Archive for the ‘SEO Training’ Category

Invest Ottawa’s Main & Digital program wants to help main street businesses embrace ecommerce – BetaKit

Economic development agency Invest Ottawa has announced the launch of its third edition of Main & Digital, a four-part bootcamp designed to help Ottawa-based businesses bring their main street products and services to an online ecommerce platform.

Main & Digital, which consists of four individual half-day workshops, will provide 15 Ottawa businesses with training to take their products and services online. The bootcamps participants will receive training from Brock Murray and Lindsay Kavanagh of seoplus+, Jordan Danger of DANGER Communications, and Invest Ottawa, who will cover topics like branding, SEO, and ecommerce platform options.

At the end of this edition, the 15 participating companies will pitch their ecommerce plans, from which five will be selected to receive a grants and services package with an estimated value of $7,500 each. The package will include credit from Shopify and Hootsuite, individualized coaching services, and online advertising grants.

We are encouraging all local businesses to apply, said George Borovec, a serial entrepreneur and developer of the Main & Digital program. From all the applicants, we will choose about 25 to present an initial proposal, telling us why this program will help them. Fifteen will move forward, and at the end of their bootcamp, even those not selected for a prize package will feel ready to take on an ecommerce strategy.

The announcement of Main & Digitals third season comes a few weeks after Invest Ottawa appointed former Microsoft Canada VP of public services, Michael Tremblay, as its new CEO.

In June 2016, Toronto Mayor John Tory announced the launch of a similar program, Digital Main Street, to help Toronto-based mainstreet businesses understand how they can better adopt digital practices.

Main & Digital is accepting applicants online between February 6th and 20th. To apply for the program, check the official website here here.

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Invest Ottawa's Main & Digital program wants to help main street businesses embrace ecommerce - BetaKit

Roses are red, violets are blue, fake-news-detecting AI is fake news, too – The Register

Analysis The viral spread of fake news and alternative facts has rocked Western politics. Oxford Dictionaries chose post-truth as its word of 2016, and when a society is scolded by a dictionary wielding a hyphenated word, you know you've collectively screwed up.

The concept of post-truth has been in existence for the past decade, but Oxford Dictionaries has seen a spike in frequency this year in the context of the EU referendum in the United Kingdom and the presidential election in the United States. It has also become associated with a particular noun, in the phrase post-truth politics, the Brit word wizards tutted.

Yes, there's always been dodgy facts on the internet, and in newspapers that were read daily by millions. However, misinformation toward the end of 2016 was spreading at an alarming rate, thanks to the greasy tubes of social networks, SEO-doped Macedonian teens, and electorates dying to soak up words that reinforced their political and world view.

Who do we turn to, to end this scourge? Artificial intelligence, right?

Trapped in a perpetual cycle of hype, machine intelligence has been heralded as the miracle cure for societys woes: cancer, climate change, inequality, crime, you name it. Get a bunch of data, fire up the GPUs, and use deep learning. Voila!

AI seems to have worked so far for poker and Go, diagnosing diseases, and understanding human speech but curing the world of fake news... can software do it?

Dean Pomerleau and Delip Rao, AI tech entrepreneurs, thought so when they tried to launch the Fake News Challenge (FNC). This is a contest that encourages AI researchers to invent algorithms that can filter out clickbait and fabrications from streams of news articles.

Initially, Pomerleau and Rao thought the winning software in their challenge would be able to detect and highlight baseless assertions all by itself with no human intervention. I made a casual bet with my machine learning friends, and thought itd be trivial to apply the same techniques used in spam filtering and detecting bogus websites for fake news, Pomerleau told The Register. I came into [the Fake News Challenge] naively."

After chatting to more machine-learning experts and journalists, the pair realized identifying deceptive editorial copy was a murky business.

There are simple facts that can be easily verified such as the height of the Statue of Liberty and the name of the UK Prime Minister. Then there are truths that are harder to prove, such as whether or not something was an accident, or if two leaders really were friends or had secretly fallen out. There are truths that require anonymous sources who need protecting, and there are truths that are covered up and officially denied.

