Mediaboss Marketing

Attend a comprehensive workshop conducted by leading experts in internet and search marketing at SMX East. Workshops will be held on October 1, immediately preceding SMX East on October 2-4 in New York City.

Heres workshop lineup:

Advanced AdWords Training: Boost your PPC campaigns with this full day of AdWords best practices and advanced strategies. Well give you step-by-step instructions to increase your Quality Score, learn how to sync your ad copy with both your keywords and buying cycle stages, and plenty more.

International Search Summit: Extend your international reach with tactics from a stellar global panel of internet marketing experts. Attendees will leave with real, actionable solutions to their most burning questions on international SEO, PPC and social media.

Bruce Clay SEO Training: Constant changes to algorithms, search features and spam detection keep you on your toes and your ranking in flux. Learn techniques that will help you improve your site and rankings from leading SEO expert Bruce Clay.

aimClear Facebook Marketing Intensive: With nearly a billion members, the Facebook community cant and shouldnt be overlooked. Get strategies to turn those followers into customers, grow your social media footprint and more.

In-house SEO Exchange: Join us for an all-interactive workshop created to meet the unique needs and challenges in-house search marketers face, including technical tricks, organizational management, reporting metrics and getting more from your SEO budget.

Local University Advanced: Learn whats working and whats not at this advanced level training course covering local and mobile search tactics. Well explore local opportunities for Google+, Siri and Yelp, optimizing your reviews process and mobile best practices.

Register Now and Save!

You save when you register for SMX East and any of the 6 workshops. Sign up by July 28 and pay $2195 for a combo All Access + Workshop pass; straight All Access passes are only $1395. Just want to go to the workshop? Sure, you can do that too. Plus we have attractive group rates available for all passes.

Read more here:
Workshops at SMX East – Best Rates Available Now

(PR NewsChannel) / June 21, 2012 / ST. PETERSBURG, Fla.

PRSA SEO Workshop

PRSA Tampa Bay is hosting a workshop on how to write press releases for maximum social media exposure and search engine optimization (SEO). Located at the St. Pete Hilton Bayfront, the June 21 workshop will feature an interactive, how-to session led by Glenn Selig of PR NewsChannel. The workshop is part of the PRSA 2012 Sunshine District conference.

During this one-hour workshop attendees learned how to write press releases for search engine optimization (SEO) and various social media. Press releases are not for journalists any more, said Glenn Selig, founder of PR NewsChannel. Theyre a great way to reach consumers and your potential clients.

Workshop attendees also participated in an interactive session, teaching them how to identify key words, twitterfy their press releases, and connect with consumers through social media.

I feel confident knowing that I am armed with the SEO tools to hit the ground running, said Sally Johnson,workshop attendee.

Incorporating SEO into press releases increases visibility, attracts customers, potential partners and improves website click numbers. These kinds of SEO pre-conference workshops offer invaluable training for maximizing press release effectiveness. Writing press releases with SEO in mind is becoming a core skill set for public relations professionals industry-wide. The PRSA SEO workshop is one of many held during the #Sunshine2012 Conference in Tampa/St. Petersburg.

Watch video of the PRSA SEO Conference in action: http://youtu.be/Z4gqxAQWl3Y

About the Sunshine 2010 Conference: PRSA Tampa Bay hosts Sunshine 2012 district conference for PR professionals. The conference included workshops on PR and social media best practices.

About PRSA Tampa Chapter: The Tampa Bay Chapter of the Public Relations Society of America (PRSA) is one of the states largest professional organizations for public relations practitioners. Serving nearly 200 members across west central Florida, chapter members hail from business and industry, counseling firms, government, associations, hospitals, schools, professional services firms, and nonprofit organizations.

Read more:
How to use social media and SEO so your press release gets the job done

Summary: Search Exchange is an Internet marketing conference you dont want to miss! Mark your calendars, because its coming up soon.

If youre an Internet marketer, then youre going to want to mark your calendar for July 23-25. For the third year in a row, Search Exchange will be taking place right here in Charlotte, NC. This year, there will be speakers from Microsoft and Google, as well as a whole slew of industry heavyweights, such as Wil Reynolds, Neal Rodriguez, Jim Boykin, Steve Plunkett, and many more.

Check out the following excerpt from Wil Reynoldss presentation last year regarding link-building:

Besides the fact that the conference is held in my home town, one of the reasons I prefer it over others is because of the intimate setting its held in. The primary benefit of that is the openness of dialogue that transpires and the juicy bits of info you get from it. For instance, last year, Rand Fishkin shared a really great tip about getting videos to rank in Google but he asked the room to promise not to tweet about it (and we didnt). In that regard, Search Exchange is somewhat akin to a well-kept secret, but I dont think thats going to last much longer.

