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YoastSEO (formerly known as WordPress SEO by Yoast) is the most complete WordPress SEO plugin that exists today for WordPress.org users. It incorporates everything from a snippet editorand real time page analysis functionality that helps you optimize your pages content, images titles, meta descriptions and more to XML sitemaps, and loads of optimization options in between.

The YoastSEO Premium plugin adds somefeatures to the YoastSEO plugin and gives you access to premium support. It includes:

Have Team Yoast install and configure Yoast SEO premium for you!

Theres a full feature list for the free and premium plugin below. If you want, you can also read more about the premium add-on pluginsfor this plugin:

We have been using Yoast SEO Premiumfor a while and are very satisfied with it. As a publisher our articles have a big overlap in topics which needs to be analyzed quickly. This is why we decided to go with Yoast SEO Premium. With the ability to do multiple keyword analysis our editors know in just a couple of seconds if their post meets the quality guidelines for long term growth of organic traffic.

Julian Aijal, The Next Web

Get the most out of Yoast SEO, learn every feature and best practice in our Yoast SEO for WordPress training!

In the Yoast SEO metabox you can set a focus keyword. This is the keyword youd like your post or page to rank for in the search results. The plugin then runs a check on your content to check whether youre using the keyword often enough but not too often and in the right spots. Read on about our content analysis

In the Yoast SEO meta box you can completely optimize your post or page title and meta description, using the snippet editor functionality to see what it would look like in Google. Dont want to think about that for every single post? Yoast SEO also lets you set templates for titles and meta descriptions for all types of pages. Read more

If you want Google not to index your page, or a set of pages, you can do so with Yoast SEO. Its also possible to tell Google not to follow the links on your page. You can set this for single posts or pages or, for instance archives. Read more

Apart from checking the SEO friendliness of your post, Yoast SEO now also analyzesthe readability of the copy you wrote! It checks the length of your sentences and paragraphs, and whether you use transition wordsor sub headings. Moreover it assesses if you dont use passive voice too often. On top of that it calculates the Flesch Reading Ease score. For now, the checks for passive voice, transition words and Flesch Reading Ease are only availablein English, German and Dutch.

Have Team Yoast install and configure Yoast SEO premium for you!

When Google introduced the canonical link element, to distinguish the original page from derivative pages within your site carrying the same content, they reached out to me to develop a WordPress plugin for it, and I did. Later on, canonical link elements were added to core. They work fine, with one caveat: they only work for single posts and pages, not for categories and tags, not for the homepage. The YoastSEO plugin fixes that, and sets the correct canonical on each of those pages.

The Yoast Breadcrumbs code has been powering many (premium) themes breadcrumbs for ages. Using the same code, the YoastSEO plugin now gives way more granular control over this breadcrumb. You get to determine, for each post type, which taxonomy to show. You get to determine for each post, page and taxonomy, what title to use for that specific entity in the breadcrumb paths it appears in. Full control, thats what this entire YoastSEO plugin is about.

Did you just write a post that fits in one category, but should definitely be in another category as well? Of course you can select both categories, but you probably consider one the main category. Yoast SEO brings the solution: you can select a primary category for the category thats most important and should be shown in the breadcrumb.

Dont you hate it when someone adds /2 to the end of a link towards you? Or links with all weird variables at the end of the URL? Yoast SEO solves this for you! Just checking one box will redirect all that stuff away, and make sure that your content is always found under the URL you want it to be found under. If you use a Google Custom search engine, checking another box will prevent that from breaking down while using this function.

XML Sitemaps are an essential part of current day SEO, and can thus not be excluded from a complete YoastSEO plugin. While there are other WordPress XML Sitemap Generators out there, they dont talk to your SEO plugin. Meaning that if you noindex a page, preventing it from showing up in Google, it might still be in your sitemap. They also dont allow you to keep certain taxonomies out of your sitemap. This plugin does. And, to boot, it makes your XML Sitemaps look good by using an XSLT stylesheet on them, so humans can read them too.

My RSS Footer plugin used to allow you to add a piece of content to the beginning or the end of posts in your RSS feed. The YoastSEO plugin goes one step further and allows you to add content to both of them, allowing you to link back to your blog and the specific blog post, which is very helpful when you have a lot of people scraping your blog.

