Mediaboss Marketing

In January 1996, Bruce Clay began helping websites rank in search engines. With his background in math and engineering, it wasnt long before Bruce figured out a more efficient way to analyze a web page and programmed the first-ever software tool for keyword analysis. That simple program led to others, and soon the tools produced by Bruce Clay, Inc. were in high demand as the fledgling SEO industry grew. Even today, the tradition continues youll find many free SEO tools on this site.

By 2000, search engine optimization as a field was exploding. As during the Gold Rush, enterprising opportunity seekers sought a stake in top search engine rankings. And in those Wild West days, rules and best practices were hard to come by. People trying to rank in search results tried all variety of tactics that went against the best interests of web users. Manipulative tactics known as spam abounded. Thats when Bruce had an idea. The industry needed solid training in effective and ethical SEO.

Bruce realized he needed to start sharing his SEO know-how along with his tools. The first SEOToolSet Training was held in 2000, and the following year Bruce penned an SEO Code of Ethics that has since been translated into 18 languages. Offering a way to become an SEOToolSet Certified Analyst soon followed, which is a certification for marketing professionals committed to following ethical SEO standards to do no harm to their clients.

Since then, thousands of attendees have learned SEO methodology and best practices in SEOToolSet Training courses around the world.

Digital marketing now encompasses an array of skills including search engine optimization. Its expected that everyone who touches the online business, from web developers to the CMO, understand at least the principles of SEO so they can work together. And those on the team specifically tasked with SEO need powerful tools to track progress and make sure the site stays visible in search results.

SEOToolSet Training and tools have answered these needs for many, many businesses. In its sixth generation, SEOToolSet remains software created by SEOs, for SEOs. And with Version 6, weve streamlined the pricing down to just two choices - you can subscribe free-forever to SEOToolSet Lite or pay a low monthly fee for SEOToolSet Pro.

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SEOToolSet - SEO Tools, SEO Training and Certification for ...

"Although initially sceptical, we are now No.1 on Google. Danny is the genuine article"

"Before working with Danny we had no real idea how to make ourselves visible online. In an area where companies find it almost impossible to distinguish between those with real know-how and those who simply shower you with promises, Danny is the genuine article."

- Andy Hickman & Jeremy Lee | JLA

"There's no hidden agenda here, Danny will tell you as it is. Money well spent."

"There's no hidden agenda here, Danny will tell you as it is, and give you the information and the tools for you to sort it - he's not trying to sneak a follow on job for himself; which perhaps you may expect from a course like this. Ideal for complete novices and those with some experience too. Money well spent. "

- Bill Davies | VW Heritage

"Far more beneficial than sitting in a classroom learning general SEO theory."

"Thank you so much for the session yesterday. We all found it really useful and so easy to understand.

Your course was far more beneficial than sitting in a classroom learning general SEO theory much of which may not have been useful or relevant to our organisation."

- Janet Lamb | BBC

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SEO Training in London - Do you want your site here?

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Three Hour SEO Course for Beginners FREE

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SEO Training Courses in London and UK Wide ~ Zen Optimise