Mediaboss Marketing

Atlanta, GA (PRWEB) January 15, 2015

American Air Flight Training, Inc. (AAFT) is inviting users to explore their new website at http://www.fly-aaft.com. Black Bear Design is proud to partner with American Air to develop the site, which highlights the companys flight training services and instructional programs. American Air consistently provides quality ground and flight instruction by setting the highest standard in aviation training at a competitive price.

The new website, created with the user experience firmly in mind, has been designed using the latest technology so the site is compatible with todays browsers and mobile devices. The goals of the project were to build a responsive website that had a great user experience across multiple devices, an online training center detailing the instruction options available, customer testimonials, a detailed list of pilot supplies, descriptions and photos of the aircraft and simulators, and links to blogs, company information and a comparison of flight schools that are offered.

Joel Black, Founder of Black Bear Design, discusses the design of AAFTs website, AAFT is one of the most prestigious and well known flight schools in Atlanta, but when you looked at their old website, is was largely disconnected from the experience. We built a site that represented the world-class training and experience you receive at AAFT.

Training is conducted at Peachtree-Dekalb airport with Steve Shaner, a veteran flight instructor for over 38 years and over 45 years of pilot experience. Steve is a former FAA-Designated Pilot Examiner and holds an Airline Transport Pilot certificate with a Citation Jet type rating.

As a flight training facility, all ground and flight instruction is taught by Steve, who works with just a few students one-on-one. He trains you as an individual and will customize your training experience to suit the unique way you learn best and at a pace that is ideal for you personally.

About Black Bear Design

For more than a decade, Black Bear Design has been delivering stunning graphic design, corporate identity, web design and development of websites for a wide range of B2B and B2C clients. Black Bears design and marketing expertise spans all aspects of online business, including e-commerce, retail, manufacturing, communications, professional services, real estate, mortgage and non-profit industries.

Black Bear Design offers multiple graphic and web marketing services, including website design/redesign, search engine optimization (SEO), retained services, marketing automation, ongoing web maintenance, pay-per-click (PPC) marketing, brand development, print design, and much more. To learn more about Black Bear Design, visit http://www.blackbeardesign.com or give them a call at (678) 534-1143.

Excerpt from:
American Air Flight Training Launches New Website with Black Bear Design

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The Regulators; Search News Jan 14 2015
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The challenges big businesses face in delivering results in organic search are becoming pretty consistent. Companies like Airbnb are disrupting their industries by being more agile than their more established counterparts and the need to be reactive is more important in search than any other discipline.

Thats not to suggest smaller operations are immune from the same issues, but enterprise-level companies can (or believe they can) coast on brand equity and above-the-line advertising, while SMBs that become mired in the same white tape arent likely to survive in search much less thrive.

Below are the three key issues that SEO departments working in and with big organizations will have to overcome if they are going to stay relevant in 2015.

Development queues are not new, but they are more of a stumbling block than ever before because links are getting harder to come by, and in the past businesses that couldnt make changes to their websites could overcompensate by acquiring more links. It just isnt possible to acquire the same number of links in 2015 without a huge budget, and even then, the return (in number of links) on investment is usually significantly smaller than can be driven through outreach to on-site content and creative.

This is part of the reason that big businesses have been so reliant on press releasesto gain backlinks to their websites they do not require anyone elses input to implement.

Unfortunately its not possible to avoid making changes to a website forever if a business wants to remain relevant. Mobile-friendly design and architecture will become a prerequisite for search this year, with a migration to https:// not far behind. For many companies it will fall squarely on the shoulders of the SEO department to make the business case for these changes.

More importantly, on-site engagement is the single most important factor in how a website is ranked, according to Searchmetrics 2014 Ranking Factors Study, and something that absolutely requires input from designers, developers, information architects, content writers, et al to implement.

The fact that we cant drive the same number of links anymore is not the issue here number of links acquired just doesnt correlate with strong returns from SEO.

Im predicting technical SEO will make a comeback in 2015 as more and more businesses move away from link acquisition as a default strategy. Investment in content marketing will increase, but technical architecture will have to take its seat at the table if enterprise-level businesses want to compete with increasingly dominant websites such as Amazon who will always have more backlinks than anyone else.

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3 Challenges Faced by Enterprise SEOs in 2015