It is difficult for even humans to assess what is real and what isn't, let alone machines: how many people fall for the Borowitz Report in the New Yorker every week, for example? Training machines to pick out complex truths from fiction would be an arduous task, considering there isn't a clean database with a complete list of verified facts.

The system would have to trawl through the entire internet to gain enough knowledge and wisdom to be able to label news as legit or made up. It would need a very subtle understanding and reasoning of the world to arrive at a conclusion, said Rao.

Zachary Lipton, a machine learning researcher at the University of California, San Diego, was highly critical of the first version of the contest. Building software to spit out a boolean fakeness indicator a 1 or 0 for a true or false news article and a confidence score for each URL, would be problematic, Lipton wrote in a blog post.

Pomerleau and Rao have since changed their minds, and now believe a fully automated truth labelling system is virtually impossible with today's AI and natural language processing abilities. Building a supervised classifier able to tell right from wrong would take super intelligence or even artificial general intelligence, the duo told The Register.

The second version of the competition calls for code that can perform stance detection instead. Claims in headlines are tested against the contents of a story. You give the headline and the text beneath to an algorithm, and the output should be one of four categories:

The AI that can do this with the highest degree of accuracy is the winner.

Its important to note that the winning program won't solve the fake news problem, Lipton said. But it might help to lighten the load on fact checkers, or at least steer readers away from clickbait. [Its] better to start with [something] modest but concrete [rather] than magical and infeasible. I think [stance detection] is a strong move in the right direction. Its also a good opportunity to identify a community of talented researchers committed to worthwhile causes, he told us.

The number of teams registering for the FNC has shot up since a training dataset was released earlier this month. Its gone from 72 to 206 coding crews in just under two weeks. A cash prize is on offer although the exact figure is yet to be confirmed, as Pomerleau and Rao are looking for sponsors willing to contribute financially.

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Roses are red, violets are blue, fake-news-detecting AI is fake news, too - The Register

Why SEO is more powerful than your CEO when crisis strikes – SmartCompany.com.au

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Why SEO is more powerful than your CEO when crisis strikes - SmartCompany.com.au

The full scoop on Google’s mission to train 1 million Africans – Technology Zimbabwe

The full scoop on Google's mission to train 1 million Africans
Technology Zimbabwe
Google is the coordinator and sponsor of the project and it is partnering up with training companies in each country to train individuals as trainers and Livity is one of them. Centum learning limited is the training partner that Google will be working ...

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The full scoop on Google's mission to train 1 million Africans - Technology Zimbabwe

Two Days of Consulting and Training for Hispanic Entrepreneurs in Charlotte – PR Newswire (press release)

The business seminar, titled "Your Presence on the Internet," will be presented in Spanish on Thu. Mar. 2 from 6 p.m. until 8 p.m., at the same location. Topics covered will include SEO, information about the various social media and how to maintain a strong presence based on your consumer profile and target audience, online advertisement, and measuring ROI. Thursday's seminar will be presented by Ignacio Cassinelli, director of digital strategy at AC&M Group who has experience developing campaigns for brands such as Fox Sports, Sherwin-Williams, EA Sports, AT&T, New Balance and Family Dollar.

About Prospera Prospera (formerly HBIF) is an economic development, nonprofit organization that for 25 years has specialized in providing bilingual assistance to Hispanic entrepreneurs who want to establish or expand their business. In the last five years alone, Prospera has facilitated over $11 million in loans, invested over $800,000 in grants for services, trained over 20,000 entrepreneurs, and helped clients create or retain over 6,600 jobs. Its offices are located across Florida's central, south and west coast regions. For more information, visit http://www.prosperausa.org.

Media Contacts: Erick Isaac 786-329-5828 eisaac@prosperausa.org

Maria Yabrudy 407-412-3303 myabrudy@prosperausa.org

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/two-days-of-consulting-and-training-for-hispanic-entrepreneurs-in-charlotte-300405854.html

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Two Days of Consulting and Training for Hispanic Entrepreneurs in Charlotte - PR Newswire (press release)