Mediaboss Marketing

Auckland, New Zealand (SBWIRE) 03/15/2017 Clickthrough recently introduced in-person SEO training courses for New Zealand companies. The programs are designed to cater for the surge in market demand for SEO training. The courses cover best practice search engine optimization and include follow-up training. All students work with an advanced SEO expert to ensure they get the best education possible. They are currently run in Auckland, Hamilton, Wellington, and Dunedin. However, the company plans to expand and bring their services to more locations soon.

The company created its first training courses way back in 2009. Since that time, theyve helped thousands of business owners to improve their online results. SEO is perhaps one of the most important elements when it comes to sourcing new clients or customers. Indeed, that is why many companies spend thousands on employing the services of professionals. With Clickthrough SEO Training, bosses can now perform most of the tasks in-house. That means they keep tighter control over the process, and they save a lot of money.

Taking an SEO course online is a wise move for any professional. Even so, the experts say that face to face alternatives will always provide better results. At the end of the day, SEO has become a fundamental building block for online success. So, making an investment this year is a fantastic move for anyone who wants to push their brand to the next level. Outsourcing search engine optimization is always more expensive than training a team member. That is why so many people have used Clickthroughs services during the last few years.

All courses are suitable for website owners. However, they are also designed for digital marketing agencies. A staggering number of advertising specialists have used the service to improve their skills. Lets presume a marketing company employs an apprentice with the intention of turning them into an expert. While they could handle the training in-house, that would take a long time. Designing courses of this nature could take weeks or even months. So, it makes more sense to use Clickthrough and remove all the hard work.

If people would like to know more about the services provided by Clickthrough, they just need to get in touch. There is a dedicated form on their website that anyone can access using the link at the top of this page. Alternatively, people are free to use the media contact information below this paragraph. There is always someone waiting to take calls and provide advice and suggestions. So, speaking to a member of the team as soon as possible is a wise move. Indeed, it could turn any business around and help everyone to succeed online.

Contact: Glen Maguire Company: Clickthrough Address: 51 Drinnan Road, Auckland, New Zealand Phone: 021400067 Email: glen@clickthrough.co.nz Website: http://www.clickthrough.co.nz

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New SEO Training Courses Prove a Big Hit - MilTech

(MENAFN Editorial) SEO or the Search Engine Optimization is very essential for every ecommerce business and is now provided by SEO Hero Media, an online marketing service. They are delivering quality results with their innovative solutions. SEO Hero Media is an online marketing service agency that provides several innovative and trending solutions for upgrading and taking the e-commerce business to a new level. Sharing more information on this, their spokesman stated that 'We at SEO Hero Media understand the importance of Search Engine Optimisation and strive to provide our customers the latest trending and innovative solutions for establishing their presence in the world of e-commerce.

SEO is a complex marketing tool which can create magic. Knowledge of SEO can help in not only taking your business to great heights but also enables you to control the search engine optimization to a great extent. There is so much of information available on the internet that it becomes necessary to envisage true, relevant and quality information that can lead the customer to the website.

SEO is an effective avenue of digital marketing that has several benefits. It improves your SEO ranking. Your web link shall be at the top of the search findings which will divert the web traffic to your website. Your web content shall become truly valuable. An SEO Hero can guide you in publishing the piece of content that shall attract the customers to your site.You can see a significant return on your investment using the SEO hero.

SEO Hero Media is a company where the primary goal is to enlighten the customers about digital marketing tools and its importance in their business. This service certainly goes beyond the usual keyword manipulations and optimization of on-site information. At SEO Hero Media, great emphasis is laid on the relevance and quality of the content rather than the keywords that have no content value in reality. Full assistance is provided to all the customers who seek online recognition for their business with the help of good and promotional content.Proper training from an SEO Hero helps in making a position for oneself in the world of SEO and for taking advantage of all the major breakthroughs happening around.

Media Contact Company Name: SEO Hero Media Contact Person: Lisa Nathalie Email: Phone: (443) 552-4856 Country: United States Website: http://www.seoheromedia.com

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SEO Hero Media Ensures Strong Online Presence With Their New Website - MENAFN.COM

New research by Australian marketing services business, Salmat, reveals while most (59per cent) Australian mid-tier companies are increasing their marketing spend this year, one quarter (24.9per cent) are failing to actually measure the results of their marketing investments. When asked why they dont evaluate campaigns, two-thirds (64.5per cent) of respondents said its too time consuming.