As part of our content analysis, we check the readability and SEO-friendliness of your text. On top of that, Insights shows you the 5 words or word combinations that appear most often in your text. With this feature you can check if the topics you discussed in your text line up with what you wanted to write about.

We start including translations once more than 50% of the strings for the project are translated:

These 27 languages are included in the plugin: Dutch, English (UK), Turkish, Arabic, Chinese (China), Chinese (Taiwan), Croatian, Czech, Danish, French (France), German, Hebrew, Hungarian, Indonesian, Italian, Japanese, Norwegian (Bokml), Persian, Polish, Portuguese (Brazil), Portuguese (Portugal), Romanian, Russian, Slovak, Spanish, Spanish (Mexico), Swedish.

Green languages are completely translated, others are partially translated.

These 12 languages are partially translated, but not yet included in the plugin because they're not complete enough yet: Bengali, Bosnian, Bulgarian, Catalan, Finnish, Greek, Hindi, Korean, Macedonian, Malay, Slovenian, Spanish (Venezuela).

If you're missing your language, your language is incomplete or you want to improve on one of our translations, register on translate.yoast.com and start translating!

Editing your robots.txt and .htaccess files has never been this easy: you can edit them straight from the Files editor of the YoastSEO plugin, so you can easily check and or update those files and keep it all nice and clean.

This allows you to create and manage redirects from within your WordPress install, allowing you to easily redirect old URLs to new ones, and solve common issues. This is especially powerful because of the combination with the Google Search Console (Webmaster Tools)integration. Built for scale, this redirect module can either handle the redirects for you or generate a redirect file that you can include in your Apache or NGINX server config. Read more

With this feature, youll be able to optimize a post for two completely different terms, or for two synonyms.This means you no longer have to choose between terms youd like to rank for! Read more

With this feature, youll be able to check what your Facebook or Twitter post will look like when you share your post! Check, while working on your post, whetheryour image has the right size for Social Media sharing! Read more

Possibly even more important, buying YoastSEO Premium (formerly known as WordPress SEO by Yoast Premium) gives you access to our support team. You can email them your questions about usage of the plugin or your problems in setting it up and theyll assist you!

The API docs for the YoastSEO plugin are available here.

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Yoast SEO: the #1 WordPress SEO Plugin Yoast

Table Of Contents

Search Engine Optimisation in 2016 is a technical, analytical and creative process to improve the visibility of a website in search engines. Its primary function is to drive more visits to a site that convert into sales.

The free SEOtips you will read on this page willhelp you create a successful SEOfriendly website yourself.

I have over 15 years experience making websites rankin Google. If you need optimisation services see my SEO auditor small business seo services.

An Introduction

This article is abeginners guide to effective white hat SEO.

I deliberately steer clear of techniquesthat might be grey hat, as what is grey today is often black hat tomorrow, as far as Google is concerned.

No one-page guide can explorethis complex topic in full. What youll read here are answers to questions I had when I was starting out in this field.

The Rules.

Google insists webmasters adhere to theirrules and aims to reward sites withhigh-quality contentandremarkable white hat web marketingtechniques with high rankings.

Conversely, it also needsto penalise websites that manage to rank in Google by breaking these rules.

These rules are not laws, but guidelines, for ranking in Google; lay downbyGoogle. You shouldnote, however, thatsome methods of ranking in Google are, in fact, illegal. Hacking, for instance, is illegal in the UK and US.

You can choose to follow and abide by these rules, bend them or ignore them all with different levels of success (and levels of retribution, from Googles web spam team).

Whitehatsdo it by the rules;black hatsignore the rules.

What you read in this article is perfectly within the laws and also within the guidelines and will help you increase the traffic to your website through organic, or natural search engine results pages (SERPs).

Definition

There are a lot of definitions of SEO (spelled Search engine optimisation in the UK, Australia and New Zealand, or search engine optimization in the United States and Canada) but organic SEO in 2016is mostly about getting free traffic from Google, the most popular search engine in the world (and almost the only game in town in the UK):

Opportunity

The art of web SEO lies in understanding how people search for things and understanding what type of results Google wants to (or will) display to its users. Its about putting a lot of things together to look for opportunity.

