Archive for the ‘SEO Training’ Category

JM Internet Concludes Fall Session SEO Training Class for Small Businesses

Pittsburgh, PA (PRWEB) October 31, 2013

The JM Internet Group (http://www.jm-seo.org), a leader in providing SEO Training for small business, has announced the conclusion of a very successful series on SEO (Search Engine Optimization) for small business marketers. The class was an in-depth training session on everything from on page to off page SEO, including coverage of recent Google algorithm updates such as Penguin, Panda, and Hummingbird. SEO training for small businesses resume in December, 2013.

"SEO is the art and science of getting your company to the top of Google," explained Jason McDonald, Director of the JM Internet Group. "What was so exciting about our Fall SEO training for small business marketers is that we fully updated our courseware, with coverage of Penguin, Panda and even the Hummingbird algorithm update by Google."

To learn more about this online SEO training, please visit: http://www.jm-seo.org.

What is SEO and Why It Matters for Small Businesses

Many small businesses in states like New York or California live and die based on their performance on Google and Bing. Their customers start the search for a business at the search engines. SEO is the art and science of influencing Google and Bing to place a company at the top of the search results pages. On page SEO has to do with factors such as the website titles, meta descriptions, and keyword density of actual content. Off page SEO has to do with building inbound links, manipulating the freshness of content, and nurturing social mentions.

A Brief Summary of the JM Internet Group

On a summers day in 2009, Jason McDonald took BART back from a job interview in San Francisco, and realized he had some amazing skills: He understood how to propel company websites to the top of Google (SEO, or Search Engine Optimization); He had conducted many webinars online, albeit boring ones; he had a contact database of over 3,000 marketers in hi-tech; and he could teach, motivate, and entertain.

So, along with two employees, he created an online course in "Search Engine Optimization" for hi-tech, and email blasted a no cost intro to the company's SEO training. The company ended up with less than ten in the first paid class, but the students loved it which was very motivating to the team at the JM Internet Group. If ten loved it, ten thousand would someday love it, as the market size of small businesses that need to understand Google, Bing, Facebook, Twitter, LinkedIn and the gang is enormous! The need is enormous, as is the confusion spawned by the Google Geeks, the SEO swindlers, and the PPC Paparazzi. So the company created their complimentary "Top Ten SEO Tools for Google / SEO" webinar, and to-date over 41,000 people have taken this amazing, fun, webinar introduction.

Thousands have now taken their paid training online ($295 a course). Small businesses crave this knowledge, and owners and marketers from all over the world have taken the company's training. So from a hi-tech company that existed off of advertising, the JM Internet Group has become an online educational company that profits from by its ability to satisfy the desire for knowledge among small business to learn the ins and outs of Google / SEO, Social Media (Facebook, Twitter, and the gang), and AdWords insights.

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JM Internet Concludes Fall Session SEO Training Class for Small Businesses

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New SEO Training Course Set to Support Local Businesses

Leicester (PRWEB UK) 30 October 2013

2014 will see Anicca a local digital marketing expert - launch the latest in a string of training courses intended to provide intensive training on SEO. The Leicester-based marketing agency plans to give local businesses the knowledge to run their own SEO campaign, something that has become increasingly difficult due to the spate of updates from search engine giant, Google.

The course will be led by Managing Director Ann Stanley, who has previously appeared on BBCs working lunch and regularly presents at industry conferences such as SMX, SES, TFMA and CIM. The course is expected to cover a wide range of topics including on page optimisation, off-page optimisation, content marketing, the use of social for search, link earning techniques, technical SEO, Google analytics and lots more.

The first SEO training course from Anicca is set to be a success following their recent PPC training boot camp which Tom Lawlor from Richer Sounds claimed to be thoroughly enjoyable and informative while Abby Sheldon from Pall-Ex Group Ltd stated was a nice mixture of practical teaching, real examples and great course material. I hope to attend the SEO boot camp in the near future.

Ann Stanley, Managing Director at Anicca had this to say about the new SEO boot camp; "These days simply having a great website does not guarantee success for an online business. Think of it like building a new shop no matter how nice and modern it is, if no-one knows youre there you wont have any customers. To take the next step and make your website successful and profitable, potential customers need to be able to find it and that is where SEO - or Search Engine Optimisation - comes in."

The SEO training course is set to support a wide range of businesses, by giving them the knowledge and the skills to promote their website online and rank higher in search. This course is set to make SEO accessible to a wide range of businesses, while ensuring that best practice techniques are utilised and a firm understanding of Google algorithms is ascertained.

The SEO boot camp builds on the success of Aniccas tried and tested AdWords boot camps. The most recent course saw four delegates go on to set-up their own campaigns under the supervision of the Anicca Digital team. In addition they all successfully passed the Google Analytics Fundamentals exam.

Anicca are a Leicester-based digital marketing agency who specialise in SEO, PPC, eCommerce and Web. To learn more about the SEO boot camp click here or view the testimonials from the previous PPC boot camp here.

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New SEO Training Course Set to Support Local Businesses