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seo training in kolkata class 1 - Video

San Jose, CA (PRWEB) October 31, 2014

The JM Internet Group, a leader in AdWords training for small business, has issued an important update on Google AdWords Quality Score, specifically the esoteric issue of how important Quality Score truly is when evaluating the performance of an AdWords campaign. AdWords, of course, is Google's pay-per-click advertising program. A business pays if, and only if, web surfers click on its ads on Google.

"Google AdWords can be very difficult to understand for the average small business marketer," explained Jason McDonald, Director of the JM Internet Group. "Quality score in particular can befuddle the average small business marketer, who may not understand that Google gets paid by the click, while the company gets paid by the conversion."

To read the important clarification and post, please visit http://jm-seotips.org/2014/10/quality-score-explained-hate-adwords-quality-score/. There, in addition to this post, one can browse a massive database of student questions and answers on online advertising, including both the Google AdWords network and the Microsoft / Yahoo network.

Google AdWords / Pay-Per-Click Training: Class Contents

In addition to the explanatory blog posts, the company also offers in-depth training on Google AdWords. The next class dates will be in February, 2015. In addition to quality score, the course explains both the basics of the search network and the display network, as well as how to choose and set up effective keyword strategies on Google AdWords.

AdWords training begins February, 2015

Course Highlights:

About JM Internet Group

The JM Internet Group provides SEO, Social Media Marketing, and Google AdWords training and courses for busy marketers and businesspeople. Online search engine optimization training helps explain keywords, page tags, link building strategies and other techniques needed to climb to the top of search engine rankings for Google, Yahoo, and Bing. The teaching methodology is hands on, with live examples and discussions, taught from the convenience of each student's computer.

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JM Internet Group Issues Update on Google AdWords Quality Score Esoterica

Choosing the right SEO course for you

Every online business can benefit from Search Engine Optimisation. Getting your website ranked highly on Google might seem complicated, but it really doesnt have be.

Our SEO training dispels the myths, hype and the dark art stigma. We show you the common sense approach that search engines take when deciding which sites are relevant and reputable and we explain how you can do everything yourself without the need for an expensive SEO agency.

We take you through the fundamentals of SEO one step at a time. Youll find out how to include important keywords into your webpages so that they are easily understood and found by Google.

Discover what keywords your competitors are using and who is linking to them. We help you learn how to build backlinks that earn sustainable search engine reputation and rankings.

Youll learn how to build lasting relationships with key influencers and publishers in your industry. We show you how to create engaging content, so youll be rewarded with a loyal following and fantastic SEO.

All workshops take place in Marble Arch, London, overlooking Hyde Park.

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Actionable SEO Training Courses in London ~ Zen Optimise

Search and social media writing - weve come a long way in the past 10 years. Hiring nameless, faceless, anonymous writers from underground sources at $25 a pop is so yesterday. Poof! No more. Garbage in, garbage out.

Todays smart brands are putting their money where the return on investment (ROI) is, investing in the growth and development of real authors. 2015 brings a new set of standards, the art of producing real, genuine, authentic, and high-quality content coming from an accredited and trusted real person with a notable byline.

Fast and furious content days are over. Search and social experimental writing is history. Its the dawn of authenticity where bots, fakes, and frauds cant survive. Weve entered the era of intelligent content that is laced with smart optimization and is penned by qualified writers who have a name, rank, and serial number of credentials and influence.

Where do brands begin with gaining quality content? Start by hiring writers with a reputation backed by:

Brands and marketers can gain inspiration from the E-A-T (expertise, authority, and trust) concept outlined in Googles Search Quality Guidelineswhen creating quality content guidelines for Web pages, social media posts, press releases, or educational guides.

After all, dont we want to influence the quantity and quality of traffic to a website or blog from search and social? If we look at just Google search traffic, organic results dominate, receiving about 80-82 percentof its search traffic, while ads receive a mere 18 to 20 percent of search traffic. In todays race for attracting quality eyeballs, the most influential factor can be in the writing quality of a brands content, down to every last title tag, meta description, and tweet.

"High-quality writing conveys expertise and trust signals," said Virginia Nussey, content and media manager at Bruce Clay, Inc. "The better the writer, that is a trust signal of their understanding of the topic."

Optimization and writing go together like peanut butter and jelly. If you think about it, it should be easier to teach experienced writers how to optimize than to teach technical SEO programmers how to write. Make it a best practice to invest in educating writers, content creators, and even your public relations team with basic SEO training. This can turn your quality content into search- and social-friendly content that can be better found in search, whether that searcher is performing a Google search or a Twitter search.

Provide writers with data such as targeted keyword phrases and trending hashtags that can help them help you optimize better. Invest in your writers with training and resources so they can deliver. Utilize reliable SEO resources that offer free guides, content, and tutorials on writing for SEO; these organizations make a living offering free SEO educational materials and tutorials:

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Writing Your Way to the Top of Search and Social Results