A good optimiser has anunderstanding of how search engines like Google generate their natural SERPsto satisfy usersnavigational,informational andtransactional keyword queries.

Risk Management

A good search engine marketer has a goodunderstanding of the short term and long term risks involved in optimising rankings in search engines, and an understanding of the type of content and sites Google (especially) WANTS to return in its natural SERPs.

The aim of any campaign ismore visibility in search engines and this would be a simple process if it were not for the many pitfalls.

There are rules to be followed or ignored, risks to take, gains to make, and battles to be won or lost.

Free Traffic

A Mountain View spokesman once called the search enginekingmakers, and thats no lie.

Ranking high in Google is VERY VALUABLE its effectively free advertising on the best advertising spacein the world.

Traffic from Google natural listings is STILLthe most valuable organic traffic to a website in the world, and it can make or break an online business.

The state of play, in 2016, is that you can STILL generate highly targeted leads, for FREE, just by improving your website and optimising your content to be as relevant as possible for a buyer looking for your company, product or service.

As you can imagine, theres a LOT of competition now for that free traffic even from Google (!) in some niches.

You shouldnt compete with Google. You should focus on competing with your competitors.

The Process

The process can be practised, successfully, in a bedroom or a workplace, but it has traditionally always involved mastering many skills as they arose includingdiverse marketing technologies including but not limited to:

It takes a lot, in 2016, to rank on merit a page in Google in competitive niches.

User Experience

The big stick Google ishitting every webmasterwith (at the moment, and for theforeseeablefuture) is the QUALITY USER EXPERIENCE stick.

If you expect to rank in Google in 2016, youd better have a quality offering, not based entirely on manipulation, or old school tactics.

Is a visit to your site a good user experience?

If not beware manual Quality Ratersand bewarethe Google Panda/Site Quality algorithms that are looking forpoor user experience for its users.

Google raising the quality bar, year on year, ensures a higher level of quality in online marketing in general (above the very low-quality weve seen over the last years).

Success onlineinvolves investment in higher quality on-page content, website architecture, usability, conversion to optimisation balance, and promotion.

If you dont take that route, youll find yourself chased down by Googles algorithms at some point in the coming year.

This what is SEO guide(and this entire website) is not about churn and burn type of Google SEO (called webspam to Google) as that is too risky to deploy on a real business website in 2016.

What Is A Successful Strategy?

Get relevant. Get trusted. Get Popular.

It is no longer just about manipulation in 2016.

Its about adding quality and often useful content to your websitethat together meeta PURPOSE that delivers USER SATISFACTION.

If you are serious about getting more free traffic from search engines, get ready to invest time and effort in your website and online marketing.

Quality Signals

Google wants to rank QUALITY documents in its results, and force those who wish to rank high to invest in higher-quality content or great service that attracts editorial links from reputable websites.

If youre willing to add a lot of great content to your website, and create buzz about your company, Google will rank you high.

If you try to manipulate Google, it will penalise you for a period, and often until you fix the offending issue which we know can LAST YEARS.

Backlinks in general, for instance, are STILL weighed FAR too positively by Google and they are manipulated to drive a site to the top positions for a while. Thats why blackhats do it and they have the business model to do it. Its the easiest way to rank a site, still today.

If you are a real business who intends to build a brand online you cant use black hatmethods. Full stop.

Fixing the problems will not necessarily bring organic traffic back as it was before a penalty.

Recovery from a Google penalty is a new growth process as much as it is a clean-up process.

Google Rankings Are In Constant Ever-Flux

Its Googles job to MAKE MANIPULATING SERPsHARD.

So the people behind the algorithms keep movingthe goalposts, modifying the rules and raising quality standards for pages that compete for top ten rankings.

In 2016 we have ever-flux in the SERPs and that seems to suit Google and keep everybody guessing.

Google is very secretive about its secret sauce and offers sometimes helpful and sometimes vague advice and some say offers misdirection about how to get more from valuable traffic from Google.