Salmats head of marketing, Benjamin Hillman, said by not measuring campaigns, marketers were at risk of throwing money down the drain and missing opportunities to invest in more effective marketing activities.

With marketing resources tight and the pressure to deliver results increasing, we need to be asking ourselves, how will I measure results and prove effectiveness? before hitting the go button on any marketing activities, said Hillman.

In a surprising twist for the digital age, the Salmat Mid-tier Marketing Index (SMMI) also found that while marketers are investing heavily in online channels, offline channels are expected to experience a renaissance in 2017, as a number of marketers are looking to invest in letterbox drops, print catalogues and magazine advertising for the first time.

The state of mid-tier marketing

The SMMI found that mid-tier businesses value marketing, with year-on-year investments in this field steadily growing. Comparing budgets from 2015 to 2016, only 4.8per centof companies reduced their marketing spend, and more than half of marketers (59per cent) intend to increase them in 2017.

In 2016, 43.3per centof mid-tier companies spent more than half of their marketing budget online, and this will increase to 51.3per centof companies this year.

If mid-tier marketers had more money and/or time, building knowledge and skills would be top of the list either to build their own skills base (49.6per cent) or build more marketing knowledge and skills across the organisation (36.9per cent). When asked how they plan on improving their marketing skills, two in five (40.2per cent) said they will undertake some training or mentoring with a marketing expert, and a third (32.5per cent) said they will read more marketing trade media.

Offline channels are having a renaissance

While the top three channels that saw the most investment in 2016 were online, offline channels are expected to experience a renaissance in 2017. When asked what channels they plan to use in the next 12 months that they dont already use, letterbox drops (14.9per cent), print catalogues (12.4per cent) and magazine advertising (12.4per cent) came out on top as the new channels mid-tier marketers are planning to invest in this year.

Its not surprising to see mid-tier marketers turning to letterbox drops and catalogues, considering how popular these channels are with Australians. Catalogues reach around 21.8 million Australians every week, and 58per centof readers do end up buying afterwards. Letterbox campaigns are now more cost-effective and relevant to consumers than ever, thanks to the invention of online platforms that allow for granular targeting based on target market location and demographics. However, the best results happen when letterbox is linked to digital and vice versa, Hillman said.

Major digital strategy disconnect: Mid-tier companies invest in websites but not search

While mid-tier businesses invest the most in websites (72.7per cent), they are placing little or no investment in ensuring their website can be found in search engines. In 2016, only 12.4per centof respondents invested in SEO, and six per centin SEM, and the trend for 2017 is negative with only 5.2per centwilling to invest in SEM and 2.8per centin SEO.

Lack of skill and understanding is driving the decision not to invest in SEO/SEM, as they are in the top three channels that marketers feel they are amateur at (42per centfor SEO, 20per centfor SEM). However, only a small number of marketers plan to amend this by getting some training in 2017 (eight per cent on SEO and 5.6per centon SEM). Even if they had more resources, only 6.4per centwould choose to invest more in SEO, and 5.2per centin SEM.

Running a website without amplifying its reach is like investing in a fancy car but not buying the fuel to make it run. There is no point in having the best website if customers cant find it, especially when we know that 90per cent of people dont click after the first page of results on Google. Using these channels can be complex and requires a certain level of understanding, which is why so many agencies exist to help and guide marketers. As marketing continues to evolve with new technologies, it is vital for marketers to keep on top of their education to ensure their skills are up-to-date, Hillman said.

Email marketing reigns supreme

Nowadays email marketing is one of the top marketing priorities for mid-tier companies, second only to the companys website in investment and effectiveness. In 2016, 61.8per centof mid-tier companies used email marketing, and this will grow in 2017 with an additional 11.6per centof respondents planning to use it for the first time. In terms of effectiveness, the majority (53.9per cent) of those who used email marketing ranked it as one of their top two most efficient tools. Email marketing is a powerful tool, and mid-tier companies place much importance on it because it helps to solve their top three marketing challenges: reaching new customers, re-engaging past customers and creating a loyal customer base.

Email marketing is efficient because it can be automated and triggered almost in real-time, with personalised content to reach the customer on every device. It has the best ROI by far at $38 for every dollar spent. However, even though lots of effort has been made in the last decade to protect customers from spam and foster trust, consumers remain sensitive to email marketing. One or two badly targeted campaigns are enough to make customers unsubscribe, and damage a companys reputation, Hillman warned.