If youd like to attend, then head on over to the Search Exchange Web site where you can register. Ticket prices are as follows:

3-day event ticket: $500 1-day event ticket: $250

As for the agenda, here are the topics that will be covered each day (click to see who will be speaking on each day):

Day 1: SEO Day 2: Social Media Day 3: Analytics and PPC

And last of note, yours truly will be presenting this year (day 1, in the 10:00-10:45AM time slot)! The kind folks running Search Exchange were gracious enough to allow me to discuss a topic that should blow the minds of those attending. If youve kept up with any of my past coverage, in relation to the types of information Im capable of digging up with search engines, then you have at least some idea of what Ill be discussing. If not, however, then prepare to be shown a completely different side of Google, Bing, and the world of search in general.

See original here:
Search Exchange 2012: SEO, social media, and more

When it comes to SEO, most people understand that a website must have content, "search engine friendly" site architecture/HTML, and meta data (title tags andmeta descriptions).

Another meta element, if implemented incorrectly, that can also trip up websites is robots.txt.I was recently reminded of this while reviewing the website of a large company that had spent considerable money on building a mobile version of their website, on a sub-directory. Thats fine, but having a disallow statement in their robots.txt file meant that the website wasnt accessible to search engines (Disallow: /mobile/)

Lets review how to properly implement robots.txt to avoid search ranking problems and damaging your business, as well as how to correctly disallow search engine crawling.

Simply put, if you go to domain.com/robots.txt, you should see a list of directories of the website that the site owner is asking the search engines to "skip" (or "disallow"). However, if you arent careful when editing a robots.txt file, you could be putting information in your robots.txt file that could really hurt your business.

There's tons of information about the robots.txt file available at the Web Robots Pages, including the proper usage of the disallow feature, and blocking "bad bots" from indexing your website.

The general rule of thumb is to make sure a robots.txt file exists at the root of your domain (e.g., domain.com/robots.txt). To exclude all robots from indexing part of your website, your robots.txt file would look something like this:

User-agent: * Disallow: /cgi-bin/ Disallow: /tmp/ Disallow: /junk/

The above syntax would tell all robots not to index the /cgi-bin/, the /tmp/, and the /junk/ directories on your website.

In the past, I reviewed a website that had a good amount of content and several high quality backlinks. However, the website had virtually no presence in the search engine results pages (SERPs).

What happened? Penalty? Well, no. The site's owner had included a disallow to "/". They were telling the search engine robots not to crawl any part of the website.

Read more here:
Proper SEO and the Robots.txt File

The last year or two has seen a big shift in the infrastructure that SEO agencies and in-house teams have had at their fingertips, as full campaign platforms have finally come of age.

Search engine optimization (SEO) has always been a data heavy enterprise, and any team with any coding ability at all pretty quickly started to hack together tools to deal with it. Pretty quickly, some of those companies realized they could offer those tools to customers directly, and suites such as SEOmoz's and Ontolo's were born, to name but a couple. The next step is obvious: integrate all the keyword and page optimization data for a particular site, along with link graph data and basic task management, and, hey presto, you have an SEO campaign platform.

And, the newest kid on the block is Dutch company SEO Effect.

Like most similar tools, SEO Effect has a lot to it, and a single review can but dip the toe in its water. However, two things impressed straight out of the box: the research tools and the flexibility of the system.

The flexibility starts just with creating an account and adding campaigns. Unlike most platforms, which have fixed packages, each allowing a certain number of campaigns and other resources, SEO Effect allows you to buy credits and then allocate them between campaigns as you need to. If you're an agency managing campaigns for sites both large and small, that's invaluable. There's a free trial as well, of course.

The flexibility also extends to the tools themselves. Many platforms shoehorn you into a certain way of work (that can't really be avoided), which can be a bit of a barrier for uptake amongst SEOs who already have fairly fixed ways of doing things. Whilst SEO Effect can't avoid that completely, they do the best they can, with many of the tools having both "basic" and "expert" mode, the latter offering a lot more options.

Almost all platforms now offer the ability to track trends in your data over time: keyword positions, your link graph, traffic data pulled in via the Google Analytics API. Indeed, some platforms, such as SEOmoz's don't do a lot more than that. Of course, SEO Effect has these basics, but what really impressed me with the ability to do actual research within the platform, and merge resulting data with an existing campaign seamlessly.

The tool is divided into four main areas:

Task management is also promised. Let's dig into the keyword research area a little to explore what the tool can do.

SEO Effect works around the concept of multiple, flexible assets within a campaign. So, for example, instead of limiting a campaign to a fixed number of keywords, you can have as many keyword research lists as you like, each containing as many keywords as you like. You can use these to research keywords for different topic areas, for example, or different products that you sell. Opening a new keyword research list gives you this screen, with options for geographic location and language:

Read the original post:
SEO Effect Keyword Research Tool [Review]