Google is on record as saying the engine is intent on frustratingsearch engine optimisers attempts to improve the amount of high-quality traffic to a website at least (but not limited to) usinglow-quality strategies classed as web spam.

At its core, Google search engine optimisation is still aboutKEYWORDSandLINKS. Its aboutRELEVANCE,REPUTATIONandTRUST. It is aboutQUALITY OF CONTENT&VISITOR SATISFACTION.

A Good USER EXPERIENCEis a key to winning and keeping the highest rankings in many verticals.

Relevance, Authority & Trust

Web page optimisation is about making a web page relevantand trustedenough to rank for a query.

Its about ranking for valuable keywords for the long term, on merit. You can play by white hat rules lay down by Google, and aim to build thisAuthority and Trustnaturally, over time, or you can choose to ignore the rules and go full time black hat.

MOST SEO tacticsstill work, for some time, on some level, depending on whos doing them, and how the campaign is deployed.

Whichever route you take, know that if Google catches you trying to modify your rank using overtly obvious and manipulativemethods, then they will class you a web spammer, and your site will be penalised (you will notrank high for relevant keywords).

These penalties can last years if not addressed, as some penalties expire and some do not and Google wants you to clean up any violations.

Google does not want you to try and modify where you rank, easily. Critics would say Googlewould prefer you paid themto do that using Google Adwords.

The problem for Google is ranking high in Google organic listings is a real social proof for a business, a way to avoid PPC costs and still, simply, the BEST WAY to drive VALUABLEtraffic to a site.

ItsFREE, too, once youve met the always-increasing criteria it takes to rank top.

Is User Experience A Ranking Factor?

User experience ismentioned 16 times in the main content of the quality raters guidelines(official PDF), but we have been told by Google it is not, per say, a classifiable ranking factor on desktop search, at least.

On mobile, sure, since UX is the base of the mobile friendly update. On desktop currently no. (Gary Illyes:Google, May 2015)

While UX, we are told, is not literally a ranking factor, it is useful to understand exactly what Google calls a poor user experience because if any poor UX signals are identified on your website, that is not going to be a healthy thing for your rankings anytime soon.

Matt Cutts consistent SEO advice was to focus on a satisfying user experience.

What is Bad UX?

For Google rating UX, at least from a quality raters perspective, revolves around marking the page down for:

What isSC (supplementary content)?

When it comes to a web page and positive ux, Google talks a lot about the functionality and utility of Helpful Supplementary Content e.g. helpful navigation links for users (that are not, generally, MC or Ads).

Supplementary Content contributes to a good user experience on the page, but does not directly help the page achieve its purpose. SC is created by Webmasters and is an important part of the user experience. One common type of SC is navigation links which allow users to visit other parts of the website. Note that in some cases, content behind tabs may be considered part of the SC of the page.

To summarize, a lack of helpful SC may be a reason for a Low quality rating, depending on the purpose of the page and the type of website. We have different standards for small websites which exist to serve their communities versus large websites with a large volume of webpages and content. For some types of webpages, such as PDFs and JPEG files, we expect no SC at all.

It is worth remembering that Good SC cannot save Poor MC (Main Content is any part of the page that directly helps the page achieve its purpose.) from a low-quality rating.

Good SC seems to certainly be a sensible option. It always has been.

Key Points about SC

Here are the specific quotes containing the term SC:

In short, nobody is going to advise you to create a poor UX, on purpose, in light of Googles algorithms and human quality raters who are showing an obvious interest in this stuff. Google is rating mobile sites on what it classes is frustrating UX although on certain levels what Google classes as UX might be quite far apart from what a UX professional is familiar with in the same ways as Googles mobile rating tools differ from, for instance, W3c Mobile testing tools.

Google is still, evidently, more interested in rating the main content of the webpage in question and the reputation of the domain the page is on relative to your site, and competing pages on other domains.

A satisfying UXis can help your rankings, with second-order factors taken into consideration. A poor UX can seriously impact your human-reviewed rating, at least. Googles punishing algorithms probably class pages as something akin to a poor UX if they meet certain detectable criteria e.g. lack of reputation or old-school SEOstuff like keyword stuffing a site.

