investments.

"Are You Turning Off Prospective Buyers Before You Get a Chance to Quote?" looks at what happens once potential buyers arrive at your websiteand whether it effectively helps you convert visitors into prospects.

SEO can help you get found by hot leads who are ready to buy now. While pursuing SEO is not an instant fix, if you want to get started on getting better results, there is no better time than now.

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Should You Have a Go at Search Engine Optimization (SEO)? - Printing Impressions

The international AI and SEO expert is hosting the workshop through Freelance Business, a Belgium-based organization that's building the most extensive independent freelancer community globally.

The highly anticipated webinar is a comprehensive SEO training course catering to marketers, entrepreneurs, and business owners. In sharing his strategies, Raulf hopes to equip participants with the knowledge and skills necessary to navigate the ever-evolving landscape of SEO to achieve outstanding online visibility.

Designed by Raulf himself to be a game-changer for anyone seeking to leverage the power of SEO, the masterclass will show attendees how to drive organic traffic, enhance brand visibility, and generate sustainable business growth.

"SEO is vital to any digital marketing strategy," said Raulf. "During this masterclass, participants will understand the latest SEO techniques, industry best practices, and tools needed to optimize their website for maximum visibility in search engine results. It's an opportunity to learn from industry experts and stay ahead of the competition."

The workshop will cover keyword research, on-page, and off-page optimization, content strategy, technical SEO, link building, and measuring SEO success. Participants will also benefit from hands-on exercises, case studies, and real-world examples that provide practical insights and actionable strategies.

Raulf emphasized, "This masterclass goes beyond theory. We focus on providing practical tips and techniques that participants can implement immediately to improve their SEO efforts and achieve tangible results. Whether new to SEO or looking to enhance your existing knowledge, this class will empower you to optimize your website and drive meaningful organic traffic."

The masterclass is presented in corporation with Freelance Business and The Indie List and will have limited seats to ensure a personalized learning experience, so early registration is encouraged.

About Boulder SEO Marketing (BSM)

BSM is a boutique SEO agency that deploys hyper-focused strategies for local, national, and international businesses across various industries. With the right approach, BSM can help your company outrank even the most prominent players in your field. Reach out today to learn more about our affordable and highly effective SEO services packages for businesses of all sizes.

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Chris Raulf of Boulder SEO Marketing to Give Masterclass on Micro ... - Digital Journal

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Augmented Reality Training Simulator Market 2031 Key Insights and ... - KaleidoScot