Adapting to market disruption

Australian mid-market companies are playing their cards right in this rapidly-evolving and disruptive market. Many of them are aware of change, as more than half (57.9per cent) state their business sector has already been disrupted, or will be disrupted in the next six months (12.9per cent) to two years (20.9per cent). However, one in four (24.5per cent) are unsure or dont see any disruption coming to their sector.

These companies should stay alert as a static market without emerging trends is always more susceptible to quick disruption than a market constantly evolving. The acceleration in market disruptions means that marketers need to be nimbler in their marketing approach to manage sudden changes that can be forced on a business. No marketing plan is ever set in stone from one year to the next. It takes time, money and knowledge to reach the right customers, at the right time, with the right messages, Hillman said

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Study: 59% Of Aussie Marketers' Spend Is Up, But A Quarter Fail To Measure ROI - B&T

NEC Small Business Development Center at Butte College, is presenting a workshop on Introduction to Search Engine Optimization (SEO) on Friday,

March 17th, 2017, from 9:00 am to 11:30 am, at NEC Small Business Development Center at Butte College, 2480 Notre Dame Blvd. Chico.

The cost is $30.00 per person pre-paid or $40.00 per person at the door.

Most business owners assume they simply need a website - that is a myth! Search Engine Optimization is the process of getting your website seen by Search Engines. We will review the various techniques to effectively Search Engine Optimize your website. Topics will include Site Maps, Google Developer Tools, Google Analytics, Content Writing for Keywords, and the proper coding techniques for SEO. This training is for individuals who administrate/manage their own website i.e., know how to do website updates or access a Content Management Solution for their website.

Pre-registration is required (cash, check or credit card). Please register online, call or stop by, NEC Small Business Development Center at Butte College, 2480 Notre Dame Blvd., Chico, 530-895-9017, http://www.buttecollegesbdc.com to register and for information.

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Introduction to Search Engine Optimization (SEO) - Gridley Herald

As university becomes an increasingly expensive prospect for young people, and with businesses struggling to recruit workers with the skills that they need, its easy to see apprenticeships as a win-win for both parties.

So how can a small business owner get started with an apprentice?

Louize Clarke, founder ofworkspace company,ConnectTVT, sought opinions from businesses that had already employed apprentices before taking the plunge. She also met with training providers to get a realistic sense of the highs, lows and contractual requirements involved.

Its essential that your existing staff are prepared to manage new and potentially inexperienced people and have the support to do this effectivelyDominique Unsworth, Resource Productions

Undertaking this kind of research is particularly important because theres no one-stop shop for apprenticeships. Most are administeredthrough training providers, each of which has different ways of working with apprentices and employers. Some will have a more vocational approach, while others will be more academic and classroom based. Schemes can also vary in length.

Finding the right training provider proved challenging for Dominique Unsworth, managing director at the Slough-based video production company,Resource Productions. It can be hard work to identify local providers that actually want to engage with a small employer, he explains.

A second challenge is convincing them to deliver the apprenticeship that your business wants, she adds. We called seven different colleges before finding one that was able to work with us." In the end, the company found industry-specific training providers, such asDiVa, to be the best fit.

Before approaching any providers, Ms Unsworth ensured that the business case for taking on another member of staff was sound, that it was affordable, and that the role would be right for an apprentice. We had to ensure that we actually had a business need that required an additional member of staff. Then we had to formulate the job role and description, he explains.

Ms Clarke agrees with this approach as the best way to offer a worthwhile training experience and a role after training is completed. Its important for each apprentice to be factored into the companys growth strategy and future planning.

Its a way to nurture and shape home-grown talent, incorporating the skills that your business needs alongside the additional skill sets that your apprentice brings to your company, she says.

Be sure to measure the level of management skills in your organisation and, if necessary, offer staff management training before any apprentices start, adds Ms Unsworth. Its essential that your existing staff are prepared to manage new and potentially inexperienced people and have the support to do this effectively.

Simon Schneiders, founder of Blue Array, a search engine optimisation (SEO) company, has taken on five apprentices. His tip for other companies is not to push responsibility onto the person when they first join. Instead, allow them plenty of time to adjust to the work and the professional environment.

He describes this as a honeymoon period: The serious business of marriage actually working on tasks in the business is something that we try and ensure doesnt happen until the individual has had at least three weeks of induction.

Mr Schneidersalso believes that apprenticeship schemes can enrich senior management roles as the training involved adds an extra dimension to leadership beyond sales and profit. We have a mentoring side to the business that makes their role one that's also based around nurturing and altruism, which is rewarding in itself.

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Tips for taking on an apprentice at a small business - Telegraph.co.uk