If you are improving user experience by focusing primarily on the quality of the MC of your pages, and avoiding even removing old-school SEO techniques those certainly are positive steps to getting more traffic from Google in 2016 and the type of content performance Google rewards is in the end largely at least about a satisfying user experience.

Take pop-up windows or pop-unders as an example:

According to usability expert Jakob Nielson, 95% of website visitors hated unexpected or unwanted pop-up windows, especially those that contain unsolicited advertising.

In fact, Pop-Ups have been consistently voted the Number 1 Most Hated Advertising Technique since they first appeared many years ago.

Accessibility students will also agree:

It is inconvenient for usability aficionados to hear that pop-ups can be used successfully tovastly increasesignup subscription conversions.

EXAMPLE: TEST WithUsing A Pop Up Window

Pop ups suck, everybody seems to agree. Heres the little test I carried out on a subset of pages, an experiment to see if pop-ups work on this site to convert more visitors to subscribers.

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Google SEO Tutorial for Beginners | How To SEO A Website ...

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Search Engine Optimization (SEO) is an important part of your online business as it helps to generate more traffic to the website. The main purpose of SEO is to improve the web ranking your website on all leading search engines like Google, Bing, MSN, AOL, and Yahoo. The concept of SEO is still quite modern and it has a great impact on your online enterprise.

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SEO Institute in Gurgaon | Digital Marketing Training

Standard & Advanced

With every business fighting to get to the top of the Google rankings, understanding and exploiting SEO has become increasingly vital.

Our SEO training courses are taught by our own in-house experts who will share their experiences, insights and tips. The training days are informal, engaging and involve a mix of teaching, individual exercises, group exercises and Q&A sessions.

At the end of the day, youll know how to achieve a stronger performance organically and better understand how search engine algorithms work. Invaluable SEO knowledge you can then apply to your own websites and campaigns to propel you up the listings.

Our SEO training course will help you reach the top! This search engine optimisation training will teach you tips to help you move up the listings

The two SEO courses we offer Standard and Advanced perfectly complement ourGoogle Analytics Trainingand/orGoogle Adwords TrainingCourses.

Alternatively, if you want to apply your new knowledge even more effectively, then try our dynamicAnalytics Insights training course. This new, impactful one-day course will help you dissect the numbers, identify actionable insights, unlock the real business value of the web and help you improve your efficiencies.

We even offerTailored Training Coursesto cover your every need from location to class size to content.

Our Standard SEO training course provides you with an excellent foundation for understanding exactly what SEO is, how it works and most importantly, how to make it work for you.

This is the ideal course if youve had either limited or no experience in SEO. Because by the end of the day, you will feel more aware of the structures that need to be in place to implement your own SEO strategy. And youll be able to identify quick wins and determine the elements needed to succeed in achieving longer term goals.

This level has been created for those already engaged with an SEO strategy and want to study more advanced techniques.

On this day long course, we delve deeper into the technology and psychology of SEO to see what works, what doesnt, and why. As opposed to the Standard course, youll gain a much more aggressive insight into SEO and be exposed to a wider range of techniques and approaches you can use commercially.

This Advanced training course really throws you into the deep end of SEO. It will teach you to analyse and assess what you should be doing, identify the tactics and strategies already being used by your competitors and empower you to take the appropriate steps to meet these new challenges.

If it seems that none of our training dates fit in with your busy schedule, then we're happy to discuss other options based on our Tailored training solutions.

Our Tailored Training courses are offered all over the globe. Whether you're looking to train a group within your business or would prefer it if we travelled to your location - even if this is overseas - we will work with you to establish the right course for you (or work with you to create the course or courses you need, whenever you want them).

We've found this solution proves really popular with universities and educational institutions, government and local councils, publishing and financial organisations. But whatever your discipline or sector, Tailored training is a cost-effective way of educating and coaching groups of individuals from your business.

None of these dates work for you? Or would you prefer an on-site training session? Either way, Jellyfish can help. Our tailored training courses are totally flexible and built around you, from location to number of attendees (we even train one-to-one) to how the course is delivered right through to the specific content. Whatever we can do to help with your session, we will do it.

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SEO Training Courses - Jellyfish